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49 Marketing Secrets That Work to Grow Sales

49 Marketing Secrets  That Work  to Grow Sales Author Ronald Finklestein
ISBN-10 9781614482376
Release 2012-01-01
Pages 320
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Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.



Adviser Secrets How to Become a Top Performer

Adviser Secrets How to Become a Top Performer Author Dennis Sommer
ISBN-10 0595623999
Release 2008-08-27
Pages 232
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In today's fast paced changing business world, professionals must work smarter than ever to improve their performance. What worked in the past doesn't work today. Clients are more knowledgeable and demanding. Competitors are more aggressive and cutthroat. Technical mastery of your vocation will only take you as far as an "average" performer. Within the pages of this book, the author reveals a revolutionary approach called the "Adviser Success Model" and walks the reader step-by-step through 13 of the most important communication skills used by top performers. As a top performer you will: earn more money; get that new job or promotion; increase your client base; close more deals; increase your gross sales revenue; improve your profit margin; retain clients for life; and much more. This book is intended for business owners, consultants, sales and service professionals who serve clients on a daily basis. Traditionally these are outside clients (sometimes they may be referred to as customers in your organization). Recently Ive also found tremendous success implementing the art of client communication with professionals working with internal clients, that is those professionals who provide services for others within the same organization. It doesnt matter where you fit in the above description. The tips and techniques I provide will help you become a master communicator and top performer in your profession. I will focus on the most critical communication skill areas and provide you with successfully proven techniques. This book will cover: Questioning How to ask powerful, smart and insightful questions Listening How to become an effective listener Objection Handling How to eliminate client objections and resistance Preparing A Presentation How to inspire and motivate an audience Delivering A Presentation How to persuade your client to your recommendations Planning A Meeting How to plan the most effective meeting Facilitating A Meeting How to run the most effective meeting Words and Stories How to use words and stories to get your point across The Written Word How to utilize the most overlooked written communication Memos And Reports How to develop powerful reports and memos Gatekeeper Barriers How to get client gatekeepers to help you win Self Promotion How to promote yourself to the top of your profession Household Name How you can become a household name in your industry Although there have been books published on many of these topics in the past, this book contains new approaches that focus on the critical client and business challenges you are facing today. The primary goal and objective of this program is to help you build your foundation for becoming a top performer in your profession.



                                                                                   Author Ronald Finklestein
ISBN-10 9789960548043
Release 2011-12-21
Pages 364
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يمكننا جميعاً أن نصبح مسوّقين بارعين مما ستكتشفه في هذا الكتاب 9 إستراتيجيات تسويق رابحة. 8 إستراتيجيات للعلامة التجارية الصورة المشتركة. 6 إستراتيجيات خاصة بالإعلام. 3 إستراتيجيات خاصة بالشبكة. 9 إستراتيجيات تسويق قائمة على التكنولوجيا. 6 إستراتيجيات لإقامة حدث. 8 إستراتيجيات خاصة بالمبيعات. العبيكان للنشر



Business Without the Bullsh t

Business Without the Bullsh t Author Geoffrey James
ISBN-10 9781455574575
Release 2014-05-13
Pages 288
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Contrary to popular belief, the business world is not that complicated. While every industry and every profession requires specific expertise, the truth is that the "business of business" is relatively simple. For the past seven years, Geoffrey James has written a daily blog that's become one of the most popular business-focused destinations on the web. In BUSINESS WITHOUT THE BULLSH*T, readers will learn surprising but tried-and-true secrets about being an extraordinary boss, about coping with annoying coworkers, and navigating the thorny problems that recur in every workplace. TIPS FROM BUSINESS WITHOUT THE BULLSH*T: Long work hours mean less work gets done. Multiple studies reveal that working 60 rather than 40 hours a week makes you slightly more productive but only for a little while. After about three weeks, people get burned out, get sick and go absent, and start making avoidable errors. What every boss wants from you. From your boss's perspective your real job is to make the boss successful. There are no exceptions to this rule. Why your resume is your enemy. Only write a resume after you're talking to people inside the hiring firm. Then, customize it to match what you've discovered that they really what.



12 Billion Of Inside Marketing Secrets

 12 Billion Of Inside Marketing Secrets Author Steven Dworman
ISBN-10 097264380X
Release 2004
Pages 326
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SUPERANNO Featuring interviews with the top revenue producers of Direct Response Television and Infomercials, this book reveals the inside information for the most successful campaigns in the industry. From Tony Robbins to the Juiceman, learn the inside information on what it takes to succeed in this business and turn a new product or idea into a household name. The author discovered Total Gym, which has now grossed over $1 billion in sales.



The Platinum Rule

The Platinum Rule Author Tony Alessandra
ISBN-10 0446553875
Release 2008-12-14
Pages 304
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In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.



Inside Sales Management

Inside Sales Management Author Mark Wilensky
ISBN-10 1595408835
Release 2006-10
Pages 216
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Inside Sales Management is that rare business book which addresses the most challenging situations that managers encounter, often on a daily basis. Whether it's helping salespeople outgrow their fears and need for approval, eliminating excuse-making, pow



Marketing Shortcuts for the Self Employed

Marketing Shortcuts for the Self Employed Author Patrick Schwerdtfeger
ISBN-10 9781118014202
Release 2011-06-07
Pages 257
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Offers a detailed plan for entrepreneurs, small business owners, salespeople and service professionals to promote and grow their businesses online, describing how to leverage resources, establish credibility and successfully beat the competition.



How to Sell Anything to Anybody

How to Sell Anything to Anybody Author Joe Girard
ISBN-10 9780743273961
Release 2006-02-07
Pages 179
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"The world's greatest salesman" reveals the spectacular selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship with one's customers. Reprint. 25,000 first printing.



Generational Selling Tactics that Work

Generational Selling Tactics that Work Author Cam Marston
ISBN-10 9781118078105
Release 2011-04-04
Pages 256
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Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.



Get Seen

Get Seen Author Steve Garfield
ISBN-10 0470606428
Release 2010-01-14
Pages 256
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The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer. Examines success stories of how companies have used online video Presents a series of plans and tools that businesses can follow as they expand onto the social web Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.



Email Persuasion

Email Persuasion Author Ian Brodie
ISBN-10 0992763118
Release 2013-11-13
Pages 162
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"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.



Experiential Marketing

Experiential Marketing Author Kerry Smith
ISBN-10 9781119145899
Release 2016-04-08
Pages 224
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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.



Books in Print 2009 2010

Books in Print 2009 2010 Author
ISBN-10 0835250199
Release 2009
Pages
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Books in Print 2009 2010 has been writing in one form or another for most of life. You can find so many inspiration from Books in Print 2009 2010 also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Books in Print 2009 2010 book for free.



The Platinum Rule for Small Business Mastery

The Platinum Rule for Small Business Mastery Author Tony Alessandra
ISBN-10 0981937144
Release 2010-05
Pages 310
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The Platinum Rule for Small Business Mastery has been writing in one form or another for most of life. You can find so many inspiration from The Platinum Rule for Small Business Mastery also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Platinum Rule for Small Business Mastery book for free.



Selling Boldly

Selling Boldly Author Alex Goldfayn
ISBN-10 9781119436355
Release 2018-03-12
Pages 288
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WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!). Fear is the reason we don't ask for the business more, even though our customers want to buy from us. Fear is the reason we don’t offer our customers additional products and services, even though they would love to buy more from us. This book deals with that fear. You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more. You'll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals—that will grow your sales…dramatically and quickly. Alex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches. YOU ALREADY KNOW WHAT TO DO I am not going to teach you much in this book that you don’t already know. You're a professional salesperson. You do this for a living. You know, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people don’t. You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email. You know your customers buy other products and services that you can help them with, but you don't ask them about these products. You’d like to help them, and they would like more of your help — that is why they've been with you for five or ten or twenty years — but nevertheless we don’t ask them. There is a difference between knowing what to do, and actually doing it. I know you know. With Selling Boldly, we start to do what we already know. We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them). Because sales growth comes from doing, not knowing. Today, we start doing. And growing. These approaches are laid out in this book, in precise detail, for you to implement in your own work. Alex doesn’t hold anything back in this manual for selling more. What's the secret to selling more? There is no secret. There is no magic bullet. There is only the work. There are only the mindsets, and the communications. In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!



Masters of Sales

Masters of Sales Author Ivan Misner
ISBN-10 9781613081433
Release 2007-08-01
Pages 301
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Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can’t even get their foot in the door? For the first time, more than 70 of the most successful salespeople in the world have come together to reveal their secrets to success. You’ll learn what makes these outstanding sellers true masters of their craft--and how you can adapt the masters’ tactics for your own. Learn Martha Stewart’s secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello’s advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy’s secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 60 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.