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Ad Critique

Ad Critique Author Nancy R. Tag
ISBN-10 9781412980531
Release 2011-12-14
Pages 199
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Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.



Controversies in Contemporary Advertising

Controversies in Contemporary Advertising Author Kim Bartel Sheehan
ISBN-10 9781483315430
Release 2013-07-18
Pages 336
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.



Graphic Design Solutions

Graphic Design Solutions Author Robin Landa
ISBN-10 9781285657615
Release 2013-01-01
Pages 448
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Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Additional online-only chapters—Chapters 14 through 16--are available in PDF format on the student and instructor resource sites for this title, accessed via CengageBrain.com; search for this book, then click on the “Free Materials” tab. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Effective Advertising

Effective Advertising Author Gerard J. Tellis
ISBN-10 9781452276748
Release 2003-11-20
Pages 216
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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.



Essential Graphic Design Solutions

Essential Graphic Design Solutions Author Robin Landa
ISBN-10 9781285085227
Release 2012-12-13
Pages 256
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ESSENTIAL GRAPHIC DESIGN SOLUTIONS features PART 1: FUNDAMENTALS OF GRAPHIC DESIGN, of the bestseller, GRAPHIC DESIGN SOLUTIONS, to provide a focused study of design basics. Covering print and screen media, this book examines conceiving, visualizing and composing solutions to design problems with a comprehensive examination of typography; a broader investigation of creativity and concept generation; visualization and color; an updated timeline; an online chapter about building a Portfolio and the job search; and more. Providing excellent illustrations of historical, modern and contemporary design, this book is a great resource. Now available to accompany this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



The Psychology of Advertising

The Psychology of Advertising Author Walter Dill Scott
ISBN-10 HARVARD:32044010717585
Release 1908
Pages 269
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The Psychology of Advertising has been writing in one form or another for most of life. You can find so many inspiration from The Psychology of Advertising also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Psychology of Advertising book for free.



Reward Management

Reward Management Author Michael Rose
ISBN-10 9780749469818
Release 2014-04-03
Pages 280
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Reward Management is a practical guide to understanding and implementing really effective reward strategies in your organization. It offers a complete overview of the field and how to align your approach to reward management with the HR and broader organizational strategy. Tailored to the needs of practitioners, it uses a combination of practical tools, scenarios and case studies to cover key areas including pay grades and structure, job evaluation, pay reviews, bonus plans, non-cash reward, benefits, tax issues and much more. Aligning reward with the strategic objectives of the organization it will equip you with the skills you need to plan, implement and assess a reward strategy. Reward Management is part of the brand new HR Fundamentals series, offering practical advice to HR professionals starting out in their career, completing CPD training or studying for their professional qualifications with the CIPD.



Advertising to Children

Advertising to Children Author M. Carole Macklin
ISBN-10 0761912851
Release 1999-07-16
Pages 322
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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.



The SAGE Handbook of Advertising

The SAGE Handbook of Advertising Author Gerard J Tellis
ISBN-10 9781473971561
Release 2007-10-24
Pages 512
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'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IPA 'Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us' - Philip Kotler, Kellogg School of Management 'When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do' - Sir Martin Sorrell, CEO, WPP 'This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment' - Lord (Maurice) Saatchi, Chairman, M&C Saatchi 'This magnificent volume captures all we need to know about how advertising works and its context' - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.



The Better Mousetrap

The Better Mousetrap Author Simon Pont
ISBN-10 9780749466220
Release 2012-11-03
Pages 296
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Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.



How Advertising Works

How Advertising Works Author John Philip Jones
ISBN-10 9781452267562
Release 1998-06-10
Pages 368
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John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.



The Descent of Man

The Descent of Man Author Grayson Perry
ISBN-10 9781524705305
Release 2017-05-30
Pages 160
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What does it mean to be male in the 21st Century? Award-winning artist Grayson Perry explores what masculinity is: from sex to power, from fashion to career prospects, and what it could become—with illustrations throughout. In this witty and necessary new book, artist Grayson Perry trains his keen eye on the world of men to ask, what sort of man would make the world a better place? What would happen if we rethought the macho, outdated version of manhood, and embraced a different ideal? In the current atmosphere of bullying, intolerance and misogyny, demonstrated in the recent Trump versus Clinton presidential campaign, The Descent of Man is a timely and essential addition to current conversations around gender. Apart from gaining vast new wardrobe options, the real benefit might be that a newly fitted masculinity will allow men to have better relationships—and that’s happiness, right? Grayson Perry admits he’s not immune from the stereotypes himself—yet his thoughts on everything from power to physical appearance, from emotions to a brand new Manifesto for Men, are shot through with honesty, tenderness, and the belief that, for everyone to benefit, updating masculinity has to be something men decide to do themselves. They have nothing to lose but their hang-ups.



The Ultimate Secrets of Advertising

The Ultimate Secrets of Advertising Author John Philip Jones
ISBN-10 9780761922445
Release 2002
Pages 227
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This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.



International Advertising

International Advertising Author John Philip Jones
ISBN-10 0761912452
Release 2000
Pages 412
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In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts and issues, developments in specific countries, and cutting-edge techniques developed outside of the United States. The result is a single `knowledge-bank' of theory and practice for advertising students and professionals.



The Advertising Business

The Advertising Business Author John Philip Jones
ISBN-10 9781452264646
Release 1999-02-10
Pages 560
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This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.



Decoding Advertisements

Decoding Advertisements Author Judith Williamson
ISBN-10 OCLC:1025249312
Release 2002
Pages 180
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Decoding Advertisements has been writing in one form or another for most of life. You can find so many inspiration from Decoding Advertisements also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Decoding Advertisements book for free.



Narrative and Media

Narrative and Media Author Rosemary Huisman
ISBN-10 1139447203
Release 2006-01-26
Pages
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Narrative and Media, first published in 2006, applies narrative theory to media texts, including film, television, radio, advertising, and print journalism. Drawing on research in structuralist and post-structuralist theory, as well as functional grammar and image analysis, the book explains the narrative techniques which shape media texts and offers interpretive tools for analysing meaning and ideology. Each section looks at particular media forms and shows how elements such as chronology, character, and focalization are realized in specific texts. As the boundaries between entertainment and information in the mass media continue to dissolve, understanding the ways in which modes of story-telling are seamlessly transferred from one medium to another, and the ideological implications of these strategies, is an essential aspect of media studies.