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Adaptive Rhetoric

Adaptive Rhetoric Author Alex C. Parrish
ISBN-10 9781317918011
Release 2013-11-07
Pages 182
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Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain rhetorical acts. Not only is the cultural model incomplete, but it tacitly endorses the fallacy of human exceptionalism. By introducing evolutionary biology into the study of rhetoric, this book serves as a model of a biocultural paradigm. Being mindful of biological and cultural influences allows for a deeper view of rhetoric, one that is aware of the ubiquity of persuasive behavior in nature. Human and nonhuman animals, and even some plants, persuade to survive - to live, love, and cooperate. That this broad spectrum of rhetorical behavior exists in the animal world demonstrates how much we can learn from evolutionary biology. By incorporating scholarship on animal signaling into the study of rhetoric, the author explores how communication has evolved, and how numerous different species of animals employ similar persuasive tactics in order to overcome similar problems. This cross-species study of rhetoric allows us to trace the origins of our own persuasive behaviors, providing us with a deeper history of rhetoric that transcends the written and the televised, and reveals the artifacts of our communicative past.



Rhetorical Animals

Rhetorical Animals Author Kristian Bjørkdahl
ISBN-10 9781498558464
Release 2017-11-30
Pages 318
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Rhetorical Animals explores what the study of communication and persuasion would look like if it included the voices of all persuasive species, from the microscopic gut bacteria to the charismatic megafauna we know so well.



Rhetoric in Tooth and Claw

Rhetoric in Tooth and Claw Author Debra Hawhee
ISBN-10 9780226398204
Release 2016-11-21
Pages 256
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We tend to think of rhetoric as a solely human art. After all, only humans can use language artfully to make a point, the very definition of rhetoric. Yet when you look at ancient and early modern treatises on rhetoric, what you find is surprising: they’re crawling with animals. With Rhetoric in Tooth and Claw, Debra Hawhee explores this unexpected aspect of early thinking about rhetoric, going on from there to examine the enduring presence of nonhuman animals in rhetorical theory and education. In doing so, she not only offers a counter-history of rhetoric but also brings rhetorical studies into dialogue with animal studies, one of the most vibrant areas of interest in humanities today. By removing humanity and human reason from the center of our study of argument, Hawhee frees up space to study and emphasize other crucial components of communication, like energy, bodies, and sensation. Drawing on thinkers from Aristotle to Erasmus, Rhetoric in Tooth and Claw tells a new story of the discipline’s history and development, one animated by the energy, force, liveliness, and diversity of our relationships with our “partners in feeling,” other animals.



The Ideas of Man and Woman in Renaissance France

The Ideas of Man and Woman in Renaissance France Author Lyndan Warner
ISBN-10 9781317028000
Release 2016-03-03
Pages 278
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The Ideas of Man and Woman in Renaissance France provides the first comprehensive comparison of the printed debates in the 1500s over the superiority or inferiority of woman - the Querelle des femmes - and the dignity and misery of man. Analysing these writings side by side, Lyndan Warner reveals the extent to which Renaissance authors borrowed commonplaces from both traditions as they praised or blamed man or woman and habitually considered opposite and contrary points of view. In the law courts reflections on the virtues and vices of man and woman had a practical application-to win cases-and as Warner demonstrates, Parisian lawyers employed this developing rhetoric in family disputes over inheritance and marriage, and amplified it in the published versions of their pleadings. Tracing these ideas and modes of thinking from the writer's quill to the workshops and boutiques of printers and booksellers, Warner uses probate inventories to follow the books to the households of their potential male and female readers. Warner reveals the shifts in printed discussions of human nature from the 1500s to the early 1600s and shows how booksellers adapted the ways they marketed and sold new genres such as essays and lawyers' pleadings.



Visible Numbers

Visible Numbers Author Charles Kostelnick
ISBN-10 9781351537612
Release 2017-07-05
Pages 330
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Bringing together scholars from around the world, this collection examines many of the historical developments in making data visible through charts, graphs, thematic maps, and now interactive displays. Today, we are used to seeing data portrayed in a dizzying array of graphic forms. Virtually any quantified knowledge, from social and physical science to engineering and medicine, as well as business, government, or personal activity, has been visualized. Yet the methods of making data visible are relatively new innovations, most stemming from eighteenth- and nineteenth-century innovations that arose as a logical response to a growing desire to quantify everything-from science, economics, and industry to population, health, and crime. Innovators such as Playfair, Alexander von Humboldt, Heinrich Berghaus, John Snow, Florence Nightingale, Francis Galton, and Charles Minard began to develop graphical methods to make data and their relations more visible. In the twentieth century, data design became both increasingly specialized within new and existing disciplines-science, engineering, social science, and medicine-and at the same time became further democratized, with new forms that make statistical, business, and government data more accessible to the public. At the close of the twentieth century and the beginning of the twenty-first, an explosion in interactive digital data design has exponentially increased our access to data. The contributors analyze this fascinating history through a variety of critical approaches, including visual rhetoric, visual culture, genre theory, and fully contextualized historical scholarship.



The Routledge Handbook of Critical Public Relations

The Routledge Handbook of Critical Public Relations Author Jacquie L'Etang
ISBN-10 9781317918851
Release 2015-08-11
Pages 446
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.



The Dynamics of Persuasion

The Dynamics of Persuasion Author Richard M. Perloff
ISBN-10 9781317328872
Release 2016-12-19
Pages 630
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.



Rhetorical Animals

Rhetorical Animals Author Kristian Bjørkdahl
ISBN-10 1498558453
Release 2017
Pages 318
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Rhetorical Animals explores what the study of communication and persuasion would look like if it included the voices of all persuasive species, from the microscopic gut bacteria to the charismatic megafauna we know so well.



Pedagogies of Public Memory

Pedagogies of Public Memory Author Jane Greer
ISBN-10 9781317447511
Release 2015-06-12
Pages 198
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Pedagogies of Public Memory explores opportunities for writing and rhetorical education at museums, archives, and memorials. Readers will follow students working and writing at well-known sites of international interest (e.g., the Flight 93 National Memorial in Shanksville, Pennsylvania, and the U.S. Holocaust Memorial Museum), at local sites (e.g., vernacular memorials in and around Muncie, Indiana and the Central Pennsylvania African American Museum in Reading, Pennsylvania), and in digital spaces (e.g., Florida State University’s Postcard Archive and The Women’s Archive Project at the University of Nebraska Omaha). From composing and delivering museum tours, to designing online memorials that challenge traditional practices of public grief, to producing and publishing a magazine containing the photographs and stories of individuals who lived through historic moments in the Freedom Struggle, to expanding and creating new public archives – the pedagogical projects described in this volume create richly textured learning opportunities for students at all levels – from first-year writers to graduate students. The students and faculty whose work is represented in this volume undertake to reposition the past in the present and to imagine possible new futures for themselves and their communities. By exploring the production of public memory, this volume raises important new questions about the intersection of rhetoric and remembrance.



A Way with Words

A Way with Words Author Michael D. C. Drout
ISBN-10 1428116915
Release 2006
Pages 88
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From history-altering political speeches to friendly debates at cocktail parties, rhetoric holds the power to change opinions, spark new thoughts, and ultimately change the world. Professor Drout examines the types of rhetoric and their effects, the structure of effective arguments, and how subtleties of language can be employed to engage in more successful rhetoric.



Encyclopedia of Communication Theory

Encyclopedia of Communication Theory Author Stephen W. Littlejohn
ISBN-10 9781506319148
Release 2009-08-18
Pages 1192
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With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry



The Routledge Companion to Remix Studies

The Routledge Companion to Remix Studies Author Eduardo Navas
ISBN-10 9781134748815
Release 2014-11-27
Pages 532
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The Routledge Companion to Remix Studies comprises contemporary texts by key authors and artists who are active in the emerging field of remix studies. As an organic international movement, remix culture originated in the popular music culture of the 1970s, and has since grown into a rich cultural activity encompassing numerous forms of media. The act of recombining pre-existing material brings up pressing questions of authenticity, reception, authorship, copyright, and the techno-politics of media activism. This book approaches remix studies from various angles, including sections on history, aesthetics, ethics, politics, and practice, and presents theoretical chapters alongside case studies of remix projects. The Routledge Companion to Remix Studies is a valuable resource for both researchers and remix practitioners, as well as a teaching tool for instructors using remix practices in the classroom.



Defining Visual Rhetorics

Defining Visual Rhetorics Author Charles A. Hill
ISBN-10 9781135628543
Release 2012-08-21
Pages 356
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Images play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as "visual rhetoric," leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image production--from architecture to paintings, from film to needlepoint--in order to understand how images and texts work upon readers as symbolic forms of representation. Each chapter discusses, analyzes, and explains the visual aspect of a particular subject, and illustrates the ways in which messages and meaning are communicated visually. The contributions include work from rhetoric scholars in the English and communication disciplines, and represent a variety of methodologies--theoretical, textual analysis, psychological research, and cultural studies, among others. The editors seek to demonstrate that every new turn in the study of rhetorical practices reveals more possibilities for discussion, and that the recent "turn to the visual" has revealed an inexhaustible supply of new questions, problems, and objects for investigation. As a whole, the chapters presented here demonstrate the wide range of scholarship that is possible when a field begins to take seriously the analysis of images as important cultural and rhetorical forces. Defining Visual Rhetorics is appropriate for graduate or advanced undergraduate courses in rhetoric, English, mass communication, cultural studies, technical communication, and visual studies. It will also serve as an insightful resource for researchers, scholars, and educators interested in rhetoric, cultural studies, and communication studies.



Journalism Science and Society

Journalism  Science and Society Author Martin W. Bauer
ISBN-10 9781134187287
Release 2008-07-25
Pages 304
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Analyzing the role of journalists in science communication, this book presents a perspective on how this is going to evolve in the twenty-first century. The book takes three distinct perspectives on this interesting subject. Firstly, science journalists reflect on their ‘operating rules’ (science news values and news making routines). Secondly, a brief history of science journalism puts things into context, characterising the changing output of science writing in newspapers over time. Finally, the book invites several international journalists or communication scholars to comment on these observations thereby opening the global perspective. This unique project will interest a range of readers including science communication students, media studies scholars, professionals working in science communication and journalists.



The SAGE Handbook of Rhetorical Studies

The SAGE Handbook of Rhetorical Studies Author Andrea A. Lunsford
ISBN-10 9781483343433
Release 2008-10-29
Pages 712
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The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.



What is the New Rhetoric

What is the New Rhetoric Author Susan E. Thomas
ISBN-10 STANFORD:36105124087326
Release 2007
Pages 201
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The Age of Information has spawned a critical focus on human communication in a multimedia world, particularly on theories and practices of writing. With the worldwide web impacting increasingly on academic and business communication, the need has never been greater for advanced study in writing, communication, and critical thinking across all genres, sectors, and cultures. In recent decades, the definitions of 'new rhetoric' have expanded to encompass a variety of theories and movements, raising the question of how rhetoric is understood and employed in the twenty-first century. The essays collected here represent variations on these themes, with each attempting to answer the title?s deliberately provocative question, addressing particularly: -How the classical art of rhetoric is still relevant today; -How it is directly related to modern technologies and the new modes of communication they have generated; -How rhetorical practice is informing research methodologies and teaching and learning practices in the contemporary academy.



The Birth of Rhetoric

The Birth of Rhetoric Author Robert Wardy
ISBN-10 9781134757299
Release 2005-08-04
Pages 208
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What is rhetoric? Is it the capacity to persuade? Or is it 'mere' rhetoric: the ability to get others to do what the speaker wants, regardless of what they want? This is the rhetoric of ideological manipulation and political seduction. Rhetoric is for some a distinctive mode of communication; for others, whenever someone speaks, rhetoric is present. This book is devoted to helping readers understand these rival accounts, by showing how it has happened that there are so many conceptions of rhetoric. Any such approach must be rooted in classical antiquity, since our ideas of rhetoric are the product of a complicated historical process starting in ancient Greece. Greek rhetoric was born in bitter controversy. The figure of Gorgias is at the centre of that debate and of this book: he invites us to confront the terrifying, exhilarating possibility that persuasion is just power.