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Advertising

Advertising Author Elizabeth Rose McFall
ISBN-10 0761942548
Release 2004
Pages 208
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.



Advertising Cultures

Advertising Cultures Author Sean Nixon
ISBN-10 0761961984
Release 2003-04-01
Pages 184
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.



Cultural Economy

Cultural Economy Author Paul du Gay
ISBN-10 9781412931908
Release 2002-01-31
Pages 256
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Phrases such as `corporate culture', `market culture' and the `knowledge economy', have now become familiar clarion calls in the world of work. They are calls that have echoed through organizations and markets. Clearly something is happening to the ways markets and organizations are being represented and intervened in and this signals a need to reassess their very constitution. In particular, the once clean divide that placed the economy, dealt with mainly by economists, on one side, and culture, addressed chiefly by those in anthropology, sociology and the other `cultural sciences', on the other, can no longer hold. This volume presents the work of an international group of academics from a range of disciplines including sociology, media and cultural studies, social anthropology and geography, all of whom are involved not only in thinking `culture' into the economy but thinking culture and economy together.



Sport Culture and Advertising

Sport  Culture and Advertising Author Steven J. Jackson
ISBN-10 9781134298792
Release 2004-11-10
Pages 288
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Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.



Marketing Michelin

Marketing Michelin Author Stephen L. Harp
ISBN-10 0801866510
Release 2001-11-13
Pages 356
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Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.



Organizing Identity

Organizing Identity Author Paul du Gay
ISBN-10 9781848605091
Release 2007-02-15
Pages 208
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"This book overturns the conventional thinking about organization and identity and puts in its place a wholly new theoretical synthesis. It is not just an extraordinarily incisive commentary on modern life but it is also a key to thinking about identity in new ways which will prove an indispensable guide as we move beyond social constructionism. Remarkable." - Nigel Thrift, Vice-Chancellor, The University of Warwick "I have to say that as usual I find very refreshing Paul du Gay's courageous and unconventional approach, a clarity of vision that I find very appealing." - Professor Marilyn Strathern, University Of Cambridge Like many other popular academic terms, ‘identity’ has been asked to do so much work that it has often ended up doing none at all and, as a consequence, there has been a recent turn away from identity work. In this book, Paul du Gay moves identity theory in a new direction, offering a distinctive approach to studying how persons - human and non human - are put together or assembled: how their ‘identities’ are formed. He does through an engagement with a range of work in the social sciences, humanities and in organization studies which privileges the business of description over metaphysical speculation and epochalist assertion. At the heart of the book is an approach to the material-cultural making up of ‘persons’ that involves a shift away from general social and cultural accounts concerning the formation of ‘subjectivity’ and ‘identity’ towards an understanding of the specific forms of personhood that individuals acquire through their immersion in and subjection to particular normative and technical regimes of conduct. The book is written for postgraduate students and researchers interested in debates about identity, subjectivity and personhood in a range of disciplines – especially those in sociology, social anthropology, geography, and organization and management studies.



Advertising as Culture

Advertising as Culture Author Chris Wharton
ISBN-10 9781841506142
Release 2013
Pages 229
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Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, this title explores such topics as the conceptual relationship between advertising and culture; the relationship of advertising to cultural fields such as art, fashion, and music; and developments in digital media practice.



Media and Cultural Regulation

Media and Cultural Regulation Author Kenneth Thompson
ISBN-10 0761954392
Release 1997-09-15
Pages 256
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This text outlines the ways in which contemporary trends - political, social and economic - give rise to public debates about policies concerned with culture. A range of theoretical issues are explored and three key arenas of contested regulation are discussed: sexuality, globalization and multiculturalism. Sexuality poses issues of control of representations, pornography and censorship. Globalization raises questions of national identity and cultural imperialism. Multiculturalism challenges existing models of cultural identity and citizenship. Through these three central cases, major contests around the public defining of culture, identity and difference are clarified.



Doing Cultural Studies

Doing Cultural Studies Author Paul du Gay
ISBN-10 0761954023
Release 1997-02-10
Pages 151
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In recent years `culture' has become a central concern in a wide range of fields and disciplines. This book introduces the main substantive and theoretical strands of this `turn to culture' through the medium of a particular case study: that of the Sony Walkman. Using the example of the Walkman, the book indicates how and why cultural practices and institutions have come to play such a crucial part in our lives, and introduces some of the central ideas, concepts and methods of analysis involved in conducting cultural studies.



Performing Capital

Performing Capital Author R. Aitken
ISBN-10 9780230607088
Release 2007-10-01
Pages 247
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This books reviews forms of capital 'popular finance' and argues that it is important, as a site at which capital is visible not as a macro-structural reality but as a category itself, which needs to be made and performed in the spaces where is does not already exist. 'Culture' is used to intervene into everyday spaces to develop capital there.



Advertising Cultures

Advertising Cultures Author Sean Nixon
ISBN-10 0761961984
Release 2003-04-01
Pages 184
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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.



Promotional Cultures

Promotional Cultures Author Aeron Davis
ISBN-10 9780745639833
Release 2013-07-10
Pages 247
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'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in economics, politics, civil society and celebrity culture. Ecumenical, yet retaining a sharp critical edge, this is the best single account of promotional culture I have seen.' David Miller, "University of Bath" 'Drawing on a range of critical intellectual traditions in the study of production, consumption, culture and fiance, Davis discusses the rise and penetration of digital-age promotional industries in the service of capitalist commodification. His study will give readers grounding in the theories and debates that dissect the social relations, culture and dialectics of commodity production and the management of consumerism.' Gerald Sussman, "Portland State University" '"Promotional Cultures" is a wide-ranging and accessible examination of the different advertising, ownership synergy, public relations and other marketing and promotional forces in our lives. Aeron Davis usefully examines different intellectual traditions that have sought to understand and critique promotional ethos and practices. He also applies these traditions and his own insights to areas in which large-scale promotion is systemic, including activism, media and finance.' Matthew P. McAllister, "Penn State University" 'In another seminal effort to rethink media and communicative power, Aeron Davis dispenses with the idea that the promotional industries are essential to the well-being of markets, democracy, independent media and our own lives.' Dwayne Winseck, "Carleton University" In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. "Promotional Cultures" documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted. "Promotional Cultures" will appeal to students and scholars of media and culture, sociology, politics, anthropology, and social and industrial history.



Popular Culture Political Economy and the Death of Feminism

Popular Culture  Political Economy and the Death of Feminism Author Penny Griffin
ISBN-10 9781317580379
Release 2015-06-05
Pages 242
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While some have argued that we live in a ‘postfeminist’ era that renders feminism irrelevant to people’s contemporary lives this book takes ‘feminism’, the source of eternal debate, contestation and ambivalence, and situates the term within the popular, cultural practices of everyday life. It explores the intimate connections between the politics of feminism and the representational practices of contemporary popular culture, examining how feminism is ‘made sensible’ through visual imagery and popular culture representations. It investigates how popular culture is produced, represented and consumed to reproduce the conditions in which feminism is valued or dismissed, and asks whether antifeminism exists in commodity form and is commercially viable. Written in an accessible style and analysing a broad range of popular culture artefacts (including commercial advertising, printed and digital news-related journalism and commentary, music, film, television programming, websites and social media), this book will be of use to students, researchers and practitioners of International Relations, International Political Economy and gender, cultural and media studies.



Fashioning Professionals

Fashioning Professionals Author Leah Armstrong
ISBN-10 9781350001862
Release 2018-02-08
Pages 224
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From artist to curator, couturier to fashion blogger, 'creative' professional identities can be viewed as social practices, enacted, performed and negotiated through the media, the public, and industry. Fashioning Professionals addresses what it means to be a creative professional, historically and in the digital age, as new ways of working and doing business have given rise to new professional identities. Bringing together critical reflections from international researchers, the book spans fashion, design, art, architecture, and advertising. It examines both traditional and emergent roles in creative industries, from advertising executives and surrealist artists to mannequin designers, pop stylists, bloggers, makers and design curators. The book reveals how professional identities are continually in a state of fashioning, through style, taste, gender and cultural representation, highlighting moments of friction and flux in the creative labour of the global economy. Interweaving critical perspectives from fashion and design history with sociology and cultural theory, Fashioning Professionals addresses a burgeoning area of research as we enter new terrain in fashion and the creative industries.



Post identity

Post identity Author Richard McMahon
ISBN-10 9781136163647
Release 2013-06-26
Pages 264
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Collective identity, the emotionally powerful sense of belonging to a group, is a crucial source of popular legitimacy for nations. However efforts since the 1990s to politically support European integration by using identity mechanisms borrowed from nationalism have had very limited success. European integration may require new, post-national approaches to the relationship between culture and politics. This controversial and timely volume poses the logical question: if identity doesn't effectively connect culture with European integration politics, what does? The book brings together leading scholars from several of the disciplines that have developed concepts of culture and methods of cultural research. These expert interdisciplinary contributors apply a startling diversity of approaches to culture, linking it to facets of integration as varied as external policy, the democratic deficit, economic dynamism and the geography of integration. This book examines commonalities and connections within the European space, as well as representations of these in identity discourses. It will be useful for students and scholars of sociology, geography, anthropology, social psychology, political science and the history of European integration.



Consumer Culture and the Making of Modern Jewish Identity

Consumer Culture and the Making of Modern Jewish Identity Author Gideon Reuveni
ISBN-10 9781107011304
Release 2017-08-31
Pages 288
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This book investigates the intersection between consumption, identity and Jewish history in Europe.



Globalization Sport and Corporate Nationalism

Globalization  Sport and Corporate Nationalism Author Jay Scherer
ISBN-10 3039111140
Release 2010
Pages 272
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Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.