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Advertising Headlines That Make You Rich

Advertising Headlines That Make You Rich Author David Garfinkel
ISBN-10 9781600370229
Release 2006-04-01
Pages 148
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IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your most loyal, valuable customers. It's true. A great headline makes all the difference. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad's profitability by two, three, even five times. Finally, here is the world's #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business. The kind of headlines that produce record-breaking sales results! In this book, copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! "David Garfinkel is the best copywriter I know." - Jay Conrad Levinson, author, best-selling Guerrilla Marketing series



Breakthrough Copywriting

Breakthrough Copywriting Author David Garfinkel
ISBN-10 1548706957
Release 2017-07-07
Pages 154
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In this book, you'll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple-by breaking everything down into a clear, step-by-step process. There's something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You'll discover: * How to build a powerful sales message that makes money * Secrets of headlines that all but force prospects to read your message * Easy shortcuts to creating profitable bullet points * Negative optism: a revolutionary new way to create empathy with prospects * Stories that boost sales-how to write them, step-by-step * Insider secrets for "amping up" the emotional power of your copy * How to put it all together to build trust in prospects and close the sale Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.



Platform

Platform Author Michael S. Hyatt
ISBN-10 9781595555038
Release 2012
Pages 261
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Discusses how to create a platform and build an audience using social media technologies.



Cashvertising

Cashvertising Author Drew Eric Whitman
ISBN-10 9781601638878
Release 2008-11-15
Pages 208
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Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell, or how you sell it, this practical, fast-paced book will teach you: - How to write irresistible ad copy - How to create powerful ads, brochures, sales letters, Websites, and more - How to make people believe what you say - "Sneaky" ways to persuade people to respond - Effective tricks for writing "magnetic" headlines - What mistakes to avoid--at all costs! - What you should always/never do in your ads - Expert formulas, guidance, tips and strategies



Make Trouble

Make Trouble Author John Waters
ISBN-10 9781616207168
Release 2017-04-11
Pages 80
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From an icon of popular culture, here is inspiring advice for artists, graduates, and all who seek happiness and success on their own terms. So what if you have talent? Then what? When John Waters delivered his gleefully subversive advice to the graduates of the Rhode Island School of Design, the speech went viral, in part because it was so brilliantly on point about making a living as a creative person. Now we can all enjoy his sly wisdom in a manifesto that reminds us, no matter what field we choose, to embrace chaos, be nosy, and outrage our critics. Anyone embarking on a creative path, he tells us, would do well to realize that pragmatism and discipline are as important as talent and that rejection is nothing to fear. Waters advises young people to eavesdrop, listen to their enemies, and horrify us with new ideas. In other words, MAKE TROUBLE! Illustrated with slightly demented line drawings by Eric Hanson, Make Trouble is a one-of-a-kind gift, the perfect playbook for gaming the system by making the system work for you.



Hypnotic Writing

Hypnotic Writing Author Joe Vitale
ISBN-10 0470893060
Release 2010-06-08
Pages 288
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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion



How to Make Maximum Money with Minimum Customers 21 Proven Direct Marketing Strategies Anyone Can Use

How to Make Maximum Money with Minimum Customers  21 Proven Direct Marketing Strategies Anyone Can Use Author Craig Garber
ISBN-10 9780984125517
Release 2011-05
Pages 366
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Are you an entrepreneur or salesperson who needs more qualified leads? How about converting your existing leads into paying customers and clients, "much" faster?Are you a doctor, financial services, or other trade professional, who's always dreamed of having effortless, 'almost magic-like' marketing that'll have your daily planner "filled" with appointments?Do you own a jewelry store, dry cleaners, or other retail establishment you'd love to see "packed" with paying customers?Have you had it 'up to here' with clients who demand first-class service, even though they're on a Wal-Mart budget? Do you want to avoid tire-kickers who shop around for the lowest prices in town or online, and instead, only deal with ultra-rich clients who are thrilled to be working with someone of your caliber? If you answered 'Yes ' to any of these questions, or if you just want to make a LOT of money, "very" quickly, then this is the most exciting and important book you will ever read. Often compared to Eugene Schwartz 'Breakthrough Advertising, ' inside you'll discover: How Garber made $578,463 in one year with a small list of customers, without spending a dime on advertising and almost all at 90% profit. Garber shows you how to at "least" double your sales, whether you work online, offline, or both. Not by begging JV's or affiliates to promote you, but by using fresh new ideas that work in ANY business.On page 42, you'll uncover the single greatest secret weapon for making money in any business. How powerful is this secret? Quite simply, it is the best source of ongoing and predictable income, referrals and repeat business, in the world. And, it has almost "zero" downside risk.What about advertising? Are you sick and tired of running online and offline ads that never get the kind of responses you want? Is your website more like a ghost town than a bustling freeway, filled with traffic? Don't worry, Chapter 23, "How To Write A Sales Letter That Sells, " gives you the blueprint to designing compelling ads that'll have your buyers lined up and practically "begging" you to take their money. Garber walks you through the 12 proven items you MUST include in every ad or sales letter, to make them perform as reliably as a Swiss watch.As you know, there are only three ways to make more money: Raise your prices, get more customers, or increase the value of your average transaction size. In Chapter 12, you'll discover a simple strategy (which takes less than 5 minutes to implement) that gets up to 98.4% of your customers to spend more money with you, every time they buy.How to sell products and services for much higher prices and profit margins than your competition The secret to charging top-dollar is knowing how to 'position' yourself in the marketplace. And this is much easier to do than you think, as you'll see in Chapter 10, "How To Become Number One In Your Industry."Why conventional business and marketing advice is useless, because it revolves around exchanging time for money. Look, whenever you're trading time for money, your income is limited by the amount of time you're either "willing," or are physically able, to work. Garber reveals 2 simple strategies (pages 135 and 321) that leverage your time and multiply your effort, so your cash-flow is no longer tied to how long or how hard you can work. Result: a lot less work... and a lot more money. Listen, 'hoping' things get better, won't work. "Hope" is not a good business strategy. In times like this, you need to "think" smarter, not "work" harder, and this book shows you "exactly" how to do this.



Steal This Book

Steal This Book Author Harlan Kilstein
ISBN-10 193359649X
Release 2005-03-01
Pages 372
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Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies that readers can adapt for any business.



Making Money with Classified Ads

Making Money with Classified Ads Author Melvin Powers
ISBN-10 0879804351
Release 1995
Pages 239
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Making Money with Classified Ads has been writing in one form or another for most of life. You can find so many inspiration from Making Money with Classified Ads also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Making Money with Classified Ads book for free.



Your Best Year Ever

Your Best Year Ever Author Michael Hyatt
ISBN-10 9781493409532
Release 2018-01-02
Pages 272
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We all want to live a life that matters. We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner--and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt wants readers to know that it doesn't have to be this way. In fact, he thinks that this is the year readers can finally close the gap between reality and their dreams. In Your Best Year Ever, Hyatt shares a powerful, proven, research-driven system for setting and achieving goals. Readers learn how to design their best year ever in just five hours - three simple ways to triple the likelihood of achieving their goals - how to quit-proof their goals - what to do when they feel stuck - and much more Anyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will treasure the field-tested wisdom found in these pages.



2 001 Greatest Headlines Ever Written

2 001 Greatest Headlines Ever Written Author Carl Galletti
ISBN-10 OCLC:53247464
Release 1995
Pages 93
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2 001 Greatest Headlines Ever Written has been writing in one form or another for most of life. You can find so many inspiration from 2 001 Greatest Headlines Ever Written also informative, and entertaining. Click DOWNLOAD or Read Online button to get full 2 001 Greatest Headlines Ever Written book for free.



Ogilvy on Advertising

Ogilvy on Advertising Author David Ogilvy
ISBN-10 9780804170055
Release 2013-09-11
Pages 224
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.



How to win friends influence people

How to win friends   influence people Author Dale Carnegie
ISBN-10 9789352613939
Release 2016-09-17
Pages 224
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The Ultimate Sales Letter

The Ultimate Sales Letter Author Dan S. Kennedy
ISBN-10 9781440511417
Release 2011-02-14
Pages 240
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An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.



The Advertising Solution

The Advertising Solution Author Craig Simpson
ISBN-10 9781613083512
Release 2016-10-17
Pages 192
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Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.



How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 1614485038
Release 2016-02-16
Pages 180
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The definitive modern handbook for copywriting that gets you noticed and sells your products and services.



The owner s manual for the brain

The owner s manual for the brain Author Pierce J. Howard
ISBN-10 CORNELL:31924087250845
Release 2000
Pages 831
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The owner s manual for the brain has been writing in one form or another for most of life. You can find so many inspiration from The owner s manual for the brain also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The owner s manual for the brain book for free.