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American Icon

American Icon Author Bryce G. Hoffman
ISBN-10 9780307886064
Release 2013-02-05
Pages 422
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THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America's last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.



American Icon

American Icon Author Bryce G. Hoffman
ISBN-10 9780307886057
Release 2012
Pages 422
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A behind-the-scenes account of the near-collapse of Ford in 2008 outlines the hard-fought effort of CEO Alan Mulally to save the company without accepting federal bailout money, describing how Ford transformed in the subsequent two years into the world's most profitable automobile business.



American Icon

American Icon Author Bryce G. Hoffman
ISBN-10 9780307886071
Release 2012-03-13
Pages 432
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The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.



Red Teaming

Red Teaming Author Bryce G. Hoffman
ISBN-10 9781101905982
Release 2017-05-16
Pages 288
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Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors. Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church’s “Office of the Devil’s Advocate,” to the Kriegsspiel of the Prussian General Staff and to the secretive AMAN organization, Israel’s Directorate of Military Intelligence. In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today’s rapidly changing economy. Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out. In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.



Once Upon a Car

Once Upon a Car Author Bill Vlasic
ISBN-10 9780062042224
Release 2011-10-04
Pages 416
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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.



Icons and Idiots

Icons and Idiots Author Bob Lutz
ISBN-10 9781591846963
Release 2014-09-30
Pages 228
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"The former vice chairman of General Motors and author of Car Guys vs. Bean Counters profiles the positive and negative leaders who made the strongest impression on him throughout his extensive career, sharing illuminating anecdotes that provide today's managers with leadership examples to emulate or avoid."



Rouge

Rouge Author Ford R. Bryan
ISBN-10 9780814336830
Release 2003-04-01
Pages 288
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An illuminating photographic tour of Henry Ford’s famous Rouge plant—an industrial site that signifies an era’s triumph in integrated manufacturing and economic progress.



American Turnaround

American Turnaround Author Edward Whitacre
ISBN-10 9781455513000
Release 2013-02-05
Pages 304
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Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM. But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.



Car Guys vs Bean Counters

Car Guys vs  Bean Counters Author Bob Lutz
ISBN-10 110151602X
Release 2011-06-09
Pages 272
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A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace. From the Hardcover edition.



Brick by Brick

Brick by Brick Author David Robertson
ISBN-10 9780307951625
Release 2013-06-25
Pages 320
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.



Red Team

Red Team Author Bryce G. Hoffman
ISBN-10 0349410410
Release 2017-05-16
Pages 320
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In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp? Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counterintuitive practice of red teaming has its origins in the military, and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. RED TEAMING is the first major book to look at the business applications of red teams. It will provide readers with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. It will teach businesses how to challenge the conventions of their industry like an innovative disruptor would, and spot threats while there is still time to respond to them - creating a culture in which challenges are not only tolerated, but valued.



Go Like Hell

Go Like Hell Author A. J. Baime
ISBN-10 9780547416564
Release 2010-06-17
Pages 320
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By the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather’s company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them. Go Like Hell tells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done. Go Like Hell transports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the "pilots" who would drive them to victory, or doom.



Red Teaming

Red Teaming Author Bryce G. Hoffman
ISBN-10 0349415498
Release 2017-05-16
Pages 320
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Today, most - if not all - established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The ingenious and counterintuitive practice of Red Teaming has its origins in the military. It involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. In the first major book to reveal the business applications of Red Teaming, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques. He also shows how many high-profile business failures could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way we do business.



River Rouge

River Rouge Author Joseph Cabadas
ISBN-10 9780760317082
Release 2004
Pages 192
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In 1914, Henry Ford ordered the construction of a small plant at the confluence of the River Rouge and the Detroit River in what was then the rural community of Dearborn. Eventually, that small plant grew into the gigantic Rouge complex, the most famous of American auto factories. In 1999, Ford's great-grandson, Ford Chairman Bill Ford III, announced that the company would reinvent the complex as the auto factory of the new century, scheduled for completion this year. Filled with evocative inside-the-factory shots, this illustrated 90-year history provides sprawling views of manufacturing processes, factory evolution, and the exciting new concepts Ford has incorporated into the redesign. Author Joe Cabadas also explores "vertical integration" as conceived at the Rouge--raw materials essentially entered one door and new automobiles exited the other. In fact, iron ore and coal were transformed into engine blocks in less than 24 hours. In addition to manufacturing processes that also included glassmaking and woodworking, the engaging chronological history explores the Rouge's roles as a crucible of industry unionization (at its peak in 1929, the 1,100-acre factory employed 128,000 workers) and wartime production, and its profound influence on Japanese automakers. Thanks to the Rouge's immensity and diverse operations, archival and current images provide a visual cornucopia for just about any reader, featuring shipyards and railyards, as well as newly minted military vehicles, farm tractors, and automobiles--not to mention scores of the men and women who have worked there.



The Power of Many

The Power of Many Author Meg Whitman
ISBN-10 9780307591234
Release 2010-01-26
Pages 288
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Is it possible to run a multibillion-dollar corporation on the power of trust? Must you set aside your authentic self as you climb the corporate ladder? Is there another role for technology beyond saving costs and creating efficiencies? In The Power of Many, Meg Whitman, former president and CEO of eBay, speaks to these questions and more, identifying ten core values that steered her—and can steer any leader—to success without ethical compromise. During her decade at the helm of eBay, Meg Whitman transformed it from a tiny start-up into a nearly $8 billion global powerhouse, revolutionizing the way goods are bought and sold online. Fortune magazine twice named her the Most Powerful Woman in Business. Now, with the vitality, candor, and often self-effacing humor that is her trademark, Meg lays out the ten core values that she credits not only with her strategic success but with many of the joys and satisfactions of her private life. Values such as trust, authenticity, courage, and validation are not naive, Meg shows us, and they are definitely not a luxury. Rather, they are essential tools for success that go hand in hand with traditional business practices—like holding oneself accountable or growing a company efficiently. She believes they are the foundation of strong management in the twenty-first century. Today, technology and the transparency it brings demand that organizations demonstrate a character that aligns with the values of their communities. Meg illustrates the origins of her values and the underpinnings of her approach with compelling stories from her extraordinary career and her down-to-earth upbringing—from the harrowing twenty-two-hour system outage that nearly sunk eBay to the indomitable spirit of her eighty-nine-year-old mother, who grew up in Boston society but worked as an airplane mechanic during World War II. It was her mother, Meg says, who gave her “a bias toward action.” Here, too, are stories of finding her equilibrium during the time when she had young children, and in her marriage to a neurosurgeon with his own highly demanding career. Meanwhile, her experiences at some of America’s best-known companies, including Disney, FTD, and Procter & Gamble, offer valuable case studies of what can go wrong and right, and how even mistakes can be transformed into opportunities. Meg Whitman shows us that achievement can and should be teamed with optimism, trust, and honesty. The Power of Many offers the insights and motivation we need to propel ourselves to the next level—to scale, as Meg would say—in business and in life. From the Hardcover edition.



Gods of Management

Gods of Management Author Charles B. Handy
ISBN-10 9780195096170
Release 1996
Pages 254
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What would the world of business be like if it were run by the Greek gods of yore? Would Apollo be the right man at the helm of Acme Widget? What sweeping changes would Athena make if she controlled an ad agency? While this might merely seem like an entertaining concept, it also happens to bean extremely valuable framework for understanding management styles and the corporate cultures associated with them. In The Gods of Management, best-selling author Charles Handy uses four Greek gods to illustrate for managers the basic approaches they can use in their own businesses. When power radiates throughout the company from a top boss, that would be an example of a Zeus or "club" organization, one thatinvestment banks and brokerage firms often adopt for their corporate climates. An Apollo "role" culture, on the other hand, results in a stable bureaucracy, such as a life insurance company or a firm with a long history of success with a single product. The Athena "task" environment emphasizestalent, youth, and team problem-solving, as we'd find in ad agencies and consultancies. And lastly, a Dionysius "existential" design exists to let individuals achieve their purposes, as in a university or group medical practice. In this thought-provoking volume, Charles Handy shows managers how to be aware of the cultural choices they can make to create a more productive and satisfying workplace.



100 Years of Ford

100 Years of Ford Author David L. Lewis
ISBN-10 0785379886
Release 2003-01-01
Pages 480
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A century of memories comes alive in this big collection of Ford Motor Company history. Fascinating profiles of the people who created Ford and those who guided it through the years are matched by vibrant photographs of memorable cars and trucks. --- Amazon.com.