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American Icon

American Icon Author Bryce G. Hoffman
ISBN-10 9780307886064
Release 2013-02-05
Pages 422
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THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America's last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.



American Icon

American Icon Author Bryce G. Hoffman
ISBN-10 9780307886057
Release 2012
Pages 422
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A behind-the-scenes account of the near-collapse of Ford in 2008 outlines the hard-fought effort of CEO Alan Mulally to save the company without accepting federal bailout money, describing how Ford transformed in the subsequent two years into the world's most profitable automobile business.



American Icon

American Icon Author Bryce G. Hoffman
ISBN-10 9780307886071
Release 2012-03-13
Pages 432
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The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.



Icons and Idiots

Icons and Idiots Author Bob Lutz
ISBN-10 9781591846963
Release 2014-09-30
Pages 228
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"The former vice chairman of General Motors and author of Car Guys vs. Bean Counters profiles the positive and negative leaders who made the strongest impression on him throughout his extensive career, sharing illuminating anecdotes that provide today's managers with leadership examples to emulate or avoid."



Red Teaming

Red Teaming Author Bryce G. Hoffman
ISBN-10 9781101905982
Release 2017-05-16
Pages 288
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Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors. Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church’s “Office of the Devil’s Advocate,” to the Kriegsspiel of the Prussian General Staff and to the secretive AMAN organization, Israel’s Directorate of Military Intelligence. In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today’s rapidly changing economy. Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out. In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.



Once Upon a Car

Once Upon a Car Author Bill Vlasic
ISBN-10 9780062042224
Release 2011-10-04
Pages 416
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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.



Rouge

Rouge Author Ford R. Bryan
ISBN-10 9780814336830
Release 2003-04-01
Pages 288
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An illuminating photographic tour of Henry Ford’s famous Rouge plant—an industrial site that signifies an era’s triumph in integrated manufacturing and economic progress.



Crash Course

Crash Course Author Paul Ingrassia
ISBN-10 9780812980752
Release 2011-01
Pages 306
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With an updated Afterword by the author This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit’s boardrooms to the White House. Ingrassia answers the big questions: Was Detroit’s self-destruction inevitable? What were the key turning points? Why did Japanese automakers manage American workers better than the American companies themselves did? Complete with a new Afterword providing fresh insights into the continuing upheaval in the auto industry—the travails of Toyota, the revolving-door management and IPO at General Motors, the unexpected progress at Chrysler, and the Obama administration’s stake in Detroit’s recovery—Crash Courseaddresses a critical question: America bailed out GM, but who will bail out America?



Brick by Brick

Brick by Brick Author David Robertson
ISBN-10 9780307951618
Release 2014-06-24
Pages 305
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Reveals how the LEGO company was nearly pushed financial collapse by the advice of professional consultants, explaining how the company adapted the "Seven Truths of Innovation" to rebuild a stronger and more competitive business.



Car Guys vs Bean Counters

Car Guys vs  Bean Counters Author Bob Lutz
ISBN-10 110151602X
Release 2011-06-09
Pages 272
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A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace. From the Hardcover edition.



Red Team

Red Team Author Bryce G. Hoffman
ISBN-10 0349410410
Release 2017-05-16
Pages 320
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In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp? Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counterintuitive practice of red teaming has its origins in the military, and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. RED TEAMING is the first major book to look at the business applications of red teams. It will provide readers with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. It will teach businesses how to challenge the conventions of their industry like an innovative disruptor would, and spot threats while there is still time to respond to them - creating a culture in which challenges are not only tolerated, but valued.



The Log Cabin

The Log Cabin Author Alison K. Hoagland
ISBN-10 9780813940878
Release 2018-03-19
Pages 320
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For roughly a century, the log cabin occupied a central and indispensable role in the rapidly growing United States. Although it largely disappeared as a living space, it lived on as a symbol of the settling of the nation. In her thought-provoking and generously illustrated new book, Alison Hoagland looks at this once-common dwelling as a practical shelter solution--easy to construct, built on the frontier’s abundance of trees, and not necessarily meant to be permanent--and its evolving place in the public memory. Hoagland shows how the log cabin was a uniquely adaptable symbol, responsive to the needs of the cultural moment. It served as the noble birthplace of presidents, but it was also seen as the basest form of housing, accommodating the lowly poor. It functioned as a paragon of domesticity, but it was also a basic element in the life of striving and wandering. Held up as a triumph of westward expansion, it was also perceived as a building type to be discarded in favor of more civilized forms. In the twentieth century, the log cabin became ingrained in popular culture, serving as second homes and motels, as well as restaurants and shops striking a rustic note. The romantic view of the past, combined with the log cabin’s simplicity, solidity, and compatibility with nature, has made it an enduring architectural and cultural icon. Preparation of this volume has been supported by Furthermore: a program of the J. M. Kaplan Fund



Red Teaming

Red Teaming Author Bryce G. Hoffman
ISBN-10 0349415498
Release 2017-05-16
Pages 320
Download Link Click Here

Today, most - if not all - established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The ingenious and counterintuitive practice of Red Teaming has its origins in the military. It involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. In the first major book to reveal the business applications of Red Teaming, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques. He also shows how many high-profile business failures could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way we do business.



Analysis of Bryce Hoffman s American Icon by Milkyway Media

Analysis of Bryce Hoffman   s American Icon by Milkyway Media Author Milkyway Media
ISBN-10
Release 2018-02-05
Pages 17
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company (2012) by Bryce Hoffman depicts how Alan Mulally led the Ford Motor Company through significant crises in the 2000s. Ford had been struggling for decades and was facing the turmoil of the Great Recession, and although Mulally was an outsider, his strong leadership prevented the company from going bankrupt... Purchase this in-depth analysis to learn more.



Go Like Hell

Go Like Hell Author A. J. Baime
ISBN-10 9780547416564
Release 2010-06-17
Pages 320
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By the early 1960s, the Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Young Henry Ford II, who had taken the reins of his grandfather’s company with little business experience to speak of, knew he had to do something to shake things up. Baby boomers were taking to the road in droves, looking for speed not safety, style not comfort. Meanwhile, Enzo Ferrari, whose cars epitomized style, lorded it over the European racing scene. He crafted beautiful sports cars, "science fiction on wheels," but was also called "the Assassin" because so many drivers perished while racing them. Go Like Hell tells the remarkable story of how Henry Ford II, with the help of a young visionary named Lee Iacocca and a former racing champion turned engineer, Carroll Shelby, concocted a scheme to reinvent the Ford company. They would enter the high-stakes world of European car racing, where an adventurous few threw safety and sanity to the wind. They would design, build, and race a car that could beat Ferrari at his own game at the most prestigious and brutal race in the world, something no American car had ever done. Go Like Hell transports readers to a risk-filled, glorious time in this brilliant portrait of a rivalry between two industrialists, the cars they built, and the "pilots" who would drive them to victory, or doom.



Henry and Edsel

Henry and Edsel Author Richard Bak
ISBN-10 STANFORD:36105114394450
Release 2003-09-12
Pages 313
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A new perspective on the Ford Motor empire chronicles the story of father and founder, Henry Ford, his gifted son Edsel Ford, and the "second son," the menacing Harry Bennet, and their family conflicts, resulting in the company's ultimate rise and survival in the twentieth century.



The Great A P and the Struggle for Small Business in America

The Great A P and the Struggle for Small Business in America Author Marc Levinson
ISBN-10 9781429969024
Release 2011-08-30
Pages 384
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One of The Wall Street Journal's Best Non fiction Books of 2011. From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case, the federal government pressed criminal charges against the Great A&P for selling food too cheaply-and won. The Great A&P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.