Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Be Unique Or Be Ignored

Be Unique Or Be Ignored Author Marc H. Rudov
ISBN-10 0974501735
Release 2013-11
Pages 166
Download Link Click Here

Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.



Brand Is Destiny

Brand Is Destiny Author Marc H Rudov
ISBN-10 0974501743
Release 2017-02-07
Pages
Download Link Click Here

Written for CEOs and entrepreneurs, this powerful book explains how and why a brand establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business. Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.



What Great Brands Do

What Great Brands Do Author Denise Lee Yohn
ISBN-10 9781118824337
Release 2013-11-20
Pages 272
Download Link Click Here

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.



Engage

Engage Author Brian Solis
ISBN-10 9780470619698
Release 2010-02-18
Pages 336
Download Link Click Here

Engage has been writing in one form or another for most of life. You can find so many inspiration from Engage also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Engage book for free.



Designing B2B Brands

Designing B2B Brands Author Carlos Martinez Onaindia
ISBN-10 9781118554432
Release 2013-02-19
Pages 224
Download Link Click Here

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.



How Brands Become Icons

How Brands Become Icons Author D. B. Holt
ISBN-10 9781422163320
Release 2004-09-15
Pages 263
Download Link Click Here

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.



A Genie s Wisdom

A Genie s Wisdom Author Jack Trout
ISBN-10 047123608X
Release 2003
Pages 120
Download Link Click Here

Offers a humorous business fable that covers the fundamentals of marketing, discussing such topics as branding, product strategy, advertising, logos, research, and common mistakes.



Marketing for CEOs Death or Glory in the Digital Age

Marketing for CEOs Death or Glory in the Digital Age Author Ben Legg
ISBN-10 9781365696640
Release 2017-01-23
Pages
Download Link Click Here

Adparlor CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smart, irreverent manifesto sure to put the fear of God into most Chief Marketing Officers! Marketing for CEOs may be compact in length, but it's long on ideas and informed opinions about what works and doesn't work in today's digital marketing world.



China CEO

China CEO Author Juan Antonio Fernandez
ISBN-10 9781118177235
Release 2011-08-17
Pages 220
Download Link Click Here

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.



60 Minute Brand Strategist

60 Minute Brand Strategist Author Idris Mootee
ISBN-10 9781118659960
Release 2013-05-17
Pages 256
Download Link Click Here

Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.



CEO s Guide to Restoring the American Dream

CEO s Guide to Restoring the American Dream Author Dave Chase
ISBN-10 0999234315
Release 2017-09-04
Pages 308
Download Link Click Here

Most CEOs, HR leaders, and others have been led to believe that controlling health benefits costs is unfixable. However, this just isn¿t true. Employers across the country are reducing their spending by 20% or more by taking control of the purchasing process, aligning economic incentives, and applying simple, practical, and proven approaches.The CEO¿s Guide to Restoring the American Dream makes it possible to learn from top performing benefits purchasers. An inside look at how CEO¿s and HR leaders can spend 20% or more less on health benefits, while significantly improving the quality of care their employees receive. It¿s built on the the real-life examples and successes of top performers across sectors.



The Man s No Nonsense Guide To Women

The Man s No Nonsense Guide To Women Author Marc H. Rudov
ISBN-10 0974501719
Release 2004
Pages 137
Download Link Click Here

You have heard that men and women are from different planets. This book helps you: know, an hour after meeting her, whether she's right for you; know whether women are attracted to you - or to what you can do for them; understand how her socialisation drives you nuts; and how your socialisation drives her nuts.



Leverage

Leverage Author John R. Childress
ISBN-10 0957517971
Release 2013-12-01
Pages 360
Download Link Click Here

LEVERAGE: The CEO's Guide to Corporate Culture A book specially written for the CEO and business leader to better understand what corporate culture is, why it matters, the impact on performance, where culture comes from, how to better understand the strenghts and weaknesses of your own culture, and importantly, how to develop and sustain high performance culture. With over 35 years of experience advising CEOs and senior executive teams of global organizations, international business consultant and author John R. Childress brings to life the important elements of corporate culture including the role of leadership, approaches to culture change, culture myths, culture surveys ans assessments and the role of culture in business performance and mergers & acquisitions. The writing style is direct and to the point since CEOs and business leaders have little time to wade through consultant 'gobblygook' or academic text. LEVERAGE is also filled with examples and case studies that bring the topic of corporate culture to life! You need to read this book before your CEO does! - Frank Tempesta, former CEO, Textron Systems Companies. This is the book every CEO has been waiting for! An insightful synthesis into the important topic of corporate culture, why it matters and how to separate the valuable from the B.S. - Michael J. McNally, Aivia Corporation. This book is both practical, insightful and honest in separating the facts from the fallacies about Corporate Culture.



The Outsiders

The Outsiders Author William Thorndike
ISBN-10 9781422162675
Release 2012
Pages 251
Download Link Click Here

It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.



Unlabel

Unlabel Author Marc Ecko
ISBN-10 9781451685312
Release 2015-05-05
Pages 304
Download Link Click Here

From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews). As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine. With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future. Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.



Champions of Change

Champions of Change Author David A. Nadler
ISBN-10 0787909475
Release 1997-11-28
Pages 352
Download Link Click Here

New Tools for Challengng the Status Quo Immensely readable, this work bolts together the image or theory and the reality of what is required to change the performance of an enterprise. Whether the challenge is renewal or fundamental change, this book delivers real-life depictions that will help all who invest the time. --Richard A. McGinn, president and COO, Lucent Technologies, Inc. Stand on the front lines of innovation with today's top business leaders. Throughout this page-turner, archconsultant David Nadler leverages twenty years of work with many of the world's most acclaimed CEOs to provide a detailed, inside account of how they've led the most difficult and significant change efforts of our times. Case examples include initiatives undertaken at Sun Microsystems, Lucent Technologies, Xerox, Corning, AT&T and Kaiser Permanente. Engaging and inspiring, it offers leaders and managers at every level a new, field-tested repertoire of concepts, tools and techniques for understanding the dynamics of change and managing it effectively.



Applied Empathy

Applied Empathy Author Michael Ventura
ISBN-10 9781501182877
Release 2018-05-22
Pages 288
Download Link Click Here

A BUSINESS INSIDER BEST BOOK "With Applied Empathy, Michael Ventura shows us how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center."—Arianna Huffington Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy—the ability to see the world through someone else’s eyes—could be what your business needs to innovate, connect, and grow. Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.