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The Best Business Writing 2012

The Best Business Writing 2012 Author Dean Starkman
ISBN-10 9780231160735
Release 2012
Pages 439
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Collects several inestigative reports on the business world, including the investigation into News of the World, an account of the consequences of the deregulation of medicine, and the legacy of Alan Greenspan.



Turning the Page

Turning the Page Author Angus Phillips
ISBN-10 9781136244520
Release 2014-02-05
Pages 140
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This is an exciting period for the book, a time of innovation, experimentation, and change. It is also a time of considerable fear within the book industry as it adjusts to changes in how books are created and consumed. The movement to digital has been taking place for some time, but with consumer books experiencing the transition, the effects of digitization can be clearly seen to everybody. In Turning the Page Angus Phillips analyses the fundamental drivers of the book publishing industry - authorship, readership, and copyright - and examines the effects of digital and other developments on the book itself. Drawing on theory and research across a range of subjects, from business and sociology to neuroscience and psychology, and from interviews with industry professionals, Phillips investigates how the fundamentals of the book industry are changing in a world of ebooks, self-publishing, and emerging business models. Useful comparisons are also made with other media industries which have undergone rapid change, such as music and newspapers. This book is an ideal companion for anyone wishing to understand the transition of the book, writing and publishing in recent years and will be particularly relevant to students studying publishing, media and communications.



The Best Australian Business Writing 2012

The Best Australian Business Writing 2012 Author Andrew Cornell
ISBN-10 9781742241326
Release 2013-01-01
Pages 256
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Have Baby Boomers been forced back to work since the GFC? Why do we rely on the arbitrary and illusory numbers of double-entry book-keeping to direct our policies, institutions, economies and societies? Will pre-commitment cards for poker machines coerce the addicted gambler to think before he or she acts? Is airport security a waste of time and money? Not just a series of numbers and facts, good business writing is informative, provocative, funny, even moving. In this first edition of a new annual anthology showcasing the best of Australian business writing, editor Andrew Cornell shows just how good – and how important – writing about business can be. With a foreword by Reserve Bank board member Dr John Edwards, the anthology includes contributions by Gideon Haigh, Alan Kohler, Judith Brett, Saul Eslake, George Megalogenis and a host of other writers and commentators.



Creating Comics as Journalism Memoir and Nonfiction

Creating Comics as Journalism  Memoir and Nonfiction Author Randy Duncan
ISBN-10 9781317913191
Release 2015-10-08
Pages 256
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This book provides student journalists, artists, designers, creative writers and web producers with the tools and techniques they need to tell nonfiction stories visually and graphically. Weaving together history, theory, and practical advice, seasoned nonfiction comics professors and scholars Randy Duncan, Michael Ray Taylor and David Stoddard present a hands-on approach to teach readers from a range of backgrounds how to develop and create a graphic nonfiction story from start to finish. The book offers guidance on: -how to find stories and make use of appropriate facts and visuals; -nonfiction narrative techniques; -artist's tools and techniques; -print, digital, and multimedia production; -legal and ethical considerations. Interviews with well-known nonfiction comics creators and editors discuss best practices and offer readers inspiration to begin creating their own work, and exercises at the end of each chapter encourage students to hone their skills.



Freedom Inc

Freedom  Inc Author Brian M. Carney
ISBN-10 0786756357
Release 2016-02-23
Pages 300
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Corporate liberation is not a strategy. It is a business philosophy that leaders around the world are using to radically transform their organizations. Liberating leaders believe that a workplace based on respect and freedom is a more natural environment than one based on mistrust and control. So they acted to align their organizations with these beliefs: They liberated people's initiative and potential and with it, unshackled their companies’ performance. A lot has happened since Freedom, Inc. first appeared in 2009. The book itself has been translated to six other languages. In France, it won the best business book award and was the No.1 business/management bestseller on Amazon.fr seven months in a row. More importantly, it has inspired hundreds of leaders to launch their own corporate liberation. The French daily Le Monde has heralded the start of a corporate liberation movement in France. Since then, the phenomenon has made the cover of leading periodicals, been shown on the evening news of major European TV chains, and been the subject of a 90-minute TV documentary that broke all the records for popularity. Most liberated companies have been small and medium size—though some have grown tremendously since. Yet increasingly, multinationals such as Michelin or Decathlon—operating in Europe, America and Asia—are joining the corporate liberation movement that pioneers such as W.L. Gore and USAA began. Corporate liberation has no frontiers, geographical or industrial. Vineet Nayar has liberated an Indian high-tech giant and David Marquet, a U.S. nuclear submarine. Leaders of organizations of all sizes and types are shedding their hierarchies and bureaucracies and transforming them into respect- and freedom-based workplaces. Every morning their employees go to work, but many prefer to say they go to have fun—pursuing a common dream using their own initiative.



The Accidental Life

The Accidental Life Author Terry McDonell
ISBN-10 9781101946725
Release 2016-08-02
Pages 384
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An Amazon Best Book of 2016 A celebration of the writing and editing life, as well as a look behind the scenes at some of the most influential magazines in America (and the writers who made them what they are). You might not know Terry McDonell, but you certainly know his work. Among the magazines he has top-edited: Outside, Rolling Stone, Esquire, and Sports Illustrated. In this revealing memoir, McDonell talks about what really happens when editors and writers work with deadlines ticking (or drinks on the bar). His stories about the people and personalities he’s known are both heartbreaking and bitingly funny—playing “acid golf” with Hunter S. Thompson, practicing brinksmanship with David Carr and Steve Jobs, working the European fashion scene with Liz Tilberis, pitching TV pilots with Richard Price. Here, too, is an expert’s practical advice on how to recruit—and keep—high-profile talent; what makes a compelling lede; how to grow online traffic that translates into dollars; and how, in whatever format, on whatever platform, a good editor really works, and what it takes to write well. Taking us from the raucous days of New Journalism to today’s digital landscape, McDonell argues that the need for clear storytelling from trustworthy news sources has never been stronger. Says Jeffrey Eugenides: “Every time I run into Terry, I think how great it would be to have dinner with him. Hear about the writers he's known and edited over the years, what the magazine business was like back then, how it's changed and where it's going, inside info about Edward Abbey, Jim Harrison, Annie Proulx, old New York, and the Swimsuit issue. That dinner is this book.”



The Attention Merchants

The Attention Merchants Author Tim Wu
ISBN-10 9781782394846
Release 2017-01-05
Pages 403
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Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.



Detachment Bravo

Detachment Bravo Author Richard Marcinko
ISBN-10 9781439120064
Release 2012-05-22
Pages 416
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From top-secret diplomatic tunnels beneath London to the high seas off the Azores, the New York Times bestselling SEAL commando of eight explosive thrillers takes on a lethal group of Irish Republican Army terrorists in ROGUE WARRIOR DETACHMENT BRAVO The Rogue Warrior is back in a fast-paced, furious, in-your-face adventure! This time he's on the hunt for a high-tech army that smashed the Good Friday Peace Accord and killed a half dozen American and British CEOs. Launched by two self-financed, new-generation terrorists, this murderous wing of the IRA has an even bigger assault planned -- one that promises to stun the world. Now, along with a special ops team made up of Brits, SEALS, spies, and NSA operatives, Marcinko is determined to stop them, but there are a few unknowns: they don't know the target, they don't know the date, and they don't know where the terror is going down.



Why Have Kids

Why Have Kids Author Jessica Valenti
ISBN-10 9780547892610
Release 2012
Pages 178
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A high-profile feminist, and a mother herself, explores the question of whether or not to have children, and how having children changes the life of parents, often not for the better, in this modern world. 20,000 first printing.



Option Delta

Option Delta Author Richard Marcinko
ISBN-10 9781451693119
Release 2012-05-22
Pages 352
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As A U.S. Navy Seal, Richard Marcinko knew no limits -- as the Rogue Warrior, he obeys no rules. In six spectacular New York Times bestsellers -- Rogue Warrior, his #1 blockbuster autobiography, and five explosive Rogue Warrior novels -- covert combat master Richard Marcinko has blown the lid off the classified world of SpecWar ops. Now, the commando's (redo "kill-or-be-killed" is pushed to the brink in a shattering new conflict -- with the fate of America at stake. The Rogue Warrior is invading Germany with a blitzkrieg of bravado. His secret assignment: recover a pair of U.S. ADM's -- Atomic Demolition Munitions -- lost in the Rhine Valley. Yet, what begins as a simple SEAL mission explodes in his face when terrorists visit the cache site. With scandals at home and fresh hotbeds of political and military tensions igniting all over the world, America's diplomatic priorities are everywhere but eastern Europe -- and the Rogue Warrior and his SEALs must take matters into their own hands. But not even Marcinko is aware that a cabal of ultranational extremists -- led by Lothar Beck, a billionaire defense contractor -- is ready to take advantage of the U.S.'s global distractions. Beck and his subversive cadre believe the time is ripe for their great notion to emerge as Europe's first superpower -- a true Fourth Reich. They have the money and influence to make it happen. And thanks to Cold War stockpiling of nuclear and conventional weapons on German soil, they have the arms. Fortunately Marcinko has some firepower of his own, and the manpower to deliver it the way the God of war intended: with maximum prejudice and extreme efficiency. He and his elite SEALs will have to wade through tango cells of skinheads, neo-Nazis, Russian mobsters, and Middle Eastern terrorists before they get the scent of the real powerbrokers. But once they do, it's time to go hunting -- with no bag limit.



Echo Platoon

Echo Platoon Author Richard Marcinko
ISBN-10 9781439140956
Release 2012-05-22
Pages 432
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AS A U.S. NAVY SEAL, RICHARD MARCINKO KNEW NO LIMITS -- AS THE ROGUE WARRIOR, HE OBEYS NO RULES Through seven blockbuster New York Times bestsellers in the Rogue Warrior series, Richard Marcinko and John Weisman have given their readers untold thrills -- and their villains no mercy. Now the Rogue Warrior writes a whole new set of rules for the shadowy world of Black Ops as he embarks on his most explosive adventure yet -- a volatile tale of double-dealing and international intrigue that blows the lid off today's geopolitical scene. ROUGE WARRIOR®: ECHO PLATOON Dangerous times require dangerous men. And there isn't a man alive more deadly than the Rogue Warrior. Called once more to his country's service, Captain Richard "NMN" Marcinko must undertake a critical mission: uncover the hidden motives and players behind the recent attempts at the destabilization of Azerbaijan, the tiny former Soviet republic that holds the key to the oil-rich Caspian Sea. An overland pipeline to the West has been planned, and both Russia and Iran want to control the flow. But others have their own interests in the region, including bilious billionaire Steve Sarkesian, one of the world's richest and most influential men. The Rogue knows the man is involved, but just how he ties in with the Russkies and Arabs isn't clear. And just who else stands to benefit from toppling the Azerbaijani government? The answer is out there somewhere, and Marcinko is going to find it. Pulling together a platoon of his best SEALs, the Rogue Warrior races to the heart of the Middle East, revealing festering layers of treachery and greed that threaten to choke off the black gold that is America's lifeblood. Confronted by well-trained terrorists and false-faced bureaucrats, the Rogue does what he does best -- breaking rules and cracking heads -- until the only thing left standing is justice.



Social Media Is Bullshit

Social Media Is Bullshit Author B. J. Mendelson
ISBN-10 9781250017505
Release 2012-09-04
Pages 240
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A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.



In the News

In the News Author William Wray Carney
ISBN-10 0888643829
Release 2002
Pages 225
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This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).



Deadlines and Disruption My Turbulent Path from Print to Digital

Deadlines and Disruption  My Turbulent Path from Print to Digital Author Stephen B. Shepard
ISBN-10 9780071802659
Release 2012-09-07
Pages 304
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A Top Editor’s Take on the State of Journalism Today—and His Prescient Forecast of Its Future “This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the digital age? Steve Shepard made that leap bravely when he went from being a great magazine editor to the first dean of the City University of New York journalism school. His tale is filled with great lessons for us all.” —Walter Isaacson, bestselling author of Steve Jobs “An insightful and convivial account of a bright, bountiful life dedicated to words, information and wonder.” —Kirkus Reviews (Starred Review) "This is two compelling books in one: Shepard’s story of his life in print journalism, and a clearheaded look at the way journalism is evolving due to electronic media, social networking, and the ability of anyone with a computer and an opinion to make him- or herself heard." —Booklist Shepard's book will resonate with many and should be read by anyone interested in the flow of information today and its simpact on society as a whole." —Library Journal “The book is in part a memoir, a tale of a life lived at the height of print journalism when print journalism itself was at its height. But it is also an analysis, an examination of the new challenges facing an old industry as it ambles and occasionally sprints its way into the digital age.” —The Washington Post About the Book: “My personal passage is, in many ways, a microcosm of the larger struggle within the journalism profession to come to terms with the digital reckoning. Will the new technologies enhance journalism . . . or water it down for audiences with diminished attention spans? What new business models will emerge to sustain quality journalism?” Stephen B. Shepard has seen it all. Editor-in-chief of BusinessWeek for more than 20 years, Shepard helped transform the magazine into one of the most respected voices of its time. But after his departure, he saw it collapse—another victim of the digital age. In Deadlines and Disruption, Shepard recounts his five decades in journalism—a time of radical transformations in the way news is developed, delivered, and consumed. Raised in the Bronx, Shepard graduated from City College and Columbia, joined BusinessWeek as a reporter, and rose to the top editorial post. He has closed the circle by returning to the university that spawned him, founding the Graduate School of Journalism at the City University of New York. In the digital age, anyone can be a journalist. Opinion pieces are replacing original reporting as the coin of the realm. And an entire generation is relying on Facebook friends and Twitter feeds to tell them what to read. Is this the beginning of an irreversible slide into third-rate journalism? Or the start of a better world of interactive, multimedia journalism? Will the news industry live up to its responsibility to forge a well-informed public? Shepard tackles all the tough questions facing journalists, the news industry, and, indeed, anyone who understands the importance of a well-informed public in a healthy democracy. The story of Shepard’s career is the story of the news industry—and in Deadlines and Disruption, he provides peerless insight into one of the most critical issues of our time.



Newspaperman Inside the News Business at The Wall Street Journal

Newspaperman  Inside the News Business at The Wall Street Journal Author Warren Phillips
ISBN-10 9780071776905
Release 2012
Pages 316
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The captivating story of former "Kirkus Review" publisher Warren Phillips rise to the top gives business readers a rare behind-the-scenes look at Americas largest and most iconic business publication.



Getting More

Getting More Author Stuart Diamond
ISBN-10 9780307716910
Release 2010-12-28
Pages 304
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This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees), is the #1 book for your career chosen by The Wall Street Journal’s website, and is labeled “phenomenal” by Lawyers’ Weekly and “brilliant” by Liza Oz of the Oprah network. Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party’s emotions and perceptions creates far more value than the conventional wisdom of power and logic. It is intended to provide better agreements for everyone no matter what they negotiate – from jobs to kids to billion dollar deals to shopping. The book, a New York Times bestseller and #1 Wall Street Journal business best seller, is based on Professor Stuart Diamond’s award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from “win-win” to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed. Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. “The ROI from reading Getting More will make it the best investment you make this year,” says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team’s best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer’s Strike. The advice is addressed through the insightful stories of more than 400 people who have used Prof. Diamond’s tools with great success: A 20% savings on an item already on sale. An extra $300 million profit in a business. A woman from India getting out of her own arranged marriage. Better relationships with the family, including teenagers. Raises at work. Better jobs. Dealing with emotional situations. Meeting one’s goals. Finding better things to trade. Solving cultural and political problems, sports conflicts, and ordinary arguments. The book is intended to be used in any situation. The most common response is “life changing”, beginning on page one. “The most inspirational book I have read this year” said David Simon, an attorney in San Francisco, CA. “This book can change the world,” says Craig Silverman, Investment Advisor, Long Island, NY



Dragnet Nation

Dragnet Nation Author Julia Angwin
ISBN-10 9780805098075
Release 2014-02-25
Pages 289
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An investigative journalist offers a revealing look at the surveillance economy in America that captures what citizens actions online and off, putting individual freedoms at risk and discusses results from a number of experiments she conducted to try and protect herself.