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Beyond Powerful Radio

Beyond Powerful Radio Author Valerie Geller
ISBN-10 9781136023941
Release 2012-07-26
Pages 536
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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. For ordering purposes, Instructor Manual ISBN is 9780240522678.



Creating Powerful Radio

Creating Powerful Radio Author Valerie Geller
ISBN-10 9781136024016
Release 2009-10-15
Pages 368
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First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.



Keith s Radio Station

Keith s Radio Station Author John Allen Hendricks
ISBN-10 9781136027857
Release 2014-08-07
Pages 503
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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.



Creating Powerful Radio

Creating Powerful Radio Author Valerie Geller
ISBN-10 IND:30000087122291
Release 1996
Pages 230
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Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com What people are saying about Valerie Geller's Creating Powerful Radio "A tremendous work!" - Scott Shannon, program director/air personality WPLJ, New York "This is the book I hope my competitors don't read. It's required reading for my staff." - Jerry Bell, managing news editor, KOA/KTLK, Denver "If you want to understand what makes radio work, read this, then read itagain." - Jon Faine, air personality, 774 ABC Radio Melbourne, Australia "It should be a textbook." - Chris Berry, general manager, WMAL, Washington, DC "If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods." - Scott Solder programme controller LBC Radio, London "This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!" - Keri Jones, CEO/Radio Pembrokeshire Wales, UK "Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio." - Andy Vierra program director KNUU, Las Vegas "This book will help your show get better." - Al Rantel talk show host KABC, Los Angeles "Wonderful." - Paul Fisher, vice president, Rogers Radio Vancouver, BC, Canada "Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book." - John Ryan, managing director BBC Radio. Manchester, UK "Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' " - David Hinkley New York Daily News "This should be required reading in every newsroom and every radio station." - Radio World "Creating Powerful Radio might eventually make an executive's jobat a satellite formatted affiliate much tougher." - Professor Peter Hunn Communications Studies Department State University of New York, Oswego "It's great. Read it!" - Kim Komando syndicated air personality "I recommend it to everyone and I use it in my classes. I love this book." - Jo Maeder (The Rock 'N Roll Madame) air personality and instructor New York University "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' " - John Sawatsky, professor of journalism Carleton University, Ottawa, ON, Canada "Brilliant." - Phil Taylor, BBC, Scotland "Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers." - Julia Sullivan, Music & Media "Useful and practical." - Jan Orskov, journalist, Danmarks Radio, Denmark "It's my bible!" - Asa Paborn, program director, SBS Radio, Stockholm, Sweden "We gave copies to the entire staff." - Viktor Worms, Antenne Bayern Munich, Germany "Anyone even considering a career in radio should read this!" - Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success" * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show.Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method. * PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.



The Radio Station

The Radio Station Author John Allen Hendricks
ISBN-10 9781351816328
Release 2018-05-01
Pages 458
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The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.



Essential Radio Skills

Essential Radio Skills Author Peter Stewart
ISBN-10 9781408130889
Release 2010-06-25
Pages 496
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"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in - this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough 'need-to-know' technical information to get you up and running. This edition has been updated throughout and has more than 500 weblinks to downloads and audio and video examples, as well as cross-references to the official National Occupational Standards for Radio Content.



Journalism and PR

Journalism and PR Author John Lloyd
ISBN-10 9780857737410
Release 2014-11-18
Pages 160
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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players – who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection – especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now – must now – become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built – this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.



The Broadcast Century and Beyond

The Broadcast Century and Beyond Author Robert L. Hilliard
ISBN-10 9780240805702
Release 2005
Pages 349
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The Broadcast Century and Beyond, 4th Edition, is a popular history of the most influential and innovative industry of the previous and current century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. This text places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres. *Single-source of broadcast history and past and present influences broadcast communications *Brand new interior design and timeline graphic *New updates on FCC decisions, DVD recorders, Internet, and industry globalization



Encyclopedia of Science and Technology Communication

Encyclopedia of Science and Technology Communication Author Susanna Hornig Priest
ISBN-10 9781452265780
Release 2010-07-14
Pages 1144
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For a free 30-day online trial to this title, visit www.sagepub.com/freetrial In the academic world, the term "science communication" refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology – as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information. Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views of scientists who do not believe that climate change has been caused by human activity be included alongside the views of those who do, in order to give a "balanced" story, or does this mislead the public into thinking that both of these positions are equally accepted within the scientific community? The Encyclopedia of Science and Technology Communication provides information on the entire range of interrelated issues in this interdisciplinary field in one place, along with clear suggestions on where to begin the search for more. Geared towards undergraduate and graduate students in journalism, communication, mass communication, and media studies, as well as towards working journalists, public information officers, and public relations specialists, this encyclopedia introduces this vast, fascinating field while challenging the reader to question assumptions inherent in communication across disciplinary boundaries. Key Themes Associations and Organizations Audiences, Opinions, and Effects Challenges, Issues, and Controversies Changing Awareness, Opinion, And Behavior Critical Influences and Events Global and International Aspects Government Agencies (US) History, Philosophy, and Sociology of Science Important Figures Journal Publications Key Cases and Current Trends Law, Policy, Ethics, and Beliefs Major Infrastructural Initiatives Practices, Strategies, and Tools Professional Roles and Careers Public Engagement Approaches Theory and Research Venues and Channels



ARCHAEOLOGY AND THE MEDIA

ARCHAEOLOGY AND THE MEDIA Author Timothy Clack
ISBN-10 9781598742343
Release 2007
Pages 323
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The public's fascination with archaeology has meant that archaeologists have had to deal with media more regularly than other scholarly disciplines. In this volume, a group of archaeologists address a wide range of questions in this intersection of fields.



They Dare to Speak Out

They Dare to Speak Out Author Paul Findley
ISBN-10 9781613746165
Release 2003-05
Pages 416
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The first book to speak out against the pervasive influence of the American-Israeli Public Affairs Committee (AIPAC) on American politics, policy, and institutions resonates today as never before. With careful documentation and specific case histories, former congressman Paul Findley demonstrates how the Israel lobby helps to shape important aspects of U.S. foreign policy and influences congressional, senatorial, and even presidential elections. Described are the undue influence AIPAC exerts in the Senate and the House and the pressure AIPAC brings to bear on university professors and journalists who seem too sympathetic to Arab and Islamic states and too critical of Israel and its policies. Along with many longtime outspoken critics, new voices speaking out include former President Jimmy Carter, U.S. Representative Cynthia McKinney, Senator Robert Byrd, prominent Arab-American Dr. Ziad Asali, Rabbi Michael Lerner, and journalist Charles Reese. In addition, the lack of open debate among politicians with regard to the U.S. policy in the Middle East is lamented, and AIPAC is blamed in part for this censorship. Connections are drawn between America's unconditional support of Israel and the raging anti-American passions around the world--and ultimately the tragic events of 9/11. This replaces 1556520735.



Television Production Broadcast Journalism

Television Production   Broadcast Journalism Author Phillip L. Harris
ISBN-10 1631262750
Release 2016-06-09
Pages 608
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Television Production & Broadcast Journalism provides students with basic technical skills necessary to enter the television production industry as a production assistant, and introduces broadcast journalism theory. The text provides an overview of the equipment, job responsibilities, and techniques involved in both traditional studio production and remote location work. The activities and processes involved in each phase of production are presented and reinforced with realistic examples, numerous photos showing students in actual production situations, and engaging student activities. Broadcast journalism coverage includes ethics and news judgment, types of stories, news writing, preparing news packages, and conducting interviews. The broadcast journalism topics address skills and qualities required in the industry, but also incorporate classroom-appropriate standards and practices.



Nuke 101

Nuke 101 Author Ron Ganbar
ISBN-10 9780321984128
Release 2014
Pages 387
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This start-to-finish, complete guide to Nuke will give you the foundations on the state-of-the-art visual effects software used by professionals in the film and television industries. Along with the hard-won advice and techniques from expert compositor and teacher Ron Ganbar, each chapter covers a complete lesson in the fundamentals, with step-by-step instructions included so you can easily follow along and start using the program right away. The projects used throughout the book are based on real-world examples of professional productions and project files are included with each chapter so you can work through all the examples. After discovering how to use the tools and understanding the compositing workflow, you'll learn about basic and advanced compositing techniques, color correction, RotoPaint, keying, and tracking, as well as more advanced topics such as CGI and the 3D engine. In addition, you'll learn about: • Working with nodes and process trees • Using CGI passes in Nuke to control 3D render looks • Camera Tracking techniques to combine 2D and 3D elements • Camera Projection to turn a single frame into moving images • Gizmos and all about creating your own tools in Nuke • Stereoscopic compositing Ron Ganbar has been a compositor since 1996 and visual effects instructor since 2001. He currently works on a variety of projects as a gun for hire as compositor, consultant, VFX supervisor, and trainer. Ron was made a “Teacher's Trainer” by Apple for Shake in 2005 and has written, taught, and evaluated courses for the National Film and Television School, Apple, Peachpit Press, Westminster University, and others. "As both a talented compositor (with years of in-the-trenches experience) and an excellent teacher, Ron Ganbar has the unique ability to make even the most difficult concepts crystal clear. If you want to get up and running with Nuke as quickly as possible then start by buying this book!" —Ron Brinkmann, author of The Art and Science of Digital Compositing



Street Teaching in the Tenderloin

Street Teaching in the Tenderloin Author Don Stannard-Friel
ISBN-10 9781137564375
Release 2016-11-04
Pages 403
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This book is an ethnographic account of San Francisco’s most inner city neighborhood, the Tenderloin. Using its streets as campus and its people as teachers, Stannard-Friel uses storytelling as a way of explaining why inner city social problems, such as homelessness, drugs, prostitution, untreated mental illness, and death of young people by murders and suicides, exist and persist there. The work delves into who lives in the Tenderloin and why, the role of dedicated service providers in meeting people’s needs and encouraging social change, and what lessons university students, many coming from their own challenging backgrounds, learn through community engagement and service learning that encourage understanding, compassion, and meaningful contributions to society. The work also explores how life in the area is changing, and why so many youth report that they “love living in the Tenderloin.”



Gold Warriors

Gold Warriors Author Sterling Seagrave
ISBN-10 1859845428
Release 2003
Pages 332
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In 1945, US Intelligence officers in Manila discovered that the Japanese had hidden large quantities of gold bullion and other looted treasure in the Philippines. President Truman decided to recover the gold but to keep its riches secret. These would be combined with treasure recovered inside Japan during the US occupation, and with Nazi loot recovered in Europe, to create a worldwide American political action fund to fight communism. Overseen by General MacArthur, President Truman, and John Foster Dulles, this 'Black Gold' gave Washington virtually limitless, unaccountable funds, providing an asset base to reinforce the treasuries of America's allies, to bribe political and military leaders, and to manipulate elections in foreign countries for more than fifty years. Drawing on a vast range of original documents and thousands of hours of interviews, Gold Warriors exposes one of the great state secrets of the twentieth century.



Music Media Multiculture

Music  Media  Multiculture Author Dan Lundberg
ISBN-10 9185374377
Release 2003
Pages 455
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Music Media Multiculture has been writing in one form or another for most of life. You can find so many inspiration from Music Media Multiculture also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Music Media Multiculture book for free.



The LTSpice IV Simulator

The LTSpice IV Simulator Author Gilles Brocard
ISBN-10 3899292588
Release 2013
Pages 744
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The LTSpice IV Simulator has been writing in one form or another for most of life. You can find so many inspiration from The LTSpice IV Simulator also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The LTSpice IV Simulator book for free.