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Beyond Powerful Radio

Beyond Powerful Radio Author Valerie Geller
ISBN-10 9781136023941
Release 2012-07-26
Pages 536
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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. For ordering purposes, Instructor Manual ISBN is 9780240522678.

Creating Powerful Radio

Creating Powerful Radio Author Valerie Geller
ISBN-10 IND:30000087122291
Release 1996
Pages 230
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Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. What people are saying about Valerie Geller's Creating Powerful Radio "A tremendous work!" - Scott Shannon, program director/air personality WPLJ, New York "This is the book I hope my competitors don't read. It's required reading for my staff." - Jerry Bell, managing news editor, KOA/KTLK, Denver "If you want to understand what makes radio work, read this, then read itagain." - Jon Faine, air personality, 774 ABC Radio Melbourne, Australia "It should be a textbook." - Chris Berry, general manager, WMAL, Washington, DC "If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods." - Scott Solder programme controller LBC Radio, London "This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!" - Keri Jones, CEO/Radio Pembrokeshire Wales, UK "Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio." - Andy Vierra program director KNUU, Las Vegas "This book will help your show get better." - Al Rantel talk show host KABC, Los Angeles "Wonderful." - Paul Fisher, vice president, Rogers Radio Vancouver, BC, Canada "Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book." - John Ryan, managing director BBC Radio. Manchester, UK "Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' " - David Hinkley New York Daily News "This should be required reading in every newsroom and every radio station." - Radio World "Creating Powerful Radio might eventually make an executive's jobat a satellite formatted affiliate much tougher." - Professor Peter Hunn Communications Studies Department State University of New York, Oswego "It's great. Read it!" - Kim Komando syndicated air personality "I recommend it to everyone and I use it in my classes. I love this book." - Jo Maeder (The Rock 'N Roll Madame) air personality and instructor New York University "Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' " - John Sawatsky, professor of journalism Carleton University, Ottawa, ON, Canada "Brilliant." - Phil Taylor, BBC, Scotland "Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers." - Julia Sullivan, Music & Media "Useful and practical." - Jan Orskov, journalist, Danmarks Radio, Denmark "It's my bible!" - Asa Paborn, program director, SBS Radio, Stockholm, Sweden "We gave copies to the entire staff." - Viktor Worms, Antenne Bayern Munich, Germany "Anyone even considering a career in radio should read this!" - Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success" * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show.Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method. * PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.

Essential Radio Skills

Essential Radio Skills Author Peter Stewart
ISBN-10 9781408130889
Release 2010-06-25
Pages 496
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"One of the few books we'd recommend" BBC Training "The perfect guide for anyone who wants to get on in this ever-changing and challenging media" Controller BBC Radio 5 Live "A rich repository of real, practical experience" Director - BBC Nations & Regions "An invaluable guide" Director - The Radio Academy This is a practical, how-to guide to producing and presenting radio to a professional standard. Packed with day-to-day advice that captures the essence and buzz of live broadcasting; from preparing your show before it goes out, last minute changes to running orders, deciding what to drop in over a track, how to sell a feature or promote a programme, setting up competitions, thinking fast in a phone in - this book will help you do all that and more. It covers network and commercial, music and talk radio skills and is particularly suited to the independent local or community radio. It features advice from professionals, covers industry-wide best practice with enough 'need-to-know' technical information to get you up and running. This edition has been updated throughout and has more than 500 weblinks to downloads and audio and video examples, as well as cross-references to the official National Occupational Standards for Radio Content.

Creating Powerful Radio

Creating Powerful Radio Author Valerie Geller
ISBN-10 9781136024016
Release 2009-10-15
Pages 368
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First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.

Electronic Media

Electronic Media Author Norman J. Medoff
ISBN-10 9781317448631
Release 2016-12-01
Pages 330
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Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)

Keith s Radio Station

Keith s Radio Station Author John Allen Hendricks
ISBN-10 9781136027864
Release 2014-08-07
Pages 503
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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

Heritage Masonry

Heritage Masonry Author S. Syngellakis
ISBN-10 9781845648398
Release 2013-10-02
Pages 192
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Masonry is a traditional, highly durable mode of construction; many heritage masonry structures, built at various historical periods, have survived, to a lesser or greater extent, adverse environmental conditions, which have reduced, sometimes considerably, their integrity, strength and durability. Due to the cultural significance of heritage architecture, resources are today allocated towards their restoration and conservation. This volume comprises distinguished contributions from the Transactions of the Wessex Institute describing research efforts towards achieving these objectives. Topics covered include: Understanding of constituent materials, modes of construction and overall mechanical behaviour; Dynamic behaviour; Sonic pulse velocity tests; Micro-vibration measurements; Failure mechanisms; Structural strength assessment; Binding material mixtures; Composition and properties of ancient mortars; Contemporary repair material; Infra-red thermography measurements; Mortars, plasters, renders and grouts. The various issues mentioned above are addressed by the present collection of scientific papers with considerable insight and thoroughness. It is thus hoped that this volume will fill a gap in the literature as a valuable source of information and guidance to researchers and engineers working in the area of restoration and conservation of heritage masonry structures.

Encyclopedia of Science and Technology Communication

Encyclopedia of Science and Technology Communication Author Susanna Hornig Priest
ISBN-10 9781452265780
Release 2010-07-14
Pages 1144
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For a free 30-day online trial to this title, visit In the academic world, the term "science communication" refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology – as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information. Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views of scientists who do not believe that climate change has been caused by human activity be included alongside the views of those who do, in order to give a "balanced" story, or does this mislead the public into thinking that both of these positions are equally accepted within the scientific community? The Encyclopedia of Science and Technology Communication provides information on the entire range of interrelated issues in this interdisciplinary field in one place, along with clear suggestions on where to begin the search for more. Geared towards undergraduate and graduate students in journalism, communication, mass communication, and media studies, as well as towards working journalists, public information officers, and public relations specialists, this encyclopedia introduces this vast, fascinating field while challenging the reader to question assumptions inherent in communication across disciplinary boundaries. Key Themes Associations and Organizations Audiences, Opinions, and Effects Challenges, Issues, and Controversies Changing Awareness, Opinion, And Behavior Critical Influences and Events Global and International Aspects Government Agencies (US) History, Philosophy, and Sociology of Science Important Figures Journal Publications Key Cases and Current Trends Law, Policy, Ethics, and Beliefs Major Infrastructural Initiatives Practices, Strategies, and Tools Professional Roles and Careers Public Engagement Approaches Theory and Research Venues and Channels

Television Production Broadcast Journalism

Television Production   Broadcast Journalism Author Phillip L. Harris
ISBN-10 1631262750
Release 2016-06-09
Pages 608
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Television Production & Broadcast Journalism provides students with basic technical skills necessary to enter the television production industry as a production assistant, and introduces broadcast journalism theory. The text provides an overview of the equipment, job responsibilities, and techniques involved in both traditional studio production and remote location work. The activities and processes involved in each phase of production are presented and reinforced with realistic examples, numerous photos showing students in actual production situations, and engaging student activities. Broadcast journalism coverage includes ethics and news judgment, types of stories, news writing, preparing news packages, and conducting interviews. The broadcast journalism topics address skills and qualities required in the industry, but also incorporate classroom-appropriate standards and practices.

They Dare to Speak Out

They Dare to Speak Out Author Paul Findley
ISBN-10 9781613746165
Release 2003-05
Pages 416
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The first book to speak out against the pervasive influence of the American-Israeli Public Affairs Committee (AIPAC) on American politics, policy, and institutions resonates today as never before. With careful documentation and specific case histories, former congressman Paul Findley demonstrates how the Israel lobby helps to shape important aspects of U.S. foreign policy and influences congressional, senatorial, and even presidential elections. Described are the undue influence AIPAC exerts in the Senate and the House and the pressure AIPAC brings to bear on university professors and journalists who seem too sympathetic to Arab and Islamic states and too critical of Israel and its policies. Along with many longtime outspoken critics, new voices speaking out include former President Jimmy Carter, U.S. Representative Cynthia McKinney, Senator Robert Byrd, prominent Arab-American Dr. Ziad Asali, Rabbi Michael Lerner, and journalist Charles Reese. In addition, the lack of open debate among politicians with regard to the U.S. policy in the Middle East is lamented, and AIPAC is blamed in part for this censorship. Connections are drawn between America's unconditional support of Israel and the raging anti-American passions around the world--and ultimately the tragic events of 9/11. This replaces 1556520735.

Archaeology and the Media

Archaeology and the Media Author Timothy Clack
ISBN-10 9781315434155
Release 2016-09-16
Pages 323
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The public’s fascination with archaeology has meant that archaeologists have had to deal with media more regularly than other scholarly disciplines. How archaeologists communicate their research to the public through the media and how the media view archaeologists has become an important feature in the contemporary world of academic and professional archaeologists. In this volume, a group of archaeologists, many with media backgrounds, address the wide range of questions in this intersection of fields. An array of media forms are covered including television, film, photography, the popular press, art, video games, radio and digital media with a focus on the overriding question: What are the long-term implications of the increasing exposure through and reliance upon media forms for archaeology in the contemporary world? The volume will be of interest to archaeologists and those teaching public archaeology courses.

The Powerful Radio

The Powerful Radio Author Valerie Geller
ISBN-10 0964793059
Release 2000
Pages 271
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The Powerful Radio has been writing in one form or another for most of life. You can find so many inspiration from The Powerful Radio also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Powerful Radio book for free.

How Video Works

How Video Works Author Diana Weynand
ISBN-10 9781317661801
Release 2015-08-14
Pages 360
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How Video Works raises the curtain on how video is created, scanned, transmitted, stored, compressed, encoded, delivered and streamed to its multitude of destinations. In today’s digital world, every content creator—individual as well as network or corporation—must understand the process of how video works in order to deliver not only the best quality video, but a digital video file with the most appropriate specifications for each particular use. This complete guide covers key stages of video development, from image capture, to the final stages of delivery and archiving, as well as workflows and new technologies, including Ultra High Definition, metadata, signal monitoring, streaming and managing video files – all presented in an easy to understand way. Whether you are a professional or new video technician discovering the ins and outs of digital distribution, this book is has the information you need to succeed. The updated third edition contains: • New sections on image capture as well as streaming and video workflows • A hands-on approach to using digital scopes and monitoring the video signal • Thorough explanations of managing video files, including codecs and wrappers • In-depth coverage of compression, encoding, and metadata • A complete explanation of video and audio standards, including Ultra HD • An overview of video recording and storage formats • A complete glossary of terms for video, audio and broadcast

Broadcast Announcing Worktext

Broadcast Announcing Worktext Author Alan Stephenson
ISBN-10 9781136036507
Release 2013-02-11
Pages 376
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The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.

Total Sportscasting

Total Sportscasting Author Marc Zumoff
ISBN-10 9781317906766
Release 2014-06-20
Pages 328
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Whether you want to be in front of the camera, on the microphone, or behind the scenes, Total Sportscasting gives you the skills you’ll need to become successful in this dynamic industry. This book covers everything from performance and production techniques to all aspects of sportscasting, good broadcast writing techniques, and how best to forge lasting relationships with team personnel. It also delves into the unique issues facing women sportscasters. And when it comes to breaking into the business, Total Sportscasting devotes entire chapters to career development and demo reel production. For important perspective, we’ve also included chapters on the history of sportscasting and attempts to glimpse into its future. Total Sportscasting is packed with a variety of features for both learning and instructing: Complete coverage of every aspect of the sportscast, helping you prepare for any platform—TV, radio, and the web Interviews with successful sports journalists, producers, and directors who give you an inside look into the real-world practices of the industry A companion website, which provides additional resources for both instructors and students, including video and audio examples and links to additional resources:

Planning and Designing the IP Broadcast Facility

Planning and Designing the IP Broadcast Facility Author Gary Olson
ISBN-10 9781317629764
Release 2014-08-27
Pages 168
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The transition to computer-based technologies and file-based workflows is one of the most significant changes the broadcast and production industry has seen. Media is produced for multiple delivery platforms: Over the Air, Over the Top, large screen displays, cable, satellite, web, digital signage, tablets, and smartphones. These changes impact all aspects of creation, production, media management, technical operations, business processes, and distribution to end users. Of all the books and papers discussing storage mapping, packet transport, and compression algorithms, none puts all the pieces together and explains where these fit into the whole environment. Planning and Designing the IP Broadcast Facility is the first to provide a comprehensive understanding of the technology architecture, physical facility changes, and—most importantly—the new media management workflows and business processes to support the entire lifecycle of the IP broadcast facility from an engineering and workflow perspective. Key features: This beginning-to-end perspective gives you the necessary knowledge to make the decisions to implement a cost-effective file-based production and distribution system. The cohesive, big-picture viewpoint helps you identify the differences in a tape-based facility, then how to overcome the unique challenges of upgrading your plant. Case studies throughout the book serve as recommendations and examples of use, helping you weigh the pros and cons of various approaches.

Street Teaching in the Tenderloin

Street Teaching in the Tenderloin Author Don Stannard-Friel
ISBN-10 9781137564375
Release 2016-11-04
Pages 403
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This book is an ethnographic account of San Francisco’s most inner city neighborhood, the Tenderloin. Using its streets as campus and its people as teachers, Stannard-Friel uses storytelling as a way of explaining why inner city social problems, such as homelessness, drugs, prostitution, untreated mental illness, and death of young people by murders and suicides, exist and persist there. The work delves into who lives in the Tenderloin and why, the role of dedicated service providers in meeting people’s needs and encouraging social change, and what lessons university students, many coming from their own challenging backgrounds, learn through community engagement and service learning that encourage understanding, compassion, and meaningful contributions to society. The work also explores how life in the area is changing, and why so many youth report that they “love living in the Tenderloin.”