Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Blueprint for Your Library Marketing Plan

Blueprint for Your Library Marketing Plan Author Patricia Holts Fisher
ISBN-10 0838909094
Release 2006
Pages 135
Download Link Click Here

Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.



The Value of Academic Libraries

The Value of Academic Libraries Author Megan Oakleaf
ISBN-10 9780838985687
Release 2010
Pages 184
Download Link Click Here

This report provides Association of College and Research Libraries (ACRL) leaders and the academic community with a clear view of the current state of the literature on value of libraries within an institutional context, suggestions for immediate "Next Steps" in the demonstration of academic library value, and a "Research Agenda" for articulating academic library value. Its focus is to help librarians understand, based on professional literature, the current answer to the question, "How does the library advance the missions of the institution?" This report is also of interest to higher educational professionals external to libraries, including senior leaders, administrators, faculty, and student affairs professionals.



The Library Marketing Toolkit

The Library Marketing Toolkit Author Ned Potter
ISBN-10 9781856048064
Release 2012-06-23
Pages 240
Download Link Click Here

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.



10x Marketing Formula

10x Marketing Formula Author Garrett Moon
ISBN-10 0692048278
Release 2018-03-26
Pages 366
Download Link Click Here

The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.



Video Marketing for Libraries

Video Marketing for Libraries Author Heather A. Dalal
ISBN-10 9781442269507
Release 2017-08-01
Pages 194
Download Link Click Here

Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. Topics include crafting your message, writing the script, casting, filming, editing, publishing, using online tools & animation software, and assessment.



Marketing and Promoting Electronic Resources

Marketing and Promoting Electronic Resources Author Eleonora I. Dubicki
ISBN-10 9781317994084
Release 2013-10-18
Pages 206
Download Link Click Here

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.



Marketing for Special and Academic Libraries

Marketing for Special and Academic Libraries Author Valerie S. Gordon
ISBN-10 9781442262713
Release 2016-03-15
Pages 178
Download Link Click Here

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.



Fundamentals of Collection Development and Management

Fundamentals of Collection Development and Management Author Peggy Johnson
ISBN-10 9780838909720
Release 2009-01
Pages 407
Download Link Click Here

Addresses the art of controlling and updating your library's collection. Discussions of the importance and logistics of electronic resources are integrated throughout the book.



The Marketing Performance Blueprint

The Marketing Performance Blueprint Author Paul Roetzer
ISBN-10 9781118883587
Release 2014-07-23
Pages 256
Download Link Click Here

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.



The Hipster Librarian s Guide to Teen Craft Projects

The Hipster Librarian s Guide to Teen Craft Projects Author Tina Coleman
ISBN-10 9780838909713
Release 2009-01
Pages 91
Download Link Click Here

Offers step-by-step instructions for creating twelve unique items using recycled and low-cost materials.



Marketing Library Services

Marketing Library Services Author
ISBN-10 NWU:35556041086208
Release 2007
Pages
Download Link Click Here

Marketing Library Services has been writing in one form or another for most of life. You can find so many inspiration from Marketing Library Services also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Marketing Library Services book for free.



The Marketing Plan Blueprint

The Marketing Plan Blueprint Author Miriam Vializ-Briggs
ISBN-10 1543922996
Release 2018-02-28
Pages 80
Download Link Click Here

Are you ready to turn your great idea into a winning business?The Marketing Plan Blueprint workbook takes you through a step-by-step process for creating a marketing plan, a plan that will help you win customers, get financing if you need it, have the team committed to your goals, and more. Never done it before? Not to worry. We have designed this workbook especially for first-timers, people whose first time it is creating a marketing plan. You're in control; you set the pace. The workbook is filled with many low-cost ideas to enable you to understand your customers better and how to market to them most effectively. We provide you with many downloadable worksheets and templates so that you can reuse the content again and again as you grow your business or add new ventures. These downloads will give you the ability to do multiple drafts and to share your work with others to include their input. You won't be alone. Our relationship together doesn't end with your purchase of the workbook. You will have access to our increasingly growing library of marketing content, filled with ideas to generate more leads and close sales. Are you ready to let the world benefit from your great idea? Let us help you work up the best plan to support your innovative solution out in the marketplace.



The Client Acquisition Blueprint

The Client Acquisition Blueprint Author Hugo Fernandez
ISBN-10 1544042108
Release 2017-05-31
Pages 198
Download Link Click Here

ATTENTION! If You're an Entrepreneur Looking for Proven Ways to Attract More Clients, Make More Money, and Eliminate the Competition... Then you must read The Client Acquisition Blueprint. Learn the secrets to predictable and sustainable growth. Imagine that you could have a steady stream of people who WANT your products and services, calling you, following you on social media, and messaging you for help - each and every day. Imagine then that you were able to turn these leads into quality clients - that not only valued you, but also demonstrated that respect by compensating you at the rates you truly deserve... in ADVANCE! Well you don't have to imagine any longer - in this new book from the CEO of Just Digital Inc, Hugo Fernandez, you will discover: 1) The 10 keys to an EPIC online presence and the #1 thing you MUST have in your strategy to develop an unshakeable marketing foundation 2) The secret to generating all the leads you could ever want - including the Not-So-Obvious questions you need to answer to attract highly qualified, easy-to-work with potential clients. 3) The top mistakes in marketing that could be costing you tens-if-not-hundreds of thousands of dollars... and the specific steps you must take to make sure every your efforts produce maximum results. 4) An EASY and AUTOMATED way to close more prospects (Even if you HATE selling, this eliminates all stress, fear, and doubt.) 5) Paid and Organic Traffic Mastery: The Fail-Proof Facebook Ads, Google Adwords, and Organic Authority campaigns that nobody is talking about yet (Huge first mover advantage!) 6) How to create irresistible offers, lead magnets, and landing pages to convert website visitors into leads. 7) The Profit Path: How to maximize your ROI and profits! How will you make money and how do you know if what you're doing is actually working? Most business fail here. 8) The missing piece that can get you off the cash flow rollercoaster and allows you to scale your growth. And a whole lot more! A Simple 10 Step Blueprint For An Epic Online Presence + Marketing Strategy This book simplifies the proven strategies and techniques so even those with little to no marketing knowledge and experience can build an online presence that will help them grow their business. Reading this book and following these simple steps might just be what your business needs from you! REVIEWS "There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend this book. It will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out." -Peter Voogd, Author of 6 months to 6 figures and Founder of The Gamechangers Academy "As a small business owner, it's difficult to always stay on target with respect to our marketing, sales, and end vision goals. Hugo has helped organize and keep us focussed on priorities so that we maintain efficiency and maximize our efforts. Most importantly, we are now working with clients who want to work with us (as opposed to chasing our clients) and that is priceless. Just Digital helped us not only understand that, but also paved the path for us to get there." -Edward P. CEO of Process Green



The Social Media Marketing Blueprint for Lawyers

The Social Media Marketing Blueprint for Lawyers Author Anthony A. Marrone II
ISBN-10 9781483579610
Release 2016-08-23
Pages 222
Download Link Click Here

Have you thought about marketing your professional services on social media, but didn't know how to begin? Did you think: I already have a personal profile on Facebook and my account on LinkedIn, should I use those? Do I really need to know about Twitter and Instagram, or are those just for kids? Dipping your toes into the social media waters can be an overwhelming step for many professionals, especially when you consider the ethical issues involved with advertising and the need for constant vigilance for reputation management in the digital age. Practicing attorney and social media enthusiast, Anthony Marrone, sought to solve those problems for his own law practice, and in doing so wrote a book, which draws together his research and provides concrete examples of how to use social media in your law practice. In exploring the social media field he quickly realized there is not a lot of guidance to attorneys for using these platforms as marketing tools. The books covers a wide-range of topics and there are actionable steps that the novice and the expert social media user can utilize to generate an increased following on any social media platform. Likewise, the book can be used as a manual for solo practitioners who may have a general law practice or a niche, or by big firm legal marketers looking to gain an edge on their competitors by helping their firm generate top-notch social media content. Some of the things you’ll learn include: • Creating unique and engaging content for all social media platforms; • Establishing a social media plan to consistently and regularly market your practice; • Complying with all ethical rules and regulations while getting ahead of your competition using the latest industry trends. Whether you are a social media novice, or consider yourself an expert looking to pick up the newest techniques and trends, learn how to market yourself and your law firm using ethically appropriate social media marketing strategies proven successful by some of the biggest companies in the world.



Academic Library Value

Academic Library Value Author Megan J. Oakleaf
ISBN-10 0838915922
Release 2017
Pages 214
Download Link Click Here

Its up to you to measure the value of your academic library and how it delivers on your institutions goals. The question is how to do it efficiently and effectively. This resource from Megan Oakleaf, who wrote a benchmark 2010 ACRL report on library value, will help you apply value and impact concepts to your own library. It includes 52 activities designed as part of professional development workshops and in consultation with libraries. By using this book, youll learn how to identify your stakeholders, listen to them, take new approaches to addressing value, and ultimately position your library as an increasingly valued asset.



IFLA Public Library Service Guidelines

IFLA Public Library Service Guidelines Author Christie Koontz
ISBN-10 9783110232271
Release 2010-07-30
Pages 130
Download Link Click Here

The public library is the prime community access point designed to respond to a multitude of ever-changing information needs. These guidelines are framed to provide assistance to library and information professionals in most situations. They assist to better develop effective services, relevant collections, and accessible formats within the context and requirements of the local community. In this exciting and complex information world it is important for professionals in search of knowledge, information and creative experience to succeed. This is the 2nd edition of The Public Library Service IFLA/UNESCO Guidelines for Development.



The Four Step Marketing Blueprint

The Four Step Marketing Blueprint Author Matt Law
ISBN-10 0999217607
Release 2017-07-12
Pages
Download Link Click Here

The Four Step Marketing Blueprint has been writing in one form or another for most of life. You can find so many inspiration from The Four Step Marketing Blueprint also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Four Step Marketing Blueprint book for free.