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Brand Aid

Brand Aid Author Brad VanAuken
ISBN-10 9780814434741
Release 2014-12-30
Pages 352
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Branding is more than a great logo. A brand is the essence of an organization-its DNA-impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation * 5 elements that trigger brand insistence * Turning brand strategy into advertising * Online branding * Private label brands * Creating "category of one" brands * Social responsibility, sustainability, and storytelling * 60 nontraditional marketing techniques * Metrics * And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization's brand.



A World Gone Social

A World Gone Social Author Ted Coine
ISBN-10 9780814433270
Release 2014-09-17
Pages 256
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The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it! With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.



The Little Book of Big PR

The Little Book of Big PR Author Jennefer Witter
ISBN-10 9780814434376
Release 2014-10-03
Pages 128
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Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including: Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition. Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters. Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue. And more . . . The book features quick tips on key topics including networking, speaking engagments, and how to select a PR agency---should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs. As an entrepreneur, you need every helpful tool you can get your hands on! Now you're armed with the very same tactics the PR pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.



Library Journal

Library Journal Author
ISBN-10 UOM:39015082964928
Release 2002
Pages
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Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.



Harvard Business School Bulletin

Harvard Business School Bulletin Author
ISBN-10 UCLA:L0096837703
Release 2003
Pages
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Harvard Business School Bulletin has been writing in one form or another for most of life. You can find so many inspiration from Harvard Business School Bulletin also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Harvard Business School Bulletin book for free.



Books in Print Supplement

Books in Print Supplement Author
ISBN-10 STANFORD:36105025417838
Release 2002
Pages
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Books in Print Supplement has been writing in one form or another for most of life. You can find so many inspiration from Books in Print Supplement also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Books in Print Supplement book for free.



Crow s Forest Products Digest

Crow s Forest Products Digest Author
ISBN-10 UOM:39015083025307
Release 1962
Pages
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Crow s Forest Products Digest has been writing in one form or another for most of life. You can find so many inspiration from Crow s Forest Products Digest also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Crow s Forest Products Digest book for free.



The four agreements

The four agreements Author Miguel Ruiz
ISBN-10 9603641995
Release 2001
Pages 152
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The four agreements has been writing in one form or another for most of life. You can find so many inspiration from The four agreements also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The four agreements book for free.



Adweek

Adweek Author
ISBN-10 MINN:31951P006433426
Release 1998-05
Pages
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Adweek has been writing in one form or another for most of life. You can find so many inspiration from Adweek also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Adweek book for free.



Intellectual Property Law and Policy

Intellectual Property Law and Policy Author Hugh C Hansen
ISBN-10 9781782251187
Release 2013-05-22
Pages 754
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This is the 17th Annual volume in the series collecting the presentations and discussion from the Annual Fordham IP Conference. The contributions, by leading world experts, analyse the most pressing issues in copyright, trademark and patent law as seen from the perspectives of the USA, the EU, Asia and WIPO. This volume, in common with its predecessors, makes a valuable and lasting contribution to the discourse in IP law, as well as trade and competition law. The contents, while always informative, are also critical and questioning of new developments and policy concerns. Praise for the series: "This must be one of the most enjoyable and thought-provoking conferences in the IP field. The high quality of the speakers is matched by the intense, audience-led debates and challenges which follow." The Honourable Mr Justice Laddie, Royal Courts of Justice, London "Faculty for this conference are always well-known 'names', well respected leaders in their fields, speaking with a combination of candor and timeliness that is unrivaled by any other forum of its kind." Honorable Marybeth Peters, Register of Copyrights, United States Copyright Office.



The World s Markets

The World s Markets Author
ISBN-10 WISC:89013917687
Release 1920
Pages
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The World s Markets has been writing in one form or another for most of life. You can find so many inspiration from The World s Markets also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The World s Markets book for free.



Harper s Weekly

Harper s Weekly Author
ISBN-10 STANFORD:36105004961426
Release 1857
Pages
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Harper s Weekly has been writing in one form or another for most of life. You can find so many inspiration from Harper s Weekly also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Harper s Weekly book for free.



Popular Mechanics

Popular Mechanics Author
ISBN-10
Release 1950-03
Pages 330
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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.



Working Mother

Working Mother Author
ISBN-10
Release 2001-10
Pages 220
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The magazine that helps career moms balance their personal and professional lives.



Popular Mechanics

Popular Mechanics Author
ISBN-10
Release 2002-03
Pages 150
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Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.



Working Mother

Working Mother Author
ISBN-10
Release 2002-10
Pages 190
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The magazine that helps career moms balance their personal and professional lives.



Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists Author
ISBN-10
Release 1983-06
Pages 72
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Bulletin of the Atomic Scientists has been writing in one form or another for most of life. You can find so many inspiration from Bulletin of the Atomic Scientists also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Bulletin of the Atomic Scientists book for free.