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Building Donor Loyalty

Building Donor Loyalty Author Adrian Sargeant
ISBN-10 9780787968342
Release 2004-09-13
Pages 208
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Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice. This important resource Shows how to design programs that genuinely reflect donor needs and aspirations Discusses the lessons for loyalty that emerge with monthly giving plans Explores how to develop a relationship fundraising strategy Outlines the common pitfalls to avoid when researching the needs and preferences of donors Explains how demographic, lifestyle, and behavioral variables can be used to structure the approach to an organization's donors Highlights the role of donor recognition and feedback Includes a step-by-step blueprint for tailoring a plan that will meet the needs of an individual organization



Keep Your Donors

Keep Your Donors Author Tom Ahern
ISBN-10 111804486X
Release 2011-01-04
Pages 480
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.



How to Write Fundraising Materials that Raise More Money

How to Write Fundraising Materials that Raise More Money Author Tom Ahern
ISBN-10 1889102318
Release 2007
Pages 187
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Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research – all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money – The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift – and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don't need special writing talent. All you need is this essential guide to best practices in the fundraising industry.



Hidden Gold

Hidden Gold Author Harvey McKinnon
ISBN-10 1566251222
Release 1999-01-01
Pages 208
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If your non-profit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about a topic that most nonprofits discuss only behind closed doors.



Fundraising Management

Fundraising Management Author Adrian Sargeant
ISBN-10 9781134619993
Release 2014-07-30
Pages 456
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Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.



Fundraising Principles and Practice

Fundraising Principles and Practice Author Adrian Sargeant
ISBN-10 9781119196495
Release 2017-03-06
Pages 744
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Revised edition of the authors' Fundraising principles and practice, c2010.



The Seven Faces of Philanthropy

The Seven Faces of Philanthropy Author Russ Alan Prince
ISBN-10 0787960578
Release 2001-11-30
Pages 240
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Available for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach—a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.



Fundraising Management

Fundraising Management Author Adrian Sargeant
ISBN-10 9781134619924
Release 2014-07-30
Pages 440
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Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.



Donor Retention

Donor Retention Author Roger M. Craver
ISBN-10 1889102539
Release 2014-08
Pages 171
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There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Some quick figures show why Craver's book on donor retention is timely: -If yours is a typical organization, you have a 60 to 70 percent chance of obtaining an additional gift from an existing donor. -You have a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. -But you have less than a 2 percent chance of obtaining a gift from a prospect. That bears repeating: The average organization has less than a 2 percent chance of securing a gift from a prospect. So one thing is glaringly obvious. The bulk of an organization's fundraising expenditures should be aimed at strengthening relationships with existing donors, not in acquiring new givers (though there's still a role for that, of course). Through painstaking research, Craver has singled out the exact ways an organization can deepen donor commitment. There are, he learned, seven key "drivers" that matter most to donors. These "drivers" - ranging from meaningful appreciation to opportunities for authentic involvement - have a direct cause-and- effect relationship. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn't costly, as Craver shows in real-life examples. There's gold in your current donors waiting to be mined. And in Retention Fundraising, Roger Craver has drawn a detailed map to those riches.



Relationship Fundraising

Relationship Fundraising Author Ken Burnett
ISBN-10 0787966819
Release 2002-10-31
Pages 384
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Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising



Fundraising Principles and Practice

Fundraising Principles and Practice Author Adrian Sargeant
ISBN-10 9780470450390
Release 2010-04-19
Pages 652
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This books offers a definitive text on the vital topic fundraising.It provides students of fundraising and nonprofit professionalsaccess to the most relevant theories and includes concrete examplesof modern fundraising practice. The book contains clear learningobjectives, recommended readings, case studies, summary self-testquestions, and exercises at the end of each chapter. ThePrinciples and Practice of Fundraising comprehensivelyaddresses all the major forms of fundraising and critical topicssuch as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yetaccessible text, but this should be required reading for allnonprofit practitioners and scholars. Reading this book willprovide valuable insight on a vital subject and enhance the successof any fundraising effort." ?John B. Ford, president, Academy of Marketing Science andprofessor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deepknowledge about the nonprofit sector, its role in society, and thevalues and psychology of giving that is essential to responsibleand effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation andauthor, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. Thistext will be invaluable to the beginner, but new research findingsmean it should also be a must read for establishedpractitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, StephenThomas Ltd, Toronto "Designed and written to fill the void in current fundraising anddevelopment textbooks for both undergraduate and graduate studentsstudying nonprofit management and leadership, FundraisingPrinciples and Practice surpasses my expectations for acomprehensive approach that will benefit American Humanicsprograms." ?SueAnn Strom, vice president, Academic Partnerships, AmericanHumanics®, Inc. "Sargeant is the accessible academic and this is typical of hiswork. It is rigorously researched, clear, concise, well written,well presented and entirely appropriate. Any fundraiser who knowswhat Adrian knows will outperform the others. It's as simple asthat." ?Ken Burnett, author, Relationship Fundraising and The Zen ofFundraising



Firing Lousy Board Members

Firing Lousy Board Members Author Simone Joyaux
ISBN-10 1938077423
Release 2014-01
Pages 136
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Every organization deserves a good board and effective board members. And every board member deserves a chance to be an effective board member. But too often, things aren't working. Board members aren't effective - and staff aren't helping them to be effective. Or, staff are doing all that is possible - but the board member is causing too many problems. This book tells you how to fix the situation. This book explains why board members are (or aren't) effective. And, this book gives you specific strategies and tools to fire the lousy board members and help the others succeed. Topics include: Distinction between board and board member. Finding the right board members. Role of the governance committee. Monitoring board members Tools include: Board job description. Performance expectations of the board member. Evaluation tools. Skills inventory. As you read Firing Lousy Board Members, you'll realize that this book is mostly about how to NOT fire people. Instead, the book focuses on finding the right board members and enabling them to be successful. Firing is only a last resort. But it's an important strategy to launch in some situations. Unfortunately, some organizations and their leadership are too afraid to do this important work. What a shame. The process is not as hard as you might think. More importantly, bad board members produce bad governance. And bad governance is a huge risk for the nonprofit sector. Bad governance can put your organization - and its board members - on the media's front page. It's just not acceptable to keep poor performers around. It's not fair to other board members. It's not fair to staff. And it isn't fair to the organization's mission. Serving on a board is serious business. Sadly, too many boards and board members (and staff, too) don't realize how serious this business is. Read Firing Lousy Board Members before you continue down the wrong paths. Read Firing Lousy Board Members - and talk about the serious business of good governance and effective and ineffective board members. This book is a quick and easy read. User friendly, fast, and sometimes pretty funny. The author, Simone Joyaux, has direct experience doing every thing described in this book. Joyaux has been an executive director, chief development officer, board chair, and chair of governance and fundraising committees. Here is some reader applause about Firing Lousy Board Members: At last! The long-overdue guide to making dreams of nonprofit organizations come true by exorcising the nightmare of lousy board members. Simone Joyaux's lifetime of thoughtful, proven experience in building strong organizations is distilled in this highly readable, how-to road map to success. Read it, then get started today on building great boards and culling bad board members. --Roger M. Craver, Editor, The Agitator Ask yourself which is the priority, the mission or the problem board member? Mission must be the answer! Simone Joyaux's concise, direct, clear guide gives you the road map to build a power board and confront problem members who jeopardize your mission. --Robbe Healey, MBA, ACFRE, Vice President for Philanthropy, Simpson Senior Services Firing a nonprofit board member? Awkward! But it may be a little easier after you read this book by the plain-talking but insightful Simone Joyaux who says that poor-performing trustees present a problem of board contamination. --Ruth McCambridge, Editor in Chief, Nonprofit Quarterly



The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue

The Membership Economy  Find Your Super Users  Master the Forever Transaction  and Build Recurring Revenue Author Robbie Kellman Baxter
ISBN-10 9780071839334
Release 2015-03-20
Pages 288
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The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.



Strategic Fund Development

Strategic Fund Development Author Simone P. Joyaux
ISBN-10 1118062272
Release 2011-03-03
Pages 432
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The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans Includes the same tools and resources for fundraising planning This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.



Winning with Data

Winning with Data Author Tomasz Tunguz
ISBN-10 9781119257233
Release 2016-06-20
Pages 176
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"This book shares how to instrument a company and most importantly, build an internal culture that values and uses data to maximum effect"--



Nonprofit Fundraising Strategy

Nonprofit Fundraising Strategy Author Janice Gow Pettey
ISBN-10 9781118614211
Release 2013-03-06
Pages 480
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Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion. Adds new materials on new business practice codes, the Ethics Assessment Inventory, coverage of new ethics standards Now includes an ethics assessment tool on the Ethical Fundraising, Second Edition companion website Considers essential topics including: appearance of impropriety, rights of donors, tainted money, using donations as intended, choosing a leadership role, ethical decision-making, restoring public confidence in the nonprofit sector, and the ethics of grant making and grant seeking Written by luminaries in the field of ethics in fundraising Explores a topic that all professional fundraisers must engage with in order to build the trust and confidence of the giving public Offers an invaluable collection of essays based on the rich experience of philanthropic leaders Presents wise reflections on the central role of ethics in fundraising Featuring contributions from a host of well-known and respected senior-level fundraising professionals, several of whom are members of the AFP Ethics Committee, Nonprofit Fundraising Strategy features a wealth of practical tools to help fundraising practitioners, board members, and governing boards implement these essential concepts into their own organizations.



Fired Up Fundraising

Fired Up Fundraising Author Gail A. Perry, CPA
ISBN-10 9780470135907
Release 2007-06-15
Pages 256
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Praise for Fired-Up Fundraising Turn Board Passion into Action "Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book." -Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource "A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year." -Mal Warwick author of How to Write Successful Fundraising Letters "Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book." -Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards) "This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards." -Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University