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Business Model You

Business Model You Author Timothy Clark
ISBN-10 9781118537381
Release 2012-08-28
Pages 264
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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.



Business Model You

Business Model You Author Timothy Clark
ISBN-10 9781118225998
Release 2012-03-12
Pages 264
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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.



Business Model You

Business Model You Author Timothy Clark
ISBN-10 9781118239315
Release 2012-03-27
Pages 264
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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.



Business Model Generation

Business Model Generation Author Alexander Osterwalder
ISBN-10 9781118656402
Release 2013-02-01
Pages 288
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"



Business Models for Teams

Business Models for Teams Author Tim Clark
ISBN-10 9780735213357
Release 2017
Pages 272
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In 2010, Tim Clark helped create Business Model Generation, a groundbreaking global bestseller on how enterprises deliver value customers. In 2012, Clark and partner Bruce Hazen followed up with Business Model You, pioneering the personal business model technique for individuals. In their new book, Clark and Hazen turn this sights on teams, showing managers how much better their enterprises function when individuals and teams know their role in creating value for customers. Even great leaders face management problems every day. Do we have the right people in the right seats? How do they know what is a priority? Are we making it clear to everyone--across meetings, reports, and projects--how the enterprise creates value, and how each team member fits in? Through case studies, brief exercises and easy-to-follow visuals, Clark and Hazen show how leaders of any group, regardless of size, can help people work independently and passionately toward shared goals without excessive turnover, training, or culture building exercises. While any leader will benefit from Business Model For Teams, it is the ideal book for those confronting big market changes or overseeing new groups of colleagues.



Value Proposition Design

Value Proposition Design Author Alexander Osterwalder
ISBN-10 9781118968079
Release 2015-01-28
Pages 208
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."



The Big Pad of 50 Blank Extra Large Business Model Canvases and 50 Blank Extra Large Value Proposition Canvases

The Big Pad of 50 Blank  Extra Large Business Model Canvases and 50 Blank  Extra Large Value Proposition Canvases Author Alexander Osterwalder
ISBN-10 9781119366065
Release 2016-12-05
Pages 216
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100 Blank, Extra Large, Tear-Out Canvases Give You More Space to Brainstorm and Strategize Millions of people use the Business Model Canvas and the Value Proposition Canvas to clearly understand customers, create better products, and grow businesses. This supplement to the bestselling books, Business Model Generation and Value Proposition Design gives you more space to scribble, brainstorm, and move sticky notes—with 50 blank, extra-large, tear-out Business Model Canvases (15” x 11” or 38cm x 28cm) and 50 blank, extra-large, tear-out Value Proposition Canvases (15” x 11” or 38cm x 28cm). The large format makes it easier to keep the creative ideas flowing, be inspired, and share your work with others. In addition to the 100 blank canvases, the two sample “learning canvases” provide trigger questions to help you learn to use each box in the canvas and jump-start progress. Whether you’re chasing down a game-changing business model or working to evaluate and refresh an old one, the highly visual, spacious design makes it easy to use the powerful centerpiece tool in Business Model Generation to lead your product, brand, or company into the next stage of growth. If you need space to think hard about your value proposition, the 50 blank Value Proposition Canvases will help you create products and services that perfectly match your customers’ needs and desires. When business conversations become mired in hunches and intuitions, or you’re haunted by that expensive new product launch that flopped, these canvases offer a quick way to raise the collective intelligence of your team. Tear out a blank canvas and design a powerful visual business model or value proposition based on the global bestsellers Business Model Generation and Value Proposition Design. These transformational business tools have proven themselves at all types of companies, from start-ups to such large organizations as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, and Philips.



The Business Model Canvas

The Business Model Canvas Author 50MINUTES.COM,
ISBN-10 9782806279378
Release 2017-03-16
Pages 34
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Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide. An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to: • Identify the nine factors affected by the Business Model Canvas and why they are important • Analyse concrete applications of the Business Model Canvas with real-life case studies • Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools ABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.



The Business Model Innovation Factory

The Business Model Innovation Factory Author Saul Kaplan
ISBN-10 9781118149560
Release 2012-04-24
Pages 212
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Business model innovation is the new strategic imperative for all leaders Blockbuster's executives saw Netflix coming. Yet they stuck with their bricks and mortar business model, losing billions in shareholder value. They were "netflixed." Business models don't last as long as they used to. Historically CEO's have managed a single business model over their entire careers. Today, all organizations must be capable of designing, prototyping, and experimenting with new business models. The Business Model Innovation Factory provides leaders with the survival skills to create a pipeline of new business models in the face of disruptive markets and competition. Avoid being netflixed. Your organization must be a business model innovator to stay competitive in today's turbulent world. Author Saul Kaplan is the founder and chief catalyst of the Business Innovation Factory (BIF), a real world laboratory for exploring and testing new business models and social systems. BIF has attracted a global community of over five thousand innovators and organizes the internationally renowned BIF Collaborative Innovation Summit



Design a Better Business

Design a Better Business Author Patrick Van Der Pijl
ISBN-10 9781119272113
Release 2016-09-13
Pages 272
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How to use this book: 8 Chapters; 48 Case studies; 20 Tools; 7 Core skills; 29 Designers; 36 Hacks; >150 Visuals.



The Twelve Absolutes of Leadership

The Twelve Absolutes of Leadership Author Gary Burnison
ISBN-10 9780071786768
Release 2012-01-13
Pages 240
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ALL IN, ALL THE TIME For Gary Burnison, CEO of the world’s largest executive search firm, these five simple words perfectly capture the essence of great leadership. There can be no half measures. Complete commitment, total engagement, and a powerful sense of personal responsibility are the criteria for true leadership excellence. It’s more than a job; it’s a way of life. But how do you get there? In this groundbreaking book, Burnison provides the answer. As the leader of Korn/Ferry International, Burnison is particularly well qualified to write a guide to effective leadership. On a personal level, he experiences every day what it’s like to be responsible for the lives of others, the careers of his employees, and the expectations of stakeholders. He also deals one-on-one with some of the world’s top leaders. In The Twelve Absolutes of Leadership, Burnison distills this vast experience into an actionable plan for building world-class leadership skills. You’ll learn how to train your focus on the twelve most critical elements of leadership, so you can Establish your vision and develop a strategy for achieving it Inspire your people to embrace the change you envision Measure the effectiveness of your leadership Build powerful teams that are aligned in purpose and strategy Foresee new opportunities and adjust your course to meet them Nothing in business or life generates greater personal satisfaction than affecting peoples’ lives in a positive way through excellent leadership. Burnison refers to it as the “eighth wonder of the world.” The prospect might seem daunting, but Burnison makes it more accessible than you thought possible. He presents a framework based on enduring human truths, which is applicable in every leadership role and arena. All you have to do is apply it with dedication and determination. You have the ability. Take your first steps to leadership excellence with The Twelve Absolutes of Leadership. Praise for The Twelve Absolutes of Leadership: “In The Twelve Absolutes of Leadership, Gary Burnison captures the timeless principles that leaders must possess, beyond intelligence, courage and heart. These essential elements speak to the integrity and authenticity that underscore all effective leadership.” —Carlos Slim, entrepreneur, Investor, and the world’s richest man “Only a few good leaders have paused to reflect seriously on being leaders. Xenophon and Ulysses S. Grant did, and now Gary Burnison can be added to the list. This is not a business book. This is a book about the business of life.” —P.J. O’Rourke, political satirist, journalist, and author “Gary Burnison has distilled leadership into its essential elements—the absolute truths about leadership that apply in every arena. For those who want to know what leadership is all about, this book has the answers.” —Lt. Gen. (Ret.) Franklin “Buster” Hagenbeck “Leadership is the most important ingredient in any successful organization. Gary Burnison explores the essential elements of leadership through conversations with some of the world’s most seasoned and accomplished leaders.” —Eli Broad, founder of The Broad Foundations, KB Home, and SunAmerica ”Gary Burnison’s wisdom and insight cut straight to the heart of the matter—to the essential elements of any leadership framework. His stories, observations, and conversations with leaders artfully illustrate these principles, applicable to everyone.” —Vicente Fox, former President of Mexico



Answering the Three Career Questions

Answering the Three Career Questions Author Bruce Blackstone Hazen
ISBN-10 1489582142
Release 2013-07-08
Pages 298
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STOP FINDING JUST ONE-JOB-IN-A-ROW and start owning your career with this much needed and unique approach to career management. The book is packed with, assessments to help you jump into the process, exercises to tease out your thoughts and feelings and lots of stories about other peoples' career questions and how they answered them....or didn't. Already feel like you've been wandering through the last few jobs? If you're 28 - 58 years old, you've had enough experience to realize some of the less than perfect ways the market place treats talent. Why not leverage your talent and the work options you have available by managing them instead of reacting to them. Maybe it's time to move up in your profession but first you need to adapt your style of working instead of pulling the rip cord again and exiting your job when things begin to feel a little awkward. For the emerging college undergraduate or graduate student; start thinking strategically about your career now, not after you've wandered for a decade and become frustrated with the lack of plan and the mediocre jobs you're landing. There are some strategic things you can do starting tomorrow. Answering the Three Career Questions makes sure you're asking the right questions about your career at this time. Only then can you be sure you're pursuing answers worth having. Check out the Career Tornado on p. 11 and see if you're spinning up the same conversations in your head and wasting your valuable time doing so. Each of the Three Questions has a chapter dedicated to helping you develop your strategic answer to that question. The book opens with a Quick Pre-Test to help you determine what might be the most compelling question for you at this time. Answering the Three Career Questions will stay around your office as your "flight manual" for career management. The importance of each of these questions will shift and change throughout your career and you'll want to refer to the book again and again. You will need to answer The Three Questions more than once throughout your career. It's not because you got the answer wrong the last time but because you are a dynamic talent in a dynamic market place and things change constantly. When they do, you need to revisit the questions for a fresh approach to managing your career. Be sure to check into the last chapter Leveraging Professional Associations in Your Career Management Strategy. You'll find one of the biggest professional ironies explained as well as tips for what to do about it. We all join professional associations to further our careers. But have you noticed that once you actually join in the activities of most associations, the topic of "career management" is never even mentioned much less made part of the meeting agendas or the association's services available to you. It seems like you're on your own, but now it comes with annual dues. Not anymore. Read about specific things you can do to further you career strategy by being in a professional association. The book even breaks it down to things you can do depending on which of The Three Questions you're working on. This book will leave you thinking about and managing your career in ways that are more contemporary than serial job-finding. It brings you the new physics of how careers work and how to harness the energy of your employer or clients to develop and position yourself more consciously for the next opportunity – and the one after that. Answering The Three Career Questions offers a compelling career management system of interlocking questions that act as your internal guidance system to direct your career over a lifetime - STARTING NOW.



Business Model You O Modelo de Neg cios Pessoal

Business Model You  O Modelo de Neg  cios Pessoal Author Clark, Tim
ISBN-10 9788576087793
Release 2012-10-16
Pages 262
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O método de uma página para reinventar sua carreira e a si mesmo O best-seller mundial Business Model Generation: Inovação em Modelos de Negócios introduziu uma maneira visual única para resumir e criativamente debater qualquer negócio ou ideia de produto em uma única folha de papel. Business Model You: O Modelo de Negócios Pessoal usa o mesmo método poderoso de uma página para ensinar aos leitores como desenhar "modelos de negócios pessoais", que revelam novas formas de suas habilidades serem adaptadas às necessidades de mudança do mercado para revelar novas e mais gratificantes possibilidades na carreira e na vida. Produzido pela mesma equipe que criou o Business Model Generation, este livro é baseado na metodologia Business Model Canvas, que rapidamente se tornou referência mundial quando se fala de inovação. Este livro mostra ao leitor como: - Compreender o pensamento do modelo de negócios e desenhar o seu atual modelo de negócio pessoal. - Posicionar o valor de sua habilidade no mercado e definir o seu propósito. - Articular uma plano para mudança. - Criar um novo modelo de negócio pessoal harmonizado com este plano para mudança e - mais importante - a testar e a implementar esse novo modelo. - Criar um novo e efetivo modelo de negócio para a sua vida e a sua carreira. Apresentação à edição brasileira: É com grande alegria que apresentamos a edição brasileira do Business Model You. Este tema tem transformado nossas vidas, nos proporcionado o conhecimento de novos amigos, estabelecido novos marcos e ampliado o campo das possibilidades. A produção do conteúdo do Business Model You: O Modelo de Negócios Pessoal teve origem em uma comunidade via internet (vwww.businessmodelyou.com) que reuniu os principais autores do Business Model Generation, Alexander Osterwalder e Yves Pigneur, e, com a iniciativa de Tim Clark, gerou um produto direcionado para auxiliar pessoas a pensarem em suas vidas. A iniciativa reuniu 328 profissionais em 43 países. Em tempos de mudanças frenéticas, as organizações têm se deparado com concorrências antes não imaginadas, decorrentes da inovação e da globalização. Diante desse quadro, as empresas passam a contratar pessoas dentro de projetos para trabalhar por resultados e não mais por atividade, e os profissionais tornam-se empresários de si próprios. Ao mesmo tempo, amplia-se a necessidade do cultivo de uma visão empreendedora por parte dos profissionais, quer seja a sua própria carreira, quer seja a sua posição dentro do contexto organizacional. Passamos a nos engajar em empreendimentos originados por boas ideias, que geram bons projetos e que devem ser pautados pela ética para que consigam decolar dentro deste mercado complexo e competitivo. A antiga forma das relações de trabalho, que tantas vezes provocaram ansiedade nas pessoas por ser o eixo no qual se organizava a vida associativa começa a ter um fim, abrindo espaço para novas possibilidades de relacionamento da vida humana organizada. Então, como ser diferente dentro do quadro que se apresenta para as pessoas que se agrupam em torno de um objetivo comum? Como despertar a visão empreendedora dos futuros líderes que comandarão esta sociedade em mudanças? Como resgatar o senso de ética em nossos empreendedores? Como educar os nossos jovens para essa visão desafiadora da vida? Estas têm sido algumas das perguntas que nos têm motivado nos últimos anos, promovendo uma oportunidade ou espaço que estimule a autorreflexão, a formação do caráter, o cultivo de valores, o desenvolvimento do nível de consciência que formam cidadãos empreendedores e comprometidos. Vemos alguns sentimentos predominarem entre muitos profissionais que necessitam de um apoio em sua carreira ou negócios: medo, dúvida ou descrença ocorrem eventualmente. E o que precisamos é despertar a confiança. Quando o padrão de comportamento vigente é o medo, a energia resultante é de competição e o relacionamento interpessoal é superficial, consequentemente, a evolução das pessoas acontece de forma isolada. Por sua vez, se o padrão for de confiança, a energia reinante será de colaboração e ocorre a coevolução entre as pessoas. O mundo está passando por constantes mudanças, onde todos os valores estão sendo questionados. Por um lado, temos uma corrida pela cultura globalizada, o ser melhor, a missão de competir e de ganhar sempre. Do outro, temos a visão de uma aldeia humana, onde resgatamos nossos valores, importando realmente o brilho de cada um, a sua contribuição e prevalecendo a colaboração. O Business Model You é um convite para que as pessoas desenvolvam uma nova percepção para o entendimento da vida em sociedade e o papel que lhes é atribuído. Não são receitas ou fórmulas de autoajuda, mas uma descoberta de processo de autorreflexão com resultados que vão além do que se pode prever. Por exemplo: o hidrogênio é inflamável, o oxigênio é respirável. Quando juntamos H e O, temos a água que é “bebível”, correspondendo a uma propriedade nova, inesperada, inexplicável a partir de “inflamável” ou “respirável”. Quando juntamos diferentes olhares, um novo olhar surgirá inesperado e inexplicável. Assim é a vida. O Business Model You abre essa possibilidade de encontrar outras fórmulas para a vida das pessoas. Cruzar especialidades e conhecimentos e descobrir novos significados, de uma forma simples e direta, divertida e inteligente. Diferente de outros livros voltados à orientação vocacional ou de carreira, este livro proporciona o pensamento visual e resgata a cor e o lúdico para as pessoas. Esperamos sinceramente que ele possa ser tão significativo para quem o ler, assim como foi para nós participar do seu processo de cocriação. Desejamos a todos uma ótima leitura! Maria Augusta Orofino e Renato Nobre Editores do blog bmgenbrasil.com e cocriadores junto aos demais 328 profissionais do Business Model You.



Applying the Business Model Canvas

Applying the Business Model Canvas Author Steven Imke
ISBN-10 1533677980
Release 2016-04
Pages 92
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Applying the Business Model Canvas: A Practical Guide for Small Businesses is a book that was written for the entrepreneur trying to come up with a workable new business model. It teaches entrepreneurs using the Socratic Method of asking and answering questions to complete each of the 13 building blocks of the Business Model Canvas and the Value Proposition Model. Through this process, the reader will be able to turn abstract ideas into a practical business model in no time. Applying the Business Model Canvas: A Practical Guide for Small Businesses is a concise and easy to read guide packed with solid advice and examples that will help entrepreneurs refine their business ideas before they launch. This book also helps the reader avoid costly mistakes.



Get Backed

Get Backed Author Evan Baehr
ISBN-10 9781633690738
Release 2015-10-27
Pages 224
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“Anyone who comes to pitch on Shark Tank should read this book first!” —Barbara Corcoran, ABC's Shark Tank “I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours.” —Naval Ravikant, cofounder and CEO, AngelList “I raised twice the amount of money I set out to in a mere five weeks. I’m naming my firstborn child after the Evans.” —Slava Menn, cofounder and CEO, Fortified Bicycle HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money—even the mistakes they made—while sharing the secrets of the world’s best storytellers, fundraisers, and startup accelerators. They’ll also teach you how to use “the friendship loop”, a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they’ll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million. What’s in the book? • The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million • Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members • Pitching exercises developed by startup talent beds like Stanford University’s d.school and Techstars • A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each • An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are • A crash-course in visual and presentation design that will make any deck beautiful • Templates for 4 stories every entrepreneur should know how to tell • The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.



The Brand You 50 Reinventing Work

The Brand You 50  Reinventing Work Author Tom Peters
ISBN-10 037541097X
Release 1999-12-15
Pages 224
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Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world. From the Hardcover edition.



Working Identity

Working Identity Author Herminia Ibarra
ISBN-10 9781422160657
Release 2004-01-05
Pages 224
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How Successful Career Changers Turn Fantasy into Reality Whether as a daydream or a spoken desire, nearly all of us have entertained the notion of reinventing ourselves. Feeling unfulfilled, burned out, or just plain unhappy with what we’re doing, we long to make that leap into the unknown. But we also hold on, white-knuckled, to the years of time and effort we’ve invested in our current profession. In this powerful book, Herminia Ibarra presents a new model for career reinvention that flies in the face of everything we’ve learned from "career experts." While common wisdom holds that we must first know what we want to do before we can act, Ibarra argues that this advice is backward. Knowing, she says, is the result of doing and experimenting. Career transition is not a straight path toward some predetermined identity, but a crooked journey along which we try on a host of "possible selves" we might become. Based on her in-depth research on professionals and managers in transition, Ibarra outlines an active process of career reinvention that leverages three ways of "working identity": experimenting with new professional activities, interacting in new networks of people, and making sense of what is happening to us in light of emerging possibilities. Through engrossing stories—from a literature professor turned stockbroker to an investment banker turned novelist—Ibarra reveals a set of guidelines that all successful reinventions share. She explores specific ways that hopeful career changers of any background can: Explore possible selves Craft and execute "identity experiments" Create "small wins" that keep momentum going Survive the rocky period between career identities Connect with role models and mentors who can ease the transition Make time for reflection—without missing out on windows of opportunity Decide when to abandon the old path in order to follow the new Arrange new events into a coherent story of who we are becoming. A call to the dreamer in each of us, Working Identity explores the process for crafting a more fulfilling future. Where we end up may surprise us.