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Case Studies in Sport Marketing

Case Studies in Sport Marketing Author Brenda G. Pitts
ISBN-10 1885693478
Release 2003
Pages 182
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Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing. Case Studies in Sport Marketing was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion. This text is an excellent companion to the second edition of Fundamentals of Sport Marketing authored by Pitts and Stotlar.

Case Studies in Sport Law 2nd Edition

Case Studies in Sport Law 2nd Edition Author Pittman, Andrew
ISBN-10 9781492526117
Release 2016-01-20
Pages 424
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Case Studies in Sport Law, Second Edition, provides students and legal professionals with specific examples and perspectives of some of the most significant cases in sport law in an accessible tone that is free of legal jargon.

Case Studies in Sport Communication

Case Studies in Sport Communication Author Robert S. Brown
ISBN-10 0275975304
Release 2003
Pages 209
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Essays analyzing the narratives that surround the physical and ritualistic activities of sport.

International Cases in the Business of Sport

International Cases in the Business of Sport Author Simon Chadwick
ISBN-10 9781317623502
Release 2017-02-28
Pages 264
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Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

Fundamentals of Sport Marketing

Fundamentals of Sport Marketing Author Brenda G. Pitts
ISBN-10 1885693788
Release 2007-01-01
Pages 417
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Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, Fundamentals of Sport Marketing, Third Edition, is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition of Fundamentals of Sport Marketing. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments. The authors, Dr. Brenda G. Pitts and Dr. David K. Stotlar, have unparalleled experience consulting and working in the industry and are both well known and respected across the globe. They have authored three workbooks, all published by Fitness Information Technology, that serve as excellent companions to this text: Case Studies in Sport Marketing, Developing Successful Sport Marketing Plans, Second Edition, and Developing Successful Sport Sponsorship Plans, Second Edition.

Introduction to Sport Marketing

Introduction to Sport Marketing Author Aaron Smith
ISBN-10 9781136391996
Release 2012-06-14
Pages 352
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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

Cases in Sport Marketing

Cases in Sport Marketing Author Mark A. McDonald
ISBN-10 0763708631
Release 1999
Pages 351
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Health Sciences & Professions

The Research Process in Sport Exercise and Health

The Research Process in Sport  Exercise and Health Author Rich Neil
ISBN-10 9781136455797
Release 2013-12-04
Pages 266
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What are the challenges and potential pitfalls of real research? What decision-making process is followed by successful researchers? The Research Process in Sport, Exercise and Health fills an important gap in the research methods literature. Conventional research methods textbooks focus on theory and descriptions of hypothetical techniques, while the peer-reviewed research literature is mainly concerned with discussion of data and the significance of results. In this book, a team of successful researchers from across the full range of sub-disciplines in sport, exercise and health discuss real pieces of research, describing the processes they went through, the decisions that they made, the problems they encountered and the things they would have done differently. As a result, the book goes further than any other in bringing the research process to life, helping students identify potential issues and problems with their own research right at the beginning of the process. The book covers the whole span of the research process, including: identifying the research problem justifying the research question choosing an appropriate method data collection and analysis identifying a study’s contribution to knowledge and/or applied practice disseminating results. Featuring real-world studies from sport psychology, biomechanics, sports coaching, ethics in sport, sports marketing, health studies, sport sociology, performance analysis, and strength and conditioning, the book is an essential companion for research methods courses or dissertations on any sport or exercise degree programme.

Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing Author Eric C. Schwarz
ISBN-10 9781351667623
Release 2017-12-14
Pages 380
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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

International Sport Management

International Sport Management Author
ISBN-10 9781450422413
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International Sport Management has been writing in one form or another for most of life. You can find so many inspiration from International Sport Management also informative, and entertaining. Click DOWNLOAD or Read Online button to get full International Sport Management book for free.

Managing Risk in Sport and Recreation

Managing Risk in Sport and Recreation Author Katharine M. Nohr
ISBN-10 9780736069335
Release 2009
Pages 390
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"Managing Risk in Sport and Recreation includes numerous forms, checklists, and documentation strategies as well as safety questionnaires for each of the sports covered. This lawyer-created toolkit will help you take the necessary steps to reduce injuries, decrease lawsuits, and pinpoint the strengths and weaknesses in your programs. All of the forms and checklists are also reproduced on a CD-ROM included with the book so you can easily access and use them when needed."--BOOK JACKET.

Introduction to Sport Law

Introduction to Sport Law Author John Otto Spengler
ISBN-10 0736065326
Release 2009
Pages 277
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"Introduction to Sport Law" presents legal issues in sport in an accessible manner using a topical approach that is easily understood by readers with little or no legal background. Using straightforward, jargon-free explanations, the text guides readers through the major legal areas specific to the sport setting.

Relationship Marketing in Sports

Relationship Marketing in Sports Author Andre Buhler
ISBN-10 9781136436154
Release 2012-07-26
Pages 208
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Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: the first book to apply the principles of relationship marketing specifically to a sports context case studies from around the world to provide a uniquely global approach applicable worldwide strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links practical advice for professional, semi-professional and non-professional sporting organisations a companion website providing web links, case studies and PowerPoint slides for lecturers. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Global Sport Marketing

Global Sport Marketing Author Michel Desbordes
ISBN-10 9780415507202
Release 2012
Pages 194
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Sport Finance

Sport Finance Author Gil Fried
ISBN-10 9781450421041
Release 2013
Pages 421
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"Sport Finance, Third Edition," allows students to grasp fundamental concepts in sport finance, even if they have not previously studied finance. The text engages students with a practical approach to traditionally difficult financial skills and principles.

Strategic Sport Marketing

Strategic Sport Marketing Author David Shilbury
ISBN-10 9781743314777
Release 2014
Pages 404
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A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

Case Studies in Sport Diplomacy

Case Studies in Sport Diplomacy Author Craig Esherick
ISBN-10 1940067057
Release 2018-02-07
Pages 232
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"In an era of such divisiveness, it behooves all of us to consider means by which we can bring people together."-Mr. Richard Armitage, Former Deputy Secretary of State for the United States of America The growing influence of sport has created a unique opportunity to build international relationships for a number of purposes, including cultural, economic, shared humanitarian, and increasingly, political diplomacy. Case Studies in Sport Diplomacy explores the influence and effectiveness of sport diplomacy in improving long-term relations between nations by opening a dialogue with international leaders, raising awareness of host countries and to bridging cultural differences, and in building international relationships through ambassadors that could increase trade and legislative agreements, and even bring peace to nations in conflict. Authored by talented scholars from all over the world, many of whom served as sport diplomats, their unique perspective in each case sheds light on the ways in which sport diplomacy can succeed or falter in achieving strategic objectives between influential - and in some cases historically adversarial - countries. A thoroughly intriguing look at sport diplomacy's past and ongoing efforts to improve relations with countries such as Brazil, Russia, Iran and China, Case Studies in Sport Diplomacy brings to the forefront an area in which sport has been able to open up and increase opportunities to build relationships between people, communities, governments and countries.