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Case Studies in Sport Marketing

Case Studies in Sport Marketing Author Brenda G. Pitts
ISBN-10 1885693478
Release 2003
Pages 182
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Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specializations in the sports industry one aspect that can either make you or break you is marketing. Case Studies in Sport Marketing was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion. This text is an excellent companion to the second edition of Fundamentals of Sport Marketing authored by Pitts and Stotlar.

Case Studies in Sport Communication

Case Studies in Sport Communication Author Robert S. Brown
ISBN-10 0275975304
Release 2003
Pages 209
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Essays analyzing the narratives that surround the physical and ritualistic activities of sport.

Cases in Sport Marketing

Cases in Sport Marketing Author Mark A. McDonald
ISBN-10 0763708631
Release 1999
Pages 351
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Health Sciences & Professions

Fundamentals of Sport Marketing

Fundamentals of Sport Marketing Author Brenda G. Pitts
ISBN-10 1885693788
Release 2007-01-01
Pages 417
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Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, Fundamentals of Sport Marketing, Third Edition, is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition of Fundamentals of Sport Marketing. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments. The authors, Dr. Brenda G. Pitts and Dr. David K. Stotlar, have unparalleled experience consulting and working in the industry and are both well known and respected across the globe. They have authored three workbooks, all published by Fitness Information Technology, that serve as excellent companions to this text: Case Studies in Sport Marketing, Developing Successful Sport Marketing Plans, Second Edition, and Developing Successful Sport Sponsorship Plans, Second Edition.

Cases in Sport Marketing

Cases in Sport Marketing Author Mark A. McDonald
ISBN-10 0763708631
Release 1999
Pages 351
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Health Sciences & Professions

Case Studies in Sport Law 2nd Edition

Case Studies in Sport Law 2nd Edition Author Pittman, Andrew
ISBN-10 9781492526117
Release 2016-01-20
Pages 424
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Case Studies in Sport Law, Second Edition, provides students and legal professionals with specific examples and perspectives of some of the most significant cases in sport law in an accessible tone that is free of legal jargon.

Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing Author Eric C. Schwarz
ISBN-10 9781351667623
Release 2017-12-14
Pages 380
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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

The Research Process in Sport Exercise and Health

The Research Process in Sport  Exercise and Health Author Rich Neil
ISBN-10 9781136455797
Release 2013-12-04
Pages 280
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What are the challenges and potential pitfalls of real research? What decision-making process is followed by successful researchers? The Research Process in Sport, Exercise and Health fills an important gap in the research methods literature. Conventional research methods textbooks focus on theory and descriptions of hypothetical techniques, while the peer-reviewed research literature is mainly concerned with discussion of data and the significance of results. In this book, a team of successful researchers from across the full range of sub-disciplines in sport, exercise and health discuss real pieces of research, describing the processes they went through, the decisions that they made, the problems they encountered and the things they would have done differently. As a result, the book goes further than any other in bringing the research process to life, helping students identify potential issues and problems with their own research right at the beginning of the process. The book covers the whole span of the research process, including: identifying the research problem justifying the research question choosing an appropriate method data collection and analysis identifying a study’s contribution to knowledge and/or applied practice disseminating results. Featuring real-world studies from sport psychology, biomechanics, sports coaching, ethics in sport, sports marketing, health studies, sport sociology, performance analysis, and strength and conditioning, the book is an essential companion for research methods courses or dissertations on any sport or exercise degree programme.

International Cases in the Business of Sport

International Cases in the Business of Sport Author Simon Chadwick
ISBN-10 9781317623502
Release 2017-02-28
Pages 286
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Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

Introduction to Sport Marketing

Introduction to Sport Marketing Author Aaron Smith
ISBN-10 9781136391996
Release 2012-06-14
Pages 352
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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

Strategic Sport Marketing

Strategic Sport Marketing Author David Shilbury
ISBN-10 9781743314777
Release 2014
Pages 404
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A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

Managing Risk in Sport and Recreation

Managing Risk in Sport and Recreation Author Katharine M. Nohr
ISBN-10 9780736069335
Release 2009
Pages 390
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"Managing Risk in Sport and Recreation includes numerous forms, checklists, and documentation strategies as well as safety questionnaires for each of the sports covered. This lawyer-created toolkit will help you take the necessary steps to reduce injuries, decrease lawsuits, and pinpoint the strengths and weaknesses in your programs. All of the forms and checklists are also reproduced on a CD-ROM included with the book so you can easily access and use them when needed."--BOOK JACKET.

Global Sport Marketing

Global Sport Marketing Author Michel Desbordes
ISBN-10 9781136456206
Release 2012-06-14
Pages 208
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Contemporary Sport Marketing

Contemporary Sport Marketing Author James J. Zhang
ISBN-10 9781351967334
Release 2017-02-17
Pages 308
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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today.? Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

International Sport Management

International Sport Management Author
ISBN-10 9781450422413
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International Sport Management has been writing in one form or another for most of life. You can find so many inspiration from International Sport Management also informative, and entertaining. Click DOWNLOAD or Read Online button to get full International Sport Management book for free.

Social Media in Sport Marketing

Social Media in Sport Marketing Author Timothy Newman
ISBN-10 9781351817196
Release 2017-01-09
Pages 216
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From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Sports Marketing

Sports Marketing Author Matthew D. Shank
ISBN-10 9781317743446
Release 2014-10-03
Pages 704
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.