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Claim Intent and Persuasion

Claim  Intent  and Persuasion Author Carmelo Mazza
ISBN-10 9781461550617
Release 2012-12-06
Pages 200
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One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.



Corporate Discourse

Corporate Discourse Author Ruth Breeze
ISBN-10 9781441127181
Release 2013-10-10
Pages 216
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Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.



The British National Bibliography

The British National Bibliography Author Arthur James Wells
ISBN-10 UOM:39015079755651
Release 2000
Pages
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The British National Bibliography has been writing in one form or another for most of life. You can find so many inspiration from The British National Bibliography also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The British National Bibliography book for free.



BPR

BPR Author
ISBN-10 STANFORD:36105111050469
Release 2000-01
Pages
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BPR has been writing in one form or another for most of life. You can find so many inspiration from BPR also informative, and entertaining. Click DOWNLOAD or Read Online button to get full BPR book for free.



American Book Publishing Record

American Book Publishing Record Author
ISBN-10 UOM:39015058396683
Release 1985-01-01
Pages
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American Book Publishing Record has been writing in one form or another for most of life. You can find so many inspiration from American Book Publishing Record also informative, and entertaining. Click DOWNLOAD or Read Online button to get full American Book Publishing Record book for free.



Books in Print

Books in Print Author
ISBN-10 UOM:39015049090825
Release 2001
Pages
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.



Judo Strategy

Judo Strategy Author David B. Yoffie
ISBN-10 1591391261
Release 2002-12-01
Pages 256
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Shows readers how to turn competitors’ strength to their advantage. Selling Points Yoffie-Kwak provide insightful analysis of leading companies’ judo strategies through in-depth case studies of Palm Computing, RealNetworks, and CNET Networks, among others The “Users’ Guide to Judo Strategy”—a section at the end of the book—offers a summary of the principles of judo strategy that readers can apply to their own business situations. Packed with the insights of world-class managers and strategists, Judo Strategy describes how companies can become giant-killers, while also teaching readers how to protect their hard-fought position from challengers in the wings.



Propaganda Persuasion

Propaganda   Persuasion Author Garth S. Jowett
ISBN-10 9781483323527
Release 2014-03-04
Pages 480
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Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.



Overthrow

Overthrow Author Stephen Kinzer
ISBN-10 9780805082401
Release 2007-02-06
Pages 384
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Offers a narrative history of the role of the U.S. in a series of coups, revolutions, and invasions that toppled fourteen foreign governments, from the overthrow of the Hawaiian monarchy in 1893 to the 2003 war in Iraq, and examines the sometimes disastrous long-term repercussions of such operations. Reprint.



Reading as rhetorical invention

Reading as rhetorical invention Author Doug Brent
ISBN-10 0814138500
Release 1992
Pages 135
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Reading as rhetorical invention has been writing in one form or another for most of life. You can find so many inspiration from Reading as rhetorical invention also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Reading as rhetorical invention book for free.



The Construction of Words

The Construction of Words Author Geert Booij
ISBN-10 9783319743943
Release 2018-04-13
Pages 622
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This volume focuses on detailed studies of various aspects of Construction Morphology, and combines theoretical analysis and descriptive detail. It deals with data from several domains of linguistics and contributes to an integration of findings from various subdisciplines of linguistics into a common model of the architecture of language. It presents applications and extensions of the model of Construction Morphology to a wide range of languages. Construction Morphology is one of the theoretical paradigms in present-day morphology. It makes use of concepts of Construction Grammar for the analysis of word formation and inflection. Complex words are seen as constructions, that is, pairs of form and meaning. Morphological patterns are accounted for by construction schemas. These are the recipes for coining new words and word forms, and they motivate the properties of existing complex words. Both schemas and individual words are stored, and hence there is no strict separation of lexicon and grammar. In addition to abstract schemas there are subschemas for subclasses of complex words with specific properties. This architecture of the grammar is in harmony with findings from other empirical domains of linguistics such as language acquisition, word processing, and language change.



The Case against Perfection

The Case against Perfection Author Michael J Sandel
ISBN-10 9780674043060
Release 2009-06-30
Pages 176
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The Case against Perfection has been writing in one form or another for most of life. You can find so many inspiration from The Case against Perfection also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Case against Perfection book for free.



Mechanisms of hope

Mechanisms of hope Author Nils Brunsson
ISBN-10 IND:30000111035345
Release 2006
Pages 239
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Nils Brunsson is Professor at the Stockholm School of Economics, where he has held the City of Stockholm Chair in Public Management since 1986. He is the Chairman of the Stockholm Centre for Organizational Research (Score). He has published some twenty books and numerous articles in the field of organization theory.



Persuasive Games

Persuasive Games Author Ian Bogost
ISBN-10 9780262261944
Release 2010-08-13
Pages 464
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Videogames are an expressive medium, and a persuasive medium; they represent how real and imagined systems work, and they invite players to interact with those systems and form judgments about them. In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.



The Art of Woo

The Art of Woo Author G. Richard Shell
ISBN-10 1591841763
Release 2007
Pages 312
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Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.



Peers Pirates and Persuasion

Peers  Pirates  and Persuasion Author John Logie
ISBN-10 1602350051
Release 2006-01
Pages 164
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PEERS, PIRATES, AND PERSUASION: RHETORIC IN THE PEER-TO-PEER DEBATES investigates the role of rhetoric in shaping public perceptions about a novel technology: peer-to-peer file-sharing networks. While broadband Internet services now allow speedy transfers of complex media files, Americans face real uncertainty about whether peer-to-peer file sharing is or should be legal. John Logie analyzes the public arguments growing out of more than five years of debate sparked by the advent of Napster, the first widely adopted peer-to-peer technology. The debate continues with the second wave of peer-to-peer file transfer utilities like Limewire, KaZaA, and BitTorrent. With PEERS, PIRATES, AND PERSUASION, Logie joins the likes of Lawrence Lessig, Siva Vaidhyanathan, Jessica Litman, and James Boyle in the ongoing effort to challenge and change current copyright law so that it fulfills its purpose of fostering creativity and innovation while protecting the rights of artists in an attention economy. Logie examines metaphoric frames-warfare, theft, piracy, sharing, and hacking, for example-that dominate the peer-to-peer debates and demonstrably shape public policy on the use and exchange of digital media. PEERS, PIRATES, AND PERSUASION identifies the Napster case as a failed opportunity for a productive national discussion on intellectual property rights and responsibilities in digital environments. Logie closes by examining the U.S. Supreme Court's ruling in the "Grokster" case, in which leading peer-to-peer companies were found to be actively inducing copyright infringement. The Grokster case, Logie contends, has already produced the chilling effects that will stifle the innovative spirit at the heart of the Internet and networked communities. ABOUT THE AUTHOR John Logie is Associate Professor of Rhetoric at the University of Minnesota.



A People s History of the United States

A People s History of the United States Author Howard Zinn
ISBN-10 9781317325307
Release 2015-08-12
Pages 744
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This is a new edition of the radical social history of America from Columbus to the present. This powerful and controversial study turns orthodox American history upside down to portray the social turmoil behind the "march of progress". Known for its lively, clear prose as well as its scholarly research, A People's History is the only volume to tell America's story from the point of view of - and in the words of - America's women, factory workers, African-Americans, Native Americans, the working poor, and immigrant laborers. As historian Howard Zinn shows, many of America's greatest battles - the fights for fair wage, an eight-hour workday, child-labor laws, health and safety standards, universal suffrage, women's rights, racial equality - were carried out at the grassroots level, against bloody resistance. Covering Christopher Columbus's arrival through the Clinton years A People's History of the United States, which was nominated for the American Book Award in 1981, is an insightful analysis of the most important events in US history.