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Introducing Communication Research

Introducing Communication Research Author Donald Treadwell
ISBN-10 9781483379425
Release 2015-12-11
Pages 320
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Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that students can relate to, this text guides students through the fundamentals of conducting research and presenting research findings for scholarly, professional, news/media, and web audiences.



Qualitative Communication Research Methods

Qualitative Communication Research Methods Author Thomas R. Lindlof
ISBN-10 9781483350158
Release 2010-10-08
Pages 400
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This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and questions, through writing a final report. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends influencing the future of that research.



Communication Research

Communication Research Author Joann Keyton
ISBN-10 9780077513986
Release 2014-02-07
Pages 448
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Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.



Media and Communication Research Methods

Media and Communication Research Methods Author Arthur Asa Berger
ISBN-10 9781412987776
Release 2010-11-02
Pages 341
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In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - to update and enhance this bestselling introductory text. Combining discussions of both qualitative and quantitative research methods, in a clear and engaging writing style, the book is ideal for beginning research students at both graduate and undergraduate level.



Primer of Public Relations Research Third Edition

Primer of Public Relations Research  Third Edition Author Don W. Stacks
ISBN-10 9781462522705
Release 2016-11-23
Pages 404
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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.



The Basics of Communication Research

The Basics of Communication Research Author Leslie A. Baxter
ISBN-10 9781285400808
Release 2003-07-08
Pages 480
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Combining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Communication Research

Communication Research Author Gertruida M. Du Plooy
ISBN-10 0702177105
Release 2009-01-01
Pages 466
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This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying a research design and interpreting research data. Various research techniques and methods are applied to conducting research of advertising, mass-media audiences and mass-media efficiency, and to conducting research in organisational and development contexts. The publication ends with a framework of scientific criteria and guidelines that can be used when planning and writing a research report, as well as when analysing and evaluating published research reports. Against the background of outcomes-based education, the aim of this publication is to enable learners to develop and acquire the following learning outcomes: research skills, problem-solving skills, communication skills, environmental literacy, developing a macrovision, self-responsibility skills, and developing individual, moral and ethical values as part of lifelong learning. Towards achieving these outcomes, and to accommodate different learning styles, the publication follows an interactive approach and contains several learning aids, such as marginal notes, executive summaries, self-evaluation and portfolio tasks, as well as guides with criteria that can be used by learners, teachers or examiners to assess the achievement of learning outcomes and performance.



Communication research in the Philippines

Communication research in the Philippines Author Elena E. Pernia
ISBN-10 9715423922
Release 2004-01-01
Pages 127
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Communication research in the Philippines has been writing in one form or another for most of life. You can find so many inspiration from Communication research in the Philippines also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Communication research in the Philippines book for free.



Communication Research Strategies and Sources

Communication Research  Strategies and Sources Author Rebecca Rubin
ISBN-10 9780495095880
Release 2009-02-10
Pages 336
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Designed to help students learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing and the latest research technology tools. In addition, this communication research text places special emphasis on using library resources to help students effectively strategize, develop, and complete communication research. The new edition welcomes talented scholar, Paul Haridakis, as a new coauthor on the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Media and Communication Research Methods

Media and Communication Research Methods Author Anders Hansen
ISBN-10 9781137272256
Release 2013-05-20
Pages 328
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Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.



Straight Talk about Communication Research Methods

Straight Talk about Communication Research Methods Author Christine S. Davis
ISBN-10 1465209190
Release 2013-04-25
Pages 422
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Straight Talk about Communication Research Methods has been writing in one form or another for most of life. You can find so many inspiration from Straight Talk about Communication Research Methods also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Straight Talk about Communication Research Methods book for free.



The History of Media and Communication Research

The History of Media and Communication Research Author David W. Park
ISBN-10 0820488291
Release 2008
Pages 390
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«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey’s comment about the field’s ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field’s institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.



Introducing Communication Research 3rd ed

Introducing Communication Research  3rd ed Author Donald Francis Treadwell
ISBN-10 OCLC:971340602
Release
Pages
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Introducing Communication Research 3rd ed has been writing in one form or another for most of life. You can find so many inspiration from Introducing Communication Research 3rd ed also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Introducing Communication Research 3rd ed book for free.



Mass Communication Research Methods Researching media content and representation continued Framing analysis The constructionist approach to framing bringing culture back in

Mass Communication Research Methods  Researching media content and representation  continued   Framing analysis  The constructionist approach to framing   bringing culture back in Author Anders Hansen
ISBN-10 STANFORD:36105215336608
Release 2009
Pages
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Mass Communication Research Methods Researching media content and representation continued Framing analysis The constructionist approach to framing bringing culture back in has been writing in one form or another for most of life. You can find so many inspiration from Mass Communication Research Methods Researching media content and representation continued Framing analysis The constructionist approach to framing bringing culture back in also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Mass Communication Research Methods Researching media content and representation continued Framing analysis The constructionist approach to framing bringing culture back in book for free.



Close Encounters

Close Encounters Author Laura K. Guerrero
ISBN-10 9781412977371
Release 2010-11-03
Pages 482
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Taking a relational approach to the study of interpersonal communication, this bestselling text focuses on issues that are central to understanding close relationships, particularly between romantic partners, friends, and family members. While it draws on interdisciplinary research, the book maintains a focus on communication.



Mass Media Research

Mass Media Research Author Roger Wimmer
ISBN-10 9781133307334
Release 2013-01-01
Pages 496
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Persuasive Communication Third Edition

Persuasive Communication  Third Edition Author James B. Stiff
ISBN-10 9781462529506
Release 2016-08-26
Pages 383
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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.