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Cutlip and Center s Effective Public Relations

Cutlip and Center s Effective Public Relations Author Glen M. Broom
ISBN-10 0132669153
Release 2012
Pages 431
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Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. 2006.



Effective Public Relations

Effective Public Relations Author Scott M. Cutlip
ISBN-10 013123014X
Release 2006
Pages 486
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'Effective Public Relations' offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.



Effective Public Relations

Effective Public Relations Author Glen M. Broom
ISBN-10 0138145660
Release 2008
Pages 504
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For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.



Primer of Public Relations Research Third Edition

Primer of Public Relations Research  Third Edition Author Don W. Stacks
ISBN-10 9781462527960
Release 2016-10-10
Pages 404
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Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedagogical Features: *Each chapter opens with a chapter overview and concludes with review questions. *End-of-chapter practice problems guide readers to implement what they have learned in a PR project. *Appendix provides a dictionary of public relations measurement and research terms. *Supplemental Instructor's Manual and PowerPoint slides.



In the News

In the News Author William Wray Carney
ISBN-10 0888643829
Release 2002
Pages 225
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This book introduces the concepts surrounding media relations and explains current media and communications practices, from both theoretical and practical perspectives. (Midwest).



Cengage Advantage Books This Is PR

Cengage Advantage Books  This Is PR Author Doug Newsom
ISBN-10 1133307612
Release 2012-01-01
Pages 369
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.



Strategic Planning for Public Relations

Strategic Planning for Public Relations Author Ronald D. Smith
ISBN-10 9781351983372
Release 2017-05-18
Pages 574
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom. The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.



Campaign Strategies and Message Design

Campaign Strategies and Message Design Author Mary Anne Moffitt
ISBN-10 0275955923
Release 1999-01-01
Pages 207
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Presents the planning and execution of a public communication campaign from start to finish.



Handbook of Strategic Public Relations and Integrated Communications

Handbook of Strategic Public Relations and Integrated Communications Author Caywood
ISBN-10 0070593914
Release 2004
Pages
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As the media grow more ruthless, the role of public relations becomes increasingly complex and critical. Savvy business people know that how a company conveys and maintains its image has never been more important or more challenging. The Handbook of Strategic Public Relations & Integrated Communication is the definitive resource for communications professionals. Featuring the expertise of the world s foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications.



Public Relations Practices

Public Relations Practices Author Allen H. Center
ISBN-10 0133354059
Release 2014
Pages 276
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Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, "Public Relations Practices" presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.



Public Relations

Public Relations Author Dennis L. Wilcox
ISBN-10 0134003551
Release 2015-09-22
Pages 432
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Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns. It encourages student to actively engage in critical thinking, analysis, and problem solving. Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.



The IABC Handbook of Organizational Communication

The IABC Handbook of Organizational Communication Author Tamara Gillis
ISBN-10 1118016351
Release 2011-03-21
Pages 480
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Praise for The IABC Handbook of Organizational Communication "Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our profession—and a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication."—John Deveney, ABC, APR, president, Deveney Communication "Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide."—William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University "It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communication—its importance to organizations, why the function must be strategic, and what it takes to get it right."—John G. Clemons, ABC, APR, corporate director of community relations, Raytheon "All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication."—Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College



The Practice of Public Relations

The Practice of Public Relations Author Fraser P. Seitel
ISBN-10 9780134170282
Release 2016-01-27
Pages 456
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.



The PR Styleguide Formats for Public Relations Practice

The PR Styleguide  Formats for Public Relations Practice Author Barbara Diggs-Brown
ISBN-10 9781133713661
Release 2012-01-20
Pages 264
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A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Public Speaking Made Easy

Public Speaking Made Easy Author Judith Ann Rolls
ISBN-10 0176406999
Release 2006
Pages 378
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Written in clear, accessible, upbeat language, Public Speaking Made Easy takes the dread out of public speaking by offering practical information and concrete suggestions to help anyone deliver effective, informative speeches and presentations. Through a balanced mix of theory and practical information, Public Speaking Made Easy won't overwhelm students with unnecessary detail or focus too heavily on skill development. Even those who enjoy giving presentations are likely to uncover public speaking theory and strategies within Public Speaking Made Easy that will help them become better, more confident public speakers.



Cengage Advantage Books This is PR The Realities of Public Relations

Cengage Advantage Books  This is PR  The Realities of Public Relations Author Doug Newsom
ISBN-10 9781133710073
Release 2012-01-01
Pages 384
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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Public Relations and Communication Management in Europe

Public Relations and Communication Management in Europe Author Betteke van Ruler
ISBN-10 9783110197198
Release 2004-01-01
Pages 515
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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.