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Daisy Petals and Mushroom Clouds

Daisy Petals and Mushroom Clouds Author Robert Mann
ISBN-10 9780807142936
Release 2011-11-07
Pages 216
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The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.



Daisy Petals and Mushroom Clouds

Daisy Petals and Mushroom Clouds Author Robert Mann
ISBN-10 9780807142950
Release 2011-11-07
Pages 179
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Thoroughly analyzes the controversial "Daisy Girl" ad run by Lyndon B. Johnson's presidential campaign in 1964, which painted Barry Goldwater as a radical who would lead the United States into nuclear annihilation -- provided by publisher.



Daisy Petals and Mushroom Clouds

Daisy Petals and Mushroom Clouds Author Robert Mann
ISBN-10 9780807142967
Release 2011-11-07
Pages 216
Download Link Click Here

The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.



Small Screen Souths

Small Screen Souths Author Hubert H. Humphrey
ISBN-10 9780807160343
Release 2015-02-09
Pages 168
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Brought up on Wilsonian democracy and populist ideals, a young Hubert Humphrey witnessed the near-failure of the American political system during the Great Depression and its revival under Franklin D. Roosevelt. In The Political Philosophy of the New Deal, Humphrey responds to the changing political landscape of his early adulthood and offers a broad-ranging analysis of the New Deal and its place in the American traditions of individualism and social responsibility. First published in 1970, Humphrey's book makes the case that the New Deal, by emphasizing stability for all citizens, situated itself firmly within the traditions of American democracy. His cogent assessment of Roosevelt's policies offers insights still applicable in current-day discourse about the financial and social sectors within the United States. This paperback edition includes a new foreword by Robert Mann, who explains the enduring importance of Humphrey's work and makes a strong case for the relevance of Humphrey's ideas in today's political climate.



Reagan s Comeback

Reagan s Comeback Author Gilbert Garcia
ISBN-10 9781595341174
Release 2012-02-07
Pages 224
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Never before has the story been told of the dramatic turning point when Ronald Reagan found his voice as a presidential contender and overcame the Republican establishment. Reagan's Comeback is the story of how one state, one man, and one month changed national politics forever. Chronicling how Reagan’s political career nearly ended, this turnabout story is told by those who made it happen: campaign volunteers, financiers, political activists, and media observers. Positioning Reagan to win in 1980, the birth of the “Reagan Democrat” transformed Texas from Democratic stronghold to the reliably Republican powerhouse it is today, since producing five Republican presidential candidates and two Republican presidents, with more to follow. Reagan’s rise and victory against Ford in 1976 mirrors the current climate between the Tea Party movement and the GOP. With the 2012 election in sight, there is no better time to finally tell the whole story of how the Reagan Revolution found its launching point.



A Mayor s Life

A Mayor s Life Author David N. Dinkins
ISBN-10 9781610393027
Release 2013-09-17
Pages 408
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How did a scrawny black kid—the son of a barber and a domestic who grew up in Harlem and Trenton—become the 106th mayor of New York City? It's a remarkable journey. David Norman Dinkins was born in 1927, joined the Marine Corps in the waning days of World War II, went to Howard University on the G.I. Bill, graduated cum laude with a degree in mathematics in 1950, and married Joyce Burrows, whose father, Daniel Burrows, had been a state assemblyman well-versed in the workings of New York's political machine. It was his father-in-law who suggested the young mathematician might make an even better politician once he also got his law degree. The political career of David Dinkins is set against the backdrop of the rising influence of a broader demographic in New York politics, including far greater segments of the city's “gorgeous mosaic.” After a brief stint as a New York assemblyman, Dinkins was nominated as a deputy mayor by Abe Beame in 1973, but ultimately declined because he had not filed his income tax returns on time. Down but not out, he pursued his dedication to public service, first by serving as city clerk. In 1986, Dinkins was elected Manhattan borough president, and in 1989, he defeated Ed Koch and Rudy Giuliani to become mayor of New York City, the largest American city to elect an African American mayor. As the newly-elected mayor of a city in which crime had risen precipitously in the years prior to his taking office, Dinkins vowed to attack the problems and not the victims. Despite facing a budget deficit, he hired thousands of police officers, more than any other mayoral administration in the twentieth century, and launched the “Safe Streets, Safe City” program, which fundamentally changed how police fought crime. For the first time in decades, crime rates began to fall—a trend that continues to this day. Among his other major successes, Mayor Dinkins brokered a deal that kept the US Open Tennis Championships in New York—bringing hundreds of millions of dollars to the city annually—and launched the revitalization of Times Square after decades of decay, all the while deflecting criticism and some outright racism with a seemingly unflappable demeanor. Criticized by some for his handling of the Crown Heights riots in 1991, Dinkins describes in these pages a very different version of events. A Mayor's Life is a revealing look at a devoted public servant and a New Yorker in love with his city, who led that city during tumultuous times.



Cold War

Cold War Author Robert Mann
ISBN-10 0028642465
Release 2002
Pages 359
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A comprehensive look at the hundred-year history of the Cold War, from the rise of Lenin and communism to the foreign policy of George W. Bush. -- CNN's 24-part series, telecast in late 1998, is still alive and well on CNN Interactive. -- Who says the Cold War is over? Heard about the collision between the Chinese freighter and the U.S. Navy spy plane? New York Times political columnist Maureen Dowd said in April, "One veteran cold warrior who served under several presidents told me he was shocked that Bush II had refrozen the cold war." -- The Cold War International History Project Website at the Woodrow Wilson International Center for Scholars has up-to-date info on books published about the Cold War, as well as conferences, news, etc. The Complete Idiot's Guide "RM" to the Cold War covers: origins of the Cold War -- Karl Marx, the Treaty at Versailles, the Great Depression, the New Deal, and World War II; the China Lobby and the Marshall Plan, "American Caesar" in Korea and "Tail-Gunner Joe"; the birth of "talking head" journalism; those Happy Days 1950's; the Cuban Missile Crisis and death in Vietnam; the turbulent Sixties; Nixon visits China; Cold War America in the Seventies and Eighties -- the "Evil Empire, " Grenada, Nicaragua, and KAL Flight 007, and Post-Cold War policy, the Cold War legacy.



Working Congress

Working Congress Author Robert Mann
ISBN-10 9780807157398
Release 2014-11-03
Pages 128
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In 1964, as the polarizing Civil Rights Act made its way through the House and Senate, and Congress navigated one of the most tumultuous eras in American history, a Harris Poll put the institution's approval rating at 60 percent. Why then, fifty years later, has the public's approval of Congress eroded to an all-time low of 10 percent? Working Congress: A Guide for Senators, Representatives, and Citizens seeks to isolate the reasons for Congress's staggering decline in public opinion, and to propose remedies to reverse the grave dysfunction in America's most important political institution. Aided by the input of retired members of Congress from both major parties, editor Robert Mann and his fellow contributors identify paralyzing partisan rancor as perhaps the most significant reason for the American public's declining support of its main representative body. The lack of mutual trust within Congress reflects (and creates) the suspicion and animosity of the great majority of Americans. Working Congress argues that members of Congress must find a path to cooperation if they are to function as the representative institution the Founders intended. Trenchant chapters by Mickey Edwards, Ross K. Baker, Frances E. Lee, Brian L. Fife, Susan Herbst, and Mark Kennedy analyze the problems and challenges facing Congress and suggest solutions to counteract partisan gridlock. Though these scholars and former members share a conviction that men and women of good will can and should work together, they do not assume that their solutions will herald a bipartisan utopia. Instead, they recognize that Congress is, and will always be, a work in progress.



A Journalist s Diplomatic Mission

A Journalist s Diplomatic Mission Author John Maxwell Hamilton
ISBN-10 9780807144237
Release 2012-12-07
Pages 504
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At the height of World War I, in the winter of 1917--1918, one of the Progressive era's most successful muckracking journalists, Ray Stannard Baker (1870--1946), set out on a special mission to Europe on behalf of the Wilson administration. While posing as a foreign correspondent for the New Republic and the New York World, Baker assessed public opinion in Europe about the war and postwar settlement. American officials in the White House and State Department held Baker's wide-ranging, trenchant reports in high regard. After the war, Baker remained in government service as the president's press secretary at the Paris Peace Conference, where the Allied victors dictated the peace terms to the defeated Central Powers. Baker's position gave him an extraordinary vantage point from which to view history in the making. He kept a voluminous diary of his service to the president, beginning with his voyage to Europe and lasting through his time as press secretary. Unlike Baker's published books about Wilson, leavened by much reflection, his diary allows modern readers unfiltered impressions of key moments in history by a thoughtful inside observer. Published here for the first time, this long-neglected source includes an introduction by John Maxwell Hamilton and Robert Mann that places Baker and his diary into historical context.



Campaigning for President in America 1788 2016

Campaigning for President in America  1788   2016 Author Scott John Hammond
ISBN-10 9781440850790
Release 2016-04-25
Pages 954
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What does it take to get elected president of the United States—"leader of the free world"? This book gives readers insight into the major issues and events surrounding American presidential elections across more than two centuries, from the earliest years of the Republic through the campaigns of the 21st century. • Introduces readers to the how and why of every American presidential election in history through plain-English analyses written by national scholars of American politics • Presents a chronological account of presidential campaigns that showcases the key personalities, issues, and campaign themes as they emerged in American political history • Examines recent presidential elections of the 21st century in detail • Decodes confusing campaign jargon and political insider terminology, especially for the ever-changing campaigns of the 21st century



The Gospel According to the Fix

The Gospel According to the Fix Author Chris Cillizza
ISBN-10 9780307987099
Release 2012
Pages 213
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Presents a whimsical guide to deciphering the world of American politics that is based on the political blog "The Fix" and features a primer on political acronyms, verbal shortcuts, and lingo unfamiliar to everyday citizens.



Air Wars Television Advertising In Election Campaigns 1952 2008 5th Edition

Air Wars  Television Advertising In Election Campaigns  1952 2008  5th Edition Author Darrell M West
ISBN-10 0872897788
Release 2009-03-05
Pages 187
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In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by them. Taking into account new data and the 2008 campaigns, every chapter has been thoroughly revised and updated. Placing the use of advertising and mass media in historical context, West offers significant updates, including: - the face-off between Obama and McCain in the general election; - case studies of ad appeals during presidential and Senate campaigns; - advertising strategies from the dramatic nomination fight between Clinton and Obama; - advertising in congressional elections; material on ad buys, issue-advocacy advertising, and content analyses of campaign ads; and - ad stills aired during the 2008 elections.



The Message Matters

The Message Matters Author Lynn Vavreck
ISBN-10 9780691139623
Release 2009
Pages 205
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Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.



Daisy

Daisy Author Sean Devine
ISBN-10 9780822237334
Release 2018-06-18
Pages 102
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It’s the fall of 1964. Bloody turmoil over civil rights is spilling onto the streets. A fearful ideology is growing from the conservative right. The threat of nuclear war is palpable. And a little skirmish in the far-off nation of Vietnam just won’t go away. With a presidential election looming, a group of “ad-men” working for Lyndon Johnson unleash the most devastating political commercial ever conceived, the “Daisy ad.” Based on true events, DAISY explores the moment in television history that launched the age of negative advertising, and forever changed how we elect our leaders. War was the objective. Peace was the bait. Everyone got duped.



Political Communication

Political Communication Author Robert Mann
ISBN-10 9780807139554
Release 2011-05-09
Pages 304
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A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication. This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues. More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"--candidate fantasy. Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics. With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.



In Defense of Negativity

In Defense of Negativity Author John G. Geer
ISBN-10 0226285006
Release 2008-07-29
Pages 218
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Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.



Sold on Language

Sold on Language Author Julie Sedivy
ISBN-10 1119996082
Release 2011-05-03
Pages 330
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As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]