Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Data Mining for Business Analytics

Data Mining for Business Analytics Author Galit Shmueli
ISBN-10 9781118729243
Release 2016-04-22
Pages 552
Download Link Click Here

Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.



Data Mining for Business Intelligence

Data Mining for Business Intelligence Author Galit Shmueli
ISBN-10 9781118126042
Release 2011-06-10
Pages 428
Download Link Click Here

Praise for the First Edition " full of vivid and thought-provoking anecdotes needs to be read by anyone with a serious interest in research and marketing." —Research magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining a welcome addition to the literature." —computingreviews.com Incorporating a new focus on data visualization and time series forecasting, Data Mining for Business Intelligence, Second Edition continues to supply insightful, detailed guidance on fundamental data mining techniques. This new edition guides readers through the use of the Microsoft Office Excel add-in XLMiner for developing predictive models and techniques for describing and finding patterns in data. From clustering customers into market segments and finding the characteristics of frequent flyers to learning what items are purchased with other items, the authors use interesting, real-world examples to build a theoretical and practical understanding of key data mining methods, including classification, prediction, and affinity analysis as well as data reduction, exploration, and visualization. The Second Edition now features: Three new chapters on time series forecasting, introducing popular business forecasting methods including moving average, exponential smoothing methods; regression-based models; and topics such as explanatory vs. predictive modeling, two-level models, and ensembles A revised chapter on data visualization that now features interactive visualization principles and added assignments that demonstrate interactive visualization in practice Separate chapters that each treat k-nearest neighbors and Naïve Bayes methods Summaries at the start of each chapter that supply an outline of key topics The book includes access to XLMiner, allowing readers to work hands-on with the provided data. Throughout the book, applications of the discussed topics focus on the business problem as motivation and avoid unnecessary statistical theory. Each chapter concludes with exercises that allow readers to assess their comprehension of the presented material. The final chapter includes a set of cases that require use of the different data mining techniques, and a related Web site features data sets, exercise solutions, PowerPoint slides, and case solutions. Data Mining for Business Intelligence, Second Edition is an excellent book for courses on data mining, forecasting, and decision support systems at the upper-undergraduate and graduate levels. It is also a one-of-a-kind resource for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.



Introductory Statistics and Analytics

Introductory Statistics and Analytics Author Peter C. Bruce
ISBN-10 9781118881330
Release 2015-01-08
Pages 312
Download Link Click Here

Concise, thoroughly class-tested primer that features basic statistical concepts in the concepts in the context of analytics, resampling, and the bootstrap A uniquely developed presentation of key statistical topics, Introductory Statistics and Analytics: A Resampling Perspective provides an accessible approach to statistical analytics, resampling, and the bootstrap for readers with various levels of exposure to basic probability and statistics. Originally class-tested at one of the first online learning companies in the discipline, www.statistics.com, the book primarily focuses on applications of statistical concepts developed via resampling, with a background discussion of mathematical theory. This feature stresses statistical literacy and understanding, which demonstrates the fundamental basis for statistical inference and demystifies traditional formulas. The book begins with illustrations that have the essential statistical topics interwoven throughout before moving on to demonstrate the proper design of studies. Meeting all of the Guidelines for Assessment and Instruction in Statistics Education (GAISE) requirements for an introductory statistics course, Introductory Statistics and Analytics: A Resampling Perspective also includes: Over 300 “Try It Yourself” exercises and intermittent practice questions, which challenge readers at multiple levels to investigate and explore key statistical concepts Numerous interactive links designed to provide solutions to exercises and further information on crucial concepts Linkages that connect statistics to the rapidly growing field of data science Multiple discussions of various software systems, such as Microsoft Office Excel®, StatCrunch, and R, to develop and analyze data Areas of concern and/or contrasting points-of-view indicated through the use of “Caution” icons Introductory Statistics and Analytics: A Resampling Perspective is an excellent primary textbook for courses in preliminary statistics as well as a supplement for courses in upper-level statistics and related fields, such as biostatistics and econometrics. The book is also a general reference for readers interested in revisiting the value of statistics.



Modeling Online Auctions

Modeling Online Auctions Author Wolfgang Jank
ISBN-10 1118031865
Release 2010-12-01
Pages 336
Download Link Click Here

Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction data Online auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions. As a result, new statistical ideas and innovation are needed to understand bidders, sellers, and prices. Combining methodologies from the fields of statistics, data mining, information systems, and economics, Modeling Online Auctions introduces a new approach to identifying obstacles and asking new questions using online auction data. The authors draw upon their extensive experience to introduce the latest methods for extracting new knowledge from online auction data. Rather than approach the topic from the traditional game-theoretic perspective, the book treats the online auction mechanism as a data generator, outlining methods to collect, explore, model, and forecast data. Topics covered include: Data collection methods for online auctions and related issues that arise in drawing data samples from a Web site Models for bidder and bid arrivals, treating the different approaches for exploring bidder-seller networks Data exploration, such as integration of time series and cross-sectional information; curve clustering; semi-continuous data structures; and data hierarchies The use of functional regression as well as functional differential equation models, spatial models, and stochastic models for capturing relationships in auction data Specialized methods and models for forecasting auction prices and their applications in automated bidding decision rule systems Throughout the book, R and MATLAB software are used for illustrating the discussed techniques. In addition, a related Web site features many of the book's datasets and R and MATLAB code that allow readers to replicate the analyses and learn new methods to apply to their own research. Modeling Online Auctions is a valuable book for graduate-level courses on data mining and applied regression analysis. It is also a one-of-a-kind reference for researchers in the fields of statistics, information systems, business, and marketing who work with electronic data and are looking for new approaches for understanding online auctions and processes. Visit this book's companion website by clicking here



Getting Started with Business Analytics

Getting Started with Business Analytics Author David Roi Hardoon
ISBN-10 9781498759670
Release 2015-09-15
Pages 190
Download Link Click Here

Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.



Practical Time Series Forecasting

Practical Time Series Forecasting Author Galit Shmueli
ISBN-10 0991576667
Release 2016-07-11
Pages
Download Link Click Here

PRACTICAL TIME SERIES FORECASTING is a hands-on introduction to quantitative forecasting of time series. Quantitative forecasting, known as forecasting analytics, is an important component of decision making in a wide range of areas and across many business functions including economic forecasting, workload projections, sales forecasts, and transportation demand. Forecasting is also widely used in automated applications such as forecasting flight delays, web keyword search volume, and weather. Forecasting is heavily used in many areas outside of business, such as in demography and climatology. This book introduces readers to the most popular statistical models and data mining algorithms used in practice. It covers issues relating to different steps of the forecasting process, from goal definition through data collection, visualization, pre-processing, modeling, performance evaluation to implementation and communication. The third edition offers improved organization, updated software screenshots, and additional material.PRACTICAL TIME SERIES FORECASTING is suitable for courses on forecasting at the upper-undergraduate and graduate levels, and in professional business analytics and data science programs. It offers clear explanations, examples, end-of-chapter problems and cases. Methods are illustrated using XLMiner®, an Excel® add-on. However, any software that has time series forecasting capabilities can be used with the book. For R users, an R edition of this textbook is also available.



Spreadsheet Modeling Decision Analysis A Practical Introduction to Business Analytics

Spreadsheet Modeling   Decision Analysis  A Practical Introduction to Business Analytics Author Cliff Ragsdale
ISBN-10 9781305947412
Release 2016-12-05
Pages 864
Download Link Click Here

Written by an innovator in teaching spreadsheets and a highly regarded leader in business analytics, Cliff Ragsdale’s SPREADSHEET MODELING AND DECISION ANALYSIS: A PRACTICAL INTRODUCTION TO BUSINESS ANALYTICS, 8E helps readers master important spreadsheet and business analytics skills. Readers find everything needed to become proficient in today’s most widely used business analytics techniques using Microsoft Office Excel 2016. Learning to make effective decisions in today's business world takes training and experience. Author Cliff Ragsdale guides learners through the skills needed, using the latest Excel for Windows. Readers apply what they’ve learned to real business situations with step-by-step instructions and annotated screen images that make examples easy to follow. The World of Management Science sections further demonstrates how each topic applies to a real company. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Database Marketing

Database Marketing Author Robert C. Blattberg
ISBN-10 9780387725796
Release 2010-02-26
Pages 872
Download Link Click Here

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)



Business Analytics Data Analysis Decision Making

Business Analytics  Data Analysis   Decision Making Author S. Christian Albright
ISBN-10 9781337225274
Release 2016-03-31
Pages 984
Download Link Click Here

Master data analysis, modeling, and spreadsheet use with BUSINESS ANALYTICS: DATA ANALYSIS AND DECISION MAKING, 6E! Popular with students, instructors, and practitioners, this quantitative methods text delivers the tools to succeed with its proven teach-by-example approach, user-friendly writing style, and complete Excel 2016 integration. It is also compatible with Excel 2013, 2010, and 2007. Completely rewritten, Chapter 17, Data Mining, and Chapter 18, Importing Data into Excel, include increased emphasis on the tools commonly included under the Business Analytics umbrella -- including Microsoft Excel’s “Power BI” suite. In addition, up-to-date problem sets and cases provide realistic examples to show the relevance of the material. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Toad for Oracle Unleashed

Toad for Oracle Unleashed Author Bert Scalzo
ISBN-10 9780134131894
Release 2015-06-29
Pages 288
Download Link Click Here

Bert Scalzo and Dan Hotka have written the definitive, up-to-date guide to Version 12.x, Dell’s powerful new release of Toad for Oracle. Packed with step-by-step recipes, detailed screen shots, and hands-on exercises, Toad for Oracle Unleashed shows both developers and DBAs how to maximize their productivity. Drawing on their unsurpassed experience running Toad in production Oracle environments, Scalzo and Hotka thoroughly cover every area of Toad’s functionality. You’ll find practical insights into each of Toad’s most useful tools, from App Designer to Doc Generator, ER Diagrammer to Code Road Map. The authors offer proven solutions you can apply immediately to solve a wide variety of problems, from maintaining code integrity to automating performance and scalability testing. Learn how to… Install and launch Toad, connect to a database, and explore Toad’s new features Customize Toad to optimize productivity in your environment Use the Editor Window to execute SQL and PL/SQL, and view, save, or convert data Browse your schema, and create and edit objects Quickly generate useful reports with FastReport and Report Manager Clarify your database’s tables and data with the powerful Entity Relationship Diagrammer (ERD) and HTML documentation generator Work more efficiently with PL/SQL using code templates, snippets, and shortcuts Automate actions and applications with Automation Designer Perform key DBA tasks including database health checks, tablespace management, database and schema comparisons, and object rebuilding Identify and optimize poorlyperforming SQL and applications ON THE WEB: Download all examples and source code presented in this book from informit.com/title/9780134131856 as it becomes available.



Practical Management Science

Practical Management Science Author Wayne L. Winston
ISBN-10 9781337671989
Release 2018-01-01
Pages 50
Download Link Click Here

Take full advantage of the power of spreadsheet modeling with the guidance in PRACTICAL MANAGEMENT SCIENCE, 6E, geared entirely to Excel 2016. This edition integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. The book emphasizes applied, relevant learning while presenting the right amount of theory to ensure readers gain a strong foundation. Exercises offer practical, hands-on experience working with the methodologies. The authors focus on modeling rather than algebraic formulations or memorization of particular models. This edition provides new and updated cases as well as a new chapter on data mining. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Learning to Love Data Science

Learning to Love Data Science Author Mike Barlow
ISBN-10 9781491936542
Release 2015-10-27
Pages 162
Download Link Click Here

Until recently, many people thought big data was a passing fad. "Data science" was an enigmatic term. Today, big data is taken seriously, and data science is considered downright sexy. With this anthology of reports from award-winning journalist Mike Barlow, you’ll appreciate how data science is fundamentally altering our world, for better and for worse. Barlow paints a picture of the emerging data space in broad strokes. From new techniques and tools to the use of data for social good, you’ll find out how far data science reaches. With this anthology, you’ll learn how: Analysts can now get results from their data queries in near real time Indie manufacturers are blurring the lines between hardware and software Companies try to balance their desire for rapid innovation with the need to tighten data security Advanced analytics and low-cost sensors are transforming equipment maintenance from a cost center to a profit center CIOs have gradually evolved from order takers to business innovators New analytics tools let businesses go beyond data analysis and straight to decision-making Mike Barlow is an award-winning journalist, author, and communications strategy consultant. Since launching his own firm, Cumulus Partners, he has represented major organizations in a number of industries.



Learning Technologies in the Workplace

Learning Technologies in the Workplace Author Donald H Taylor
ISBN-10 9780749476472
Release 2017-05-03
Pages 264
Download Link Click Here

Knowledge was once power - difficult to find, slow to transmit and coveted. Now we can access almost the sum total of human information with a swipe of our thumbs. The impact on the knowledge economy has been vast, leaving learning and development (L&D) professionals wondering how to keep pace. Many organizations naturally turn to technology to ensure workplace learning at scale and at speed, but stumble when it comes to successfully deploying and using it. Learning Technologies in the Workplace examines 16 years of learning technology implementations to find the secrets behind the most successful. Examples in the book from the Hershey Company and BP, airlines, tech companies and manufacturers point to four common factors. Successful learning technology teams all have APPA: a clear aim, a people focus, a wide perspective and a pragmatic, can-do attitude. Learning Technologies in the Workplace gives readers practical pointers for each of these four points, helping them implement and use learning technologies well, with particular emphasis on the essential skill of identifying stakeholders and winning their support.



SPSS Statistics for Data Analysis and Visualization

SPSS Statistics for Data Analysis and Visualization Author Keith McCormick
ISBN-10 9781119003663
Release 2017-04-17
Pages 528
Download Link Click Here

Dive deeper into SPSS Statistics for more efficient, accurate, and sophisticated data analysis and visualization SPSS Statistics for Data Analysis and Visualization goes beyond the basics of SPSS Statistics to show you advanced techniques that exploit the full capabilities of SPSS. The authors explain when and why to use each technique, and then walk you through the execution with a pragmatic, nuts and bolts example. Coverage includes extensive, in-depth discussion of advanced statistical techniques, data visualization, predictive analytics, and SPSS programming, including automation and integration with other languages like R and Python. You'll learn the best methods to power through an analysis, with more efficient, elegant, and accurate code. IBM SPSS Statistics is complex: true mastery requires a deep understanding of statistical theory, the user interface, and programming. Most users don't encounter all of the methods SPSS offers, leaving many little-known modules undiscovered. This book walks you through tools you may have never noticed, and shows you how they can be used to streamline your workflow and enable you to produce more accurate results. Conduct a more efficient and accurate analysis Display complex relationships and create better visualizations Model complex interactions and master predictive analytics Integrate R and Python with SPSS Statistics for more efficient, more powerful code These "hidden tools" can help you produce charts that simply wouldn't be possible any other way, and the support for other programming languages gives you better options for solving complex problems. If you're ready to take advantage of everything this powerful software package has to offer, SPSS Statistics for Data Analysis and Visualization is the expert-led training you need.



R Data Mining Blueprints

R Data Mining Blueprints Author Pradeepta Mishra
ISBN-10 9781783989690
Release 2016-07-29
Pages 260
Download Link Click Here

Learn about data mining with real-world datasets About This Book Diverse real-world datasets to teach data mining techniques Practical and focused on real-world data mining cases, this book covers concepts such as spatial data mining, text mining, social media mining, and web mining Real-world case studies illustrate various data mining techniques, taking you from novice to intermediate Who This Book Is For Data analysts from beginner to intermediate level who need a step-by-step helping hand in developing complex data mining projects are the ideal audience for this book. They should have prior knowledge of basic statistics and little bit of programming language experience in any tool or platform. What You Will Learn Make use of statistics and programming to learn data mining concepts and its applications Use R Programming to apply statistical models on data Create predictive models to be applied for performing classification, prediction and recommendation Use of various libraries available on R CRAN (comprehensive R archives network) in data mining Apply data management steps in handling large datasets Learn various data visualization libraries available in R for representing data Implement various dimension reduction techniques to handle large datasets Acquire knowledge about neural network concept drawn from computer science and its applications in data mining In Detail The R language is a powerful open source functional programming language. At its core, R is a statistical programming language that provides impressive tools for data mining and analysis. It enables you to create high-level graphics and offers an interface to other languages. This means R is best suited to produce data and visual analytics through customization scripts and commands, instead of the typical statistical tools that provide tick boxes and drop-down menus for users. This book explores data mining techniques and shows you how to apply different mining concepts to various statistical and data applications in a wide range of fields. We will teach you about R and its application to data mining, and give you relevant and useful information you can use to develop and improve your applications. It will help you complete complex data mining cases and guide you through handling issues you might encounter during projects. Style and approach This fast-paced guide will help you solve predictive modeling problems using the most popular data mining algorithms through simple, practical cases.



Online Learning in Music

Online Learning in Music Author Judith Bowman
ISBN-10 9780199988181
Release 2014
Pages 267
Download Link Click Here

Online Learning in Music: Foundations, Frameworks, and Practices offers fresh insights into the growth of online learning in music, perspectives on theoretical models for design and development of online courses, principles for good practice in online education, and an agenda for future research. Author Judith Bowman provides a complete overview of online education in music, including guidelines and accreditation standards for online instruction as well as a look at current research on online learning in music. She also explores several theoretical models for online course design, development, and implementation, before presenting a creative approach to online course design, both for fully online and also for blended courses. As a whole, the book challenges stereotypical views of professors as "sage on the stage" or "guide on the side," characterizing the online professor instead as Director of Learning. Necessary reading for all who work in online learning in music, it also suggests important ways both to prevent problems and also to resolve those that do arise.



Applied Microsoft Business Intelligence

Applied Microsoft Business Intelligence Author Patrick LeBlanc
ISBN-10 9781118961780
Release 2015-05-06
Pages 432
Download Link Click Here

Leverage the integration of SQL Server and Office for more effective BI Applied Microsoft Business Intelligence shows you how to leverage the complete set of Microsoft tools—including Microsoft Office and SQL Server—to better analyze business data. This book provides best practices for building complete BI solutions using the full Microsoft toolset. You will learn how to effectively use SQL Server Analysis and Reporting Services, along with Excel, SharePoint, and other tools to provide effective and cohesive solutions for the enterprise. Coverage includes BI architecture, data queries, semantic models, multidimensional modeling, data analysis and visualization, performance monitoring, data mining, and more, to help you learn to perform practical business analysis and reporting. Written by an author team that includes a key member of the BI product team at Microsoft, this useful reference provides expert instruction for more effective use of the Microsoft BI toolset. Use Microsoft BI suite cohesively for more effective enterprise solutions Search, analyze, and visualize data more efficiently and completely Develop flexible and scalable tabular and multidimensional models Monitor performance, build a BI portal, and deploy and manage the BI Solution