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Data Mining Techniques in CRM

Data Mining Techniques in CRM Author Konstantinos K. Tsiptsis
ISBN-10 9781119965459
Release 2011-08-24
Pages 372
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Encyclopedia of E Health and Telemedicine

Encyclopedia of E Health and Telemedicine Author Cruz-Cunha, Maria Manuela
ISBN-10 9781466699793
Release 2016-05-04
Pages 1145
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Patients and medical professionals alike are slowly growing into the digital advances that are revolutionizing the ways that medical records are maintained in addition to the delivery of healthcare services. As technology continues to advance, so do the applications of technological innovation within the healthcare sector. The Encyclopedia of E-Health and Telemedicine is an authoritative reference source featuring emerging technological developments and solutions within the field of medicine. Emphasizing critical research-based articles on digital trends, including big data, mobile applications, electronic records management, and data privacy, and how these trends are being applied within the healthcare sector, this encyclopedia is a critical addition to academic and medical libraries and meets the research needs of healthcare professionals, researchers, and medical students.

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics Author Kumar, Anil
ISBN-10 9781522509981
Release 2016-10-25
Pages 428
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The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

Developing Churn Models Using Data Mining Techniques and Social Network Analysis

Developing Churn Models Using Data Mining Techniques and Social Network Analysis Author Klepac, Goran
ISBN-10 9781466662896
Release 2014-07-31
Pages 308
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"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--Provided by publisher.

Beyond Big Data

Beyond Big Data Author Martin Oberhofer
ISBN-10 9780133509816
Release 2014-10-17
Pages 272
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Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult—often, because it’s so difficult to integrate new and legacy data sources. In Beyond Big Data, five of IBM’s leading data management experts introduce powerful new ways to integrate social, mobile, location, and traditional data. Drawing on pioneering experience with IBM’s enterprise customers, they show how Social MDM can help you deepen relationships, improve prospect targeting, and fully engage customers through mobile channels. Business leaders and practitioners will discover powerful new ways to combine social and master data to improve performance and uncover new opportunities. Architects and other technical leaders will find a complete reference architecture, in-depth coverage of relevant technologies and use cases, and domain-specific best practices for their own projects. Coverage Includes How Social MDM extends fundamental MDM concepts and techniques Architecting Social MDM: components, functions, layers, and interactions Identifying high value relationships: person to product and person to organization Mapping Social MDM architecture to specific products and technologies Using Social MDM to create more compelling customer experiences Accelerating your transition to highly-targeted, contextual marketing Incorporating mobile data to improve employee productivity Avoiding privacy and ethical pitfalls throughout your ecosystem Previewing Semantic MDM and other emerging trends

Effective CRM Using Predictive Analytics

Effective CRM Using Predictive Analytics Author Antonios Chorianopoulos
ISBN-10 9781119011552
Release 2016-01-19
Pages 392
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A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. Additionally, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.

Building Data Mining Applications for CRM

Building Data Mining Applications for CRM Author Alex Berson
ISBN-10 UVA:X004393307
Release 2000
Pages 510
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How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues...evaluate current data mining application packages...and let real-world examples show you how data mining can impact -- and improve -- all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!

Agent Intelligence Through Data Mining

Agent Intelligence Through Data Mining Author Andreas L. Symeonidis
ISBN-10 0387243526
Release 2005-07-15
Pages 200
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AGENT INTELLIGENCE THROUGH DATA MINING offers a self-contained overview of a relatively young but important area of research: the intersection of agent technology and data mining. This intersection leads to considerable advancements in the area of information technologies, drawing the increasing attention of both research and industrial communities. It can take two forms: a) the more mundane use of intelligent agents for improved data mining and; b) the use of data mining for smarter, more efficient agents. The second approach is the main focus of this volume. Knowledge, routinely created and maintained by today’s applications, is hidden in voluminous data repositories that can be extracted by data mining. The next step is to transform this discovered knowledge into the inference mechanisms or simply the behavior of agents and multi-agent systems. AGENT INTELLIGENCE THROUGH DATA MINING addresses this issue, as well as the arguable challenge of generating intelligence from data while transferring it to a separate, possibly autonomous, software entity. Following a brief review of data mining and agent technology fields, this book presents a methodology for developing multi-agent systems, describes available open-source tools to support this process, and demonstrates the application of the methodology on three different cases. AGENT INTELLIGENCE THROUGH DATA MINING is designed for a professional audience composed of researchers and practitioners in industry. This volume is also suitable for graduate-level students in computer science.

Mining the Web

Mining the Web Author Gordon Linoff
ISBN-10 UCSC:32106011425110
Release 2001
Pages 348
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Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Customer relationship management

Customer relationship management Author Mauricio Mittelman
ISBN-10 UCLA:L0083486043
Release 2002
Pages 30
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Customer relationship management has been writing in one form or another for most of life. You can find so many inspiration from Customer relationship management also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Customer relationship management book for free.

Customer relationship management

Customer relationship management Author V. Kumar
ISBN-10 0471271330
Release 2006
Pages 323
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Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Pakistan Gulf Economist

Pakistan   Gulf Economist Author
ISBN-10 UCLA:L0089236137
Release 2003
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Pakistan Gulf Economist has been writing in one form or another for most of life. You can find so many inspiration from Pakistan Gulf Economist also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Pakistan Gulf Economist book for free.

Designing a Data Warehouse

Designing a Data Warehouse Author Chris Todman
ISBN-10 0130897124
Release 2001
Pages 323
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The complete guide to building tomorrow's CRM-focused data warehouses. A complete methodology for building CRM-focused data warehouses Planning, ROI, conceptual and logical models, physical implementation, project management, and beyond For database developers, architects, consultants, project managers, and decision-makers Today's next-generation data warehouses are being built with a clear goal: to maximize the power of Customer Relationship Management. To make CRM-focused data warehousing work, you need new techniques, and new methodologies. In this book, Dr. Chris Todman—one of the world's leading data warehouse consultants—delivers the first start-to-finish methodology for defining, designing, and implementing CRM-focused data warehouses. Todman covers all this, and more: Critical design challenges unique to CRM-focused data warehousing A new look at data warehouse conceptual models, logical models, and physical implementation The crucial implications of time in data warehouse modeling and querying Project management: deliverables, assumptions, risks, and team-building—including a full breakdown of work Estimating the ROI of CRM-focused data warehouses up front Choosing software for loading, extraction, transformation, querying, data mining, campaign management, personalization, and metadata DW futures: temporal databases, OLAP SQL extensions, active decision support, integrating external and unstructured data, search agents, and more If you want to leverage the full power of your CRM system, you need a data warehouse designed for the purpose. One book shows you exactly how to build one:Designing Data Warehousesby Dr. Chris Todman.

Relationship marketing

Relationship marketing Author Ian Gordon
ISBN-10 UOM:39015040130083
Release 1998-06-09
Pages 314
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A practical guide to best practices in the revolutionary new marketing strategy that's sweeping the business world Marketing Is Dead! Long Live Marketing! Marketing is dead because the old rules of identifying and satisfying customer demand no longer apply. But relationship marketing offers a new alternative, and new opportunities. Traditional marketing dealt with market segments. Relationship marketing gives managment more "bank for the marketing buck" by focusing on the ultimate market segment— the individual customer — effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across all groups of customers. Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value. Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever goes far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a practical guide to helping marketers and others to integrate relationship marketing into the business and use it to create value for the company and for its customers: Shows how to plan a relationship marketing initiative and provides sound, proven techniques for implementing it successfully. Gives you the tools to determine: the current mix of customers; the current and potential profitability of each one; and when to reward, discipline, and even fire customers. Explains how business-to-business relationships differ fundamentally from those with consumers, and presents a process for the planning of these different customer relationships. Explores the impact of technology on marketing, and how advances in technology can help companies bond more tightly with their customers. Expands the concept of a company's relationships beyond those with customers to include employees, suppliers, investors, and other important links in the "chain of relationships." Features numerous examples of best practices from leading-edge relationship marketing companies. Relationship marketing is not just a "fad of the month." Rather, it affects the entire enterprise and all its stakeholders. This book describes how to link and align various groups and initiatives within the company — technology, people, business processes, and customer knowledge — in order to bond more intensely with your customers and create new value with them.

Successful Direct Marketing Methods

Successful Direct Marketing Methods Author Bob Stone
ISBN-10 9780071458290
Release 2007-12-05
Pages 663
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This thoroughly revised edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media and brand-new information on E-business (including E-communications, banners, buttons, E-mail, and permission marketing). This thoroughly revised 7th edition of the "bible" of direct marketing includes expanded material on the Internet and other digital media, brand new information on E-business (including e-communications, banners, buttons, email, permission marketing), E-commerce (online merchandising and usability and navigation of web sites) and E-services (online customer service, live operators, online chats, linking with call centers), up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing, on teleservices, and more. Also includes brand new case studies and Pilot Projects (interactive exercises) throughout. The most complete, up-to-date text on direct marketing available.

New Economy Edge

New Economy Edge Author Jeremy Kourdi
ISBN-10 CORNELL:31924089520294
Release 2001-08-08
Pages 276
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The Wiley New Economy Excellence series has a simple aim - to help managers create and sustain competitive advantage in the new economy. Written by series editor Jeremy Kourdi, New Economy Edge is an inspiring look at how to create and develop profitable online activities by grasping the impact of the Internet on employees, markets, customers and business partners. Features include a review of products and services suitable for new channels, a guide to integrating 'clicks' into 'bricks', and an exploration of the skills required to take a business forward once a new direction has been set. Other titles in the New Economy Excellence series include: New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089 New Economy Emotion: Engaging Customer Passion with e-CRM Alfredo Zingale and Matthias Arndt - 0470841354

Software Engineering and Knowledge Engineering Theory and Practice

Software Engineering and Knowledge Engineering  Theory and Practice Author Yanwen Wu
ISBN-10 9783642253492
Release 2012-02-01
Pages 1028
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The volume includes a set of selected papers extended and revised from the I2009 Pacific-Asia Conference on Knowledge Engineering and Software Engineering (KESE 2009) was held on December 19~ 20, 2009, Shenzhen, China. Volume 2 is to provide a forum for researchers, educators, engineers, and government officials involved in the general areas of Knowledge Engineering and Communication Technology to disseminate their latest research results and exchange views on the future research directions of these fields. 135 high-quality papers are included in the volume. Each paper has been peer-reviewed by at least 2 program committee members and selected by the volume editor Prof.Yanwen Wu. On behalf of the this volume, we would like to express our sincere appreciation to all of authors and referees for their efforts reviewing the papers. Hoping you can find lots of profound research ideas and results on the related fields of Knowledge Engineering and Communication Technology.