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Deceptive Advertising

Deceptive Advertising Author Jef Richards
ISBN-10 9781135437015
Release 2013-12-16
Pages 260
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This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.



Persuasive Communication and Drug Abuse Prevention

Persuasive Communication and Drug Abuse Prevention Author Lewis Donohew
ISBN-10 9781136469961
Release 2012-12-06
Pages 360
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The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.



Television and Political Advertising

Television and Political Advertising Author Frank Biocca
ISBN-10 9781135437220
Release 2013-12-16
Pages 376
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This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.



Digital Advertising

Digital Advertising Author Shelly Rodgers
ISBN-10 9781317225461
Release 2017-02-17
Pages 466
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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.



Truth in Marketing

Truth in Marketing Author Thomas Boysen Anker
ISBN-10 9781317535058
Release 2016-03-31
Pages 142
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Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails. This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.



Introduction to Real World Statistics

Introduction to Real World Statistics Author Edward T. Vieira, Jr.
ISBN-10 9781351869812
Release 2017-03-09
Pages 628
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Introduction to Real World Statistics provides students with the basic concepts and practices of applied statistics, including data management and preparation; an introduction to the concept of probability; data screening and descriptive statistics; various inferential analysis techniques; and a series of exercises that are designed to integrate core statistical concepts. The author’s systematic approach, which assumes no prior knowledge of the subject, equips student practitioners with a fundamental understanding of applied statistics that can be deployed across a wide variety of disciplines and professions. Notable features include: short, digestible chapters that build and integrate statistical skills with real-world applications, demonstrating the flexible usage of statistics for evidence-based decision-making statistical procedures presented in a practical context with less emphasis on technical jargon early chapters that build a foundation before presenting statistical procedures SPSS step-by-step detailed instructions designed to reinforce student understanding real world exercises complete with answers chapter PowerPoints and test banks for instructors.



Mass Media and Health

Mass Media and Health Author Kim Walsh-Childers
ISBN-10 9781317406907
Release 2016-12-01
Pages 536
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Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.



Discourse The Basics

Discourse  The Basics Author Angela Goddard
ISBN-10 9781351757706
Release 2017-05-18
Pages 228
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Humans are social animals and are constantly interacting with each other through conversation, written communication, symbols and other expressions . Discourse: The Basics is an accessible and engaging introduction to the analysis of those interactions and the many forms and meanings they can take. The book draws on a range of international case studies and examples from literature, political speech, advertising and newspaper articles to address key questions such as: What is discourse? Why are there different approaches to understanding discourse? How are individual interactions connected with the larger discourses that frame our ways of thinking and behaving? How can discourse be analysed and researched? Discourse: The Basics includes subject summaries, a glossary of key terms and suggestions for further reading. It will be of particular relevance to students of language and the social sciences but also useful to all students who are interested in how meanings are made.



The Grammar of Politics and Performance

The Grammar of Politics and Performance Author Shirin M Rai
ISBN-10 9781134751266
Release 2014-12-05
Pages 254
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This volume brings together important work at the intersection of politics and performance studies. While the languages of theatre and performance have long been deployed by other disciplines, these are seldom deployed seriously and pursued systematically to discover the actual nature of the relationship between performance as a set of behavioural practices and the forms and the transactions of these other disciplines. This book investigates the structural similarities and features of politics and performance, which are referred to here as ‘grammar’, a concept which also emphasizes the common communicational base or language of these fields. In each of the chapters included in this collection, key processes of both politics and performance are identified and analyzed, demonstrating the critical and indivisible links between the fields. The book also underlines that neither politics nor performance can take place without actors who perform and spectators who receive, evaluate and react to these actions. At the heart of the project is the ambition to bring about a paradigm change, such that politics cannot be analyzed seriously without a sophisticated understanding of its performance. All the chapters here display a concrete set of events, practices, and contexts within which politics and performance are inseparable elements. This work will be of great interest to students and scholars in both International Relations and Performance Studies.



A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication Author Richard Jackson Harris
ISBN-10 9781136276583
Release 2013-07-18
Pages 560
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A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.



Neoliberalism and the Moral Economy of Fraud

Neoliberalism and the Moral Economy of Fraud Author David Whyte
ISBN-10 9781317397496
Release 2016-05-26
Pages 264
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There is evidence that economic fraud has, in recent years, become routine activity in the economies of both high- and low-income countries. Many business sectors in today's global economy are rife with economic crime. Neoliberalism and the Moral Economy of Fraud shows how neoliberal policies, reforms, ideas, social relations and practices have engendered a type of sociocultural change across the globe which is facilitating widespread fraud. This book investigates the moral worlds of fraud in different social and geographical settings, and shows how contemporary fraud is not the outcome of just a few ‘bad apples’. Authors from a range of disciplines including sociology, anthropology and political science, social policy and economics, employ case studies from the Global North and Global South to explore how particular values, morals and standards of behaviour rendered dominant by neoliberalism are encouraging the proliferation of fraud. This book will be indispensable for those who are interested in political economy, development studies, economics, anthropology, sociology and criminology.



The Routledge International Handbook of the Crimes of the Powerful

The Routledge International Handbook of the Crimes of the Powerful Author Gregg Barak
ISBN-10 9781317807315
Release 2015-06-05
Pages 556
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Across the world, most people are well aware of ordinary criminal harms to person and property. Often committed by the powerless and poor, these individualized crimes are catalogued in the statistics collected annually by the FBI and by similar agencies in other developed nations. In contrast, the more harmful and systemic forms of injury to person and property committed by powerful and wealthy individuals, groups, and national states are neither calculated by governmental agencies nor annually reported by the mass media. As a result, most citizens of the world are unaware of the routinized "crimes of the powerful", even though they are more likely to experience harms and injuries from these types of organized offenses than they are from the atomized offenses of the powerless. Research on the crimes of the powerful brings together several areas of criminological focus, involving organizational and institutional networks of powerful people that commit crimes against workers, marketplaces, taxpayers and political systems, as well as acts of torture, terrorism, and genocide. This international handbook offers a comprehensive, authoritative and structural synthesis of these interrelated topics of criminological concern. It also explains why the crimes of the powerful are so difficult to control. Edited by internationally acclaimed criminologist Gregg Barak, this book reflects the state of the art of scholarly research, covering all the key areas including corporate, global, environmental, and state crimes. The handbook is a perfect resource for students and researchers engaged with explaining and controlling the crimes of the powerful, domestically and internationally.



The Dynamics of Persuasion

The Dynamics of Persuasion Author Richard M. Perloff
ISBN-10 9781317328872
Release 2016-12-19
Pages 630
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.



Changing Media Homes and Households

Changing Media  Homes and Households Author Deborah Chambers
ISBN-10 9781317246893
Release 2016-04-14
Pages 202
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Media technologies have played a central role in shaping ideas about home life over the last two centuries. Changing Media, Homes and Households explores the complex relationship between home, householders, families and media technologies by charting the evolution of the media-rich home, from the early twentieth century to the present. Moving beyond a narrow focus on media texts, production and audiences, Deborah Chambers investigates the physical presence of media objects in the home and their symbolic importance for home life. The book identifies the role of home-based media in altering relationships between home, leisure, work and the outside world in the context of entertainment, communication and work. It assesses whether domestic media are transforming or reinforcing traditional identities and relations of gender, generation, class and migrancy. Mediatisation theory is employed to assess the domestication of media and media saturation of home life in the context of wider global changes. The author also develops the concept of media imaginaries to explain the role of public discourses in shaping changing meanings, values and uses of domestic media. Framed within these approaches, four chapters also provide in-depth case studies of the processes involved in media’s home adoption: early television design, family-centred video gaming, the domestication of tablet computers, and the shift from "smart homes" to today’s "connected" homes. This is an ideal text for students and researchers interested in media and cultural studies, communication, and sociology.



The Handbook of Communication and Corporate Reputation

The Handbook of Communication and Corporate Reputation Author Craig E. Carroll
ISBN-10 9781118335499
Release 2015-04-10
Pages 656
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation



Plugged in

Plugged in Author Patti M. Valkenburg
ISBN-10 9780300218879
Release 2017-04-25
Pages 344
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An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media--thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today's youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.



The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication Author Derina Holtzhausen
ISBN-10 9781136207129
Release 2014-11-20
Pages 596
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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.