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The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences Author
ISBN-10 9781786352897
Release 2016-11-09
Pages 584
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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Information and Communication Technologies in Tourism 2018

Information and Communication Technologies in Tourism 2018 Author Brigitte Stangl
ISBN-10 9783319729237
Release 2017-12-22
Pages 542
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This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.

Trends and Issues in Global Tourism 2010

Trends and Issues in Global Tourism 2010 Author Roland Conrady
ISBN-10 9783642108297
Release 2010-02-04
Pages 309
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This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyses current challenges in the aviation and hospitality industry, destination management and general travel behaviour. Well-known notabilities share their points of view. For example, Norbert Walter, chief economist of the Deutsche Bank, writes about the financial crisis and its impact on the tourism industry. Top executives of international operating airlines like C. Karlitekin (Turkish Airlines), J. Hunold (Air Berlin) and E. Sims (Air New Zealand) have much to say about the future of airlines and aviation management. Corporate Social Responsibility is one of the top themes to-be and therefore a focus of this book, offering the perspective of the UN Foundation and the social inclusion concept of RUHR.2010, European Capital of Culture. The articles are based on presentations and panel discussions presented at the world ́s largest tourism congress, the ITB Berlin Convention.

Drug Discovery in Africa

Drug Discovery in Africa Author Kelly Chibale
ISBN-10 9783642281754
Release 2012-08-09
Pages 440
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Drug discovery originating in Africa has the potential to provide significantly improved treatment of endemic diseases such as malaria, tuberculosis and HIV/AIDS. This book critically reviews the current status of drug discovery research and development in Africa, for diseases that are a major threat to the health of people living in Africa. Compiled by leading African and international experts, this book presents the science and strategies of modern drug discovery. It explores how the use of natural products and traditional medicines can benefit from conventional drug discovery approaches, and proposes solutions to current technological, infrastructural, human resources, and economic challenges, which are presented when attempting to engage in full-scale drug discovery. Topics addressed are varied; from African medicinal plants to marine bioprospecting, pharmacogenetics and the use of nanotechnology. This book brings together for the first time a collection of strategies and techniques that need to be considered when developing drugs in an African setting. It is an unprecedented and truly international effort, highlighting the remarkable effort made so far in the area of drug discovery research by African scientists, and scientists from other parts of the world working on African health problems.

Global Tourism

Global Tourism Author William F. Theobald
ISBN-10 9781136000829
Release 2013-01-11
Pages 406
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The success of Global Tourism has led to this fully revised and updated second edition which retains all the strengths of the original book and is enhanced by the inclusion of five new chapters - * The effects of tourism on societies past and present *Selecting policy instruments for sustainable developments *Alternative tourism: a comparative analysis of meaning and impact *Aid, government and tourism studies in less developed countries *Why destination preservation makes economic sense Using the perspective and expertise of 33 leading educators and practitioners, Global Tourism chronicles the effect of tourism on contemporary society. Global Tourism explores the critical issues facing those involved in the tourism domain. It discusses: · The philosophical and directional difficulties facing the tourism industry · The importance of social issues and ills in current and future tourism practice · .The sustainable development issues of tourism Those individuals dealing with travel and tourism planning, marketing and management at local, regional and national levels will find this book invaluable. All those involved in education in leisure, recreation, hospitality and travel, and students of tourism will benefit from reading this title. William Theobald is Professor and Chairman of both the Interdisciplinary Graduate Programme in Travel and Tourism and the Leisure Studies Division at Purdue University, USA where he teaches recreation and tourism management.

Branding and Sustainable Competitive Advantage Building Virtual Presence

Branding and Sustainable Competitive Advantage  Building Virtual Presence Author Kapoor, Avinash
ISBN-10 9781613501726
Release 2011-09-30
Pages 294
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Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

Place Branding

Place Branding Author R. Govers
ISBN-10 9780230247024
Release 2016-01-18
Pages 324
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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Conflicts of Interest and the Future of Medicine

Conflicts of Interest and the Future of Medicine Author Marc A. Rodwin
ISBN-10 9780199330430
Release 2013-10-03
Pages 392
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Offers a comparison of medical practices in the United States, Japan, and France and the variations of type and prevalence of physcians' conficts of interest.

The Management of Tourism

The Management of Tourism Author Lesley Pender
ISBN-10 0761940227
Release 2005
Pages 347
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Going beyond a conceptual discussion of tourism, this textbook covers management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

Electronic Government

Electronic Government Author Marijn Janssen
ISBN-10 9783319646770
Release 2017-10-01
Pages 422
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This book constitutes the proceedings of the 16th IFIP WG 8.5 International Conference on Electronic Government, EGOV 2017, held in St. Petersburg, Russia, in September 2017, in conjunction with the 9th International Conference on eParticipation, ePart 2017. The 34 revised full papers presented were carefully reviewed and selected from 74 submissions. The papers are clustered under the following topical sections: Smart Governance, Government and Cities; Service delivery; Organizational aspects; Infrastructures; Big and Open Linked Data; Open Government; and Evaluation.

Travel Journalism

Travel Journalism Author F. Hanusch
ISBN-10 9781137325983
Release 2014-09-29
Pages 288
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Contributors from diverse backgrounds explore a range of issues in relation to the media and journalism's role in ascribing meaning to tourism practices. This fascinating account offers a thoroughly international and interdisciplinary perspective on an increasingly important field of journalism scholarship.

Research Themes for Tourism

Research Themes for Tourism Author Peter Robinson
ISBN-10 9781845936983
Release 2011
Pages 316
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Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This book provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festival.

Encyclopedia of Espionage Intelligence and Security F Q

Encyclopedia of Espionage  Intelligence  and Security  F Q Author K. Lee Lerner
ISBN-10 078767687X
Release 2004
Pages 463
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Encyclopedia of espionage, intelligence and security (GVRL)

Tourism Recreation and Sustainability

Tourism  Recreation  and Sustainability Author Stephen F. McCool
ISBN-10 9781845934712
Release 2008
Pages 296
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Sustainable development is the single most important consideration for those working in the tourism industry. Presenting a discussion by leading contributors on the impacts of tourism on local culture and the environment, this new edition moves forward the debates in sustainable tourism, covering new locations, concepts and perspectives, and new case studies providing a global outlook for a universal issue. --From publisher's description.

Electoral Strategies and Political Marketing

Electoral Strategies and Political Marketing Author Shaun Bowler
ISBN-10 9781349224111
Release 2016-07-27
Pages 245
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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

Encyclopedia of Tourism

Encyclopedia of Tourism Author Jafar Jafari
ISBN-10 9781134735327
Release 2002-09-11
Pages 720
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In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study. Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores the wide range of definitions, concepts, perspectives and institutions and includes: comprehensive coverage of key issues and concepts definitions of all terms and acronyms entries on the significant institutions, associations and journals in the field country-specific tourism profiles, from Greece to Japan and Kenya to Peru thorough analysis of the trends and patterns of tourism development and growth. The extensive cross-referencing and comprehensive index will assist the reader in making links between the diverse aspects of tourism studies, and the suggestions for further reading are invaluable.

Tourism Principles Practices Philosophies 12th Edition

Tourism  Principles  Practices  Philosophies  12th Edition Author Charles R. Goeldner
ISBN-10 9781118214312
Release 2011-09-13
Pages 526
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The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Written in global terms, it provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of human travel and the tourism industry. Among the topics given expanded coverage in this edition are: B&Bs, time shares, meetings and conventions, sustainable tourism, climate change, social media, and mobile marketing.