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Designing Health Messages

Designing Health Messages Author Edward W. Maibach
ISBN-10 0803953984
Release 1995-02-10
Pages 304
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.



Health Communication Message Design

Health Communication Message Design Author Hyunyi Cho
ISBN-10 9781412986557
Release 2011-10-26
Pages 277
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.



Public Communication Campaigns

Public Communication Campaigns Author Ronald E. Rice
ISBN-10 9781412987707
Release 2012-03-06
Pages 376
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In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.



Marketing Public Health Strategies to Promote Social Change

Marketing Public Health  Strategies to Promote Social Change Author Michael Siegel
ISBN-10 9781449664930
Release 2008-07-07
Pages 608
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Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.



Designing Health Communication Campaigns

Designing Health Communication Campaigns Author Thomas E. Backer
ISBN-10 9781452252704
Release 1992-04-30
Pages 181
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This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.



Working on Health Communication

Working on Health Communication Author Nova Corcoran
ISBN-10 9781847879233
Release 2010-12-29
Pages 186
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This book is a must have for anyone designing or developing a campaign in health promotion or public health. It is the only textbook which takes the reader right through the planning, implementation and evaluation of a health communication campaign.



Public Health Communication Interventions

Public Health Communication Interventions Author Nurit Guttman
ISBN-10 9781452265001
Release 2000-04-15
Pages 304
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The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.



The Oxford Encyclopedia of Health and Risk Message Design and Processing

The Oxford Encyclopedia of Health and Risk Message Design and Processing Author Roxanne Parrott
ISBN-10 0190455373
Release 2018
Pages 2496
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The Oxford Encyclopedia of Health and Risk Message Design and Processing has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field. Comprising 134 extensive articles, The Oxford Encyclopedia of Health and Risk Message Design and Processing examines, among others: -message exposure and reach -message recipient sociodemographics -normative and integrated approaches -cognitive- and affect-based motivational processes -social determinants of health and risk More than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.



Health Promotion

Health Promotion Author Jackie Green
ISBN-10 9781473916593
Release 2015-01-22
Pages 640
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The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes. This new edition features a companion website developed with an international team of contributors to support teaching and enhance learning. The website provides: · 14 new and original international case studies of health promotion in action · Example discussion questions to encourage critical reflection in seminars and assessments · Free SAGE journal articles which support evidence-based learning. Recent developments are covered throughout this third edition on topics such as asset-based approaches, mental health promotion and the use of social media in promoting health.



International and Development Communication

International and Development Communication Author Bella Mody
ISBN-10 9781452263021
Release 2003-04-29
Pages 320
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International and Development Communication: A 21st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and Intercultural Communication, Second Edition, this book opens with an updated and expanded introduction by Bella Mody, showcasing the effects of globalization, and contains those chapters from the Handbook that deal with international and development communication. The book, divided into two parts, revolves around media institutions and the conditions under which they have been used by the state and private capital. Part One covers international communication and presents the thinking of several well-known authors from areas such as South Asia, East Asia, Europe, and North America. Part Two focuses on development communication applications by various active researchers and professors, drawn from Latin America, South Asia, and North America.



Public Communication Campaigns

Public Communication Campaigns Author Ronald E. Rice
ISBN-10 9781452289786
Release 2012-03-06
Pages 392
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.



Health Communication

Health Communication Author Renata Schiavo
ISBN-10 9781118416396
Release 2013-10-07
Pages 656
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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.



Health Literacy

Health Literacy Author R.A. Logan
ISBN-10 9781614997900
Release 2017-10-18
Pages 496
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While health literacy is a relatively new multidisciplinary field, it is vital to the successful engagement with and communication of health with patients, caregivers, and the public. This book ‘New Directions in Health Literacy Research, Theory, and Practice’ provides an introduction to health literacy research and practice and highlights similar scholarship in related disciplines. The book is organized as follows: the first chapter explains the still-evolving definition of health literacy; the next three chapters discuss developments and new directions in health literacy research, then a further two chapters are devoted to developments and new directions in health literacy theory. Two chapters explore health literacy interventions for vulnerable populations; four chapters cover health literacy leadership efforts; six chapters describe developments and new directions in disciplines that are similar to health literacy; and six chapters portray diverse health literacy practices. A preface from Richard Carmona M.D., the former U.S. Surgeon General, is included in the book. Although the book is intended primarily for health literacy researchers, practitioners and students, the diverse topics and approaches covered will be of interest to all healthcare and public health researchers, practitioners, and students, as well as scholars in related fields, such as health communication, science communication, consumer health informatics, library science, health disparities, and mass communication. As Dr. Carmona concludes in his preface: ‘This is essential reading for all health practitioners.’



Health Promotion Programs

Health Promotion Programs Author Carl I. Fertman
ISBN-10 9781119163343
Release 2016-10-14
Pages 496
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Comprehensive coverage, real-world issues, and a focus on the practical aspects of health promotion Health Promotion Programs combines theory and practice to deliver a comprehensive introduction to the planning, implementation, and evaluation of health promotion programs. Presenting an overview of best practices from schools, health care organizations, workplaces, and communities, this book offers clear, practical guidance with an emphasis on hands-on learning. This new second edition has been updated to include discussion on today's important issues, including health equity, the Affordable Care Act, big data, E-health, funding, legislation, financing, and more. New coverage includes programs for underserved priority populations at a geographically-diverse variety of sites, and new practice and discussion questions promote engagement on highly-relevant topics. Public health is a critical aspect of any society, and health promotion programs play an important role. This book provides clear instruction, practical guidance, and multiple avenues to deeper investigation. Plan health promotion programs from the basis of health theory Gain in-depth insight on new issues and challenges in the field Apply what you're learning with hands-on activities Access digital learning aids and helpful templates, models, and suggestions Designed to promote engagement and emphasize action, this book stresses the importance of doing as a vital part of learning—yet each step of the process is directly traceable to health theory, which provides a firm foundation to support a robust health promotion program. Health Promotion Programs is the essential introductory text for practical, real-world understanding.



Cancer Disparities

Cancer Disparities Author Holly Matto, PhD
ISBN-10 9780826108838
Release 2011-10-25
Pages 580
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"The volume sheds new light on reducing disparities by complementing currentlyavailable monographs, through the provision of solutions that are not onlytheoretically innovative but also empirically effective. Indeed, Cancer Disparities: Causesand Evidence-Based Solutions admirably achieves two key objectives that are crucial foradvances in the field: (a) providing an up-to-date overview of cancer-related disparities and(b) describing evidence-based interventional approaches to close the cancer-relateddisparities gap. The implicit promise is that these approaches will enable public health practitioners,cancer control workers, and community members to use or adapt them in their owncommunities. This volume is essential to help make that promise a reality."--PsycCRITIQUES Cancer is not randomly distributed in the United States. Its incidence varies by race, ethnicity, socioeconomic status, and other geographic and demographic factors. This volume, co-published with the American Cancer Society, is the first to examine the biological, racial, and socioeconomic factors that influence cancer incidence and survival. In addition, it presents 15 previously unpublished, evidence-based interventions to reduce and eliminate cancer disparities. The book explains the nature, scope, and causes of cancer disparities across different populations and then presents unique programs proven to reduce such inequalities in the areas of cancer prevention, screening and early detection, treatment, and survivorship. They represent a variety of cancers, populations, and communities across the U.S. Descriptions of each intervention include tests of effectiveness and are written in sufficient detail for readers to replicate them within their own communities. Key Features: Offers an in-depth look at the latest research behind cancer disparities Written by highly respected and published cancer researchers Includes 15 never-before published, evidence-based interventions that readers can replicate Discusses breast, colorectal, cervical, and other pernicious cancers Includes interventions for African-American, Hispanic, Native American, and other populations



Designing Effective Health Messages

Designing Effective Health Messages Author Brad Love
ISBN-10 1524932949
Release 2017-05-25
Pages
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Designing Effective Health Messages has been writing in one form or another for most of life. You can find so many inspiration from Designing Effective Health Messages also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Designing Effective Health Messages book for free.



Information Design Journal

Information Design Journal Author
ISBN-10 UOM:39015058896302
Release 2003
Pages
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Information Design Journal has been writing in one form or another for most of life. You can find so many inspiration from Information Design Journal also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Information Design Journal book for free.