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Designing Health Messages

Designing Health Messages Author Edward W. Maibach
ISBN-10 0803953984
Release 1995-02-10
Pages 304
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

Marketing Public Health Strategies to Promote Social Change

Marketing Public Health  Strategies to Promote Social Change Author Michael Siegel
ISBN-10 9781449664930
Release 2008-07-07
Pages 608
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Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

The Oxford Encyclopedia of Health and Risk Message Design and Processing

The Oxford Encyclopedia of Health and Risk Message Design and Processing Author Roxanne Parrott
ISBN-10 0190455373
Release 2018
Pages 2496
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The Oxford Encyclopedia of Health and Risk Message Design and Processing has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field. Comprising 134 extensive articles, The Oxford Encyclopedia of Health and Risk Message Design and Processing examines, among others: -message exposure and reach -message recipient sociodemographics -normative and integrated approaches -cognitive- and affect-based motivational processes -social determinants of health and risk More than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.

Health Communication Message Design

Health Communication Message Design Author Hyunyi Cho
ISBN-10 9781412986557
Release 2011-10-26
Pages 277
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Health Communication

Health Communication Author Renata Schiavo
ISBN-10 9781118416396
Release 2013-10-07
Pages 656
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Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.

Cancer Disparities

Cancer Disparities Author Holly Matto, PhD
ISBN-10 9780826108838
Release 2011-10-25
Pages 580
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"The volume sheds new light on reducing disparities by complementing currentlyavailable monographs, through the provision of solutions that are not onlytheoretically innovative but also empirically effective. Indeed, Cancer Disparities: Causesand Evidence-Based Solutions admirably achieves two key objectives that are crucial foradvances in the field: (a) providing an up-to-date overview of cancer-related disparities and(b) describing evidence-based interventional approaches to close the cancer-relateddisparities gap. The implicit promise is that these approaches will enable public health practitioners,cancer control workers, and community members to use or adapt them in their owncommunities. This volume is essential to help make that promise a reality."--PsycCRITIQUES Cancer is not randomly distributed in the United States. Its incidence varies by race, ethnicity, socioeconomic status, and other geographic and demographic factors. This volume, co-published with the American Cancer Society, is the first to examine the biological, racial, and socioeconomic factors that influence cancer incidence and survival. In addition, it presents 15 previously unpublished, evidence-based interventions to reduce and eliminate cancer disparities. The book explains the nature, scope, and causes of cancer disparities across different populations and then presents unique programs proven to reduce such inequalities in the areas of cancer prevention, screening and early detection, treatment, and survivorship. They represent a variety of cancers, populations, and communities across the U.S. Descriptions of each intervention include tests of effectiveness and are written in sufficient detail for readers to replicate them within their own communities. Key Features: Offers an in-depth look at the latest research behind cancer disparities Written by highly respected and published cancer researchers Includes 15 never-before published, evidence-based interventions that readers can replicate Discusses breast, colorectal, cervical, and other pernicious cancers Includes interventions for African-American, Hispanic, Native American, and other populations

Information Design Journal

Information Design Journal Author
ISBN-10 UOM:39015058896302
Release 2003
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Information Design Journal has been writing in one form or another for most of life. You can find so many inspiration from Information Design Journal also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Information Design Journal book for free.

Community oral health

Community oral health Author Cynthia M. Pine
ISBN-10 UOM:39015040708565
Release 1997
Pages 314
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The discipline of dental public health (or more broadly, Community Oral Health) is required by the General Dental Council to be taught in every UK dental school. There is also now an established specialty of Dental Public Health within the National Health Service, as well as an option to take Dental Public Health for the 2nd part of the Fellowship of Dental Surgeons.

Communication Theories

Communication Theories Author Werner Joseph Severin
ISBN-10 0801333350
Release 2001
Pages 411
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The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

Five a Day for Better Health Program

Five a Day for Better Health Program Author National Cancer Institute (U.S.)
ISBN-10 PURD:32754070308162
Release 2001
Pages 202
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Five a Day for Better Health Program has been writing in one form or another for most of life. You can find so many inspiration from Five a Day for Better Health Program also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Five a Day for Better Health Program book for free.

Encyclopedia of Public Health A C

Encyclopedia of Public Health  A C Author Lester Breslow
ISBN-10 0028653505
Release 2002
Pages 1480
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This four-volume reference offers the lay reader information about important aspects of the sciences, arts, practical skills, organization, essential functions, and historical traditions of the public health field.

Public Communication Campaigns

Public Communication Campaigns Author Ronald E. Rice
ISBN-10 9781452289786
Release 2012-03-06
Pages 392
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Health Behavior and Health Education

Health Behavior and Health Education Author Karen Glanz
ISBN-10 UOM:39015045580050
Release 2002
Pages 583
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A Thoroughly Revised Edition of the Classic Volume for Public Health Students and Professionals Since it was first published more than a decade ago, "Health Behavior and Health Education: Theory, Research, and Practice" has become the leading resource in the field of health promotion and education. This thoroughly revised third edition provides a comprehensive and in-depth analysis of health behavior theories relevant to health education and includes the most current information on developments in theory, research, and practice.

Health Literacy

Health Literacy Author R.A. Logan
ISBN-10 9781614997900
Release 2017-10-18
Pages 496
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While health literacy is a relatively new multidisciplinary field, it is vital to the successful engagement with and communication of health with patients, caregivers, and the public. This book ‘New Directions in Health Literacy Research, Theory, and Practice’ provides an introduction to health literacy research and practice and highlights similar scholarship in related disciplines. The book is organized as follows: the first chapter explains the still-evolving definition of health literacy; the next three chapters discuss developments and new directions in health literacy research, then a further two chapters are devoted to developments and new directions in health literacy theory. Two chapters explore health literacy interventions for vulnerable populations; four chapters cover health literacy leadership efforts; six chapters describe developments and new directions in disciplines that are similar to health literacy; and six chapters portray diverse health literacy practices. A preface from Richard Carmona M.D., the former U.S. Surgeon General, is included in the book. Although the book is intended primarily for health literacy researchers, practitioners and students, the diverse topics and approaches covered will be of interest to all healthcare and public health researchers, practitioners, and students, as well as scholars in related fields, such as health communication, science communication, consumer health informatics, library science, health disparities, and mass communication. As Dr. Carmona concludes in his preface: ‘This is essential reading for all health practitioners.’

The media and the message

The media and the message Author William DeJong
ISBN-10 UOM:39015047561140
Release 1998-02
Pages 101
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This document presents an overview of lesson learned from evaluating public service campaigns, summarizes current thinking and research on how the media can be used in social change movements, and articulates a set of guidelines that can help shape the development of future campaigns. The lessons have been organized around a series of steps that planners should follow in developing, implementing, and evaluating a public service campaign. These steps are the following: 1) establish a long-term commitment; 2) determine goals and objectives; 3) conduct formative research to define the campaign; 4) select target audience; 5) design campaign messages; 6) select appropriate media channels; 7) maximize media exposure; and 8) conduct process and outcome evaluation. These lessons have their origin in two major traditions: 1) commercial marketing, advertising, and public relations; 2) public health practice. What emerges from this analysis is not a blueprint for creating a public service campaign, but a set of general principles than can be used to stimulate ideas, manage the process of campaign development and implementation, and judge campaign results.

Zero to Three

Zero to Three Author
ISBN-10 STANFORD:36105133494786
Release 2006
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Zero to Three has been writing in one form or another for most of life. You can find so many inspiration from Zero to Three also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Zero to Three book for free.

Media Asia

Media Asia Author
ISBN-10 UOM:39076002535776
Release 2005
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Media Asia has been writing in one form or another for most of life. You can find so many inspiration from Media Asia also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Media Asia book for free.