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Developing Questions for Focus Groups

Developing Questions for Focus Groups Author David L. Morgan
ISBN-10 0761908196
Release 1998
Pages 107
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Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.



Focus Group Kit Developing questions for focus groups

Focus Group Kit  Developing questions for focus groups Author
ISBN-10 LCCN:97021135
Release 1998
Pages
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Focus Group Kit Developing questions for focus groups has been writing in one form or another for most of life. You can find so many inspiration from Focus Group Kit Developing questions for focus groups also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Focus Group Kit Developing questions for focus groups book for free.



Focus Group Kit Developing questions for focus groups

Focus Group Kit  Developing questions for focus groups Author
ISBN-10 LCCN:97021135
Release 1998
Pages
Download Link Click Here

Focus Group Kit Developing questions for focus groups has been writing in one form or another for most of life. You can find so many inspiration from Focus Group Kit Developing questions for focus groups also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Focus Group Kit Developing questions for focus groups book for free.



The Focus Group Guidebook

The Focus Group Guidebook Author David Morgan
ISBN-10 0761908188
Release 1998
Pages 103
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Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.



Focus Group Kit

Focus Group Kit Author
ISBN-10 OCLC:929277015
Release 1998
Pages
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Focus Group Kit has been writing in one form or another for most of life. You can find so many inspiration from Focus Group Kit also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Focus Group Kit book for free.



Planning Focus Groups

Planning Focus Groups Author David Morgan
ISBN-10 076190817X
Release 1998
Pages 139
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David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.



Moderating Focus Groups

Moderating Focus Groups Author Richard A. Krueger
ISBN-10 9781506320601
Release 1997-07-24
Pages 136
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This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.



Analyzing and Reporting Focus Group Results

Analyzing and Reporting Focus Group Results Author Richard A. Krueger
ISBN-10 9781506339177
Release 1997-07-24
Pages 160
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Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.



Focus Groups

Focus Groups Author Richard A. Krueger
ISBN-10 9781483365220
Release 2014-08-14
Pages 280
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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” ? —Theresa Carilli, Purdue University Calumet



Involving Community Members in Focus Groups

Involving Community Members in Focus Groups Author Richard A. Krueger
ISBN-10 076190820X
Release 1998
Pages 94
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This book is a must for those who want to teach others to conduct focus group interviews, particularly non-researchers in communities. Richard Krueger and Jean King draw upon years of experience working with communities and present practical strategies for working alongside non-researchers. They argue that volunteers can often gather and present results more effectively than professionals. However, a critical element is how the volunteers are prepared and the manner in which they work together. This book offers countless tips, advice and exercises for preparing people to conduct focus groups, whether they are preparing a team to conduct a community study or teaching one person to help in a study.



Successful Focus Groups

Successful Focus Groups Author David Morgan
ISBN-10 9780803948747
Release 1993-04-19
Pages 271
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This is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.



Focus Groups as Qualitative Research

Focus Groups as Qualitative Research Author David L. Morgan
ISBN-10 0761903437
Release 1997
Pages 80
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The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.



Developing Focus Group Research

Developing Focus Group Research Author Jenny Kitzinger
ISBN-10 0761955682
Release 1999-02-22
Pages 225
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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal



The Handbook for Focus Group Research

The Handbook for Focus Group Research Author Thomas L Greenbaum
ISBN-10 0761912533
Release 1998
Pages 262
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As one of the most popular tools for gathering information in today's market place, focus groups require understanding of purpose and good grounding in the technique to be effective. Thomas Greenbaum provides the latest information on conducting effective focus groups in this revised edition of The Handbook for Focus Group Research. New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990’s by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.



The SAGE Handbook of Social Research Methods

The SAGE Handbook of Social Research Methods Author Pertti Alasuutari
ISBN-10 9781473971264
Release 2008-02-25
Pages 648
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The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. The volume maintains that there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions research design and analysis. The book also includes several chapters that describe historical and current directions in social research, debating crucial subjects such as qualitative versus quantitative paradigms, how to judge the credibility of types of research, and the increasingly topical issue of research ethics. The Handbook serves as an invaluable resource for approaching research with an open mind. This volume maps the field of social research methods using an approach that will prove valuable for both students and researchers.



Dialogue in Focus Groups

Dialogue in Focus Groups Author Ivana Marková
ISBN-10 1845530500
Release 2007
Pages 243
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Offers an introduction to understanding focus groups as analytical means exploring socially shared knowledge, such as social representations of AIDS, biotechnology or democracy, beliefs and lay explanations of social phenomena. This book is for researchers and students in social sciences, communication studies, psychology, and language sciences.



Qualitative Research

Qualitative Research Author David Silverman
ISBN-10 9781473984844
Release 2016-05-16
Pages 480
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A who’s who of methodologists, this book introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. New to the fourth edition: A streamlined structure to guide readers step-by-step through the research process Substantial new section with 4 chapters on how to collect and analyse online data A new chapter on reflexive ethnography More hands-on advice on how to conduct research at every stage, making this a perfect field handbook Updated reading lists provide a go-to guide to the literature and help improve citations The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.