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Digital Darwinism

Digital Darwinism Author Ralf T Kreutzer
ISBN-10 9783642544019
Release 2014-09-19
Pages 257
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.



HCI in Business Government and Organizations

HCI in Business  Government  and Organizations Author Fiona Fui-Hoon Nah and Bo Sophia Xiao
ISBN-10 9783319917160
Release
Pages
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HCI in Business Government and Organizations has been writing in one form or another for most of life. You can find so many inspiration from HCI in Business Government and Organizations also informative, and entertaining. Click DOWNLOAD or Read Online button to get full HCI in Business Government and Organizations book for free.



Proceedings of IAC MEBM in Vienna 2016

Proceedings of IAC MEBM in Vienna 2016 Author group of authors
ISBN-10 9788090623163
Release 2016-11-18
Pages 185
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International Academic Conference on Management, Economics, Business and Marketing in Vienna, Austria 2016 (IAC-MEBM 2016), November 25 - 26, 2016



Proceedings of IAC in Vienna 2017

Proceedings of IAC in Vienna 2017 Author collective of authors
ISBN-10 9788088203049
Release 2017-11-20
Pages 343
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International Academic Conference on Global Education, Teaching and Learning and International Academic Conference on Management, Economics, Business and Marketing and International Academic Conference on Transport, Logistics, Tourism and Sport Science. Vienna, Austria 2017 (IAC-GETL + IAC-MEBM 2017 + IAC-TLTS 2017), November 24 - 25, 2017.



Proceedings of IAC MEM 2016 in Budapest

Proceedings of IAC MEM 2016 in Budapest Author group of authors
ISBN-10 9788090623125
Release 2016-07-01
Pages 189
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International Academic Conference on Management, Economics and Marketing in Budapest, Hungary 2016 (IAC-MEM 2016), Friday - Saturday, July 8 - 9, 2016



Galapagos at the Crossroads

Galapagos at the Crossroads Author Carol Ann Bassett
ISBN-10 9781426204357
Release 2009-05-19
Pages 304
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As eloquent as it is alarming, Carol Ann Bassett’s portrait of today’s Galápagos depicts a deadly collision of economics, politics, and the environment that may destroy one of the world’s last Edens. For millions, the Galápagos Islands represent nature at its most unspoiled, an inviolate place famed for its rare flora and fauna. But soon today’s 30,000 human residents could surpass 50,000. Add invasive species, floods of tourists, and unresolved conflicts between Ecuadorian laws and local concerns, and it’s easy to see why the Galápagos were recently added to UNESCO’s World Heritage in Danger list. Each chapter in this provocative, perceptive book focuses on a specific person or group with a stake in the Galápagos’ natural resources—from tour companies whose activities are often illegal and not always green, to creationist guides who lead tours with no mention of evolution, from fishermen up in arms over lobster quotas, to modern-day pirates who poach endangered marine species. Bassett presents a perspective as readable as it is sensible. Told with wit, passion, and grace, the Galápagos story serves as a miniature model of Earth itself, a perfect example of how an environment can be destroyed-- and what is being done to preserve these islands before it's too late.



Viral Spiral

Viral Spiral Author David Bollier
ISBN-10 UOM:39015079236074
Release 2008
Pages 344
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A narrative history of the emergence of electronic "free culture" explains how strict intellectual property rights, hierarchies of credentialed experts, and other forms of centralized control are being challenged and reshaped by the world of digital media, in an account that includes coverage of such figures as hacker Richard Stallman and copyright scholar Lawrence Lessig. 20,000 first printing.



Disrupting Digital Business

Disrupting Digital Business Author R "Ray" Wang
ISBN-10 9781625270535
Release 2015-04-14
Pages 208
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We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite 2. Data’s influence in driving decisions 3. Digital marketing transformation 4. The future of work 5. Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.



Niche Envy

Niche Envy Author Joseph Turow
ISBN-10 9780262264969
Release 2008-02-15
Pages 240
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We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.



Zero to One

Zero to One Author Peter Thiel
ISBN-10
Release 2001
Pages 4
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If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates...



Digital Futures Digital Transformation

Digital Futures  Digital Transformation Author Ahmed Bounfour
ISBN-10 9783319232799
Release 2015-10-05
Pages 154
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This book provides an integrated overview of key trends in digital transformation, taking into consideration five interrelated dimensions: strategy and business models, society, organization, technology and regulation. As such, it provides a framework for the analysis of digital business transformation and its emerging factors, analyzing twenty-five key trends in terms of their future impact. On that basis, the book then delineates a new approach centered on the mutually accelerating links between multiple value creation spaces. It proposes a new mode of production – accelerated production of links (acceluction) – and analyzes it with respect to the still-dominant concept of lean production. Based on the results of the international CIGREF research program ISD, the book presents a valuable perspective of the expected impact of the abundance of networks and data as critical resources for enterprises beyond 2020.



Progressive Historians

Progressive Historians Author Richard Hofstadter
ISBN-10 9780307809605
Release 2012-02-29
Pages 336
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Richard Hofstadter, the distinguished historian and twice winner of the Pulitzer Prize, brilliantly assesses the ideas and contributions of the three major American interpretive historians of the twentieth century: Frederick Jackson Turner, Charles A. Beard and V.L. Parrington. These men, whose views of history were shaped in large part by the political battles of the Progressive era, provided the Progressive movement with a usable past and the American liberal mind with a historical tradition. The Progressive Historians is at once a critique of historical thought during this decisive period of American development and an account of how these three writers led American historians into the controversial political world of the twentieth century. Turner, in developing his idea that American democracy is the outcome of the experience of frontier expansion and the settlement of the West, introduced his fellow historians to a set of new concepts and methods, and in doing so doing re-drew the guidelines of American historiography. Beard insisted upon the elitist origins of the Constitution, crusaded for the economic interpretation of history, and ultimately staked his historical reputation on an isolationist view of recent American foreign policy. Parrington emphasized the moral and social functions of literature, and read the history of literature as a history of the national political mind. In recent years, the tide has run against the Progressive historians, as one specialist after another has taken issue with their interpretations. The movement of contemporary historical thought has led to a rediscovery of the complexity of the American past. Although he cannot share the faith of the Progressive historians in the sufficiency of American liberalism as a guide to the modern world, Richard Hofstadter believes we have much to learn about ourselves from a reconsideration of their insights.



Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality Author Roberta Minazzi
ISBN-10 9783319051826
Release 2014-11-01
Pages 163
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This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.



The Branded Mind

The Branded Mind Author Erik Du Plessis
ISBN-10 9780749462987
Release 2011-02-03
Pages 272
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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.



Facilitating Interdisciplinary Research

Facilitating Interdisciplinary Research Author Institute of Medicine
ISBN-10 0309165482
Release 2005-04-04
Pages 332
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Facilitating Interdisciplinary Research examines current interdisciplinary research efforts and recommends ways to stimulate and support such research. Advances in science and engineering increasingly require the collaboration of scholars from various fields. This shift is driven by the need to address complex problems that cut across traditional disciplines, and the capacity of new technologies to both transform existing disciplines and generate new ones. At the same time, however, interdisciplinary research can be impeded by policies on hiring, promotion, tenure, proposal review, and resource allocation that favor traditional disciplines. This report identifies steps that researchers, teachers, students, institutions, funding organizations, and disciplinary societies can take to more effectively conduct, facilitate, and evaluate interdisciplinary research programs and projects. Throughout the report key concepts are illustrated with case studies and results of the committee’s surveys of individual researchers and university provosts.



No Logo

No Logo Author Naomi Klein
ISBN-10 1429956496
Release 2009-11-24
Pages 512
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NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.



All In Startup

All In Startup Author Diana Kander
ISBN-10 9781118857670
Release 2014-06-30
Pages 304
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If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.