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Digital Media and Innovation

Digital Media and Innovation Author Richard A. Gershon
ISBN-10 9781483322544
Release 2016-02-11
Pages 280
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.



Strategy and Communication for Innovation

Strategy and Communication for Innovation Author Nicole Pfeffermann
ISBN-10 9783319495422
Release 2017-03-06
Pages 424
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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.



Design Strategies and Innovations in Multimedia Presentations

Design Strategies and Innovations in Multimedia Presentations Author Hai-Jew, Shalin
ISBN-10 9781466686977
Release 2015-07-07
Pages 590
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Multimedia is currently used in a variety of contexts, from social interaction to educational and business settings. The richness of the multimedia experience and its ability to enhance information sharing in a variety of settings makes it a valuable tool. Design Strategies and Innovations in Multimedia Presentations brings together the latest scholarly research and proven strategies for designing and implementing multimedia technologies for various applications, with an emphasis on education. Featuring a selection of highly informative chapters on the pervasiveness of multimedia and best methods for developing presentations using this technology, this publication is an essential reference source for researchers, practitioners, and professionals. This publication features timely, research based chapters on the use of digital media tools and applications including digital visualization, e-learning, human-computer interaction, online presentations, semantic web, social media data, and technology in education.



Design Management

Design Management Author Kathryn Best
ISBN-10 9782940373123
Release 2006-10-31
Pages 215
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Design Management: Managing Design Strategy, Process and Implementation by Kathryn Best is a guide to the key knowledge, practice and skills involved in design management. This title includes case studies and interviews from some of the leading professionals and corporations.



Human Communication on the Internet

Human Communication on the Internet Author Leonard Shedletsky
ISBN-10 0205360319
Release 2004
Pages 277
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Covering the basic functions of the Internet, communication modes and contexts, and implications, Human Communication on the Internet offers a well-rounded look at the field of computer-mediated communication and its impact and influence on our lives.



Computer mediated Communication

Computer mediated Communication Author Susan B. Barnes
ISBN-10 0205321453
Release 2003
Pages 347
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Computer-Mediated Communication introduces students to the terms, theories, and issues associated with the use of the Internet in personal and social contexts. Each section of this text focuses on helping students understand how computer-mediated communication (CMC) is used in contemporary society. It provides different ways to think about how CMC is used to build interpersonal relationships, develop group communication, and support public communication both locally and globallyall while exploring social issues and challenges facing those who communicate via the computer.



Digital Strategies for Powerful Corporate Communications

Digital Strategies for Powerful Corporate Communications Author Paul A. Argenti
ISBN-10 9780071606035
Release 2009-04-19
Pages 256
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The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.



Design Thinking

Design Thinking Author Thomas Lockwood
ISBN-10 9781581157345
Release 2010-02-16
Pages 304
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This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.



VTAC eGuide 2016

VTAC eGuide 2016 Author VTAC
ISBN-10
Release 2015-07-15
Pages 884
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The VTAC eGuide is the Victorian Tertiary Admissions Centre’s annual guide to application for tertiary study, scholarships and special consideration in Victoria, Australia. The eGuide contains course listings and selection criteria for over 1,700 courses at 62 institutions including universities, TAFE institutes and independent tertiary colleges.



Arts Research Innovation and Society

Arts  Research  Innovation and Society Author Gerald Bast
ISBN-10 9783319099095
Release 2014-11-19
Pages 297
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This book explores – at the macro, meso and micro levels and in terms of qualitative as well as quantitative studies – theories, policies and practices about the contributions of artistic research and innovations towards defining new forms of knowledge, knowledge production, as well as knowledge diffusion, absorption and use. Artistic research, artistic innovations and arts-based innovations have been major transformers, as well as disruptors, of the ways in which societies, economies, and political systems perform. Ramifications here refer to the epistemic socio-economic, socio-political and socio-technical base and aesthetic considerations on the one hand, as well as to strategies, policies, and practices on the other, including sustainable enterprise excellence, considerations in the context of knowledge economies, societies and democracies. Creativity in general, and the arts in particular, are increasingly recognized as drivers of cultural, economic, political, social, and scientific innovation and development. This book examines how one could derive and develop insights in these areas from the four vantage points of Arts, Research, Innovation and Society. Among the principal questions that are examined include: - Could and should artists be researchers? - How are the systems of the Arts and Sciences connected and/or disconnected? - What is the impact of the arts in societal development? - How are the Arts interrelated with the mechanisms of generating social, scientific and economic innovation? As the inaugural book in the Arts, Research, Innovation and Society series, this book uses a thematically wide spectrum that serves as a general frame of reference for the entire series of books to come.



Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media Author Yu-li Liu
ISBN-10 9781317744115
Release 2014-04-16
Pages 312
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.



Media Innovations

Media Innovations Author Tanja Storsul
ISBN-10 9186523651
Release 2013
Pages 282
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Innovation is about change, and media products and services are changing. The processes of production and distribution of media are changing. The ownership and financing of media are changing. The roles of users are changing. And our ideas about media are changing. This book argues that innovation theory provides better tools for media researchers who wish to understand and explain current developments in the media landscape ? tools that not only allow them to see completely new things, but also to investigate aspects of new media that would otherwise not be as accessible. The various chapters of the book present selected studies that together illustrate how a more explicit focus on innovation and innovation theory can provide new insights into and generates knowledge about how media innovations develop, the sociocultural conditions of such innovations, the role of technology, and power relations in media developments.



Creativity and Strategic Innovation Management

Creativity and Strategic Innovation Management Author Malcolm Goodman
ISBN-10 9781317199489
Release 2017-03-27
Pages 326
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Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes. Revised and updated for a second edition, this ground-breaking book now includes: A new section on contemporary themes in innovation management, such as the use of social media and sustainability. More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management. More international cases and real life examples. The book is also supported by a range of new tutor support materials. This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.



Handbook of Research on Digital Media and Creative Technologies

Handbook of Research on Digital Media and Creative Technologies Author Harrison, Dew
ISBN-10 9781466682061
Release 2015-03-31
Pages 554
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Emerging technologies enable a wide variety of creative expression, from music and video to innovations in visual art. These aesthetics, when properly explored, can enable enhanced communication between all kinds of people and cultures. The Handbook of Research on Digital Media and Creative Technologies considers the latest research in education, communication, and creative social expression using digital technologies. By exploring advances in art and culture across national and sociological borders, this handbook serves to provide artists, theorists, information communication specialists, and researchers with the tools they need to effectively disseminate their ideas across the digital plane.



Brand Media Strategy

Brand Media Strategy Author Antony Young
ISBN-10 1137279567
Release 2014-08-26
Pages 256
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From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not—and to ensure that you get the maximum impact for your brand. In a new, fully revised and updated edition, Brand Media Strategy, Second Edition explains how innovative marketers today are employing advertising and media communications to grow and build their brands. It explores the value of advertising in mass media, the use of digital media programs, and the employment of nonpaid and nontraditional media vehicles. This new edition provides a more in-depth explanation of social media, including how it should be incorporated into a company's brand media strategy, as well as how to develop social enabled media planning. This edition also includes updated case studies, including American Express, Chipotle, HSBC Bank, Kleenex, and Interscope Records, as well as a full update on all data and statistics, including the impact this new data has on brands and media, and how the communications planner needs to build this into their thinking. Here, Antony Young captures the shifts in the advertising and media industry with an up-to-the minute playbook that will show marketers and their advertising and marketing service agencies how to sell their brands in this new and evolving media landscape. Brand Media Strategy, Second Edition is a useful guide to how planners and marketers can think more strategically to drive top line sales growth.



Strategic Communications for Nonprofits

Strategic Communications for Nonprofits Author Kathy Bonk
ISBN-10 0470443286
Release 2008-10-14
Pages 208
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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.



Design of Business

Design of Business Author Roger L. Martin
ISBN-10 9781422155110
Release 2009-10-26
Pages 208
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Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies. Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage. Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.