Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Economy Hotels in China

Economy Hotels in China Author Songshan Sam Huang
ISBN-10 9781135042325
Release 2014-01-10
Pages 200
Download Link Click Here

While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China’s current economic progress more generally. This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies’ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China’s market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China’s new business environment. Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China’s development and business opportunities in China.



Teacher Management in China

Teacher Management in China Author Eva Huang
ISBN-10 9781317435143
Release 2016-03-17
Pages 168
Download Link Click Here

Education has long been highly valued in China, and continues to be highly valued, both by the state, which appreciates the value of education for maintaining China's economic rise, and by parents, who, affected by the One Child Policy, devote a large proportion of their incomes to their one child's education. This book explores current systems of teacher management in China and assesses their effectiveness. It charts the development of China's education system, outlines present day human resource management methods in Chinese schools, including practices for recruitment and selection, training and development, performance appraisal, and rewards, both pay and non-financial rewards, and describes recent changes and innovations. The book concludes that a high performance work system, enhanced by traditional paternalistic humanised management and by pragmatism, predominates, with important consequences for teachers’ jobs and performance, and for the quality of students' school life.



Popular Media Social Emotion and Public Discourse in Contemporary China

Popular Media  Social Emotion and Public Discourse in Contemporary China Author Shuyu Kong
ISBN-10 9781317963134
Release 2014-03-14
Pages 154
Download Link Click Here

Since the early 1990s the media and cultural fields in China have become increasingly commercialized, resulting in a massive boom in the cultural and entertainment industries. This evolution has also brought about fundamental changes in media behaviour and communication, and the enormous growth of entertainment culture and the extensive penetration of new media into the everyday lives of Chinese people. Against the backdrop of the rapid development of China’s media industry and the huge growth in social media, this book explores the emotional content and public discourse of popular media in contemporary China. It examines the production and consumption of blockbuster films, television dramas, entertainment television shows, and their corresponding online audience responses, and describes the affective articulations generated by cultural and media texts, audiences and social contexts. Crucially, this book focuses on the agency of audiences in consuming these media products, and the affective communications taking place in this process in order to address how and why popular culture and entertainment programs exert so much power over mass audiences in China. Indeed, Shuyu Kong shows how Chinese people have sought to make sense of the dramatic historical changes of the past three decades through their engagement with popular media, and how this process has created a cultural public sphere where social communication and public discourse can be launched and debated in aesthetic and emotional terms. Based on case studies that range from television drama to blockbuster films, and reality television programmes to social media sites, this book will be of great interest to students and scholars of Chinese culture and society, media and communication studies, film studies and television studies.



Social Attitudes in Contemporary China

Social Attitudes in Contemporary China Author Chen Yu
ISBN-10 9781317435877
Release 2016-02-12
Pages 202
Download Link Click Here

Unlike many studies of social attitudes, which are based on large scale quantitative surveys, or which focus on the attitude of elites, this book considers the views of ordinary people, and is based on in-depth, qualitative interviews. This approach results in rich, nuanced data, and is especially helpful for highlighting ambivalent attitudes, where respondents may hold positive and negative views on a particular topic, views which are liable to change. The book examines attitudes on a range of subjects of current importance, including views on nationalism and internationalism, housing preferences, and educational ambitions. Throughout, the book explores how far attitudes are influenced by traditional Chinese values or by the neo-liberal outlook fostered by recent reforms, and concludes that materialism and individualism have increased.



Conflict and Cooperation in Sino US Relations

Conflict and Cooperation in Sino US Relations Author Jean-Marc F. Blanchard
ISBN-10 9781317664260
Release 2015-02-20
Pages 280
Download Link Click Here

Numerous crosswinds are buffeting the more than 40-year-old People's Republic of China--American relationship, yet only once since Nixon’s historic trip to China in 1972 has a major conflagration seemed a real possibility. Anchoring the relationship throughout multiple storms are the two countries’ broad areas of collaboration such as deep links in culture, economics, and education. However, for some observers, the conflictual aspects of the relationship seem to be gaining prominence. Conflict and Cooperation in Sino-US Relations offers a timely and current look at one of the world’s weightiest bilateral relationships. It goes beyond detailing the conflict and cooperation that have been integral facets of China--US interactions since 1972, to gauging the relationship's evolution and future trends, examining its nuances regarding diverse issues such as the Asia-Pacific leadership structure, the South China Sea, and the Korean peninsula. The book further delves into the causes of conflict and cooperation, offers diverse solutions for tempering frictions between Beijing and Washington, and considers the efficacy of some of the mechanisms (e.g., military-to-military exchanges) that China and the US currently employ to manage their relationship.The chapters suggest that extreme anxieties about China--US relations may be misplaced, but that there nonetheless are some worrisome signs even in areas like economics and the environment that are perceived as naturally cooperative. While the book does not offer any silver bullets, various contributors contend that successful management of Sino-American relations may require greater American accommodation of China’s interests.? This book will be of great interest to students and scholars of Chinese politics, American politics, international relations, and Asian studies, as well as to policy-makers working in the field.



International Tourism

International Tourism Author Yvette Reisinger, PhD
ISBN-10 9781136438882
Release 2010-08-27
Pages 416
Download Link Click Here

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.



The China Challenge

The China Challenge Author Huhua Cao
ISBN-10 9780776619552
Release 2011-05-28
Pages 344
Download Link Click Here

With the exception of Canada’s relationship with the United States, Canada’s relationship with China will likely be its most significant foreign connection in the twenty-first century. As China’s role in world politics becomes more central, understanding China becomes essential for Canadian policymakers and policy analysts in a variety of areas. Responding to this need, The China Challenge brings together perspectives from both Chinese and Canadian experts on the evolving Sino-Canadian relationship. It traces the history and looks into the future of Canada-China bilateral relations. It also examines how China has affected a number of Canadian foreign and domestic policy issues, including education, economics, immigration, labour and language. Recently, Canada-China relations have suffered from inadequate policymaking and misunderstandings on the part of both governments. Establishing a good dialogue with China must be a Canadian priority in order to build and maintain mutually beneficial relations with this emerging power, which will last into the future.



The SAGE Handbook of Tourism Studies

The SAGE Handbook of Tourism Studies Author Tazim Jamal
ISBN-10 9781446206621
Release 2009-06-18
Pages 736
Download Link Click Here

"The strongest overview I have encountered of the scope and the current state of research across all the fields involved in advancing our understanding of tourism. For its range of topics, depth of analyses, and distinction of its contributors, nothing is comparable." - Professor Dean MacCannell, University of California, Davis "The breadth of vision and sweep of accounts is remarkable, and range of topics laudable... a rare combination of the authoritative, the challenging and stimulating." - Professor Mike Crang, Durham University Tourism studies developed as a sub-branch of older disciplines in the social sciences, such as anthropology, sociology and economics, and newer applied fields of study in hospitality management, civil rights and transport studies. This Handbook is a sign of the maturity of the field. It provides an essential resource for teachers and students to determine the roots, key issues and agenda of tourism studies, exploring: The evolution and position of tourism studies The relationship of tourism to culture The ecology and economics of tourism Special events and destination management Methodologies of study Tourism and transport Tourism and heritage Tourism and postcolonialism Global tourist business operations Ranging from local to global issues, and from questions of management to the ethical dilemmas of tourism, this is a comprehensive, critically informed, constructively organized overview of the field. It draws together an inter-disciplinary group of contributors who are among the most celebrated names in the field and will be quickly recognized as a landmark in the new and expanding field of tourism studies.



The Handbook of Managing and Marketing Tourism Experiences

The Handbook of Managing and Marketing Tourism Experiences Author
ISBN-10 9781786352897
Release 2016-11-09
Pages 584
Download Link Click Here

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.



Spices and Tourism

Spices and Tourism Author Prof. Lee Jolliffe
ISBN-10 9781845414450
Release 2014-07-03
Pages 208
Download Link Click Here

This is the first book to explore the relationship between tourism and spices. It examines the various layers of connection between spices and tourism in terms of destinations, attractions and cuisines. The book reveals how spice-producing destinations are employing spices in destination branding and encouraging spice farms to move towards tourism, while destinations not producing spices are employing spices and herbs in distinctive local cuisines. Both tangible and intangible spice heritages are highlighted as tools for developing destinations, creating attractions, inventing new forms of livelihoods and distinguishing local, regional and national cuisines. This volume will be useful for researchers and students in cultural tourism, culinary tourism, anthropology of food and food history.



Global Enterprise Management Volume I

Global Enterprise Management  Volume I Author A. Camillo
ISBN-10 9781137429599
Release 2015-05-06
Pages 238
Download Link Click Here

Global Enterprise Management unites theory, academic knowledge, and practitioner experience to provide students, educators, and practitioners with the skills to succeed in the global managerial landscape.



Translocal Geographies

Translocal Geographies Author Ayona Datta
ISBN-10 9781317007050
Release 2016-02-17
Pages 240
Download Link Click Here

Bringing together a wide range of original empirical research from locations and interconnected geographical contexts from Europe, Australasia, Asia, Africa, Central and Latin America, this book sets out a different agenda for mobility - one which emphasizes the enduring connectedness between, and embeddedness within, places during and after the experience of mobility. These issues are examined through the themes of home and family, neighbourhoods and city spaces and allow the reader to engage with migrants' diverse practices which are specifically local, yet spatially global. This book breaks new ground by arguing for a spatial understanding of translocality that situates the migrant experience within/across particular 'locales' without confining it to the territorial boundedness of the nation state. It will be of interest to academics and students of social and cultural geography, anthropology and transnational studies.



Art and Intercultural Dialogue

Art and Intercultural Dialogue Author Susana Gonçalves
ISBN-10 9789463004237
Release 2016-03-22
Pages 285
Download Link Click Here

How can art act as an intercultural mediator for dialogue? In order to scrutinize this question, relevant theoretical ideas are discussed and artistic intervention projects examined so as to highlight its cultural, political, economic, social, and transformational impacts. This thought-provoking work reveals why art is needed to help multicultural neighbourhoods and societies be sustainable, as well as united by diversity. This edited collection underlines the significance of arts and media as a tool of understanding, mediation, and communication across and beyond cultures. The chapters with a variety of conceptual and methodological approaches from particular contexts demonstrate the complexity in the dynamics of (inter)cultural communication, culture, identity, arts, and media. Overall, the collection encourages readers to consider themselves as agents of the communication process promoting dialogue.



China s Outbound Tourism

China s Outbound Tourism Author Wolfgang Arlt
ISBN-10 9781134215997
Release 2006-09-27
Pages 320
Download Link Click Here

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg. China’s Outbound Tourism is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels. Throughout the book, facts and figures are given for the global development as well as in-depth information about China’s key destinations. The growing importance of tourists from China is however not just a question of quantity; the text explains the features which distinguish their travel motivations and behaviours from ‘western’ and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt’s groundbreaking book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.



Research and Development Management

Research and Development Management Author Tugrul Daim
ISBN-10 9783319545370
Release 2017-06-16
Pages 292
Download Link Click Here

This book introduces readers to essential technology assessment and forecasting tools, demonstrating their use on the basis of multiple cases. As organizations in the high-tech industry need to be able to assess emerging technologies, the book presents cases in which formal decision-making models are developed, providing a framework for decision-making in the context of technology acquisition and development. Applications of different technology forecasting tools are also discussed for a range of technologies and sectors, providing a guide to keep R&D organizations abreast of technological trends that affect their business. As such, the book offers a valuable the theoretical and practical reference guide for R&D managers responsible for emerging and future technologies.



The Lexus and the Olive Tree

The Lexus and the Olive Tree Author Thomas L. Friedman
ISBN-10 9781250013743
Release 2012-08-21
Pages 490
Download Link Click Here

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting every part of society--economically, politically, and culturally--abroad and at home.



Imagineering Innovation in the Experience Economy

Imagineering  Innovation in the Experience Economy Author Gabrielle Kuiper
ISBN-10 9781780644653
Release 2014-08-15
Pages 292
Download Link Click Here

To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.