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The Only Constant Is Change

The Only Constant Is Change Author Ben Epstein
ISBN-10 9780190698997
Release 2018-04-02
Pages 272
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Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.



New Media Campaigns and the Managed Citizen

New Media Campaigns and the Managed Citizen Author Philip N. Howard
ISBN-10 0521847494
Release 2006
Pages 264
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A critical assessment of the role that information technologies have come to play in contemporary campaigns.



Strategy Money and Technology in the 2008 Presidential Election

Strategy  Money and Technology in the 2008 Presidential Election Author Costas Panagopoulos
ISBN-10 9781317979548
Release 2014-06-11
Pages 328
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The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.



Techno Politics in Presidential Campaigning

Techno Politics in Presidential Campaigning Author John Hendricks
ISBN-10 9781136968211
Release 2014-06-03
Pages 245
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The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.



Encyclopedia of Digital Government

Encyclopedia of Digital Government Author Anttiroiko, Ari-Veikko
ISBN-10 9781591407904
Release 2006-07-31
Pages 1916
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Containing more than 250 articles, this three-volume set provides a broad basis for understanding issues, theories, and applications faced by public administrations and public organizations, as they strive for more effective government through the use of emerging technologies. This publication is an essential reference tool for academic, public, and private libraries.



The Internet Election

The Internet Election Author Andrew Paul Williams
ISBN-10 0742540960
Release 2006
Pages 216
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Analyzes the role of the Web in the 2004 presidential campaign with an eye toward following elections. This work covers grassroots organizing via the Internet, candidate e-mail strategies, blogs, online discourse about candidates' spouses, and the gendering of candidates on Web sites. It is aimed at political strategists, and Internet enthusiasts.



Handbook of Research on Digital Media and Advertising User Generated Content Consumption

Handbook of Research on Digital Media and Advertising  User Generated Content Consumption Author Eastin, Matthew S.
ISBN-10 9781605667935
Release 2010-07-31
Pages 768
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.



Social Networking Communities and E Dating Services Concepts and Implications

Social Networking Communities and E Dating Services  Concepts and Implications Author Romm Livermore, Celia
ISBN-10 9781605661056
Release 2008-08-31
Pages 424
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"This book provides an overview of the major questions that researchers and practitioners in this area are addressing at this time and by outlining the possible future directions for theory development and empirical research on social networking and eDating"--Provided by publisher.



Electronic Whistle stops

Electronic Whistle stops Author Gary W. Selnow
ISBN-10 027596163X
Release 1998
Pages 221
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A lively examination of how the Internet is used in American politics to inform, persuade, enlighten, and even confuse voters.



Political Public Relations

Political Public Relations Author Jesper Stromback
ISBN-10 9781135194130
Release 2011-05-20
Pages 352
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Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science— to explore the area in detail, and to establish a research agenda for future studies.



Buyer s Guide

Buyer s Guide Author William White
ISBN-10 UVA:X006045730
Release 1998-05
Pages
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Buyer s Guide has been writing in one form or another for most of life. You can find so many inspiration from Buyer s Guide also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Buyer s Guide book for free.



Political Communication on Presidential Websites

Political Communication on Presidential Websites Author Boubacar Souley
ISBN-10 IND:30000122429149
Release 2005
Pages 105
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Political Communication on Presidential Websites has been writing in one form or another for most of life. You can find so many inspiration from Political Communication on Presidential Websites also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Political Communication on Presidential Websites book for free.



Library Journal

Library Journal Author
ISBN-10 UOM:39015082964613
Release 1998-04
Pages
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Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.



Web Campaigning

Web Campaigning Author Kirsten A. Foot
ISBN-10 0262062585
Release 2006
Pages 263
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The evolution of electoral politics on the Web, based on extensive analysis of hundreds of campaign sites produced by candidates in U.S. elections in 2000, 2002, and 2004; a practice-based theory approach to understanding the relationship between the Web and electoral politics.



Public Opinion and the New new Media

Public Opinion and the New   new Media Author Kevin Jay Wallsten
ISBN-10 UCAL:C3488676
Release 2008
Pages 468
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Public Opinion and the New new Media has been writing in one form or another for most of life. You can find so many inspiration from Public Opinion and the New new Media also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Public Opinion and the New new Media book for free.



Political communication in America

Political communication in America Author Robert E. Denton (Jr.)
ISBN-10 STANFORD:36105028535362
Release 1998
Pages 307
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Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics. A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and "unofficial Washington." This edition also reflects updated sources and recent examples. Students and scholars in the fields of communication, political science, political sociology, and contemporary American political history will find this text invaluable.



Persuasion and Influence in American Life

Persuasion and Influence in American Life Author Gary C. Woodward
ISBN-10 9781478615224
Release 2013-12-23
Pages 445
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For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.