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Entertainment Education and Social Change

Entertainment Education and Social Change Author Arvind Singhal
ISBN-10 9781135624552
Release 2003-12-08
Pages 320
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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.



Entertainment Education

Entertainment Education Author Arvind Singhal
ISBN-10 9781135669423
Release 2012-12-06
Pages 280
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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.



Communication Technology and Social Change

Communication Technology and Social Change Author Carolyn A. Lin
ISBN-10 9781135251246
Release 2014-04-08
Pages 350
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Communication Technology and Social Change is a distinctive collection that provides current theoretical, empirical, and legal analyses for a broader understanding of the dynamic influences of communication technology on social change. With a distinguished panel of contributors, the volume presents a systematic discussion of the role communication technology plays in shaping social, political, and economic influences in society within specific domains and settings. Its integrated focus expands and complements the scope of existing literature on this subject. Each chapter is organized around a specific structure, covering: *Background—offering an introduction of relevant communication technology that outlines its technical capabilities, diffusion, and uses; *Theory—featuring a discussion of relevant theories used to study the social impacts of the communication technology in question; *Empirical Findings—providing an analysis of recent academic and relevant practical work that explains the impact of the communication technology on social change; and *Social Change Implications—proposing a summary of the real world implications for social change that stems from synthesizing the relevant theories and empirical findings presented throughout the book. Communication Technology and Social Change will serve scholars, researchers, upper-division undergraduate students, and graduate students examining the relationship between communication and technology and its implications for society.



Stories of Changes from Open Diaries The Joint Effects of Radio Messaging and Group Discussions to Fight Child Marriage

Stories of Changes from Open Diaries  The Joint Effects of Radio Messaging and Group Discussions to Fight Child Marriage Author Getnet Eshetu
ISBN-10 9783954898206
Release 2014-09-01
Pages 141
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Many studies have underlined the high prevalence of child marriage in Ethiopia, particularly in the Amhara region, and their devastating effects on the mental and physical health of the girls involved. This qualitative research aims to investigate the effectiveness of multimedia messaging – including radio and print messaging, face-to-face group discussions as well as interactions with a radio station – in altering people’s perception of child marriage. By analysing reflection statements in group diaries, the study identifies changes in the Knowledge, Attitude and Practices (KAPs) concerning child marriage of a multimedia audience in three districts of the North Gondar Zone in the Amhara region. The study contains a comprehensive literature review, comprising several findings regarding the magnitude of child marriage practices. Using the hybrid qualitative method of thematic analysis, it highlights important features and drawbacks of potential approaches to mobilising the community against child marriage. Moreover, a detailed description of multimedia intervention procedures is included, which can serve as a guideline for media practitioners and social development initiatives.



Ratings Analysis

Ratings Analysis Author James Webster
ISBN-10 9781135603427
Release 2005-10-18
Pages 304
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Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to



The Routledge Handbook of Environment and Communication

The Routledge Handbook of Environment and Communication Author Anders Hansen
ISBN-10 9781134521388
Release 2015-03-05
Pages 434
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This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.



The Global Public Relations Handbook

The Global Public Relations Handbook Author Krishnamurthy Sriramesh
ISBN-10 9781135645489
Release 2003-06-20
Pages 600
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This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.



Mobile Pastoralists and Education

Mobile Pastoralists and Education Author Saverio Krätli
ISBN-10 9781843697596
Release 2009
Pages 68
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Mobile Pastoralists and Education has been writing in one form or another for most of life. You can find so many inspiration from Mobile Pastoralists and Education also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Mobile Pastoralists and Education book for free.



Evaluating Communication for Development

Evaluating Communication for Development Author June Lennie
ISBN-10 9781136155147
Release 2013-02-11
Pages 208
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Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.



Hispanic Marketing

Hispanic Marketing Author Felipe Korzenny
ISBN-10 9781317422303
Release 2017-06-14
Pages 480
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Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.



World Development Report 2017

World Development Report 2017 Author World Bank Group
ISBN-10 9781464809514
Release 2017-01-23
Pages 304
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Why are carefully designed, sensible policies too often not adopted or implemented? When they are, why do they often fail to generate development outcomes such as security, growth, and equity? And why do some bad policies endure? World Development Report 2017: Governance and the Law addresses these fundamental questions, which are at the heart of development. Policy making and policy implementation do not occur in a vacuum. Rather, they take place in complex political and social settings, in which individuals and groups with unequal power interact within changing rules as they pursue conflicting interests. The process of these interactions is what this Report calls governance, and the space in which these interactions take place, the policy arena. The capacity of actors to commit and their willingness to cooperate and coordinate to achieve socially desirable goals are what matter for effectiveness. However, who bargains, who is excluded, and what barriers block entry to the policy arena determine the selection and implementation of policies and, consequently, their impact on development outcomes. Exclusion, capture, and clientelism are manifestations of power asymmetries that lead to failures to achieve security, growth, and equity. The distribution of power in society is partly determined by history. Yet, there is room for positive change. This Report reveals that governance can mitigate, even overcome, power asymmetries to bring about more effective policy interventions that achieve sustainable improvements in security, growth, and equity. This happens by shifting the incentives of those with power, reshaping their preferences in favor of good outcomes, and taking into account the interests of previously excluded participants. These changes can come about through bargains among elites and greater citizen engagement, as well as by international actors supporting rules that strengthen coalitions for reform.



Digitized Lives

Digitized Lives Author T.V. Reed
ISBN-10 9781136690037
Release 2014-06-05
Pages 258
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In a remarkably short period of time the Internet and associated digital communication technologies have deeply changed the way millions of people around the globe live their lives. But what is the nature of that impact? In chapters examining a broad range of issues—including sexuality, politics, education, race, gender relations, the environment, and social protest movements—Digitized Lives seeks answers to these central questions: What is truly new about so-called "new media," and what is just hype? How have our lives been made better or worse by digital communication technologies? In what ways can these devices and practices contribute to a richer cultural landscape and a more sustainable society? Cutting through the vast—and often contradictory—literature on these topics, Reed avoids both techno-hype and techno-pessimism, offering instead succinct, witty and insightful discussions of how digital communication is impacting our lives and reshaping the major social issues of our era. The book argues that making sense of digitized culture means looking past the glossy surface of techno gear to ask deeper questions about how we can utilize technology to create a more socially, politically, and economically just world. Companion website available at: culturalpolitics.net/digital_cultures



Literacy in a Digital World

Literacy in a Digital World Author Kathleen Tyner
ISBN-10 9781135690854
Release 2014-04-08
Pages 304
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Written for media education scholars and students, literacy educators, and anyone involved with integrating new technologies into the educational process, Literacy in a Digital World explores the changing relationship between literacy and schooling within the context of new communication technologies, and places literacy within the social and historical contexts that expand its potential to enrich teaching and learning in an information age.



The Television Entrepreneurs

The Television Entrepreneurs Author Raymond Boyle
ISBN-10 9781317014409
Release 2016-03-03
Pages 184
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With business seemingly everywhere on television, from the risks of the retail and restaurant trade to pitching for investment or competing to become the next 'apprentice', The Television Entrepreneurs draws upon popular business-oriented shows such as The Apprentice and Dragons' Den to explore the relationship between television and business. Based on extensive interviews with key industry and business figures and drawing on new empirical research into audience perceptions of business, this book examines our changing relationship with entrepreneurship and the role played by television in shaping our understanding of the world of business. The book identifies the key structural shifts in both the television industry and the wider economy that account for these changing representations, whilst examining the extent to which television's developing interest in business and entrepreneurial issues is simply a response to wider social and economic change in society. Does a more commercial and competitive television marketplace, for instance, mean that the medium itself, through a particular focus on drama, entertainment and performance, now plays a key role in re-defining how society frames its engagements with business, finance, entrepreneurship, risk and wealth creation? Mapping the narratives of entrepreneurship constructed by television and analysing the context that produces them, The Television Entrepreneurs investigates how the television audience engages with such programmes and the possible impact these may have on public understanding of the nature of business.



Family Communication

Family Communication Author Chris Segrin
ISBN-10 9781135159924
Release 2011-10-14
Pages 504
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Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, it focuses on classic theories and research findings that have influenced and revolutionized the way scholars conceptualize family interaction. This text offers a thorough and up-to-date presentation of scientific research in family communication for both teachers and students of family communication as well as professionals who work with families. This second edition features: Chapters updated with the latest research, including over 2000 references. Material on understudied family relationships, such as extended family relationships and gay and lesbian relationships Recent research on understudied topics in family communication, including the influence of technology on mate selection, negotiating work and family stress, single parenting, cohabitation, elder abuse, forgiveness in marriage, and the links among communication, culture, and mental health. A revised chapter on parent-child communication, taking a lifespan perspective that helps organize the large body of research in this area. A new chapter devoted to extended family relationships, with special focus on grandparent-grandchild relationships, in-law relationships, and adult children and their parents. An expanded review of family conflict processes, especially in relation to decision making and power. A companion website provides chapter outlines, exam questions, and PowerPoint slides for students and instructors. Undergraduate readers should find the information easy to understand, while advanced readers, such as graduate students and professionals, will find it a useful reference to classic and contemporary research on family communication and relationships.



Public Communication Campaigns

Public Communication Campaigns Author Ronald E. Rice
ISBN-10 9781452289786
Release 2012-03-06
Pages 392
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.



Communication at a Distance

Communication at a Distance Author David S. Kaufer
ISBN-10 9780805812381
Release 1993
Pages 474
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This book bridges an important gap between two major approaches to mass communication -- historical and social scientific. To do so, it employs a theory of communication that unifies social, cultural and technological concerns into a systematic and formal framework that is then used to examine the impact of print within the larger socio-cultural context and across multiple historical contexts. The authors integrate historical studies and more abstract formal representations, achieving a set of logically coherent and well-delimited hypotheses that invite further exploration, both historically and experimentally. A second gap that the book addresses is in the area of formal models of communication and diffusion. Such models typically assume a homogeneous population and a communication whose message is abstracted from the complexities of language processing. In contrast, the model presented in this book treats the population as heterogeneous and communications as potentially variable in their content as they move across speakers or readers. Written to address and overcome many of the disciplinary divisions that have prevented the study of print from being approached from the perspective of a unified theory, this book employs a focused interdisciplinary position that encompasses several domains. It shows the underlying compatibility between cognitive and social theory; between the study of language and cognition and the study of technology; between the postmodern interest in the instability of meaning and the social science interest in the diffusion of information; between the effects of technology and issues of cultural homogeneity and heterogeneity. Overall, this book reveals how small, relatively non-interactive, disciplinary-specific conversations about print are usefully conceived of as part of a larger interdisciplinary inquiry.