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Environmental Advertising in China and the USA

Environmental Advertising in China and the USA Author Xinghua Li
ISBN-10 9781317753346
Release 2016-05-05
Pages 168
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.



Environment Media and Communication

Environment  Media and Communication Author Anders Hansen
ISBN-10 9781135280925
Release 2010-03-02
Pages 256
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Communication about ‘the environment’ in and through a broad array of news, advertising, art and entertainment media is one of the major sources of public and political understanding of definitions, issues and problems associated with the environment. Environment, Media and Communication examines the social, cultural and political roles of the media as a public arena for images, representations, definitions and controversy regarding the environment. The book starts by discussing and outlining a framework for analyzing media and communication roles in the emergence of the environment and environmental problems as issues for public and political concern. It proceeds to examine who and what drives the public agenda on environmental issues, addressing questions about how governments, scientists, experts, pressure groups and other stakeholders have sought to use traditional as well as newer media for promoting their definitions of the key issues. The media are not merely an open public arena or stage, but rather themselves a key gate-keeper and influence in the process of communicating about the environment: the role of news values, organizational arrangements and professional practices, are thus examined next. Recognizing the importance of wider popular culture narratives to public understanding and communication about the environment and nature, the book proceeds with a discussion of the messages and moral tales communicated about the environment, science and nature in a range of media, including film and advertising media. It shows how this wider context provides important clues to understanding the successes and failures of selected environmental issues or campaigns. The book finishes with an examination of the key approaches and models used for understanding how the media influence and interact with public opinion and political decision-making on environmental issues. Offering a comprehensive introduction to theoretical approaches and models for the study of media and communication roles regarding the environment, and drawing on empirical research evidence and examples from Europe, America, Australia and Asia, the book will be of interest to students in media/communication studies, geography, environmental studies, political science and sociology as wll as to environmental professionals and activists.



Environmental Communication and Critical Coastal Policy

Environmental Communication and Critical Coastal Policy Author Kerrie Foxwell-Norton
ISBN-10 9781317632016
Release 2017-09-13
Pages 148
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The vast majority of the world’s population lives on or near the coast. These communities are an extraordinary and largely untapped resource that can be used to mitigate planetary disaster and foster environmental stewardship. Repeated waves of scientific fact and information are not inciting action, nor apparently producing enough momentum to change voting behaviour towards a progressive environmental politics. A critical coastal policy, underpinned by a deeper understanding of environmental communication, can offer something new to this status quo. Environmental Communication and Critical Coastal Policy argues that more science and ‘better’ communication has been largely responsible for the lacklustre response by citizens to environmental challenges. Foxwell-Norton asserts that the inclusion of a range of local meanings and cultural frameworks with which experts could engage would better incite participation in, and awareness of, local environmental issues. The value and possible role of ‘geo-community media’ (mainstream, alternative and social media) is examined here to illustrate and support the key argument that meaningful local engagement is a powerful tool in coastal management processes. This is a valuable resource for postgraduates, researchers and academics across environmental science and management, policy studies, communication studies and cultural studies.



Climate Change and Post Political Communication

Climate Change and Post Political Communication Author Philip Hammond
ISBN-10 9781317678885
Release 2017-11-28
Pages 150
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For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.



Routledge Handbook of Environmental Policy in China

Routledge Handbook of Environmental Policy in China Author Eva Sternfeld
ISBN-10 9781317568001
Release 2017-06-12
Pages 384
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During the last few decades, China has accomplished unprecedented economic growth and has emerged as the second largest economy in the world. This ‘economic miracle’ has led hundreds of millions of people out of poverty, but has also come at a high cost. Environmental degradation and the impact of environmental pollution on health are nowadays issues of the greatest concern for the Chinese public and the government. The Routledge Handbook of Environmental Policy in China focuses on the environmental challenges of China’s rapidly growing economy and provides a comprehensive overview of the policies developed to address the environmental crisis. Leading international scholars and practitioners examine China’s environmental governance efforts from an interdisciplinary perspective. Divided into five parts, the handbook covers the following key issues: Part I: Development of Environmental Policy in China - Actors and Institutions Part II: Key issues and Strategies for Solution Part III: Policy Instruments and Enforcement Part IV: Related Policy Fields – Conflicts and Synergies Part V: China’s Environmental Policy in the International Context This comprehensive handbook will be an invaluable resource to students and scholars of environmental policy and politics, development studies, Chinese studies, geography and international relations.



Environmental Pollution and the Media

Environmental Pollution and the Media Author Glenn D. Hook
ISBN-10 9781351773010
Release 2017-04-07
Pages 216
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This book offers a theoretically informed empirical investigation of national media reporting and political discourse on environmental issues in Australia, China and Japan. It illuminates the risks, harms and responsibilities associated with climate change through an analysis of pollution, adopting an interdisciplinary approach drawing on both the social sciences and humanities. A particular strength of the work is the detailed analysis of the data using a range of both quantitative and qualitative techniques, enabling the authors to reveal in rich and compelling detail the complex relationship between risk and responsibility in the climate change discourse. The case studies of Australia, China and Japan are set in the current literature as well as in the historical context of climate change in these three countries. The analysis of the media discourse on the Great Barrier Reef in Australia demonstrates how the mining of coal for overseas markets has led to devastating harm to the life of the reef. A critical discussion of the Chinese documentary, Under the Dome, shows how this medium has played a crucial role in building awareness of the harm from atmospheric pollution among the citizens, shaping attitudes and promoting action. The first case study of Japan elucidates how cross-border atmospheric pollution from China forges a chain of responsibility for responding to climate change, running from the state to society. The other case study of Japan demonstrates how ‘smart cities’ have emerged as a way to mitigate the risks and harms of climate change. The Conclusion draws together the similarities and differences in how climate change is addressed in the three countries. In all, Environmental Pollution and the Media: Political Discourses of Risk and Responsibility in Australia, China and Japan uncovers the dynamics of the triadic relationship among risk, harm and climate change in Australia, China and Japan. By so doing, the book makes an original and timely contribution to understanding comparative media, discourse and political debates on climate change.



Climate Change and Post Political Communication

Climate Change and Post Political Communication Author Philip Hammond
ISBN-10 9781317678885
Release 2017-11-28
Pages 150
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For many years, the objective of environmental campaigners was to push climate change on to the agenda of political leaders and to encourage media attention to the issue. By the first decade of the twenty-first century, it appeared that their efforts had been spectacularly successful. Yet just at the moment when the campaigners’ goals were being achieved, it seemed that the idea of getting the issue into mainstream discussion had been mistaken all along; that the consensus-building approach produced little or no meaningful action. That is the problem of climate change as a ‘post-political’ issue, which is the subject of this book. Examining how climate change is communicated in politics, news media and celebrity culture, Climate Change and Post-Political Communication explores how the issue has been taken up by elites as potentially offering a sense of purpose or mission in the absence of political visions of the future, and considers the ways in which it provides a focus for much broader anxieties about a loss of modernist political agency and meaning. Drawing on a wide range of literature and case studies, and taking a critical and contextual approach to the analysis of climate change communication, this book will be a valuable resource for students and scholars of environmental studies, communication studies, and media and film studies.



Environmental Communication Pedagogy and Practice

Environmental Communication Pedagogy and Practice Author Tema Milstein
ISBN-10 9781317203469
Release 2017-02-24
Pages 298
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Given the urgency of environmental problems, how we communicate about our ecological relations is crucial. Environmental Communication Pedagogy and Practice is concerned with ways to help learners effectively navigate and consciously contribute to the communication shaping our environmental present and future. The book brings together international educators working from a variety of perspectives to engage both theory and application. Contributors address how pedagogy can stimulate ecological wakefulness, support diverse and praxis-based ways of learning, and nurture environmental change agents. Additionally, the volume responds to a practical need to increase teaching effectiveness of environmental communication across disciplines by offering a repertoire of useful learning activities and assignments. Altogether, it provides an impetus for reflection upon and enhancement of our own practice as environmental educators, practitioners, and students. Environmental Communication Pedagogy and Practice is an essential resource for those working in environmental communication, environmental and sustainability studies, environmental journalism, environmental planning and management, environmental sciences, media studies and cultural studies, as well as communication subfields such as rhetoric, conflict and mediation, and intercultural. The volume is also a valuable resource for environmental communication professionals working with communities and governmental and non-governmental environmental organisations.



The Routledge Handbook of Environment and Communication

The Routledge Handbook of Environment and Communication Author Anders Hansen
ISBN-10 9781134521388
Release 2015-03-05
Pages 434
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This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.



Relational Networked and Collaborative Approaches to Public Diplomacy

Relational  Networked and Collaborative Approaches to Public Diplomacy Author R.S. Zaharna
ISBN-10 9781136179204
Release 2014-02-05
Pages 254
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Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management. Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures. This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy



Discourses of Global Climate Change

Discourses of Global Climate Change Author Jonas Anshelm
ISBN-10 9781317671053
Release 2014-11-13
Pages 202
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This book examines the arguments made by political actors in the creation of antagonistic discourses on climate change. Using in-depth empirical research from Sweden, a country considered by the international political community to be a frontrunner in tackling climate change, it draws out lessons that contribute to the worldwide environmental debate. The book identifies and analyses four globally circulated discourses that call for very different action to be taken to achieve sustainability: Industrial fatalism, Green Keynesianism, Eco-socialism and Climate scepticism. Drawing on risk society and post-political theory, it elaborates concepts such as industrial modern masculinity and ecomodern utopia, exploring how it is possible to reconcile apocalyptic framing to the dominant discourse of political conservatism. This highly original and detailed study focuses on opinion leaders and the way discourses are framed in the climate change debate, making it valuable reading for students and scholars of environmental communication and media, global environmental policy, energy research and sustainability.



Reconfiguring Class Gender Ethnicity and Ethics in Chinese Internet Culture

Reconfiguring Class  Gender  Ethnicity and Ethics in Chinese Internet Culture Author Haomin Gong
ISBN-10 9781317360261
Release 2017-02-17
Pages 184
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New information technologies have, to an unprecedented degree, come to reshape human relations, identities and communities both online and offline. As Internet narratives including online fiction, poetry and films reflect and represent ambivalent politics in China, the Chinese state wishes to enable the formidable soft power of this new medium whilst at the same time handling the ideological uncertainties it inevitably entails. This book investigates the ways in which class, gender, ethnicity and ethics are reconfigured, complicated and enriched by the closely intertwined online and offline realities in China. It combs through a wide range of theories on Internet culture, intellectual history, and literary, film, and cultural studies, and explores a variety of online cultural materials, including digitized spoofing, microblog fictions, micro-films, online fictions, web dramas, photographs, flash mobs, popular literature and films. These materials have played an important role in shaping the contemporary cultural scene, but have so far received little critical attention. Here, the authors demonstrate how Chinese Internet culture has provided a means to intervene in the otherwise monolithic narratives of identity and community. Offering an important contribution to the rapidly growing field of Internet studies, this book will also be of interest to students and scholars of Chinese culture, literary and film studies, media and communication studies, and Chinese society.



Video Production

Video Production Author James C Foust
ISBN-10 9781351816595
Release 2017-05-12
Pages 300
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This popular book introduces readers to the operations underlying video production. It provides thorough coverage of the theory readers need to know, balancing complexity with practical "how-to" information about detailed subjects, and it does so in a concise, conversational style. The authors have incorporated the major changes that have occurred in recent years; further increased the emphasis on digital, non-linear video production; updated and expanded information on mobile technologies; and added more than 25 new or updated figures. The subtitle remains "disciplines and techniques" because the book's focus continues to be on the fact that students need those foundations in order to be successful in video production, no matter where they may end up. Its affordable, student-friendly price, companion website, and print book and ebook options add to this book's practical nature.



The Discourses of Environmental Collapse

The Discourses of Environmental Collapse Author Alison E. Vogelaar
ISBN-10 9781315441429
Release 2018-04-05
Pages 202
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In recent years, ‘environmental collapse’ has become an important way of framing and imagining environmental change and destruction, referencing issues such as climate change, species extinction and deteriorating ecosystems. Given its pervasiveness across disciplines and spheres, this edited volume articulates environmental collapse as a discursive phenomenon worthy of sustained critical attention. Building upon contemporary conversations in the fields of archaeology and the natural sciences, this volume coalesces, explores and critically evaluates the diverse array of literatures and imaginaries that constitute environmental collapse. The volume is divided into three sections— Doc- Collapse, Pop Collapse and Craft Collapse —that independently explore distinct modes of representing, and implicit attitudes toward, environmental collapse from the lenses of diverse fields of study including climate science and policy, cinema and photo journalism. Bringing together a broad range of topics and authors, this volume will be of great interest to scholars of environmental communication and environmental humanities.



Communicating Science and Technology Through Online Video

Communicating Science and Technology Through Online Video Author Bienvenido León
ISBN-10 9781351054560
Release 2018-03-19
Pages 140
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Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.



Public Perception of Climate Change

Public Perception of Climate Change Author Bjoern Hagen
ISBN-10 9781317636519
Release 2015-11-06
Pages 184
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Despite the findings on global climate change presented by the scientific community, there remains a significant gap between its recommendations and the actions of the public and policy makers. So far scientists and the media have failed to successfully communicate the urgency of the climate change situation in such a way that long-term, comprehensive, and legally binding policy commitments are being made on the national and international level. This book examines the way the public processes information, how they perceive threats and other perceptual factors that have a significant effect on how and to what degree climate change mitigation and adaptation strategies are supported. Understanding public risk perception plays a vital role in communicating the challenges of global climate change. Using a diverse range of international case studies, this book explores the nature of public perceptions of climate change and identifies the perception factors which have a significant impact on the public’s willingness to support global climate change policies or commit to behavioral changes to reduce greenhouse gas emissions and improve urban resiliency. The comparative study of social and cultural factors, beliefs, attitudes and trust provides an international overview of best practices regarding the design, implementation and generation of public support for climate change policies at a global level. Offering valuable insight into climate change and risk communication, the book should be of interest to students and scholars of environment studies, politics, urban planning, and media and cultural studies.



Environmental Sociology

Environmental Sociology Author Matthias Groß
ISBN-10 9789048187300
Release 2010-06-17
Pages 361
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Despite being a relatively young sub-discipline, European environmental sociology has changed considerably in the last decades towards more interdisciplinary collaborations and problem solving. Current trends such as global environmental modernization and processes of economic, political and socio-cultural globalization, fuelled by developments of transport, environmental flows, scientific uncertainty, and information technologies, have fostered new conceptual approaches that move beyond classical sociological mind-sets toward broader attempts to connect to other disciplines.