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Event Marketing

Event Marketing Author Leonard H. Hoyle
ISBN-10 9780471226581
Release 2002-11-08
Pages 256
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Event Marketing has been writing in one form or another for most of life. You can find so many inspiration from Event Marketing also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Event Marketing book for free.



Event Marketing How To Successfully Promote Events Festivals Conventions And Expositions

Event Marketing  How To Successfully Promote Events  Festivals  Conventions  And Expositions Author Leonard H. Hoyle
ISBN-10 8126524677
Release 2009-12-09
Pages 252
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Event Marketing How To Successfully Promote Events Festivals Conventions And Expositions has been writing in one form or another for most of life. You can find so many inspiration from Event Marketing How To Successfully Promote Events Festivals Conventions And Expositions also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Event Marketing How To Successfully Promote Events Festivals Conventions And Expositions book for free.



Event Marketing

Event Marketing Author Leonard H. Hoyle
ISBN-10 9780471401797
Release 2002-05-23
Pages 256
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Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.



Event Marketing

Event Marketing Author C. A. Preston
ISBN-10 9781118110713
Release 2012-03-06
Pages 320
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Event Marketing has been writing in one form or another for most of life. You can find so many inspiration from Event Marketing also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Event Marketing book for free.



Event Marketing

Event Marketing Author Preston
ISBN-10 111899244X
Release 2014-05-30
Pages
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Event Marketing has been writing in one form or another for most of life. You can find so many inspiration from Event Marketing also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Event Marketing book for free.



Professional Event Coordination

Professional Event Coordination Author Julia Rutherford Silvers
ISBN-10 9780470560716
Release 2012-01-24
Pages 512
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A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the event planning process. Written by expert event manager Julia Rutherford Silvers, the book outlines the tools and strategies to effectively procure, organize, implement, and monitor all the products, vendors, and services needed to bring an event to life. Enhanced throughout with useful checklists, tables, and sample forms, the book includes chapters on everything from Developing the Event Site and Providing the Event Infrastructure to Ancillary Programs, Food and Beverage Operations, and Vendors and Volunteers. The practical information is supplemented throughout the book by "On-Site Insights" featuring real-world examples from successful event planners, as well as chapter objectives, discussion questions, and exercises in professional event coordination to help readers build key skills and test their knowledge. From weddings to corporate conferences and from intimate events to huge festivals, Professional Event Coordination is a versatile guide to planning events of all kinds.



Event Sponsorship

Event Sponsorship Author Bruce E. Skinner
ISBN-10 9780471431084
Release 2002-11-29
Pages 320
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Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment.



Special Events

Special Events Author Joe Goldblatt
ISBN-10 9780470449875
Release 2010-10-04
Pages 560
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This book chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.



The 21st Century Meeting and Event Technologies

The 21st Century Meeting and Event Technologies Author Seungwon "Shawn" Lee
ISBN-10 9781482251845
Release 2017-03-03
Pages 378
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Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected] Please provide your name and title, course title, course start date, current text, number of students, and your institution address.



Successful Event Management

Successful Event Management Author Anton Shone
ISBN-10 1844800768
Release 2004
Pages 246
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This is the essential guide for anyone who needs to know how to organize a special event?a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors? combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events. This is the essential guide for anyone who needs to know how to organize a special event?a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors? combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events.



Event Risk Management and Safety

Event Risk Management and Safety Author Peter E. Tarlow
ISBN-10 NWU:35556035058668
Release 2002-08-01
Pages 272
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THE WILEY EVENT MANAGEMENT SERIES The complete guide to event risk management, safety, and security Practical strategies and resources for any size event! With any event comes risk–from rowdy guests at a festival or convention to a life-threatening riot at a sports event. Event Risk Management and Safety provides a comprehensive resource for managing event risk and limiting liability for modest and grand events. Presenting theory and practical applications, this book covers topics such as measuring risk, alcoholism and drugs, crowd control, fire safety and emergency medical services, food and water safety, outdoor events, and much more. Other features include: Case studies examining problems and solutions to real-world situations Key terms and risk-management exercises New techniques to forecast and manage the global challenges of the twenty-first century Comprehensive appendices containing additional resources, alcohol and beverage commission contact information, and practical forms



The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook Author Frank Supovitz
ISBN-10 9781118244111
Release 2013-09-23
Pages 512
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As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.



Innovative Marketing Communications

Innovative Marketing Communications Author Guy Masterman
ISBN-10 9781136395215
Release 2007-06-01
Pages 288
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Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.



Special Events Creating and Sustaining a New World for Celebration 7th Edition

Special Events  Creating and Sustaining a New World for Celebration  7th Edition Author Joe Goldblatt
ISBN-10 9781118805985
Release 2013-11-14
Pages 512
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Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.



Event Planning Ethics and Etiquette

Event Planning Ethics and Etiquette Author Judy Allen
ISBN-10 9780470963760
Release 2010-06-01
Pages 256
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The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever. Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There's a fine line between innocent perks and inappropriate gifts or kickbacks. Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed. And what you do personally can hurt you professionally. Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices. Explains how to establish policies and codes of behavior, in the office and onsite at events. Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate. Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse. Covers business etiquette in event planning crisis management situations. Helps you to avoid putting yourself and your company at personal and professional risk. Features real-life examples and situations, and advice on how to handle them with poise and professionalism. Includes a list of "Event Planning Do's and Don'ts." Event Planning Ethics and Etiquette will be of value to the professional event planner; to event planning suppliers and clients working with industry professionals; as well as to those in related fields, such as public relations, administrative professionals, communications; and anyone in the hospitality, culinary, and travel industry.



Festival Planning Guide

Festival Planning Guide Author Betty Lucke
ISBN-10 0988463180
Release 2013-02-20
Pages 316
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"A Festival Planning Guide was written to help nonprofits, civic organizations, school groups, business leaders, and other volunteers create successful events that celebrate special occasions, holidays, and milestones, promote awareness, and raise funds for their organizations. This resource is adaptable to all types of events that depend on volunteers and have very small budgets. This down-to-earth guide leads the way through the whole planning process: vision, planning and organization, celebrating the event, and the evaluation which leads back into the vision for next time"--Amazon.com.



The Complete Guide to Greener Meetings and Events

The Complete Guide to Greener Meetings and Events Author Samuel Goldblatt
ISBN-10 9780470640104
Release 2011-09-27
Pages 320
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This textbook introduces the reader to the new and emerging field of Conservation Psychology, which explores connections between the study of human behavior and the achievement of conservation goals. People are often cast as villains in the story of environmental degradation, seen primarily as a threat to healthy ecosystems and an obstacle to conservation. But humans are inseparable from natural ecosystems. Understanding how people think about, experience, and interact with nature is crucial for promoting environmental sustainability as well as human well–being. The book first summarizes theory and research on human cognitive, emotional, and behavioral responses to nature and goes on to review research on people′s experience of nature in wild, managed, and urban settings. Finally, it examines ways to encourage conservation–oriented behavior at both individual and societal levels. Throughout, the authors integrate a wide body of published literature to demonstrate how and why psychology is relevant to promoting a more sustainable relationship between humans and nature.