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Fascinate Revised and Updated

Fascinate  Revised and Updated Author Sally Hogshead
ISBN-10 9780062405937
Release 2016-04-26
Pages 352
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.



Fascinate

Fascinate Author Sally Hogshead
ISBN-10 9780061966163
Release 2010-02-09
Pages 288
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A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.



How the World Sees You

How the World Sees You Author Sally Hogshead
ISBN-10 9780062230706
Release 2014-07-01
Pages 448
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.



Brand Seduction

Brand Seduction Author Daryl Weber
ISBN-10 9781632659859
Release 2016-04-25
Pages 288
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In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.



Surviving Your Serengeti

Surviving Your Serengeti Author Stefan Swanepoel
ISBN-10 1118008596
Release 2011-02-04
Pages 256
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Praise for SURVIVING YOUR SERENGETI "One of a kind. You'll actually know more about yourself after you read this book."—KEN BLANCHARD coauthor of The One Minute Manager® and Leading at a Higher Level "Beautifully illustrates nature's basic survival strategies—and how they help you create a sense of meaning and purpose."—SUSAN SCOTT New York Times bestselling coauthor of Fierce Conversations 7 Questions This Book Tackles 1. Are you experiencing a challenge that you wish to overcome? 2. Do you want to discover your hidden survival skills? 3. Do you have a goal you have yet to achieve? 4. Would you like to discover your instinctive strengths? 5. Can you benefit from problem-solving thinking? 6. Do you know someone who has potential to excel? 7. Are you looking for a positive message to share?



Build a Brand in 30 Days

Build a Brand in 30 Days Author Simon Middleton
ISBN-10 0857080342
Release 2010-06-29
Pages 358
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You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire



Invisible Influence

Invisible Influence Author Jonah Berger
ISBN-10 9781476759739
Release 2017-06-20
Pages 272
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Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both informative and enough fun to take to the beach” (Fortune.com). If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).



Radical Careering

Radical Careering Author Sally Hogshead
ISBN-10 1592401503
Release 2005
Pages 192
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An award-winning advertising director shares advice on how to find enthusiasm and a sense of purpose in one's career, in a guide for generation-X professionals that makes recommendations about living a lifestyle in accordance with one's salary, setting high goals, and pursuing meaningful achievements. Original. 35,000 first printing.



How the World Sees You Enhanced Edition

How the World Sees You  Enhanced Edition Author Sally Hogshead
ISBN-10 9780062374639
Release 2014-07-29
Pages 448
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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.



Building Your Brand

Building Your Brand Author Michele Levy
ISBN-10 9781614486763
Release 2014-02-01
Pages 138
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Does your brand strategy make sense? If you ask 10 people in your organization, how many different answers would you get??* Can everyone in your organization explain how all the pieces (programs and services) fit together??* Do you feel like you’re the best kept secret in town? * Have you been debating a name change for years? * If you put all of your collateral on a table, would it look like it came from the same place? Is it consistent with the look and feel of your web site??* Do you have brand guidelines that are consistently used by everyone creating communications? If your answers leave you less than confident that your stakeholders completely understand who you are and what you stand for, Building Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain a strong, accurate brand. . .to have the ""right"" reputation with the people who matter most to your success. Starting at the very beginning (Why does a strong brand matter?), Michele Levy draws on her experience with scores of nonprofit (and for profit) organizations to help nonprofit leaders understand how to sort through all the information at their disposal and arrive at the most powerful expression of their own brand.



Twist

Twist Author Julie Cottineau
ISBN-10 1784520845
Release 2016-05-05
Pages 160
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Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.



Enchantment

Enchantment Author Guy Kawasaki
ISBN-10 1101475994
Release 2011-03-08
Pages 240
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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us. From the Hardcover edition.



Hustle Believe Receive

Hustle Believe Receive Author Sarah Centrella
ISBN-10 9781634509077
Release 2016-01-05
Pages 392
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In Hustle Believe Receive, Sarah Centrella, author of the internationally popular blog Thoughts.Stories.Life., proves that anyone, no matter where they start from, can change their life, achieve success, and live their dream. As a single mom living on food stamps, Sarah completely changed her life of poverty to enable her to live her dream in just eighteen months. Sarah discovered the tools to change her life after her husband abandoned her and their three small children in 2008. Her story has impacted hundreds of thousands worldwide, through her simple eight-step plan for achieving success known as the #HBRMethod. The book features fifty-one inspiring stories of people who believe in Sarah’s message, each of whom she personally interviewed for this book. They include: NFL star running back, Jonathan Stewart; NBA power forward Anthony Tolliver; famed artist Victor Matthews; best-selling author Laura Munson; middle weight world boxing champion, Daniel Jacobs; CEO, Ryan Blair; and Morgan Stanley executive director Kimberley Hatchett, among many others. Hustle Believe Receive shows how these stories are connected, and how Sarah, a single mom from Oregon, manages to bring them all together in the most unlikely way. Hustle Believe Receive contains true tales of how real people are living the impossible. This book answers the question of “How did they do that?” and, more importantly, how you can too.



Primed to Perform

Primed to Perform Author Neel Doshi
ISBN-10 9780062373991
Release 2015-10-06
Pages 368
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The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees. Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach. High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.



The Bomb Life

The Bomb Life Author Claire Sulmers
ISBN-10 9781483589251
Release 2016-12-11
Pages 200
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Claire Sulmers is the Editor-in-Chief and Founder of Fashion Bomb Daily, one of the top 50 most influential style blogs in the world. With millions of followers on Instagram, tons of traffic, and loads of likes on Facebook, she has forged her own stylish path in the notoriously cut throat fashion industry. You'll see her twirling at celebrity parties and sitting front row at fashion week--but life wasn't always so glamorous. It took 10 years of hard work, struggle, and sacrifice to get to where she is. In this stunning memoir and self-help book, she tells what she had to do to get to the top, and offers aspiring bloggers and digital influencers tips on how to monetize their sites, build an audience, and ultimately life the Bomb Life.



I m Fascinated by Sacrifice Flies

I m Fascinated by Sacrifice Flies Author Tim Kurkjian
ISBN-10 9781466890275
Release 2016-05-03
Pages 256
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The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.



What Rich People Know Desperately Want to Keep Secret

What Rich People Know   Desperately Want to Keep Secret Author Brian Sher
ISBN-10 9780307774545
Release 2010-11-24
Pages 272
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How You Can Strike It Rich in Life and Business Finally, the secrets of the truly wealthy are revealed! Now you can uncover what the world's richest people know that you don't—and learn to apply simple, practical, yet innovative methods that will enrich and enhance your life and bottom line. In What Rich People Know & Desperately Want to Keep Secret, author Brian Sher shares the best-of-the-best ideas and secrets to help you discover the basic but powerful principles necessary to attain personal and financial success. "A must-read. Packed with common sense and sound strategies, this book shows how you can succeed and get a taste of the good life." —James W. Robinson, senior adviser, U.S. Chamber of Commerce, and author of the bestselling The Excel Phenomenon, Empire of Freedom, and The New Professionals "A good primer for the self-directed, self-motivated, and self-employed. This is the new bible for the self-made millionaire. Follow it well and reap the rewards." —Edmund J. Pankau, CEO of Pankau Consulting From the Trade Paperback edition.