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Grid Systems in Graphic Design

Grid Systems in Graphic Design Author Josef Müller-Brockmann
ISBN-10 STANFORD:36105001718456
Release 1996-01
Pages 176
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Layout Essentials

Layout Essentials Author Beth Tondreau
ISBN-10 9781592537075
Release 2011-06-01
Pages 208
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Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill. This book outlines and demonstrates basic layout/grid guidelines and rules through 100 entries including choosing a typeface, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.


Grid Author Allen Hurlburt
ISBN-10 047128923X
Release 1982-12-15
Pages 96
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Grid has been writing in one form or another for most of life. You can find so many inspiration from Grid also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Grid book for free.

Grid Systems

Grid Systems Author Kimberly Elam
ISBN-10 9781616893477
Release 2014-04-15
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Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

Book Design

Book Design Author Andrew Haslam
ISBN-10 1856694739
Release 2006
Pages 256
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A comprehensive and practical guide for students and experienced designers alike, this carefully structured text is illustrated throughout with photographs and diagrams. Featuring examples from various kinds of book, it takes the reader through every aspect of the subject. In addition, there is information on styling the text, an extensive glossary defining editorial, design and production terms, and a further reading list.


Typographie Author Emil Ruder
ISBN-10 UOM:39015010972035
Release 1981
Pages 220
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Explores the geometric, kinetic, rhythmic, and chromatic principles governing the use of prefabricated typefaces in graphic design

Letters of Credit

Letters of Credit Author Walter Tracy
ISBN-10 1567922406
Release 2003-01
Pages 219
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THE REVOLUTION in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.


Typography Author Willi Kunz
ISBN-10 UOM:39015055193745
Release 2000-04-05
Pages 171
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Chosen as one of the "most beautiful Swiss books" of 1998, Willi Kunz's explanation of the theory and practice of typographic design is an important reference for the graphic design community. An indispensable grounding in what makes design of lasting value.

Principles of Two Dimensional Design

Principles of Two Dimensional Design Author Wucius Wong
ISBN-10 0471289604
Release 1972-12-15
Pages 104
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Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.

Swiss Graphic Design

Swiss Graphic Design Author Richard Hollis
ISBN-10 0300106769
Release 2006
Pages 271
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Originally published: London: Laurence King Pub., 2006.

Graphic Design Theory

Graphic Design Theory Author Helen Armstrong
ISBN-10 9781568987729
Release 2009-03-11
Pages 151
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The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Der typographische Raster

Der typographische Raster Author Hans Rudolf Bosshard
ISBN-10 3721203402
Release 2000-01
Pages 197
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The typographic grid is a child of constructive art. This book offers a collection of about two dozen typographic works of the author including books, brochures and art catalogues. The works, documented in schematic drawings and many individual illustrations, are not meant to be recipes; instead, they should provide the reader with impulses of how he himself can set design processes in motion from the outset. The many-sidedness of design with grid systems should be made manifest

Swiss Graphic Design

Swiss Graphic Design Author Robert Klanten
ISBN-10 3931126366
Release 2000
Pages 224
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Still boasting one of the highest densities of high-quality designers, Switzerland is a uniquely coherent region. Dedicated to precision and effortlessly combining a modest, light touch with architectural themes and a healthy obsession for detail, Swiss designers have shaped their own visual language which, in its reduced formality, is particularly well suited to internet applications. A comprehensive overview of diverse talent, Swiss Graphic Design elegantly documents the outstanding standards and craftsmanship in all aspects of graphic design (vector graphics, typography, illustration and layout techniques) and illustrates the advantages of a unique, consistent and regional approach. In the preface Andre Vladimir Heiz provides a succinct classification of Swiss Design between tradition and revolution.

Meggs History of Graphic Design

Meggs  History of Graphic Design Author Philip B. Meggs
ISBN-10 9781119136200
Release 2016-04-14
Pages 696
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The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

Typography Wolfgang Weingart

Typography   Wolfgang Weingart  Author Wolfgang Weingart
ISBN-10 390704486X
Release 2000
Pages 520
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Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. As the successor to Emil Ruder at the world-famous Schule fur Gestultung in Basel, he enhanced the rigor of Swiss Typography with experimental verve and creativity; he also put his innovative ideas to work for Typografische Monatsblutter. Countless designers in North America and Europe have been inspired by his teachings and lectures. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings. This is a long-awaited book of epochal significance.

The Vignelli Canon

The Vignelli Canon Author Massimo Vignelli
ISBN-10 3037782250
Release 2010
Pages 110
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The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.

The Elements of Typographic Style

The Elements of Typographic Style Author Robert Bringhurst
ISBN-10 088179211X
Release 2012
Pages 398
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Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.