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Guerrilla Social Media Marketing

Guerrilla Social Media Marketing Author Jay Levinson
ISBN-10 9781613080092
Release 2010-10-01
Pages 250
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Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

Guerrilla Marketing for Writers

Guerrilla Marketing for Writers Author Jay Conrad Levinson
ISBN-10 9781600377594
Release 2010-01-01
Pages 300
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Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help autho

Fundamentals of Public Relations and Marketing Communications in Canada

Fundamentals of Public Relations and Marketing Communications in Canada Author William Wray Carney
ISBN-10 9781772120448
Release 2015-05-04
Pages 536
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Canada's most comprehensive textbook on public relations and marketing communications featuring 20 expert contributors.

The Christian Writer s Market Guide 2014

The Christian Writer s Market Guide 2014 Author Jerry B. Jenkins
ISBN-10 9781414390512
Release 2014-01-31
Pages 400
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For more than 25 years, The Christian Writer’s Market Guide has been the most comprehensive and highly recommended resource available for Christian writers, agents, editors, publishers, publicists, and writing teachers. In addition to providing a wealth of tips and ideas for publishing in the Christian industry, The Christian Writer’s Market Guide also includes up-to-date information on hundreds of book publishers, periodicals, agents, conferences, contests, editorial services niche markets, self-publishing services, and more. This is the ultimate reference tool for the aspiring Christian writer.

Guerrilla Marketing for Nonprofits

Guerrilla Marketing for Nonprofits Author Jay Levinson
ISBN-10 9781613080078
Release 2010-07-01
Pages 336
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The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables

Success Secrets of Social Media Marketing Superstars

Success Secrets of Social Media Marketing Superstars Author Mitch Meyerson
ISBN-10 9781599183770
Release 2010-06-21
Pages 335
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“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.” --Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: Proven tips and tactics from 20+ top social media marketers The biggest mistakes businesses make with social media and how to fix them Actionable plans for all areas including social networks, blogs, web TV and mobile marketing Real-world case studies, best practices and proven techniques from the experts Detailed list of resources Contributions from World-Class Social Media Experts: Keith Ferrazi & Tahl Raz: Relationship Strategy Brian Clark: Psychology of Social Media Mitch Meyerson: Online Marketing Ann Handley: Creating Content Gary Vaynerchuk: Building Mega-Followings Andy Willbes: Personality Chris Brogan: Building Communities Joel Comm: Success Qualities Craig Valentine: Communicate with Impact Starr Hall: Building Profits Dan Janal: PR Strategies Michael Stelzner: Go Viral Denise Wakeman: Business Blogs Mari Smith: Facebook Deborah Cole Micek: Twitter Barbara Rozgonyi: LinkedIn Julie Perry: YouTube Paul Colligan: Podcasting Chris Garrett: Social Bookmarking Kim Dushinski: Mobile Marketing Shama Kabani: Online Video Dave Evans: One Hour a Day

Guerrilla Marketing for the Home based Business

Guerrilla Marketing for the Home based Business Author Jay Conrad Levinson
ISBN-10 0395742838
Release 1995
Pages 182
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Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service

Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days Author Al Lautenslager
ISBN-10 9781613082690
Release 2014-06-16
Pages 304
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Guerrilla Marketing in 30 Days Workbook

Guerrilla Marketing in 30 Days Workbook Author Jay Levinson
ISBN-10 9781613080474
Release 2006-12-01
Pages 224
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Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook Author Jay Conrad Levinson
ISBN-10 0395700132
Release 1994
Pages 379
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This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Content Marketing

Content Marketing Author Rebecca Lieb
ISBN-10 9780789748379
Release 2011-10-01
Pages 217
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Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?

Going Social

Going Social Author Jeremy Goldman
ISBN-10 9780814432556
Release 2012-11
Pages 294
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Terrified by Twitter? Fearful of Facebook? Goldman, social media expert and assistant v-p of Interactive Communications for iluminage inc., rides to the rescue with this comprehensive guide to social media strategy, execution, and engagement for newbies.

Guerrilla Marketing Weapons

Guerrilla Marketing Weapons Author Jay Conrad Levinson
ISBN-10 UVA:X001847727
Release 1990
Pages 258
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Identifies one hundred marketing "weapons" that minimize expenses and maximize profits for retailers, manufacturers, and the service industry

Guerrilla Marketing for Free

Guerrilla Marketing for Free Author Jay Conrad Levinson
ISBN-10 0547347154
Release 2003-09-04
Pages 208
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The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

The Best of Guerrilla Marketing Guerrilla Marketing Remix

The Best of Guerrilla Marketing  Guerrilla Marketing Remix Author Jay Conrad Levinson
ISBN-10 9781599184227
Release 2011-09-09
Pages 464
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Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.” —Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, ”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “ —Stuart Burkow, advisor on making money in business and advocate for free enterprise, “Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “ —Steve Savage, president, Savage International “Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author “Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert “Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!” —David Fagan, owner, The Icon Builder “In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel International “Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, “Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.” —Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits

Guerilla Marketing on the Internet The Definitive Guide from the Father of Guerilla Marketing

Guerilla Marketing on the Internet  The Definitive Guide from the Father of Guerilla Marketing Author Jay Conrad Levinson
ISBN-10 9781599181943
Release 2008-07-02
Pages 236
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Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money! This complete Guerrilla Marketing online guide includes: The 10 most effective Guerrilla strategies Case studies of the five greatest online Guerrilla Marketing campaigns How to create a high-impact website on a budget Low-cost tactics for maximizing traffic The 12 biggest internet marketing mistakes and how to avoid them Creative tactics and cutting-edge tools that inspire customers to take action Essential information on cutting-edge technology

How to Deal with Difficult Customers

How to Deal with Difficult Customers Author Dave Anderson
ISBN-10 9781118761618
Release 2013-05-21
Pages 192
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Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective." --Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida "Anderson knocks another one out of the park with How to Deal with Difficult Customers! The problem is real; Anderson's solutions make sense and, as always, he makes you laugh in the process." --Mike Roscoe, Editor in Chief, Dealer Magazine "I could not put this book down. It's a salesperson's bible, offering clear and concise how-to advice. If you're in the selling profession and want to sell more, you should read this book . . . twice." --Warren Lada, Senior Vice President, Saga Communications "An individual executing the ideas within this book will change their own life and their organization. No one has the gift like Anderson to articulate the importance character plays in maximizing potential." --Mike Tomberlin, CEO, The Tomberlin Group "Throw out all your other sales manuals. Anderson's new book will change the way you look at customers, the way your salespeople look at themselves, and, quite frankly, the way you look at the sales process." --Dan Janal, President, "What are you waiting for? We all have difficult customers. If you're tired of leaving money on the table because you can't handle them, read this book. If your good customers are turning into difficult customers, read this book. If you want to deliver results year-in and year-out, read, re-read, and apply the lessons of this book." --Randy Pennington, author, Results Rule!