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Harley Davidson

Harley Davidson Author Margie Siegal
ISBN-10 9780747814962
Release 2014-05-10
Pages 64
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Harley-Davidson: words that evoke the open American road and the 'Made in America' tradition like no others. The sweeping chopper handlebars, the distinctive throaty 'potato potato' roar of the engine and the unmistakable logo are all emblems recognized the world over. This book expertly ties together the mechanical evolution of the Harley's engines ? from the earliest motorized pedal bicycles to the iconic heavyweight twin cylinder V-engines we know and love today ? and the social history of the brand's phenomenal rise in the twentieth century, as innovative survivor of the Great Depression, supplier of the military during both World Wars and enduring symbol of freedom and rebellion in movies such as 'Easy Rider'. It is fully illustrated with pictures of the bikes and those who have ridden them as well as beautiful examples of H-D's distinctive design aesthetic in advertising and collectibles.



Rebuilding the Brand

Rebuilding the Brand Author Clyde Fessler
ISBN-10 9781621534228
Release 2013-10-08
Pages 128
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In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.



Growing Up Harley Davidson

Growing Up Harley Davidson Author Jean Davidson
ISBN-10 1610603990
Release
Pages
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Growing Up Harley Davidson has been writing in one form or another for most of life. You can find so many inspiration from Growing Up Harley Davidson also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Growing Up Harley Davidson book for free.



Harley Davidson and Philosophy

Harley Davidson and Philosophy Author Bernard E. Rollin
ISBN-10 9780812698077
Release 2012-03-30
Pages 292
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It’s no wonder descriptions of riding often resemble the words of Asian mystics and Jedi knights: The ride causes your senses to open completely. You experience only the present, the now. Readers who prefer revving a Harley to meditating in a Zen garden know that biking is just as contemplative as chanting in the lotus position. Here, philosopher-bikers explore this seeming dichotomy, expounding on intriguing questions such as: Why are the motorcycles the real stars of Easy Rider? What would Marx and Foucault say about Harley riders’ tight leather garb? What’s it like to live a dual life as a philosophy professor who wrenches his own 1965 Electra Glide? Would Jesus hang out in a biker bar or a coffeehouse? And more importantly, would He ride a Harley or a Honda? These witty, provocative essays give readers and riders a new appreciation of what it means to become one with the road.



Harley Davidson

Harley Davidson Author Patrick Hook
ISBN-10 1856486567
Release 2002
Pages 448
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A special anniversary... The motorcycle that every easy rider craves... A book so popular it's in reprint even before it's released. This is sure to zoom out of stores! Happy 100th birthday, Harley Davidson! Celebrate a century of the most exciting motorcycles ever made in 448 exciting, thrill-inducing pages of color photographs. With images of every Harley ever produced and sold, and complete specs on each one, this beautiful, oversized volume will rev cycle lovers' motors on high. Beginning with the first model made in 1903 (which zipped along at a grand 25 miles per hour), there's information on the motorcycle's designation, engine, bore & stroke, displacement, torque, Bhp, and top speed. In sparkling images, see 1907's Silent Gray Fellow, with its bicycle-like frame; move on to the post-war Hydra Glide, aimed at a totally new market; the Dyna Glide, born in 1947 and existing in all its shiny glory till 1996; the Evo Sportster, offered in two engine sizes; and right up to today's sleek, fast cycles. There are also brochure covers, countless close-ups of smaller details, and a wealth of other fascinating facts.



This Old Harley

This Old Harley Author Michael Dregni
ISBN-10 0785835067
Release 2017-09-19
Pages 160
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A roll down memory lane is a lot better on the back of a Harley. We all have "firsts" in our lives - our nervous first date, our euphoric first concert - and most of us who have motorcycling in our blood remember the first time we saw a Harley-Davidson. Harleys have a way of catching the eye, that extra 'something' that sets them apart as the proudest, baddest, best-built machines around. There's no denying the fact that Harley-Davidsons are more than just motorcycles; since its founding in 1903, the make has become an American icon revered around the globe. In This Old Harley, editor Michael Dregni compiles the stories, tall tales, essays, and reminiscences of some of the biking world's most respected characters. Featured here are the words of the late daredevil Evel Knievel, custom bike-builder extraordinaire Arlen Ness, renowned motorcycle journalists Peter Egan and Allan Girdler, and many others--including Harley-Davidson historian Martin Jack Rosenblum and several ordinary folks with a love for Harleys and a good yarn to tell. Fully illustrated with special artwork (including historic and contemporary photos, posters, illustrations, old postcards, and more), this book tells the entire story of our fascination with these incredible bikes. So whether you're still in awe of the first Harley-Davidson you ever saw, still riding and wrenching on Harleys as a diehard fan, or only just dreaming of Harleys for the first time, This Old Harley offers a tribute to the bike that stands alone in American motorcycling history, told exclusively by those with Harley in their hearts.



Harley Davidson

Harley Davidson Author William Green
ISBN-10 1856278689
Release 1996
Pages 79
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Harley Davidson has been writing in one form or another for most of life. You can find so many inspiration from Harley Davidson also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Harley Davidson book for free.



Harley Davidson

Harley Davidson Author Peter Henshaw
ISBN-10 9780785833536
Release 2015-10-20
Pages 400
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This illustrated guide is packed with interesting facts and follows the history of the famous Harley-Davidson company and the development of its famous bikes, which have earned a special place in the hearts of enthusiasts everywhere. The story dates from 1903 when Bill Harley and the Davidson brothers, with no thought of fame or fortune, decided to build a motorcycle that really worked. So successful was it, that it led to the gradual formation of a company that has survived through good times and bad. Through good times and bad, losing and winning back police contracts, as well as weathering various other vicissitudes, the company has achieved lasting success. In the end, Harley-Davidson came to the ultimate decision of giving its customers what they really wanted, not by providing year-on-year innovations, but by remaining true to the Founders' original concept. The result, as everyone knows, are bikes of mythic status, imbued with a mysterious quality of their own and generating a passion in enthusiasts amounting almost to a love affair. The name has come to personify America and is up there alongside Coca-Cola, Ford and McDonald's. The bikes are described in detail, not only in mechanical terms, but also with glorious photographs, and will be of interest to everyone who loves motorbikes: even aficionados of Japanese and European bikes, who have never even ridden a Harley-Davidson, will be able to recognize the unique marriage of style and nostalgia and the fact that there are no other bikes quite like them.



100 Years of Harley Davidson

100 Years of Harley Davidson Author Willie G. Davidson
ISBN-10 9780821228197
Release 2002
Pages 288
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In celebration of a century of making classic motorcycles, the official one-hundredth anniversary volume recounts the history of the company, and presents images of its famous products.



American Iron Magazine Presents 1001 Harley Davidson Facts

American Iron Magazine Presents 1001 Harley Davidson Facts Author Tyler Greenblatt
ISBN-10 9781613252963
Release 2017-02-15
Pages 352
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When anyone thinks of motorcycling, whether they are enthusiasts or only casually interested, the name Harley-Davidson immediately comes to mind. Harley-Davidson is among the oldest surviving motorcycle manufacturers; the company began in 1903 and continues to this day. As you can imagine, over the course of more than 100 years, the company has seen prosperous times as well as lean times, changes in focus and direction, evolution and revolution. All of that leads to a lot of company history and trivia. American Iron Magazine associate editor Tyler Greenblatt has compiled 1,001 Harley-Davidson facts into this single volume, with subjects ranging from the historic powertrains to pop culture to Harley-Davidson as a company and manufacturer. Facts begin with the early years, when a motorcycle was not much more than a bicycle with an engine attached, to the war efforts of World War I, when 15,000 were put into service. During the 1920s, Harley-Davidson grew into the largest manufacturer in the world, and that momentum helped carry it through the Great Depression and into World War II. Postwar development and AMF ownership are also covered in detail, as well as the restructuring and revival of the brand in recent years. Whether you're a casual rider, racer, or restorer, Harley-Davidson enthusiasts will be sure to find something in this book for that next conversation with fellow hobbyists. This book will keep Harley-Davidson enthusiasts entertained for hours, and is a great edition to any motorcycling library. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}



The Complete Harley Davidson

The Complete Harley Davidson Author Tod Rafferty
ISBN-10 9780760303269
Release 1997
Pages 159
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Arranged chronologically, presents a history of every major motorcycle model produced by the legendary company since 1903



Harley and the Davidsons

Harley and the Davidsons Author Pete Barnes
ISBN-10 9780870205354
Release 2013-11-26
Pages 112
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This addition to the Badger Biographies series tells the story of four young inventors who shared a dream: to create the best motorized bicycle in America. Their turn of the century aspirations took them from a backyard machine shop to a highly successful business empire - and all in the span of just a few years. With grit, determination, and not a little elbow grease, Bill Harley and the Davidson brothers - Arthur, William, and Walter - used their engineering and machine-shop expertise to continually perfect their designs and present the best possible products to the American public. Along the way they made their mark on the racing circuit and introduced safety measures that continue to this day. After their deaths, their sons and daughters continued this legacy, buying back the company after it changed hands and re-establishing Harley-Davidson as the king of the motorcycle world. From the old Knucklehead, Panhead and Shovelhead motors to the Evolution, Revolution and Twin Cam engines that followed, the story of Harley and the Davidsons remains one of the great success stories of the 20th century.



The Ultimate Harley Davidson

The Ultimate Harley Davidson Author Mac McDiarmid
ISBN-10 0754804879
Release 2000
Pages 256
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-- The ultimate reference book for lovers of the most revered motorcycle in the world -- The complete history and evolution of the Harley-Davidson in its entirely, from its humble beginnings to its many significant roles in its social and historical context -- A thorough catalogue of marques presenting every model ever produced and accompanied by specification boxes -- An illustrated reference with colour photographs and informative text that captures the essence and excitement of this legendary motorbike



Harley Davidson Sportster

Harley Davidson Sportster Author Allan Girdler
ISBN-10 9780760352182
Release 2017-03-01
Pages 176
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Go on a 60-year ride with Harley-Davidson's Sportster Things got a little weird in the American motorcycle industry after World War II. People hungered for new motorcycles, buying just about everything manufacturers could build. But on rare occasions a manufacturer produced a machine that nobody wanted. Such was the case with the Harley-Davidson Model K. The Model K had most of the features buyers wanted in a modern machine, like hand-operated clutches, foot-operated shifters, and cool-running aluminum heads, but it lacked perhaps the most important technological upgrade: a modern overhead-valve valve-train design. The Model K retained the antiquated side-valve design because of arcane AMA racing rules written when Harley-Davidson and Indian competed head-to-head on American racetracks, but by 1952 Indian was on its last legs. This should have made the Model K a massive sales success. What nobody counted on was the British bike invasion. Thanks to their modern overhead-valve engines, the lightweight British bikes humiliated the side-valve Harleys on the track and on the street. Upgrades to the Model K didn't help; Harley finally relented and introduced a new overhead-valve middleweight for the 1957 model year. Dubbed the Sportster, it was everything the Model K was not. More importantly, it was faster than the British competition. Thus began the Sportster's sixty-year reign. Harley-Davidson Sportster: Sixty Years tells the complete Sportster story. Noted Sportster expert Allen Girdler covers all the bikes--the XLCH, Caf_ Racer, XR1000, XLX, 883, Iron, Forty-Eight, Seventy-Two, and Nightster--that have made the Sportster one of the most iconic motorcycles on earth.



Open to Desire

Open to Desire Author Mark Epstein
ISBN-10 9781101216675
Release 2006-01-05
Pages 240
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“A masterpiece. . . . It teaches us how not to fear and repress, but to rechannel and harness the most powerful energies of life toward freedom and bliss.” —ROBERT THURMAN It is common in both Buddhism and Freudian psychoanalysis to treat desire as if it is the root of all suffering and problems, but psychiatrist Mark Epstein believes this to be a grave misunderstanding.In his controversial defense of desire, he makes clear that it is the key to deepening intimacy with ourselves, each other, and our world. Proposing that spiritual attainment does not have to be detached from intimacy or eroticism, Open to Desire begins with an exploration of the state of dissatisfaction that causes us to cling to irrational habits. Dr. Epstein helps readers overcome their own fears of desire so that they can more readily bridge the gap between self and other, cope with feelings of incompletion, and get past the perception of others as objects. Freed from clinging and shame, desire’s spiritual potential can then be opened up.



The Old Man and the Harley

The Old Man and the Harley Author John Newkirk
ISBN-10 9781418567286
Release 2008-09-02
Pages 400
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Ride with a father and his son on an amazing journey through America's past. In the summer of 1939, with the nation balanced between the Great Depression and the gathering winds of war, young Jack Newkirk set off on a rickety Harley to see both the New York and San Francisco World's Fairs. He had no way of knowing it was to e the autumn of his youth, and that his entire generation would soon be thrust into the most devastating conflict in history. Seven decades later, author John J. Newkirk retraces this epic ride with his father, Jack, in a silent hope the old soldier will still be proud of the America he fought for. Each mile brings discovery as the author learns of his namesake, the heroic Squadron Leader of the legendar Flying Tigers, and of his father's life on the road and in the jungles of the South Pacific during World War II. The result is quintessential Americana, a sweeping portrait of the grit, guts, ingenuity, and sacrifice that defined a nation, and a timely lesson from the Greatest Generation on how we can overcome our most pressing challenges and reclaim the American Dream.



The Family Tree

The Family Tree Author Karen Branan
ISBN-10 9781476717180
Release 2016-01-05
Pages 304
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In the tradition of 12 Years a Slave and Lee Daniels' The Butler, the provocative true account of the hanging of four black people by a white lynch mob in 1912—written by the great-granddaughter of the Sheriff charged with protecting them. Hamilton County, Georgia, 1912. A white man, the beloved nephew of the county Sheriff, is shot dead on the porch of a black woman. Days after the Sheriff is sworn into office, he oversees the lynching of a pregant woman and three men, all African American. Now, in a personal account like no other, the great-granddaughter of that Sheriff, Karen Branan, digs deep into the past to deliver a shattering historical memoir a century after that gruesome day. In researching her family's history, Branan spent nearly twenty years combing through diaries and letters, visiting the Harris County countryside and courthouse, and conversing with community elders to piece together the events and motives that led up to the lynching. But this is more than a historical narrative; throughout Branan weaves her own personal reflections about coming into touch with difficult, inexplicable feelings surrounding race and family, and ultimately challenging her own self-image as an educated, modern woman who transcends the racism practiced and experienced by the people who raised her. Part of that came with uncovering a startling truth: Branan is not only related to the Sheriff; she is a relative of the four African Americans as well. A story of racism, power, jealousy, and greed, The Family Tree transports you to a small Southern town entrenched in racial tension and bound by family ties. What emerges is a gripping explanation of that awful day in history, but also the crucial issues that follow us into the present.