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Harvesting Intangible Assets

Harvesting Intangible Assets Author Andrew J. SHERMAN
ISBN-10 9780814416990
Release 2012
Pages 288
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Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.



Harvesting Intangible Assets

Harvesting Intangible Assets Author Andrew J. SHERMAN
ISBN-10 9780814417003
Release 2011-10-20
Pages 288
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Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.



Raising Capital

Raising Capital Author Andrew J. Sherman
ISBN-10 9780814417034
Release 2012
Pages 442
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Teaches how best to finance a business no matter the size, including doing less with more in the early stages, growth financing, and alternatives to traditional financing.



Crises of Disengagement

Crises of Disengagement Author Andrew J. Sherman
ISBN-10 159932847X
Release 2017-01-05
Pages 328
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DEATH BY DISENGAGEMENT: A COMPELLING CASE FOR ERADICATING THE SILENT KILLER IN YOUR WORKPLACE 51% not engaged, disconnected. 17.5% actively disengaged. More than two-thirds of the US workforce is not engaged. Many of these disengaged employees are within your company. They show up in time and turn the wheels in some way or another until five o'clock rolls around. On the surface, business is running smoothly, but internally, vitality is wilting. What is the remedy? Engagement. And it all starts with you and a change in your corporate culture. Disengagement is serious--in fact, it's lethal to business and morale. And in The Crisis of Disengagement, Andrew J. Sherman stresses to business executives that the people within the company must be reignited to achieve both personal and overall company growth. Quantitative rewards are simply not enough. Learn ways to inspire true joy, pride, and passion in all facets of your company as Sherman explicitly delves into the impact of disengagement in the workplace, backed by his own professional experience, academic research, and consulting-firm reports, further supported by the expertise of the following guest contributors: Bob Rosen, Shelby Scarbrough, Alaina Love, Philip R. Styrlund, Kaihan Krippendorff, and Robert Gappa.



Intellectual Property Strategy

Intellectual Property Strategy Author John Palfrey
ISBN-10 9780262297998
Release 2011-10-07
Pages 192
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.



Intellectual Property Operations and Implementation in the 21st Century Corporation

Intellectual Property Operations and Implementation in the 21st Century Corporation Author Lanning G. Bryer
ISBN-10 9781118143926
Release 2011-09-26
Pages 384
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A practical approach to corporate IP operations and implementation Intellectual Property Operations and Implementation helps executives, attorneys, accountants, managers, and owners, understand the legal, technological, economic, and cultural changes that have affected corporate IP ownership and management. Page by page, it provides practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Timely and relevant in view of the substantially global economic recession amidst rampant technological development and the resulting changes in law, practice, and culture Examines the decision making processes, activities, and changes of significant corporate intellectual property owners in today's new economy Important and timely, this book provides a global approach to corporate IP management.



High Tech High Touch Customer Service

High Tech  High Touch Customer Service Author Micah Solomon
ISBN-10 9780814417904
Release 2012-05-26
Pages 208
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Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowermentùlashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to surviveùand thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: ò Six major customer trends and what they mean for your business ò Eight unbreakable rules for social media customer service ò How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content ò The rising power of self-serviceùand how to design it properly ò How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wideùonline and off.



Guide to Intellectual Property

Guide to Intellectual Property Author The Economist
ISBN-10 9781610394628
Release 2015-07-14
Pages 352
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Intellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP – as demonstrated in the pharmaceutical industry’s battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.



Franchising Licensing

Franchising   Licensing Author Andrew J. SHERMAN
ISBN-10 9780814415696
Release 2011-04-13
Pages 464
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The definitive resource for corporations in myriad industries—now completely revised and updated. Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property • Create market-responsive sales, marketing, and globalization strategies • Establish quality control and compliance measures • Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising • And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.



From Innovation to Cash Flows

From Innovation to Cash Flows Author Constance Lütolf-Carroll
ISBN-10 047047369X
Release 2009-07-01
Pages 640
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Praise for From Innovation to Cash Flows "Critically important topics for all entrepreneurs, new and experienced. Collaboration, intellectual property, and funding are described with depth and thoughtfulness. From Innovation to Cash Flows provides both the theoretical structure and the rich examples to serve as a great reference. Not to be missed!" —Cheryl A. Fragiadakis, Head of Technology Transfer and Intellectual Property Management, Lawrence Berkeley National Laboratory "From Innovation to Cash Flows is a unique book that covers many of the essentials to be successful as a biotechnology or high-tech entrepreneur. The combination of theory and practical examples adds direct business value. This comprehensive work will prevent any starting venture from making costly mistakes." —Jeroen Nieuwenhuis, PhD, MBA, Corporate Entrepreneur, Magnotech Venture, Philips Healthcare Incubator "Truly exhaustive in its coverage of all the different aspects of managing high-technology innovations, this book constitutes an invaluable resource for technology entrepreneurs." —Juhana Rauramo, Partner, Bio Fund Management Ltd. "From Innovation to Cash Flows is a wellspring of insights and inspiration for anyone with a desire to start up a high-tech venture. The reader is guided step by step through the twists and turns of strategy, contract law, intellectual property rights management, and strategic partnering. A global team of experts from law, science, and business collaborated to write this book; their pooled know-how and collective experiences shine through. The result is highly recommended. Every aspiring entrepreneur with a scientific bent will want to own this book for his or her own library." —Laura Cha, Deputy Chairman, The Hongkong and Shanghai Banking Corporation Ltd. "Alliances often are a vital component of successful high-tech ventures. Through its unique blend of sound management theory and wise business and legal advice, this book shows high-tech entrepreneurs how to build innovative business models based on strategic collaboration with other firms." —Xavier Mendoza, Deputy Director General, ESADE, Ramon Llull University, and former Dean, ESADE Business School, Spain "This book is distinctive because it tells you how to turn your idea into a profitable business—a combination of savvy business advice and extensive legal documents that is original. This is a book to be read, and then revisited. You will want to come back to it time and again for references, for sample documents, and for sage advice on how to take the next step." —From the Foreword by Henry Chesbrough, Adjunct Professor and Executive Director, Center for Open Innovation, Haas School of Business, UC Berkeley, and Karl S. Pister, Dean and Roy W. Carlson Professor of Engineering Emeritus, UC Berkeley



Capitalism without Capital

Capitalism without Capital Author Jonathan Haskel
ISBN-10 9781400888320
Release 2017-11-29
Pages 288
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The first comprehensive account of the growing dominance of the intangible economy Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the big economic changes of the last decade. The rise of intangible investment is, Jonathan Haskel and Stian Westlake argue, an underappreciated cause of phenomena from economic inequality to stagnating productivity. Haskel and Westlake bring together a decade of research on how to measure intangible investment and its impact on national accounts, showing the amount different countries invest in intangibles, how this has changed over time, and the latest thinking on how to assess this. They explore the unusual economic characteristics of intangible investment, and discuss how these features make an intangible-rich economy fundamentally different from one based on tangibles. Capitalism without Capital concludes by presenting three possible scenarios for what the future of an intangible world might be like, and by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.



Burning the Ships

Burning the Ships Author Marshall Phelps
ISBN-10 0470494107
Release 2009-05-13
Pages 208
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Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.



Essays on Governance

Essays on Governance Author Andrew J. Sherman
ISBN-10 1599323338
Release 2012-06
Pages 456
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Essays on Governance, is a practical, easy to read book featuring a series of thirty-six (36) essays on the strategic essence, philosophy, best practices and legal aspects of leadership and governance. At a time when our faith and confidence in our nation's political and business leaders has reached historic lows, now is the time to reconnect with what it really means to lead and govern properly. Essays On Governance, features a collection of thoughts and insights for today's leaders and board members of companies both large and small, public and private, as well as boards of non-profits and NGO's and universities as well as from global government and political leaders. The book also features guest essays from selective thought leaders in the areas of governance, leadership, innovation, and risk management. Guest Essay: The Role of the Governance Lawyer (Lizanne Thomas, Jones Day - Atlanta) Guest Essay: Nine (9) Critical Questions A Board Must Ask In Connection With A Crisis or Regulatory Investigation (Henry Klehm, Jones Day, NY and Joan McKown, Jones Day, Washington, D.C) Guest Essay: Corporate Communications: Challenges and Opportunities In A Changing World (Dave Groobert, U.S. General Manager, Environics Communications) Guest Essay: Corporate Security, (Robert Dodge and Bruce Wimmer, Pinkerton Global Consulting and Investigations) Guest Essay. Information Systems and the Chief Information Officer (CIO) (By Neil Evans, (former CIO) Microsoft and Pete O'Dell, Swan Island Networks) Guest Essay: Corporate Boards And Understanding The CFO A Financial Lens, the CEO's Conscience, and Gateway to Fiscal Understanding (Frank J. Walker, Baker Tilly) Guest Essay: The Critical Importance of Evaluating and Testing Employees (Bud Haney, CEO, Profiles International, Inc.) Guest Essay: Healthy Governance How to Build Healthy, Highly Effective Boards (Dr. Robert Rosen, CEO, Healthy Companies International) Guest Essay: Corporate Innovation: Measuring Readiness and Results (Dr. Donald Kuratko, Director JCEI) Guest Essay: Corporate Social Responsibility: From Being Best in the World to Being Best for the World, (Mrim Boutla, CEO, More Than Money) Guest Essay: The "Innovention" of Global Governance Models, (Jack Hughes - Principal, PHOENIX Financial & Advisory Services, LLC) Guest Essay: The Six Gut-Wrenching Questions Every Non-Profit Board Must Ask (Mario Morino, Chairman, Venture Philanthropy Partners) Guest Essay: The Essence of Entrepreneurial Leadership (Verne Harnish, Chairman, Gazelles International) Guest Essay: Turning The Tables: The SCALE Guide To Selecting The Right Board Members (Marissa Levin, CEO, Information Experts) Guest Essay: Looking Towards the Future: The Business Case for Effective Corporate Governance (John Sullivan, Executive Director, Center for International Private Enterprises (CIPE))



Mergers Acquisitions from A to Z

Mergers   Acquisitions from A to Z Author Andrew J. Sherman
ISBN-10 9780814413838
Release 2011
Pages 318
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A comprehensive, hands-on resource---now fully revised and updated---the third edition of Mergers and Acquisitions from A to Z shows you how to get M&A deals done right. --



Patents and Strategic Inventing The Corporate Inventor s Guide to Creating Sustainable Competitive Advantage

Patents and Strategic Inventing  The Corporate Inventor s Guide to Creating Sustainable Competitive Advantage Author Nicholas Nissing
ISBN-10 9780071783873
Release 2012-09-28
Pages 256
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A true original—the first practical guide to patents written specifically for corporate scientists, engineers, and product developers Patents and Strategic Inventing spells out exactly what a typical corporate inventor needs to know about patents and patent strategy, as well as how these topics can be used to guide the creation of new products. It explains in clear, easy-to-understand language how to secure patents that deliver the most possible value to the organization and build legal protections into properties from the outset. Nicholas Nissing was an inventor at Procter & Gamble, founded the consulting firm Luminosity LLC, which focused on new product development and patent strategy for large corporations, and is currently the Biotech Competitive Strategy Lead at the Monsanto Company and an adjunct professor at Washington University.



Edison in the Boardroom Revisited

Edison in the Boardroom Revisited Author Suzanne S. Harrison
ISBN-10 9781118170137
Release 2011-10-31
Pages 272
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A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.



Edison in the Boardroom

Edison in the Boardroom Author Julie L. Davis
ISBN-10 9780471217350
Release 2002-04-08
Pages 224
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Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the "idea" stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering--an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM--the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds -- such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others -- the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.