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Harvesting Intangible Assets

Harvesting Intangible Assets Author Andrew J. SHERMAN
ISBN-10 9780814416990
Release 2012
Pages 288
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Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.



Raising Capital

Raising Capital Author Andrew J. Sherman
ISBN-10 9780814417034
Release 2012
Pages 442
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Teaches how best to finance a business no matter the size, including doing less with more in the early stages, growth financing, and alternatives to traditional financing.



Intellectual Property Strategy

Intellectual Property Strategy Author John Palfrey
ISBN-10 9780262297998
Release 2011-10-07
Pages 192
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.



Burning the Ships

Burning the Ships Author Marshall Phelps
ISBN-10 0470494107
Release 2009-05-13
Pages 208
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Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.



Crises of Disengagement

Crises of Disengagement Author Andrew J. Sherman
ISBN-10 159932847X
Release 2017-01-05
Pages 328
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DEATH BY DISENGAGEMENT: A COMPELLING CASE FOR ERADICATING THE SILENT KILLER IN YOUR WORKPLACE 51% not engaged, disconnected. 17.5% actively disengaged. More than two-thirds of the US workforce is not engaged. Many of these disengaged employees are within your company. They show up in time and turn the wheels in some way or another until five o'clock rolls around. On the surface, business is running smoothly, but internally, vitality is wilting. What is the remedy? Engagement. And it all starts with you and a change in your corporate culture. Disengagement is serious--in fact, it's lethal to business and morale. And in The Crisis of Disengagement, Andrew J. Sherman stresses to business executives that the people within the company must be reignited to achieve both personal and overall company growth. Quantitative rewards are simply not enough. Learn ways to inspire true joy, pride, and passion in all facets of your company as Sherman explicitly delves into the impact of disengagement in the workplace, backed by his own professional experience, academic research, and consulting-firm reports, further supported by the expertise of the following guest contributors: Bob Rosen, Shelby Scarbrough, Alaina Love, Philip R. Styrlund, Kaihan Krippendorff, and Robert Gappa.



Essays on Governance

Essays on Governance Author Andrew J. Sherman
ISBN-10 1599323338
Release 2012-06
Pages 456
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Essays on Governance, is a practical, easy to read book featuring a series of thirty-six (36) essays on the strategic essence, philosophy, best practices and legal aspects of leadership and governance. At a time when our faith and confidence in our nation's political and business leaders has reached historic lows, now is the time to reconnect with what it really means to lead and govern properly. Essays On Governance, features a collection of thoughts and insights for today's leaders and board members of companies both large and small, public and private, as well as boards of non-profits and NGO's and universities as well as from global government and political leaders. The book also features guest essays from selective thought leaders in the areas of governance, leadership, innovation, and risk management. Guest Essay: The Role of the Governance Lawyer (Lizanne Thomas, Jones Day - Atlanta) Guest Essay: Nine (9) Critical Questions A Board Must Ask In Connection With A Crisis or Regulatory Investigation (Henry Klehm, Jones Day, NY and Joan McKown, Jones Day, Washington, D.C) Guest Essay: Corporate Communications: Challenges and Opportunities In A Changing World (Dave Groobert, U.S. General Manager, Environics Communications) Guest Essay: Corporate Security, (Robert Dodge and Bruce Wimmer, Pinkerton Global Consulting and Investigations) Guest Essay. Information Systems and the Chief Information Officer (CIO) (By Neil Evans, (former CIO) Microsoft and Pete O'Dell, Swan Island Networks) Guest Essay: Corporate Boards And Understanding The CFO A Financial Lens, the CEO's Conscience, and Gateway to Fiscal Understanding (Frank J. Walker, Baker Tilly) Guest Essay: The Critical Importance of Evaluating and Testing Employees (Bud Haney, CEO, Profiles International, Inc.) Guest Essay: Healthy Governance How to Build Healthy, Highly Effective Boards (Dr. Robert Rosen, CEO, Healthy Companies International) Guest Essay: Corporate Innovation: Measuring Readiness and Results (Dr. Donald Kuratko, Director JCEI) Guest Essay: Corporate Social Responsibility: From Being Best in the World to Being Best for the World, (Mrim Boutla, CEO, More Than Money) Guest Essay: The "Innovention" of Global Governance Models, (Jack Hughes - Principal, PHOENIX Financial & Advisory Services, LLC) Guest Essay: The Six Gut-Wrenching Questions Every Non-Profit Board Must Ask (Mario Morino, Chairman, Venture Philanthropy Partners) Guest Essay: The Essence of Entrepreneurial Leadership (Verne Harnish, Chairman, Gazelles International) Guest Essay: Turning The Tables: The SCALE Guide To Selecting The Right Board Members (Marissa Levin, CEO, Information Experts) Guest Essay: Looking Towards the Future: The Business Case for Effective Corporate Governance (John Sullivan, Executive Director, Center for International Private Enterprises (CIPE))



Franchising and Licensing

Franchising and Licensing Author Andrew Sherman
ISBN-10 9780814415696
Release 2011-04-13
Pages 464
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Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: Raise capital, structure agreements, and protect intellectual property * Create market-responsive sales, marketing, and globalization strategies * Establish quality control and compliance measures * Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising * And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.



Mergers and Acquisitions from A to Z

Mergers and Acquisitions from A to Z Author Andrew Sherman
ISBN-10 9780814413845
Release 2010-11-03
Pages 336
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Mergers and acquisitions represent a successful growth strategy for many companies, but, while potentially profitable, M&A transactions are complex and often risky. Covering the latest trends, developments, and best practices for the post-Madoff era, this comprehensive, hands-on resource walks readers through every step of the process, offering practical advice for keeping deals on track and ensuring postclosing integration success. Filled with case studies and war stories illustrating what works and why, the third edition of Mergers and Acquisitions from A to Z offers valuable tools, checklists, and sample documents, providing crucial guidance on: preparing for and initiating the deal; regulatory considerations; due diligence; deal structure; valuation and pricing; and financing even during turbulent market conditions. M&A transactions can quickly spell a company’s doom if they are not conceived and executed carefully, legally, and sensibly. This is the classic guide to mergers and acquisitions, now completely updated for today’s market.



Patents and Strategic Inventing The Corporate Inventor s Guide to Creating Sustainable Competitive Advantage

Patents and Strategic Inventing  The Corporate Inventor s Guide to Creating Sustainable Competitive Advantage Author Nicholas Nissing
ISBN-10 9780071783873
Release 2012-09-28
Pages 256
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A true original—the first practical guide to patents written specifically for corporate scientists, engineers, and product developers Patents and Strategic Inventing spells out exactly what a typical corporate inventor needs to know about patents and patent strategy, as well as how these topics can be used to guide the creation of new products. It explains in clear, easy-to-understand language how to secure patents that deliver the most possible value to the organization and build legal protections into properties from the outset. Nicholas Nissing was an inventor at Procter & Gamble, founded the consulting firm Luminosity LLC, which focused on new product development and patent strategy for large corporations, and is currently the Biotech Competitive Strategy Lead at the Monsanto Company and an adjunct professor at Washington University.



High Tech High Touch Customer Service

High Tech  High Touch Customer Service Author Micah Solomon
ISBN-10 9780814417904
Release 2012-05-26
Pages 208
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Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowermentùlashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to surviveùand thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: ò Six major customer trends and what they mean for your business ò Eight unbreakable rules for social media customer service ò How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content ò The rising power of self-serviceùand how to design it properly ò How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wideùonline and off.



Edison in the Boardroom Revisited

Edison in the Boardroom Revisited Author Suzanne S. Harrison
ISBN-10 9781118004531
Release 2011-12-06
Pages 255
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Prev. ed. entered under: Davis, Julie L.



Safeguarding Intangible Assets

Safeguarding Intangible Assets Author Michael D. Moberly
ISBN-10 9780128006023
Release 2014-07-08
Pages 190
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Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs. Offers step-by-step guidelines and best practices for establishing and maintaining an intangible asset protection program Provides intangible asset risk management strategies that preserve the company’s value, revenue, and competitive advantages Shows how to collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations Strengthens the interface with other departments’ security practices, including IT, management, legal, accounting, finance, and risk management



Wisdom of the Last Farmer

Wisdom of the Last Farmer Author David Mas Masumoto
ISBN-10 9781439182420
Release 2010-06-01
Pages 272
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It was when David Mas Masumoto's father had a stroke on the sprawling fields of their farm that the son looked with new eyes on the land where he and generations of his family have toiled for decades. Masumoto -- an organic farmer working the land in California's Central Valley -- farms stories as he farms peaches. In Wisdom of the Last Farmer, an impassioned memoir of revitalization and redemption, he finds the natural connections between generation and succession, fathers and children, booms and declines as he tells the story of his family and their farm. He brings us to the rich earth of America's Fruit Basket, under the vine trellises and canes where grapes are grown, and to the fruit orchards flush with green before harvest, where he uncovers and preserves the age-old wisdom that is fast disappearing in our modern, information-driven world -- and that is urgently needed in this time of food crises and social disruption. Masumoto sees the price the family has paid to grow complex heirloom peaches -- when the market rewards tasteless, big, and red fruits -- and the challenges of maintaining traditions and integrity while working in the modern, high-pressure agricultural marketplace. As his father's health declines along with the profitability of the family farm, Masumoto has the further hard work of nursing his father back to health -- becoming master to the teacher who once schooled him -- and is driven beyond economic concerns to even larger questions of life, death, and renewal. In his gorgeous, lyrical prose, Masumoto conjures the realities of farming life while weaving in the history of American agriculture over the past century, encapsulating universal themes of work along with wisdom that could be gleaned only from the earth. By the end of the workday, he understands the feeling of accomplishment when you've done your best...and discovers that it's when he lets go -- of both his father and control of nature -- that wisdom manifests itself. And, when Masumoto's daughter intends to return to the family farm, hope is found in the generations. In the quiet eloquence of Wisdom of the Last Farmer, you will see how your own destiny is involved in the future of your food, the land, and the farm.



Equity Value Enhancement

Equity Value Enhancement Author Carl L. Sheeler
ISBN-10 9781118871003
Release 2015-12-29
Pages 368
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This book challenges the industry to demand greater requisite performance from its practitioners as older providers retire and newer practitioners tend to rely on software to generate “opinions” that are often spurious. A favorable spin unveils the immense opportunity and incentive to delve deeper that will create better business decisions, reduce acrimony and provide better evidence of value relied upon by regulatory bodies and the judiciary. This is a timely outcome as trillions of dollars of private equity are changing hands as baby boomers seek greater liquidity and investors seek returns where fewer institutions change the rules that penalize retail investors. This book provides guidance on the identification and quantification of risk where most investment decisions exist--thus providing a true valuation for equity investments.



Driving Innovation

Driving Innovation Author Michael A. Gollin
ISBN-10 9781139468497
Release 2008-02-04
Pages
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How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.



Human Resource Management in the Knowledge Economy

Human Resource Management in the Knowledge Economy Author Mark L. Lengnick-Hall
ISBN-10 1576751597
Release 2003
Pages 204
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This book demonstrates that for businesses to thrive in today's economy, human resource managers must take on four new roles: human capital steward, knowledge facilitator, relationship builder, and rapid deployment specialist. Each role is discussed in detail using examples from leading businesses.



Edison in the Boardroom

Edison in the Boardroom Author Julie L. Davis
ISBN-10 9780471217350
Release 2002-04-08
Pages 224
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Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the "idea" stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering--an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM--the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds -- such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others -- the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.