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How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 161448502X
Release 2016-02-16
Pages 186
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The definitive modern handbook for copywriting that gets you noticed and sells your products and services.



How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 1614485038
Release 2016-02-16
Pages 180
Download Link Click Here

The definitive modern handbook for copywriting that gets you noticed and sells your products and services.



Web Copy That Sells

Web Copy That Sells Author Maria Veloso
ISBN-10 9780814432525
Release 2013-02-15
Pages 304
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With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.



How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 9781630475024
Release 2016-02-16
Pages 186
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Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.



The Copywriter s Handbook

The Copywriter s Handbook Author Robert W. Bly
ISBN-10 1429900156
Release 2007-04-01
Pages 432
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy



Copywriting Made Simple

Copywriting Made Simple Author Tom Albrighton
ISBN-10 9781789013641
Release 2018-05-08
Pages 240
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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You’ll learn how to... • Write clearly, simply and engagingly • Choose a killer headline and a strong structure• Use 20 proven strategies for creative copywriting• Harness the power of persuasion and psychology• Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher. “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.



Web Words That Work

Web Words That Work Author Michael Miller
ISBN-10 9780133354096
Release 2012-12-27
Pages 304
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.



Writing Riches

Writing Riches Author Ray Edwards
ISBN-10 9781600378140
Release 2010-11-02
Pages 184
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If you aren't yet making six-figures in your entrepreneurial business? if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: "Writing Riches" shows you why... and what you can do about it. "Writing Riches" is right for you if: You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! You already know the magic profit power of killer copy--but don't want to shell out $30,000? (or more) every time you need sales copy written. You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.



Direct Mail Copy that Sells

Direct Mail Copy that Sells Author Herschell Gordon Lewis
ISBN-10 0132147505
Release 1984
Pages 258
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Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills



The Craft of Copywriting

The Craft of Copywriting Author A. C. Crompton
ISBN-10 OCLC:934922476
Release 1987
Pages
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The Craft of Copywriting has been writing in one form or another for most of life. You can find so many inspiration from The Craft of Copywriting also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Craft of Copywriting book for free.



How to Write Great Copy

How to Write Great Copy Author Dominic Gettins
ISBN-10 9780749448622
Release 2006-04-03
Pages 208
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In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.



Copywriting Essentials for Content Marketing

Copywriting Essentials for Content Marketing Author Mia Gordon
ISBN-10 1522909052
Release 2015-10-23
Pages 250
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This book takes you through the principles of writing engaging killer content and copy that sells without selling. Mia Gordon has been writing copy and content for clients and her own online business for over a decade. Mia teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.This book teaches you how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready to do what you ask.The recipe for writing compelling content contains many important ingredients:- Capturing & holding readers attention- Creating desire & motivation- Connecting with readers' fears & hot buttons- Building trust, confidence & removing obstacles- Delivering & demonstrating value- Building value & justification for purchasing- Many more 'secret sauce' ingredients.If you know how to combine these ingredients inthe right way, you can easily create copy that's clear,concise, persuasive, connects directly with readerswants, needs & concerns & sells more of your stuff!Without hype, fluff or anything obviously 'salesy!'Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy!Increase conversion rates from your content.Build trust and stronger relationships with your readers.Create followers that want to come back for more.Create irresistible content people what to share with others.Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.



Building a StoryBrand

Building a StoryBrand Author Donald Miller
ISBN-10 9780718033330
Release 2017-10-10
Pages 240
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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.



Ogilvy on Advertising

Ogilvy on Advertising Author David Ogilvy
ISBN-10 9780804170055
Release 2013-09-11
Pages 224
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.



Catalog Copy that Sizzles

Catalog Copy that Sizzles Author Herschell Gordon Lewis
ISBN-10 0844224472
Release 2000
Pages 272
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"We're wordsmiths. Words are our weapons. A difference of a fraction of I percent in our ability to generate or intensify reader involvement is worthwhile. Knowing how and when to plumb for power verbs and imperatives is just one more indication of our professionalism. Enough said." Packed with valuable tips and informative examples and illustrations, Catalog Copy That Sizzles is the ultimate compendium of catalog copywriting know-how. Herschell Gordon Lewis, known worldwide for his copywriting expertise, reveals all the hints, tips, and tricks of the trade you'll ever need to know in order to write effective catalog copy for any kind of productfrom gardening tools to surveillance devices. In his personable and engaging style, Herschell clearly defines and presents examples of the fourteen types of catalog copy, including "Minimalist" copy, "All the Facts" copy, and "I Am the Greatest" copy. Plus, more than one hundred illustrations are interspersed throughout the text along with valuable critiques of copy that works and copy that fails to make the grade in print and on-line catalogs. Interactive exercises like "First, You Try It!" will alert you to areas that require improvement and will keep you entertained and engaged through each and every chapter. Whether you're a copywriter, a freelance writer, an advertising and marketing professional, or someone who simply wants to craft copy that sells for a print or on-line catalog, Catalog Copy That Sizzles will arm you with the tools you need to craft copy that will sell any product, to any demographic, and in any format.



How to Write Advertising Copy that Sells

How to Write Advertising Copy that Sells Author Frank E. Fehlman
ISBN-10 UCAL:$B37850
Release 1950
Pages 352
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How to Write Advertising Copy that Sells has been writing in one form or another for most of life. You can find so many inspiration from How to Write Advertising Copy that Sells also informative, and entertaining. Click DOWNLOAD or Read Online button to get full How to Write Advertising Copy that Sells book for free.



Copywriting That Sells 25 Practical Steps How to Write Copy That Sells Well for Marketing of Small and Medium Business Companies

Copywriting That Sells  25 Practical Steps How to Write Copy That Sells Well for Marketing of Small and Medium Business Companies Author Max Liland
ISBN-10 152149620X
Release 2017-06-20
Pages 29
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How to write an advertising copy in 25 steps comprising of basic principles for writing copies that sell. After the careful study of the steps, you will figure out: Where to start? What makes an excellent copy available. How to write? Involvement of the reader into the copy -- how to make the copy readable. What to write? How to stir into a required action. How to make a letter? Psychology of copies perception. How to use it. This book opens a series of guidebooks �Marketing expert handbook� from experts in marketing and with many years of sales experience. It will include only books containing practical recommendations from those who make progress in real business for many years, in large and small companies, who built up their experience in large and small American cities. The experience generated by the systematic daily business work. On real markets. Without dry theory. Only practice.