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How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 161448502X
Release 2016-02-16
Pages 186
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The definitive modern handbook for copywriting that gets you noticed and sells your products and services.

Web Copy That Sells

Web Copy That Sells Author Maria Veloso
ISBN-10 9780814432518
Release 2013
Pages 284
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With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful--and sales generating--punch.

How to Write Copy That Sells

How to Write Copy That Sells Author Ray Edwards
ISBN-10 9781630475024
Release 2016-02-16
Pages 186
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Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

The Copywriter s Handbook

The Copywriter s Handbook Author Robert W. Bly
ISBN-10 1429900156
Release 2007-04-01
Pages 432
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Copywriting Made Simple

Copywriting Made Simple Author Tom Albrighton
ISBN-10 9781789013641
Release 2018-05-08
Pages 240
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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You’ll learn how to... • Write clearly, simply and engagingly • Choose a killer headline and a strong structure• Use 20 proven strategies for creative copywriting• Harness the power of persuasion and psychology• Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher. “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.

Writing Copy That Sells

Writing Copy That Sells Author John Williams
ISBN-10 1544184417
Release 2017-02-27
Pages 76
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Having the capacity to sell products through the power of words is a critical skill for any business to function and profit from all its hard work. 'Writing Copy That Sells - The Magical Power of Words' will have you spellbound, it's an inspirational, practical guide to creating words and copy, to blast away your competition for good, increasing your sales and profits well beyond your expectations. Unlike face to face sales when you are able to judge the facial and body signs of your customer to gauge your impact and progression, the written word has to excite your reader's emotional senses to respond to your directions and eventual action to... buy! Your words have to stimulate the emotions of your readers, painting an urgency to buy your products in their minds, the right use of words should invoke a powerful emotional need...'I WANT THIS PRODUCT' and 'I WANT IT NOW', and you don't have long to influence them to do so. What you will learn from inside this exceptionally detailed book: -Learn the rules ALL 'Professional' Copywriters know, they are simple and easy to implement! -The physiological 'Triggers' turning your customers into begging buyers! -'What' makes your customers want to buy from only you -'What' do we mean by product 'Benefits' and 'Why' they work -'Why' should you never use the words 'Me', 'I' & 'We' in your copy! -'Why' should 'Ego', 'Envy', 'Greed', 'Fear' etc, be woven into the very fabric of your copy? -Learn the truth behind 'How' much content you need to write in order to get your customers to part with their cash? One Guru says one thing and another, the opposite... 'Who' is right? -Discover what the most 'Powerful' words are on this planet today, guaranteed to prize money quicker than a speeding bullet from your customer's hands! -Who are 'Skimmers' and 'How' to overcome this problem! -What you 'NEED' to know about writing copy for the Internet And much, MUCH, more! 'Writing Copy That Sells' will enable you to unleash your own very powerful, cash pulling copy. It's got everything you will ever need to know about 'Copywriting'... writing compelling copy, writing effective copy, writing advertising copy, writing marketing copy, writing sales copy, writing copy for the web, writing great copy, writing email copy, or a copy writing forma... 'Writing Copy That Sells' - The Magical Power of Words has it all. Remember... "BAD copy won't sell a brilliant product, but good copy CAN sell anything"!

Web Words That Work

Web Words That Work Author Michael Miller
ISBN-10 9780133354096
Release 2012-12-27
Pages 304
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Writing Riches

Writing Riches Author Ray Edwards
ISBN-10 9781600378140
Release 2010-11-02
Pages 184
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If you aren't yet making six-figures in your entrepreneurial business? if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: "Writing Riches" shows you why... and what you can do about it. "Writing Riches" is right for you if: You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! You already know the magic profit power of killer copy--but don't want to shell out $30,000? (or more) every time you need sales copy written. You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.

Direct Mail Copy that Sells

Direct Mail Copy that Sells Author Herschell Gordon Lewis
ISBN-10 0132147505
Release 1984
Pages 258
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Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills

The Craft of Copywriting

The Craft of Copywriting Author A. C. Crompton
ISBN-10 OCLC:934922476
Release 1987
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The Craft of Copywriting has been writing in one form or another for most of life. You can find so many inspiration from The Craft of Copywriting also informative, and entertaining. Click DOWNLOAD or Read Online button to get full The Craft of Copywriting book for free.

Copywriting That Sells 25 Practical Steps How to Write Copy That Sells Well for Marketing of Small and Medium Business Companies

Copywriting That Sells  25 Practical Steps How to Write Copy That Sells Well for Marketing of Small and Medium Business Companies Author Max Liland
ISBN-10 152149620X
Release 2017-06-20
Pages 29
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How to write an advertising copy in 25 steps comprising of basic principles for writing copies that sell. After the careful study of the steps, you will figure out: Where to start? What makes an excellent copy available. How to write? Involvement of the reader into the copy -- how to make the copy readable. What to write? How to stir into a required action. How to make a letter? Psychology of copies perception. How to use it. This book opens a series of guidebooks �Marketing expert handbook� from experts in marketing and with many years of sales experience. It will include only books containing practical recommendations from those who make progress in real business for many years, in large and small companies, who built up their experience in large and small American cities. The experience generated by the systematic daily business work. On real markets. Without dry theory. Only practice.

Copywriting Essentials for Content Marketing

Copywriting Essentials for Content Marketing Author Mia Gordon
ISBN-10 1522909052
Release 2015-10-23
Pages 250
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This book takes you through the principles of writing engaging killer content and copy that sells without selling. Mia Gordon has been writing copy and content for clients and her own online business for over a decade. Mia teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take an action.This book teaches you how to become a skilled persuader, how to apply the principles of influence and preconditioning, to convert your audience into qualified prospects - who are ready to do what you ask.The recipe for writing compelling content contains many important ingredients:- Capturing & holding readers attention- Creating desire & motivation- Connecting with readers' fears & hot buttons- Building trust, confidence & removing obstacles- Delivering & demonstrating value- Building value & justification for purchasing- Many more 'secret sauce' ingredients.If you know how to combine these ingredients inthe right way, you can easily create copy that's clear,concise, persuasive, connects directly with readerswants, needs & concerns & sells more of your stuff!Without hype, fluff or anything obviously 'salesy!'Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy!Increase conversion rates from your content.Build trust and stronger relationships with your readers.Create followers that want to come back for more.Create irresistible content people what to share with others.Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier.Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.

Kickass Copywriting in 10 Easy Steps

Kickass Copywriting in 10 Easy Steps Author Susan M. Gunelius
ISBN-10 9781613081907
Release 2012-03-29
Pages 304
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Don’t Just Say It – Sell it! You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits. "Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!" —Dean Reick, direct marketing copywriter, " ...Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf." —Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.” —George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl

How to Write Advertising Copy that Sells

How to Write Advertising Copy that Sells Author Frank E. Fehlman
ISBN-10 UCAL:$B37850
Release 1950
Pages 352
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How to Write Advertising Copy that Sells has been writing in one form or another for most of life. You can find so many inspiration from How to Write Advertising Copy that Sells also informative, and entertaining. Click DOWNLOAD or Read Online button to get full How to Write Advertising Copy that Sells book for free.

How to Write a Book That Sells You

How to Write a Book That Sells You Author Robin Colucci
ISBN-10 9781480802056
Release 2013
Pages 250
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More than eighty percent of Americans believe they should write and publish a book, but less than one percent actually does so. In How to Write a Book That Sells You, author Robin Colucci guides coaches, consultants, and entrepreneurs in writing and publishing a book that can become a power tool in their businesses. The steps presented in this guide seek to help you avoid or handle most of the blocks, distractions, and misunderstandings that prevent people from becoming authors. It teaches you how to excavate your most radical, leading-edge ideas and write a book that excites your audience and expands your impact. "If you are serious about creating a book that doesn't limp across the finish line, you need Robin Colucci's How to Write a Book That Sells You. It is the perfect launching pad to craft and create a book that generates superb credibility, connects you with your target audience, and seeds your financial empire. This is a title that delivers what it says. Judith Briles, Author YOU: Creating and Building Your Author and Book Platforms "Robin Colucci's How to Write a Book That Sells You shows readers the steps to write a book that builds credibility, influence, and drives readers to buy. A must read for anyone who wants to profit beyond book sales." Jill Lublin, 3x best selling author. Visit "Whether you're just a beginner or a seasoned author, How to Write A Book that Sells You is required reading for success in today's electronically evolving market. Michael R. Drew, Promote A Book, 79 Consecutive Wall Street Journal, USA Today & New York Times best-sellers


Copywriting Author James Thomson
ISBN-10 1530766591
Release 2016-03-28
Pages 46
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Learn how to write outstanding copyHave you ever thought about a career in copywriting?Have you spent hours writing sales copy, only to experience it did not have the big sales impact you wished for?Inside Copywriting: A Beginner's Guide On How To Write Creative Copy That Sells you will get an understanding of what copywriting really is and why it is a necessary skill to develop for anyone who wants to sell something. This book is written with the intention of giving you the tools you need to get started in a career of creative copywriting. It is also a useful resource for anyone who just want to know more about the creative process and get concrete tips on how to improve their own writing skills. This book will take you step-by-step through the process of creating copy that has the ability to grab the reader's attention and turn it into a sale. You will learn the fundamentals that every copywriter should know when starting to write copy, and the most common mistakes beginners make when they first start out. In this book you will learn... The basics of copywriting Learn the different ad mediums and how you can customize your writing accordingly How to best present your product's selling points to your prospective buyers What are the different parts of the copywriting process and how to master them The essential rules of copywriting What are the most common mistakes and how to avoid them and much more!

The Online Copywriter s Handbook

The Online Copywriter s Handbook Author Robert Bly
ISBN-10 0658020994
Release 2003-02-20
Pages 336
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The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.