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How to Write Fundraising Materials that Raise More Money

How to Write Fundraising Materials that Raise More Money Author Tom Ahern
ISBN-10 1889102318
Release 2007
Pages 187
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Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research – all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money – The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift – and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don't need special writing talent. All you need is this essential guide to best practices in the fundraising industry.



Seeing Through a Donor s Eyes

Seeing Through a Donor s Eyes Author Tom Ahern
ISBN-10 1889102342
Release 2009
Pages 167
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Seeing Through a Donor s Eyes has been writing in one form or another for most of life. You can find so many inspiration from Seeing Through a Donor s Eyes also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Seeing Through a Donor s Eyes book for free.



The Mercifully Brief Real World Guide to Raising Thousands if Not Tens of Thousands of Dollars with Email

The Mercifully Brief  Real World Guide to Raising Thousands  if Not Tens of Thousands  of Dollars with Email Author Madeline Stanionis
ISBN-10 1889102059
Release 2006-01-01
Pages 108
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Perhaps you're skeptical.After reading the title of this book, you're saying: “Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn't a brand name. You're telling me I can do the same!?” Well, no. Author Madeline Stanionis isn't claiming that. She's President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount ¬– thousands if not tens of thousands of dollars ¬– if you approach email fundraising with a measure of intelligence and creativity.And you've got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it's not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That's it really. And any organization following Stanionis' trenchant advice will see immediate results.Further, there's plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about “Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That's all well and good, but many of us want to know one simple thing ¬¬– how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest.



Open Immediately

Open Immediately Author Stephen Hitchcock
ISBN-10 1889102121
Release 2004-01-01
Pages 263
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Open Immediately has been writing in one form or another for most of life. You can find so many inspiration from Open Immediately also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Open Immediately book for free.



Grant Writing Revealed

Grant Writing Revealed Author Jana Jane Hexter
ISBN-10 1477613102
Release 2012-07-28
Pages 214
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This book contains the wisdom of 25 top grant writers who collectively raised $1.7 billion dollars during their careers, with over 400 years of combined writing experience on more than 24,000 grant proposals. In interviews with the author, they generously shared what they do, what they don?t do, and how they operate to consistently win. The author identifies 24 key elements that the experts use for successful grant development for non-profits. It's written for experienced non-profit professionals at a Grantwriting 401 level. Use this easy-to-read gem to refine your skills so that grant development becomes more fun, easy, and rewarding. The book is available on a gift basis through the author's website www.grantwritingrevealed.com This book is a must have for your grants library! This book will allow you to glean the tips from the best of the best. Jane Hexter has done an excellent job of compiling a wealth of invaluable information from the top experts in the grants industry. -- Gail Vertz, GPC , CEO, Grant Professionals Association This book is the Open Sesame of grant writing's hidden little secrets to successful proposals. Jana Hexter has unlocked the door to show how grant writing is an art form and a science. She reveals the secrets of writing with honesty and integrity. She shares home-spun personal anecdotes and her humor to get the points across and to help us remember them. --Donald A. Griesmann, ret'd clergy & lawyer, virtual volunteer with grant announcements via Twitter (@dgriesmann) In this thought-provoking book, Jana beautifully expresses the humanity and spirituality of grantwriting. It is not a checklist of steps to follow but a call for deeper relatedness. Jana has a knack for making the interviewees come alive, so in the end it doesn't feel like you've just read a "how-to" book so much as it feels like you have been sitting in a room with this group of fundraising veterans listening to them share their secrets. -- Lynne Twist, author of The Soul of Money, Founder and President of the Soul of Money Institute A big shout out to Jana for writing a book filled with wisdom and compassion and given to us with a deep spirit of generosity. -- Jeff Furman, Trustee, Ben & Jerry's Foundation



How to Get People to Do Stuff

How to Get People to Do Stuff Author Susan Weinschenk
ISBN-10 9780133122350
Release 2013-03-07
Pages 224
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We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.



Donor centered fundraising

Donor centered fundraising Author Penelope Burk
ISBN-10 UOM:39076002717440
Release 2003-06
Pages 215
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Donor centered fundraising has been writing in one form or another for most of life. You can find so many inspiration from Donor centered fundraising also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Donor centered fundraising book for free.



Asking

Asking Author Jerold Panas
ISBN-10 1889102350
Release 2009-02-01
Pages 108
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It ranks right up there with public speaking. Nearly all of us fear it. And yet it's critical to our success. Asking for money. It makes even the stout-hearted quiver. But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it's the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse -- and powerful results. Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book. What Asking convincingly shows -- and one reason staff will applaud the book and board members will devour it -- is that it doesn't take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas' step-by-step guidelines.



Winning Gifts

Winning Gifts Author Thomas C. Wilson
ISBN-10 9780470233238
Release 2008-04-04
Pages 320
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The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.



25 Fundraising Secrets

25 Fundraising Secrets Author Joe Garecht
ISBN-10 1591960622
Release 2002
Pages 76
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25 Fundraising Secrets has been writing in one form or another for most of life. You can find so many inspiration from 25 Fundraising Secrets also informative, and entertaining. Click DOWNLOAD or Read Online button to get full 25 Fundraising Secrets book for free.



The Art of Startup Fundraising

The Art of Startup Fundraising Author Alejandro Cremades
ISBN-10 9781119191858
Release 2016-03-31
Pages 224
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Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted—and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.



Monthly Giving

Monthly Giving Author Erica Waasdorp
ISBN-10 0985968311
Release 2013-01-21
Pages 132
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Monthly Giving has been writing in one form or another for most of life. You can find so many inspiration from Monthly Giving also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Monthly Giving book for free.



The Complete Book of Model Fund raising Letters

The Complete Book of Model Fund raising Letters Author Roland Kuniholm
ISBN-10 0133342026
Release 1995
Pages 378
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"Over 350 sample and model letters proven to generate higher donations for any non-profit organization"--Jacket.



Making Money with Donor Newsletters

Making Money with Donor Newsletters Author Tom Ahern
ISBN-10 1889102504
Release 2013
Pages 166
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"Making Money with Donor Newsletters will help you transform your current newsletter into a money machine--some charities that have followed this advice have improved income by 1000 percent! More importantly it will guide you in transforming your organization from a ho-hum 'corporate-focused' entity into a distinctive and thriving 'donor-focused' powerhouse"--Provided by publisher.



How to Write Successful Fundraising Letters

How to Write Successful Fundraising Letters Author Mal Warwick
ISBN-10 111804763X
Release 2010-12-23
Pages 336
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How to Write Successful Fundraising Letters has been writing in one form or another for most of life. You can find so many inspiration from How to Write Successful Fundraising Letters also informative, and entertaining. Click DOWNLOAD or Read Online button to get full How to Write Successful Fundraising Letters book for free.



Raising More Money with Newsletters Than You Ever Thought Possible

Raising More Money with Newsletters Than You Ever Thought Possible Author Tom Ahern
ISBN-10 1889102075
Release 2005
Pages 114
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Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.



The Philanthropic Mind

The Philanthropic Mind Author Chuck English
ISBN-10 9781457533884
Release 2015-06-22
Pages 156
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The Philanthropic Mind is based on dozens of candid interviews with Canada’s top philanthropists who share their personal stories and surprising insights. You will find the views of these accomplished Canadians instructive, intriguing, perhaps even validating, and certainly motivational. The Philanthropic Mind is a rare opportunity to learn from and be inspired by Canada’s most generous individuals – and to glean the real reasons behind some of their largest donations. It provides eye-opening perspectives for nonprofit professionals, board members and volunteers, as well as budding and seasoned philanthropists.