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Introduction to E business

Introduction to E business Author Colin Combe
ISBN-10 9780750667319
Release 2006
Pages 428
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An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form that environment. * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google * Text is supported by web material supplying further case study material, Q&As and additional sources of information



Introduction to E commerce

Introduction to E commerce Author Zheng Qin
ISBN-10 3540496459
Release 2010-06-30
Pages 180
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Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.



Electronic Commerce

Electronic Commerce Author Gary Schneider
ISBN-10 9781285402321
Release 2012-05-22
Pages 680
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E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



E Commerce

E Commerce Author Amir Manzoor
ISBN-10 9783843370301
Release 2010
Pages 432
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The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.



Introduction to e commerce

Introduction to e commerce Author Efraim Turban
ISBN-10 CORNELL:31924094761644
Release 2003
Pages 537
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Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy



E Business Strategic Thinking and Practice

E Business  Strategic Thinking and Practice Author Brahm Canzer
ISBN-10 9780618519880
Release 2006
Pages 368
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This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business



E business and E commerce Management

E business and E commerce Management Author Dave Chaffey
ISBN-10 0273707523
Release 2007
Pages 663
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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.



Introduction to E commerce

Introduction to E commerce Author Jeffrey F. Rayport
ISBN-10 0071232664
Release 2003
Pages 516
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A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.



Introduction to E business

Introduction to E business Author
ISBN-10 7777776606
Release 2002
Pages 300
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Introduction to E business has been writing in one form or another for most of life. You can find so many inspiration from Introduction to E business also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Introduction to E business book for free.



Key Concepts in e Commerce

Key Concepts in e Commerce Author Alan Charlesworth
ISBN-10 9781137020024
Release 2007-03-22
Pages 328
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E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.



Introduction to Electronic Commerce and Social Commerce

Introduction to Electronic Commerce and Social Commerce Author Efraim Turban
ISBN-10 9783319500911
Release 2017-04-23
Pages 435
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This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p



Global E commerce and Online Marketing

Global E commerce and Online Marketing Author Nikhilesh Dholakia
ISBN-10 1567204074
Release 2002
Pages 316
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Specialists from business and academia present a meticulously researched, compelling examination of the effect that globalization, innovation, and relentless technological competition are having on the development of e-commerce and marketing. The editors offer practical managerial insights, important empirical findings, and new ways to comprehend the intricacies of the fast-morphing world of electronic business. The book's global perspective and cross disciplinary orientation will give marketing executives and their top level colleagues the framework they need to help their companies prosper.



An Introduction to e Business Management and Strategy

An Introduction to e Business  Management and Strategy Author CTI Reviews
ISBN-10 9781497012288
Release 2016-10-16
Pages 29
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Facts101 is your complete guide to An Introduction to e-Business, Management and Strategy. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.



Global Electronic Commerce

Global Electronic Commerce Author J. Christopher Westland
ISBN-10 0262232057
Release 1999
Pages 592
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Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.



An introduction to e commerce and distributed applications

An introduction to e commerce and distributed applications Author The Open University
ISBN-10 9781473001626
Release 2011-07-15
Pages 52
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An introduction to e commerce and distributed applications has been writing in one form or another for most of life. You can find so many inspiration from An introduction to e commerce and distributed applications also informative, and entertaining. Click DOWNLOAD or Read Online button to get full An introduction to e commerce and distributed applications book for free.



Achieving Best Practice in Your Business

Achieving Best Practice in Your Business Author
ISBN-10 OCLC:316522885
Release 2004
Pages 36
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Achieving Best Practice in Your Business has been writing in one form or another for most of life. You can find so many inspiration from Achieving Best Practice in Your Business also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Achieving Best Practice in Your Business book for free.



Digital Business and E Commerce Management

Digital Business and E Commerce Management Author Dave Chaffey
ISBN-10 9780273786573
Release 2014-08-28
Pages 712
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This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.