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Is Your Company Ready for Cloud

Is Your Company Ready for Cloud Author Pamela K. Isom
ISBN-10 9780132599849
Release 2012
Pages 347
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The first-of-its-kind guide to making optimal, sustainable cloud adoption decisions for your enterprise. * *Shows how to optimize cloud adoption by aligning business and IT requirements, pain points, strengths, and inhibitors. *Includes practical examples that clarify when cloud computing makes sense. *Shows how to reduce risk and increase ROI by incorporating cloud services into existing enterprise architecture, and identifies architectural refinements to increase the cloud's value. This is the first complete guide to cloud decision-making for senior executives in both technology and non-technology roles. IBM Global Business Services Executive IT Architect Pamela K. Isom shows how to build on and extend existing Enterprise Architecture (EA) investments to maximize the value of the cloud. Drawing on her extensive experience working with enterprise clients to deliver high-value cloud solutions, Isom presents: * *Practical business cases, vignettes, and techniques to help both consumers and providers understand when cloud investments make sense. *Litmus tests and decision trees for guiding cloud decision making. *A clear explanation of why it's so important to reflect current Enterprise Architecture in cloud decision-making, and what happens when companies don't. *Proven methods for incorporating cloud considerations into existing EAs. *Guidance on identifying and prioritizing cloud enablement candidates and building adoption roadmaps. *Potential EA refinements that help drive more value from the cloud. *Illustrative examples of cloud deployments that minimize risk and optimize ROI Includes a foreword by IBM Fellow Kerrie Holley, co-inventor of Service- Oriented Modeling and Architecture (SOMA) and the Service Integration Maturity Model (SIMM).



Cloud Computing

Cloud Computing Author Sandeep Bhowmik
ISBN-10 9781316638101
Release 2017-04-30
Pages 435
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Written in a tutorial style, this comprehensive guide follows a structured approach explaining cloud techniques, models and platforms. Popular cloud services such as Amazon, Google and Microsoft Azure are explained in the text. The security risks and challenges of cloud computing are discussed in detail with useful examples. Emerging trends including mobile cloud computing and internet of things are discussed in the book for the benefit of the readers. Numerous review questions, multiple choice exercises and case studies facilitate enhanced understanding. This textbook is ideal for undergraduate and graduate students of computer science engineering, and information technology.



Developing Quality Technical Information

Developing Quality Technical Information Author Michelle Carey
ISBN-10 9780133118971
Release 2013-09-13
Pages 587
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The #1 Guide to Excellence in Technical Communication--Fully Updated for Embedded Assistance, Mobile, Search, Multimedia, and MoreDirect from IBM's own content design experts, this guide shows you how to design product interfaces and technical information that always place users front and center. This edition has been fully revised to help you consistently deliver the right content at the right time. You'll master today's best practices to apply nine essential characteristics of high-quality technical information: accuracy, clarity, completeness, concreteness, organization, retrievability, style, task orientation, and visual effectiveness. Coverage IncludesAdvocating for users throughout the entire product development processDelivering information in an ordered manner by following progressive disclosure techniquesOptimizing content so that users can find it from anywhereStreamlining information for mobile deliveryHelping users right where they areWhether you're a writer, editor, information architect, user experience professional, or reviewer, this book shows you how to create great technical information, from the product design to the user interface, topics, and other media. Thoroughly revised and updatedExtensive new coverage of self-documenting interfaces and embedded assistanceUpdated practical guidelines and checklistsHundreds of new examples.



The Cloud Adoption Playbook

The Cloud Adoption Playbook Author Moe Abdula
ISBN-10 9781119491859
Release 2018-03-08
Pages 272
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The essential roadmaps for enterprise cloud adoption As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation. Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization. This book will help you: Discover how the cloud can fulfill major business needs Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation Learn how cloud adoption impacts culture, architecture, security, and more Understand the roles of governance, methodology, and how the cloud impacts key players in your organization. Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.



Mobile Strategy

Mobile Strategy Author Dirk Nicol
ISBN-10 9780133094916
Release 2013
Pages 243
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Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM's Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you'll find proven best practices based on real-world case studies from his extensive experience with IBM's enterprise customers. Coverage includes • Understanding the profound implications and challenges of consumerized IT in the mobile space • Uncovering powerful new opportunities to drive value from mobile technology • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware • Handling the “app store” distribution model and managing updates • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them • Addressing international considerations and emerging markets • Mastering methodologies for successfully and rapidly executing mobile projects • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform



Enterprise Cloud Strategy

Enterprise Cloud Strategy Author Barry Briggs
ISBN-10 9781509301997
Release 2016-01-07
Pages 112
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How do you start? How should you build a plan for cloud migration for your entire portfolio? How will your organization be affected by these changes? This book, based on real-world cloud experiences by enterprise IT teams, seeks to provide the answers to these questions. Here, you’ll see what makes the cloud so compelling to enterprises; with which applications you should start your cloud journey; how your organization will change, and how skill sets will evolve; how to measure progress; how to think about security, compliance, and business buy-in; and how to exploit the ever-growing feature set that the cloud offers to gain strategic and competitive advantage.



Business in the Cloud

Business in the Cloud Author Michael H. Hugos
ISBN-10 0470917040
Release 2010-09-24
Pages 224
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A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.



Search Engine Marketing Inc

Search Engine Marketing  Inc Author Mike Moran
ISBN-10 9780133039214
Release 2014-12-09
Pages 528
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The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com



Get Bold

Get Bold Author Sandy Carter
ISBN-10 9780132618311
Release 2011-09-01
Pages 267
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A systematic approach to creating and implementing winning social media strategies worldwide - from renowned expert and IBM VP Sandy Carter • •A specific, detailed, patented framework for driving more business value from social media on every continent, in any marketplace. •By an award-winning social media evangelist who has helped make social media work in 60+ countries. •Includes case studies and lessons learned from multiple business segments. •Links with IBM's new, high-profile 'Social Business' initiative. Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business value. Drawing on her unsurpassed social media experience in 60 countries, IBM Vice President Sandy Carter details a six-step 'A.G.E.N.D.A.' for integrating social media into any marketing strategy, and building a true 'social business.' Using practical examples and case studies, Carter shows how to: • •Align organizational goals and culture. •Gain friends through social trust. •Engage through experiences. •Network your business processes. •Design for PR recovery. •Analyze your data Get Bold helps you customize social media strategies to reflect the needs and preferences of customers in diverse regions and industries, as well as specific 'lessons learned' about your sectors and markets. Carter doesn't just offer a unique global perspective on social media: she provides 'patterns of success' that help you accelerate strategy formulation for your business. You'll find specific guidance for addressing a wide spectrum of challenges, from reducing cost and increasing revenue to building personalized and consistent interactions across customer touchpoints.



The New Language of Business

The New Language of Business Author Sandy Carter
ISBN-10 9780132704366
Release 2007-02-02
Pages 288
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There is now a direct, provable link between an organization’s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively. They must become flex-pon-sive*. Until recently, technology stood in the way of achieving these goals. Thanks to the emergence of service oriented architecture (SOA), Web 2.0, and open standards, technology now enables companies to achieve those goals. In The New Language of Business, one of IBM’s top SOA strategist demonstrates how business leaders can use innovations in technology to drive dramatic process improvements and support accelerating change. Sandy Carter shows how to deconstruct your business into a “componentized” business model, then support that model with linked, repeatable IT services that can adapt quickly, easily, and economically. These techniques will help both IT professionals and business leaders reach new levels of operational excellence to deliver the market-focused innovations that matter most. Drive competitive advantage through Service Oriented Architecture Leverage the value of business process components and IT services Achieve one version of the truth—finally! Use information as a service to improve business insight and reduce risk Master SOA governance and the service lifecycle Manage IT infrastructure for business results, both short-term and long-term Start fast: choose from three winning approaches Get quick wins with business process management, collaboration or information Implement on demand: what works—and what doesn’t Discover key success factors—and ten critical mistakes to avoid



Cloud Computing

Cloud Computing Author Thomas Erl
ISBN-10 9780133387520
Release 2013
Pages 487
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Explores cloud computing, breaking down the concepts, models, mechanisms, and architectures of this technology while allowing for the financial assessment of resources and how they compare to traditional storage systems.



RFID Sourcebook

RFID Sourcebook Author Sandip Lahiri
ISBN-10 0131851373
Release 2006
Pages 276
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RFID is now a 'need to know' technology - this book is the comprehensive resource for learning, adapting and customizing RFID technology.



Business Models for the Social Mobile Cloud

Business Models for the Social Mobile Cloud Author Ted Shelton
ISBN-10 9781118494196
Release 2013-01-23
Pages 240
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Fully exploit new conditions and opportunities created by current technological changes The combined impact of social technologies, the mobile Internet, and cloud computing are creating incredible new business opportunities. They are also destroying unprepared companies, transforming industries, and leaving behind workers who are unwilling or unable to adapt. Business Models for the Social Mobile Cloud reveals a compelling view from PwC of how the social mobile cloud and a combination of new technology changes are key players in a digital transformation in business and society that is moving more quickly and cutting more deeply than any technology transformation ever seen. Explores a road map to success through adapting to technological changes Written for businesses and leaders who want to understand how the coming technology changes will eventually impact their businesses For companies to succeed, leaders must understand how to stay ahead of their competitors in adapting to the new conditions and opportunities. In Business Models for the Social Mobile Cloud, PwC’s Ted Shelton describes the tectonic changes currently underway—and to come—plus why they are happening, what to expect, and what you must do about.



Decision Management Systems

Decision Management Systems Author James Taylor
ISBN-10 9780132884440
Release 2011-10-13
Pages 320
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"A very rich book sprinkled with real-life examples as well as battle-tested advice.” —Pierre Haren, VP ILOG, IBM "James does a thorough job of explaining Decision Management Systems as enablers of a formidable business transformation.” —Deepak Advani, Vice President, Business Analytics Products and SPSS, IBM Build Systems That Work Actively to Help You Maximize Growth and Profits Most companies rely on operational systems that are largely passive. But what if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Learn, not just report? Empower users to take action instead of simply escalating their problems? Evolve without massive IT investments? Decision Management Systems can do all that and more. In this book, the field’s leading expert demonstrates how to use them to drive unprecedented levels of business value. James Taylor shows how to integrate operational and analytic technologies to create systems that are more agile, more analytic, and more adaptive. Through actual case studies, you’ll learn how to combine technologies such as predictive analytics, optimization, and business rules—improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Both a practical how-to guide and a framework for planning, Decision Management Systems focuses on mainstream business challenges. Coverage includes Understanding how Decision Management Systems can transform your business Planning your systems “with the decision in mind” Identifying, modeling, and prioritizing the decisions you need to optimize Designing and implementing robust decision services Monitoring your ongoing decision-making and learning how to improve it Proven enablers of effective Decision Management Systems: people, process, and technology Identifying and overcoming obstacles that can derail your Decision Management Systems initiative



The New Era of Enterprise Business Intelligence

The New Era of Enterprise Business Intelligence Author Mike Biere
ISBN-10 9780132100618
Release 2010-08-15
Pages 320
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A Complete Blueprint for Maximizing the Value of Business Intelligence in the Enterprise The typical enterprise recognizes the immense potential of business intelligence (BI) and its impact upon many facets within the organization—but it’s not easy to transform BI’s potential into real business value. In The New Era of Enterprise Business Intelligence, top BI expert Mike Biere presents a complete blueprint for creating winning BI strategies and infrastructure, and systematically maximizing the value of information throughout the enterprise. This product-independent guide brings together start-to-finish guidance and practical checklists for every senior IT executive, planner, strategist, implementer, and the actual business users themselves. Drawing on thousands of hours working with enterprise customers, Biere helps decision-makers choose from today’s unprecedented spectrum of options, including the latest BI platform suites and appliances. He offers practical, “in-the-trenches” insights on a wide spectrum of planning and implementation issues, from segmenting and supporting users to working with unstructured data. Coverage includes Understanding the scope of today’s BI solutions and how they fit into existing infrastructure Assessing new options such as SaaS and cloud-based technologies Avoiding technology biases and other “project killers” Developing effective RFIs/RFPs and proofs of concept Setting up competency centers and planning for skills development Crafting a better experience for all your business users Supporting the requirements of senior executives, including performance management Cost-justifying BI solutions and measuring success Working with enterprise content management, text analytics, and search Planning and constructing portals, mashups, and other user interfaces Previewing the future of BI



Cloud Computing Patterns

Cloud Computing Patterns Author Christoph Fehling
ISBN-10 9783709115688
Release 2014-02-18
Pages 367
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The current work provides CIOs, software architects, project managers, developers, and cloud strategy initiatives with a set of architectural patterns that offer nuggets of advice on how to achieve common cloud computing-related goals. The cloud computing patterns capture knowledge and experience in an abstract format that is independent of concrete vendor products. Readers are provided with a toolbox to structure cloud computing strategies and design cloud application architectures. By using this book cloud-native applications can be implemented and best suited cloud vendors and tooling for individual usage scenarios can be selected. The cloud computing patterns offer a unique blend of academic knowledge and practical experience due to the mix of authors. Academic knowledge is brought in by Christoph Fehling and Professor Dr. Frank Leymann who work on cloud research at the University of Stuttgart. Practical experience in building cloud applications, selecting cloud vendors, and designing enterprise architecture as a cloud customer is brought in by Dr. Ralph Retter who works as an IT architect at T‐Systems, Walter Schupeck, who works as a Technology Manager in the field of Enterprise Architecture at Daimler AG,and Peter Arbitter, the former head of T Systems’ cloud architecture and IT portfolio team and now working for Microsoft. Voices on Cloud Computing Patterns Cloud computing is especially beneficial for large companies such as Daimler AG. Prerequisite is a thorough analysis of its impact on the existing applications and the IT architectures. During our collaborative research with the University of Stuttgart, we identified a vendor-neutral and structured approach to describe properties of cloud offerings and requirements on cloud environments. The resulting Cloud Computing Patterns have profoundly impacted our corporate IT strategy regarding the adoption of cloud computing. They help our architects, project managers and developers in the refinement of architectural guidelines and communicate requirements to our integration partners and software suppliers. Dr. Michael Gorriz – CIO Daimler AG Ever since 2005 T-Systems has provided a flexible and reliable cloud platform with its “Dynamic Services”. Today these cloud services cover a huge variety of corporate applications, especially enterprise resource planning, business intelligence, video, voice communication, collaboration, messaging and mobility services. The book was written by senior cloud pioneers sharing their technology foresight combining essential information and practical experiences. This valuable compilation helps both practitioners and clients to really understand which new types of services are readily available, how they really work and importantly how to benefit from the cloud. Dr. Marcus Hacke – Senior Vice President, T-Systems International GmbH This book provides a conceptual framework and very timely guidance for people and organizations building applications for the cloud. Patterns are a proven approach to building robust and sustainable applications and systems. The authors adapt and extend it to cloud computing, drawing on their own experience and deep contributions to the field. Each pattern includes an extensive discussion of the state of the art, with implementation considerations and practical examples that the reader can apply to their own projects. By capturing our collective knowledge about building good cloud applications and by providing a format to integrate new insights, this book provides an important tool not just for individual practitioners and teams, but for the cloud computing community at large. Kristof Kloeckner – General Manager,Rational Software, IBMSoftware Group



Cloud Computing

Cloud Computing Author Dan C. Marinescu
ISBN-10 9780128128114
Release 2017-11-20
Pages 588
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Cloud Computing: Theory and Practice, Second Edition, provides students and IT professionals with an in-depth analysis of the cloud from the ground up. After an introduction to network-centric computing and network-centric content in Chapter One, the book is organized into four sections. Section One reviews basic concepts of concurrency and parallel and distributed systems. Section Two presents such critical components of the cloud ecosystem as cloud service providers, cloud access, cloud data storage, and cloud hardware and software. Section Three covers cloud applications and cloud security, while Section Four presents research topics in cloud computing. Specific topics covered include resource virtualization, resource management and scheduling, and advanced topics like the impact of scale on efficiency, cloud scheduling subject to deadlines, alternative cloud architectures, and vehicular clouds. An included glossary covers terms grouped in several categories, from general to services, virtualization, desirable attributes and security. Includes new chapters on concurrency, cloud hardware and software, challenges posed by big data and mobile applications and advanced topics Provides a new appendix that presents several cloud computing projects Presents more than 400 references in the text, including recent research results in several areas related to cloud computing