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Like My Stuff

Like My Stuff Author Natalie L Petouhoff
ISBN-10 9781440533754
Release 2011-10-15
Pages 100
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Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now, and has now changed everything with f-commerce. In this e-book, Social Media specialist Dr. Natalie Petouhoff explains how this powerful new feature works and provides strategies for businesses to boost their sales, promote their brands, and increase their online presence. Dr. Natalie helps companies understand how social media affects the bottom-line and to create strategies that provide real business value. As a USC Adjunct professor, Natalie takes her real-world experiences as a Forrester Social Media Analyst, an Agency executive and a consulting executive and translates it into practical business advice.



The Book Marketing Expert

The Book Marketing Expert Author Penny Sansevieri
ISBN-10 9781626750258
Release 2013-02-01
Pages 229
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Ready to sell books by the truckload? This marketing book is a compilation of one of the industry's hottest newsletters: The Book Marketing Expert. It's packed with literally thousands of marketing tips, articles, and shortcuts to selling thousands book books! Here's what's inside: Amazon hacks: how to get more out of your Amazon page and sell more books. How to get more reviews for your book. Selling on Pinterest Turning your website into a 24/7 sales machine ...and much, much more!



33 Million People in the Room

33 Million People in the Room Author Juliette Powell
ISBN-10 9780137154357
Release 2009-01-01
Pages 154
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Social networks aren't just a trend anymore: they're a permanent reality - and they offer immense opportunities to businesspeople who are innovative and committed enough to take advantage of them. In this book, leading social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks. Powell's wide-ranging case studies include technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces newly-emerged best practices, demonstrates how to avoid crucial pitfalls, and helps you prepare For The very latest trends in online social networking. Drawing on recent research in social psychology, Powell connects the dots, revealing the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative, from planning through measurement. The techniques in 33 Million People in the Room can help you build your company, introduce new products and services, and strengthen your brands whatever they are: business or personal!



The Like Economy

The Like Economy Author Brian Carter
ISBN-10 9780789751362
Release 2013
Pages 312
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The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter's complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he's completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook's users…your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You'll discover today's best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who'll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast! • Compare Facebook's five routes to profit, and choose your best strategies • Craft a Facebook program that reflects your unique offerings and customers • Avoid eight key mistakes that kill Facebook profitability • Continuously optimize your presence to reflect your experience and performance • Sell the dream: Go beyond benefits to arouse your fans' desires • Attract super-affordable, targeted visitors and fans with Facebook ads • Deepen engagement by applying new insights about Facebook users • Improve branding, positioning, and customer service along with revenue • Master 13 proven influence tactics for transforming casual visitors into buyers • Employ time-tested sales tactics, including testimonials and upselling • Build a community you can translate into profits • Create a cost-effective B2B marketing program that works



Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Likeable Social Media  How to Delight Your Customers  Create an Irresistible Brand  and Be Generally Amazing on Facebook    Other Social Networks Author Dave Kerpen
ISBN-10 0071769501
Release 2011-06-07
Pages 272
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking



Guinness World Records Science and Stuff

Guinness World Records  Science and Stuff Author Guinness World Records
ISBN-10 1910561630
Release 2018-01-11
Pages 216
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Packed with spectacular superlatives, shocking stats, fantastic facts and fun figures, Science and Stuff celebrates the simple joy in finding things out. What can cats teach us about the laws of physics? Why was cabbage banned on the International Space Station? (Can you fart in space?) And would a penny dropped from the Empire State Building really kill someone? (Short answer: No!)But it's not all facts and stats. The feature chapter just for Makers, introduced by our very own mad professor Burnaby Q. Orbax, challenges you to attempt record-breaking science experiments at home, from the fastest Mentos & Soda rocket car to the most slime thrown and caught in a minute!Join us as we rise from the deepest depths of the ocean, where weird glowing fish hunt in the darkness, to the mountaintop observatories where scientists unravel the secrets of the universe.



The Accidental Billionaires

The Accidental Billionaires Author Ben Mezrich
ISBN-10 9780385532198
Release 2009-07-14
Pages 288
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NATIONAL BESTSELLER “The Social Network, the much anticipated movie…adapted from Ben Mezrich’s book The Accidental Billionaires.” —The New York Times Best friends Eduardo Saverin and Mark Zuckerberg had spent many lonely nights looking for a way to stand out among Harvard University’s elite, competitive, and accomplished student body. Then, in 2003, Zuckerberg hacked into Harvard’s computers, crashed the campus network, almost got himself expelled, and was inspired to create Facebook, the social networking site that has since revolutionized communication around the world. With Saverin’s funding their tiny start-up went from dorm room to Silicon Valley. But conflicting ideas about Facebook’s future transformed the friends into enemies. Soon, the undergraduate exuberance that marked their collaboration turned into out-and-out warfare as it fell prey to the adult world of venture capitalists, big money, and lawyers. From the Trade Paperback edition.



Facebook Marketing

Facebook Marketing Author Chris Treadaway
ISBN-10 9781118239124
Release 2012-04-12
Pages 360
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.



Chaos Monkeys

Chaos Monkeys Author Antonio Garcia Martinez
ISBN-10 9780062884480
Release 2018-07-24
Pages 320
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The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author—the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley “Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.” — Andrew Ross Sorkin, New York Times Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys. One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. In Chaos Monkeys, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.



The Copywriter s Handbook

The Copywriter s Handbook Author Robert W. Bly
ISBN-10 1429900156
Release 2007-04-01
Pages 432
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy



Fair Shot

Fair Shot Author Chris Hughes
ISBN-10 9781250196590
Release 2018-02-20
Pages 224
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Introduction -- How it happens -- The dismantling of the American dream -- Africa & back -- The precariat -- A guaranteed income for working people -- Worthwhile work -- Untethered idealism -- Everybody likes a tax credit -- What we owe one another -- Afterword



Angel

Angel Author Jason Calacanis
ISBN-10 9780062560711
Release 2017-07-18
Pages 288
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One of Silicon Valley’s most successful angel investors shares his rules for investing in startups. There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things. Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups—investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for twenty-first century investors, Calacanis takes potential angels step-by-step through his proven method of creating massive wealth: startups. As Calacanis makes clear, you can get rich—even if you came from humble beginnings (his dad was a bartender, his mom a nurse), didn’t go to the right schools, and weren’t a top student. The trick is learning how angel investors think. Calacanis takes you inside the minds of these successful moneymen, helping you understand how they prioritize and make the decisions that have resulted in phenomenal profits. He guides you step by step through the process, revealing how leading investors evaluate new ventures, calculating the risks and rewards, and explains how the best startups leverage relationships with angel investors for the best results. Whether you’re an aspiring investor or a budding entrepreneur, Angel will inspire and educate you on all the ins of outs. Buckle up for a wild ride into the world of angel investing!



Powering the Dream

Powering the Dream Author Alexis Madrigal
ISBN-10 9780306819773
Release 2011-03-29
Pages 400
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Few today realize that electric cabs dominated Manhattan's streets in the 1890s; that Boise, Idaho, had a geothermal heating system in 1910; or that the first megawatt turbine in the world was built in 1941 by the son of publishing magnate G. P. Putnam--a feat that would not be duplicated for another forty years. Likewise, while many remember the oil embargo of the 1970s, few are aware that it led to a corresponding explosion in green-technology research that was only derailed when energy prices later dropped. In other words: We've been here before. Although we may have failed, America has had the chance to put our world on a more sustainable path. Americans have, in fact, been inventing green for more than a century. Half compendium of lost opportunities, half hopeful look toward the future, Powering the Dream tells the stories of the brilliant, often irascible inventors who foresaw our current problems, tried to invent cheap and energy renewable solutions, and drew the blueprint for a green future.



Ultimate Guide to Instagram for Business

Ultimate Guide to Instagram for Business Author Kim Walsh Phillips
ISBN-10 9781613083574
Release 2017-05-16
Pages
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SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business. Learn how to: Set up an Instagram marketing funnel that converts followers into customers Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches Grow your Instagram following with The 21-Day Blueprint Leverage your Instagram brand to reach celebrity status and gain a competitive advantage Post Instagram stories and live videos to grow your follower base and drive sales Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers Your followers are ready to take action -- give them a reason! Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you'll be ready to take the plunge!



The Facebook Marketing Book

The Facebook Marketing Book Author Dan Zarrella
ISBN-10 9781449302726
Release 2010-12-21
Pages 286
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators



Public Parts

Public Parts Author Jeff Jarvis
ISBN-10 9781451636376
Release 2011-09-27
Pages 272
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A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives. Thanks to the internet, we now live—more and more—in public. More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives. Yet change brings fear, and many people—nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy—despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis. In this shibboleth-destroying book, Public Parts argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg’s invention, shifting power from old institutions to us all. Based on extensive interviews, Public Parts introduces us to the men and women building a new industry based on sharing. Some of them have become household names—Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, and Twitter’s Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways—how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices—and the responsibilities—lie with us. Jarvis makes an urgent case that the future of the internet—what one technologist calls “the eighth continent”—requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, “If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us.” Jeff Jarvis has that vision and will be that guide.



The Life Changing Magic of Not Giving a F ck

The Life Changing Magic of Not Giving a F ck Author Sarah Knight
ISBN-10 9780316270731
Release 2015-12-29
Pages 224
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THE "GENIUS" (Cosmopolitan) NATIONAL BESTSELLER ON THE ART OF CARING LESS AND GETTING MORE--FROM THE AUTHOR OF GET YOUR SH*T TOGETHER AND YOU DO YOU Are you stressed out, overbooked, and underwhelmed by life? Fed up with pleasing everyone else before you please yourself? It's time to stop giving a f*ck. This brilliant, hilarious, and practical parody of Marie Kondo's bestseller The Life-Changing Magic of Tidying Up explains how to rid yourself of unwanted obligations, shame, and guilt--and give your f*cks instead to people and things that make you happy. The easy-to-use, two-step NotSorry Method for mental decluttering will help you unleash the power of not giving a f*ck about: Family drama Having a "bikini body" Iceland Co-workers' opinions, pets, and children And other bullsh*t! And it will free you to spend your time, energy, and money on the things that really matter. So what are you waiting for? Stop giving a f*ck and start living your best life today!