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Living Room Wars

Living Room Wars Author Ien Ang
ISBN-10 9781134796847
Release 2006-07-13
Pages 224
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Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.



Media Worlds

Media Worlds Author Faye D. Ginsburg
ISBN-10 9780520928169
Release 2002-10-23
Pages 429
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This groundbreaking volume showcases the exciting work emerging from the ethnography of media, a burgeoning new area in anthropology that expands both social theory and ethnographic fieldwork to examine the way media—film, television, video—are used in societies around the globe, often in places that have been off the map of conventional media studies. The contributors, key figures in this new field, cover topics ranging from indigenous media projects around the world to the unexpected effects of state control of media to the local impact of film and television as they travel transnationally. Their essays, mostly new work produced for this volume, bring provocative new theoretical perspectives grounded in cross-cultural ethnographic realities to the study of media.



Audience Ratings

Audience Ratings Author Hugh Malcolm Beville
ISBN-10 080580174X
Release 1988
Pages 381
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First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.



Communication Theory Today

Communication Theory Today Author David J. Crowley
ISBN-10 0804723478
Release 1994
Pages 312
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This state-of-the-art overview reflects the rich variety of approaches and disciplines embraced by contemporary communication studies. The book consists of thirteen original essays by some of the most prominent communication scholars, including Ien Ang, Deidre Boden, David Crowley, James M. Collins, Klaus Krippendorff, William Leiss, Denis McQuail, William Melody, Joshua Meyrowitz, David Mitchell, Mark Poster, Majid Tehranian, John B. Thompson and Teun A. van Dijk.



Doing Media Research

Doing Media Research Author Susanna Hornig Priest
ISBN-10 9781412960977
Release 2009-03-05
Pages 248
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Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.



The Audience Studies Reader

The Audience Studies Reader Author Will Brooker
ISBN-10 0415254353
Release 2003
Pages 347
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"The Audience Studies Reader" provides a guide to thinking about the audience, and suggests new ways of looking at the relationship between media texts and those who receive, consume and interpret them. Here are key writings and research exploring questions of reception and interpretation.



The SAGE Handbook of Media Studies

The SAGE Handbook of Media Studies Author John D. H. Downing
ISBN-10 9781452206646
Release 2004-09-08
Pages 640
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The SAGE Handbook of Media Studies examines the theories, practices, and future of this fast-growing field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from popular music to digital technologies, from media ethics to advertising, and from Hollywood and Bollywood to alternative media.



Social Media as Surveillance

Social Media as Surveillance Author Daniel Trottier
ISBN-10 9781317053828
Release 2016-04-01
Pages 222
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While there is a lot of popular and academic interest in social media, this is the first academic work which addresses its growing presence in the surveillance of everyday life. Some scholars have considered its impact on privacy, but these efforts overlook the broader risks for users. Commonsense recommendations of care and vigilance are not enough, as attempts to manage an individual presence are complicated by the features which make social media 'social'. Facebook friends routinely expose each other, and this information leaks from one context to another. This book develops a surveillance studies approach to social media by presenting first hand ethnographic research with a variety of personal and professional social media users. Using Facebook as a case-study, it describes growing monitoring practices that involve social media. What makes this study unique is that it not only considers social media surveillance as multi-purpose, but also shows how these different purposes augment one another, leading to a rapid spread of surveillance and visibility. Individual, institutional, market-based, security and intelligence forms of surveillance therefore co-exist with each other on the same site. Not only are they drawing from the same interface and information, but these practices also augment each other. This groundbreaking research considers the rapid growth and volatility of social media technology by treating these aspects as central to social media surveillance.



Mass Media and Society

Mass Media and Society Author Michael Gurevitch
ISBN-10 0340884991
Release 2005-08-26
Pages 432
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This widely used study has become the leading international textbook on the media. Written by distinguished academics from around the world, the book provides an invaluable guided tour through three key areas of debate: DT theories of media and society DT the study of media organizations DT debates about culture, ideology and democracy. This fourth edition has been fully updated and contains 13 new chapters on key topics, ranging from post-feminism to war journalism as entertainment. Above all, it offers a number of alternative views on the changing role of the media in the era of globalization, new communication technology, the war on terror, the advance of women and increasing economic inequality.



Postmodernism and Islam

Postmodernism and Islam Author Akbar S. Ahmed
ISBN-10 0415348552
Release 2004
Pages 294
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Can West and East ever understand each other? In this extraordinary book one of the world's leading Muslim scholars explores an area which has been almost entirely neglected by scholars in the field - the area of postmodernism and Islam. This landmark work is startling and constantly perceptive in its exploration of Western and Islamic culture. Emphasizing the role of the mass media in shaping our understanding of East-West relations, Akbar S. Ahmed analyses the ways in which the media turned events like the Salmon Rushdie affair and the Gulf war into a carnival of spectacle and entertainment. He makes use of the postmodern theme of the displaced, circulating image to show how images are used to tell stories - stories which are not always helpful or accurate. In this new, revised edition, Akbar S. Ahmed includes a remarkable and stimulating new preface, in which he reconsiders this topic in the light of the contemporary, post September 11th, world.



Media audiences

Media audiences Author Marie Gillespie
ISBN-10 IND:30000124499314
Release 2005-09-01
Pages 250
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Visit the Understanding Media seriesmicrosite. "This book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, for example to do with globalisation, the social contexts of media use and the power of the media. This is a state-of-the-art textbook, which provides students with the critical tools they need in order to evaluate existing research, and to undertake their own." David Buckingham, Institute of Education, London"The book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research." Virginia Nightingale, University of Western Syney, AustraliaThis book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies.The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers.The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewers' interpretations of news about Palestine.



TV Living

TV Living Author David Gauntlett
ISBN-10 9781134667901
Release 2002-01-04
Pages 328
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TV Living presents the findings of the BFI Audience Tracking Study in which 500 participants completed detailed questionnaire-diaries on their lives, their television watching, and the relationship between the two over a five year period. Gauntlett and Hill use this extensive data to explore some of the most fundamental questions in media and cultural studies, focusing on issues of gender, identity, the impact of new technologies, and life changes. Opening up new areas of debate, the study sheds new light on audiences and their responses to issues such as sex and violence on television. A unique study of contemporary tv audience behaviour and attitudes, TV Living offers a fascinating insight into the complex relationship between mass media and people's lives today.



Media Audiences and Identity

Media Audiences and Identity Author S. Bailey
ISBN-10 9780230501119
Release 2005-09-08
Pages 228
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Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.



Welcome to the Dreamhouse

Welcome to the Dreamhouse Author Lynn Spigel
ISBN-10 0822326965
Release 2001-06-01
Pages 426
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DIVHistorical and theoretical essays on television and media culture by a leading feminist studies scholar./div



Rethinking the Media Audience

Rethinking the Media Audience Author Pertti Alasuutari
ISBN-10 9781849206730
Release 1999-08-31
Pages 224
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Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life.



Audience Evolution

Audience Evolution Author Philip M. Napoli
ISBN-10 9780231150354
Release 2011
Pages 248
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"Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, and engagement. Napoli explores the interplay between political and economic interests in the audience marketplace and its effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. "Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. he describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful." Steve Wildman, Michigan State University



Popular Culture in the Classroom

Popular Culture in the Classroom Author Donna E. Alvermann
ISBN-10 9781135853099
Release 2018-02-06
Pages 168
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This book is written for teachers, researchers, and theorists who have grown up in a world radically different from that of the students they teach and study. It considers the possibilities involved in teaching critical media literacy using popular culture, and explore what such teaching might look like in your classroom. Published by International Reading Association