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Luxury Online

Luxury Online Author Uché Okonkwo
ISBN-10 9780230248335
Release 2010-02-26
Pages 360
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.



Luxury Online

Luxury Online Author Uché Okonkwo
ISBN-10 0230555365
Release 2010-02-26
Pages 360
Download Link Click Here

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.



Luxury Online

Luxury Online Author U. Okonkwo
ISBN-10 1349364177
Release 2010-02-26
Pages 360
Download Link Click Here

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.



Luxury Fashion Branding

Luxury Fashion Branding Author U. Okonkwo
ISBN-10 9780230590885
Release 2016-01-18
Pages 332
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This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.



Luxury

Luxury Author Ashok Som
ISBN-10 9780470830024
Release 2015-02-02
Pages 432
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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets For professionals in the luxury industry, as well as those studying it or investing in it, Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.



The Luxury Strategy

The Luxury Strategy Author Jean-Noël Kapferer
ISBN-10 9780749464929
Release 2012-09-03
Pages 408
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The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.



Kapferer on Luxury

Kapferer on Luxury Author Jean-Noël Kapferer
ISBN-10 9780749474379
Release 2015-03-03
Pages 240
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Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students, willing to deepen their understanding of this major luxury challenge.



Soccer Systems and Strategies

Soccer Systems and Strategies Author Jens Bangsbo
ISBN-10 0736003002
Release 2000
Pages 127
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Build a successful team around the strengths of your players! In Soccer Systems and Strategies, two coaches of the Danish national team provide a practical guide to implementing the world's top styles of play into your game plan. They present soccer's four primary systems of play—defined by the number of players at each position and their alignment on the field—and then break down the different strategies, tactics, and styles of play that can be used within these systems. First, learn the basics of the four primary systems of play: the 4-3-3, the 4-4-2, the 3-5-2, and the 3-4-3. Second, choose a style of play that can be used within some or all of these systems. These include different attacking styles, various defensive styles, and styles that are characteristic of international soccer powers, including the Latin, British, Norwegian, South American, and African styles of play. After you determine the optimal system and style for your team, you learn how to counter opponents' tactics and how to teach your system, style, and tactics through practice instruction and drills. Detailed diagrams and plans of action for implementing the systems are included, along with insights on how to make adjustments during the game. Top coaches throughout the world have proven that adapting your system to match your players' strengths and your opponents' weaknesses is the key to developing teams that are competitive year in and year out. With Soccer Systems and Strategies, you have all the information you need to implement the ideal system for your team.



Advances in Luxury Brand Management

Advances in Luxury Brand Management Author Jean-Noël Kapferer
ISBN-10 9783319511276
Release 2017-09-21
Pages 256
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.



Selling Luxury

Selling Luxury Author Robin Lent
ISBN-10 0470498374
Release 2009-05-27
Pages 176
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Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty." —Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways of exceeding each client's expectations through offering a service that surprises and delights." —Aaron Simpson, Group Executive Chairman, Quintessentiall What does it take to sell high-end luxury creations to the richest clients in the world? In Selling Luxury, Robin Lent and Genevieve Tour, with thirty years of combined experience, share their savoir-faire. You'll also pick up tips from multi-million dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire Sales Ambassador status by offering the impeccable service associated with the world's most prestigious brands.



Global Luxury Trends

Global Luxury Trends Author Jonas Hoffmann
ISBN-10 9781137287380
Release 2012-12-04
Pages 263
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Luxury is booming. The rise of emerging-market luxury brands and the digital revolution are reshaping the industry, but what's next and what trends will the future bring? The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.



The Management of Luxury

The Management of Luxury Author Benjamin Berghaus
ISBN-10 9780749471675
Release 2014-09-03
Pages 488
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In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.



Luxury Tax The Complete Series The Cartel Publications Presents

Luxury Tax  The Complete Series  The Cartel Publications Presents Author T. Styles
ISBN-10 9780989084543
Release 2013-08
Pages 226
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"The complete novel from the book 'Soft'."



Asian Management Systems

Asian Management Systems Author Min Chen
ISBN-10 1861529414
Release 2004
Pages 278
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Asian Management Systems is the only text on the market that specifically addresses the Asian style of management in a comparative, country context. The text examines the four main management systems in the East Asian region: Japanese, mainland Chinese, Overseas Chinese and Korean, and compares and contrasts the management styles within Asia and with the western world. Through a comparative analysis of organizational structures, competitive strategies and cultural influences, the workings of each system are made clear. Practical guidelines make this book a vital guide for international executives and students alike. The new edition has been updated and covers the Tiger economies before and since the crash. It also looks at the rise of Islam as a force in Asian business and examines China?s new role as a quasi-capitalist economic system within a communist political system. This is the core text for all students of Asian business and for all academics with a lively interest in international business. Asian Management Systems is the only text on the market that specifically addresses the Asian style of management in a comparative, country context. The text examines the four main management systems in the East Asian region: Japanese, mainland Chinese, Overseas Chinese and Korean, and compares and contrasts the management styles within Asia and with the western world. Through a comparative analysis of organizational structures, competitive strategies and cultural influences, the workings of each system are made clear. Practical guidelines make this book a vital guide for international executives and students alike. The new edition has been updated and covers the Tiger economies before and since the crash. It also looks at the rise of Islam as a force in Asian business and examines China?s new role as a quasi-capitalist economic system within a communist political system. This is the core text for all students of Asian business and for all academics with a lively interest in international business.



Rethinking Luxury

Rethinking Luxury Author Martin C. Wittig
ISBN-10 9781910649138
Release 2015-01-21
Pages 281
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The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market. Rethinking Luxury paints a roadmap for the future of marketing to the rich and superwealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what s likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.



Luxury Strategy in Action

Luxury Strategy in Action Author J. Hoffmann
ISBN-10 9780230361546
Release 2016-01-05
Pages 205
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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.



Strategic pay

Strategic pay Author Edward E. Lawler
ISBN-10 STANFORD:36105034085345
Release 1990-08-31
Pages 308
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Make Your Pay System Pay Off A comprehensive look at not only the choices surrounding the development of a pay system but also the pros and cons associated with each choice....Thorough. --HR Magazine In this seminal work, acclaimed compensation expert Edward Lawler III shows companies that the way they pay can be an important source of competitive advantage. He reveals how pay strategies that draw a clear connection between pay and performance can support an organization's strategic objectives by communicating unmistakably what that organization values most. Moreover, he examines a wide range of performance-based pay practices--from piecework incentive systems to merit pay and skill-based pay--to demonstrate how compensation systems can be tailored to fit a variety of business strategies and management styles. Both traditional and nontraditional pay strategies are examined, with special emphasis given to designing pay systems that support participatory management and other innovative practices.