Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Making pictures in Our Heads

Making  pictures in Our Heads Author Jonathan W. Rose
ISBN-10 0275968421
Release 2000
Pages 250
Download Link Click Here

Rose analyzes the rhetoric and symbols of government advertising, using Canada as a case study. Investigating three significant advertising campaigns over the last twenty years, Rose demonstrates the persuasiveness of advertising and its importance to the communications arsenal of governments.



Political Communication Ethics

Political Communication Ethics Author Robert E. Denton (Jr.)
ISBN-10 0275964833
Release 2000
Pages 263
Download Link Click Here

Analyzes ethical dimensions of contemporary political campaigning and governing.



Navigating Boundaries

Navigating Boundaries Author Brenda DeVore Marshall
ISBN-10 0275967794
Release 2000
Pages 150
Download Link Click Here

Marshall, Mayhead, and their contributors explore the discourse women governors use to negotiate political boundaries. The analysis, based on the study of five governors, suggests that women bring issues of caring, empowerment, family, and inclusivity to their office, thus resculpting the face of the governorship, restructuring the political landscape, and redefining women's roles.



Notable Speeches in Contemporary Presidential Campaigns

Notable Speeches in Contemporary Presidential Campaigns Author Robert V. Friedenberg
ISBN-10 0275967859
Release 2002
Pages 263
Download Link Click Here

This work examines the first public addresses made by an American presidential candidate on his own behalf. Each study examines a key event that foreshadowed the speech studied, and includes a rhetorical biography of the speaker including a discussion of the speechwriting team.



The Rhetoric of First Lady Hillary Rodham Clinton

The Rhetoric of First Lady Hillary Rodham Clinton Author Colleen E. Kelley
ISBN-10 027596695X
Release 2001-01
Pages 311
Download Link Click Here

The defining characteristic of Hillary Rodham Clinton's tenure as First Lady is the rhetorical merging of the traditional wife's role with that of a savvy politician, skilled in the discursive management of crisis situations. Kelley explores the singular and successful rhetorical persona of the last First Lady of the 20th century.



Restoring Accountability

Restoring Accountability Author Canada. Commission of Inquiry into the Sponsorship Program and Advertising Activities
ISBN-10 0660195828
Release 2006-01-01
Pages 340
Download Link Click Here

Restoring Accountability has been writing in one form or another for most of life. You can find so many inspiration from Restoring Accountability also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Restoring Accountability book for free.



Publicity and the Canadian State

Publicity and the Canadian State Author Kirsten Kozolanka
ISBN-10 9781442669314
Release 2014-02-24
Pages 392
Download Link Click Here

Publicity pervades our political and public culture, but little has been written that critically examines the basis of the modern Canadian “publicity state.” This collection is the first to focus on the central themes in the state’s relationship with publicity practices and the “permanent campaign,” the constant search by politicians and their strategists for popular consent. Central to this political popularity contest are publicity tools borrowed from private enterprise, turning political parties into sound bites and party members into consumers. Publicity and the Canadian State is the first sustained study of the contemporary practices of political communication, focusing holistically on the tools of the publicity state and their ideological underpinnings: advertising, public opinion research, marketing, branding, image consulting, and media and information management, as well as related topics such as election law and finance, privacy, think-tank lobbying, and non-election communication campaigns. Bringing together contemporary Canadian analysis by scholars in a number of fields, this collection will be a welcome new resource for academics, public relations and policy professionals, and government communicators at all levels.



Choice

Choice Author
ISBN-10 UOM:39015079402478
Release 2000
Pages
Download Link Click Here

Choice has been writing in one form or another for most of life. You can find so many inspiration from Choice also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Choice book for free.



BPR

BPR Author
ISBN-10 STANFORD:36105111050469
Release 2000-01
Pages
Download Link Click Here

BPR has been writing in one form or another for most of life. You can find so many inspiration from BPR also informative, and entertaining. Click DOWNLOAD or Read Online button to get full BPR book for free.



The Clinton Scandals and the Politics of Image Restoration

The Clinton Scandals and the Politics of Image Restoration Author Joseph R. Blaney
ISBN-10 0275971066
Release 2001-01-01
Pages 164
Download Link Click Here

Explores the political communications aspects of the Clinton scandals.



When Congress Debates

When Congress Debates Author Theodore F. Sheckels
ISBN-10 UOM:39015050049975
Release 2000-01-01
Pages 154
Download Link Click Here

Sheckels offers a new perspective on Congressional debating, one derived from the theoretical work of Mikhail Bakhtin. Debates are presented as richly polyphonic and as featuring double-voiced discourse, exhibiting "carnivalesque" energy and lacking finalizability. He analyzes six Congressional debates using this Bakhtinian paradigm.



Communications in Canadian Society

Communications in Canadian Society Author Craig McKie
ISBN-10 1550771183
Release 2001-01-10
Pages 325
Download Link Click Here

Communications in Canadian Society, 5th Edition, provides a comprehensive overview and analysis of communications institutions in Canada. This edition has been thoroughly updated to take into account the changes taking place in information technology and the effects of this communications revolution in Canada and throughout the world. As with previous editions, this edition provides a diversity of analytical perspectives, with selections by leading authorities in communication studies, journalism, sociology psychology, political science, and economics. It also provides a strong mix of both classic and contemporary Canadian writing in the field. Primarily intended for use at Canadian universities and colleges, this book will also be useful to communications professionals and laypersons seeking a better understanding of the communications revolution.



Communicating in Canada s Past

Communicating in Canada s Past Author Gene Allen
ISBN-10 NWU:35556039793195
Release 2009
Pages 328
Download Link Click Here

The first collection of its kind, this volume assembles both well-established and up-and-coming scholars to address sizable gaps in the literature on media history in Canada.



American Book Publishing Record

American Book Publishing Record Author
ISBN-10 UOM:39015023714663
Release 1993
Pages
Download Link Click Here

American Book Publishing Record has been writing in one form or another for most of life. You can find so many inspiration from American Book Publishing Record also informative, and entertaining. Click DOWNLOAD or Read Online button to get full American Book Publishing Record book for free.



Cultural Reflections and the Role of Advertising in the Socio economic and National Development of Nigeria

Cultural Reflections and the Role of Advertising in the Socio economic and National Development of Nigeria Author Emmanuel C. Alozie
ISBN-10 0773461620
Release 2005-01
Pages 300
Download Link Click Here

This study focuses on the role of advertising in the process of social mobilization and modernization in Nigeria by examining the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements. In this remarkable study, Emmanuel C. Alozie has attempted to explore the role of advertising in the national and economic development of Nigeria. Examining this role through a combination of quantitative content analysis and critical cultural methods, he has pursued a number of basic research questions. For example, one question asks: what proportion of the advertisements in Nigerian mass media is directed to business entities as opposed to ordinary consumers? The answer he provides presents an interesting perspective on advertising's role. His research also found that most ads were product related, and less than a third of the ads were related to service, one indication of the relative underdevelopment of the economy. Ads also promoted largely nonessential products and services to the tune of 65 per cent. developing country like Nigeria, the multitiered government agencies would provide a major share of the media advertising. In reality, only a tiny proportion (about 5 per cent) actually came from government sources, the rest of the advertising was provided by the national and multinational corporations. Alozie also found that Nigerian sponsors tend to promote goods of foreign origin over those of Nigerian derivative. Overall, he found that less than half the products and services advertised (42 per cent) were of Nigerian origin, with much of the products nonessential in nature. Advertising messages with embedded appeals have the potential of manipulating consumers, and promoting unproductive consumption habits among consumers in a situation of scarcity. Therefore, the appeals that are used in the advertising content become an important issue in a developing nation like Nigeria. Alozie did not find extensive use of the image, youth and sex appeals in the ads so prevalent in the West, even though some of these appeals were found to have crept into the content. primary selling point. In addition, emphasis was on savings, family and safety for products regardless of whether the ads featured high involvement or low involvement products and services. For decades, policy makers in the developing world have debated the need for using mass media for human-resource moralization by emphasizing developmental themes. To what extent Nigerian ads contain developmental themes is a question Alozie explores. He finds that some ads do contain developmental themes, such as, savings, self-development, modernization, investment, hard work, competition, etc. These themes, however, appear rather infrequently. Financial institutions emphasize developmental themes, while manufacturing enterprises do not. The author underscores the need for the government to encourage private and public corporations to include developmental themes in their advertising messages to promote individual as well as communal or collective interests. messages, the author draws some broad conclusions that provide significant insight into Nigeria's prevailing advertising scene. For example, he concludes that the degree of information on products and services available in the country is inadequate because of low-level advertising. Even though developmental themes are employed in advertising messages, the sparcity of their use is not likely to promote national development. Broadcast advertisements are more democratic than those in the print media primarily because they promote products and services more affordable to the average consumer. In general, consumer products advertised in Nigeria are frequently of foreign origin and, therefore, they are targeted to the elite who can afford the expensive nonessential products. The author recognizes the value and need for advertising that can disseminate not only beneficial information about products and services, but can also serve as an effective tool in government's hands to promote information on significant social and developmental issues and policies that will affect the public. scholars and researchers have contributed to the sizeable existing literature on development, few have examined advertising as a meaningful means of communication for developmental messages and values. Through his study, Alozie has attempted to fill this void. Students and scholars with an interest in the media of developing nations will find the articulation of the various theories concerning socio-economic development quite stimulating. But more importantly, by answering a range of significant questions about the nature and types of advertising messages published or aired in the Nigerian mass media, discussing what themes and values they contain, and how relevant they are or influence the developmental goals of the nation, the author offers a study that is useful, insightful and rewarding.



The SAGE Handbook of Political Communication

The SAGE Handbook of Political Communication Author Holli A Semetko
ISBN-10 9781473971202
Release 2012-05-17
Pages 544
Download Link Click Here

This authoritative and comprehensive survey of political communication draws together a team of the world's leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.



Books in Print

Books in Print Author
ISBN-10 UOM:39015049090825
Release 2001
Pages
Download Link Click Here

Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.