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Managing Media Businesses

Managing Media Businesses Author Mike Rosenberg
ISBN-10 9783319520216
Release 2017-06-24
Pages 214
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This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably. Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames needs to be broken if you are to survive in times of such rapid change. This book is based on IESE’s Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.



Managing the Media

Managing the Media Author Fred J. Evans
ISBN-10 0899301568
Release 1987-01-01
Pages 172
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Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. "Marketing News" Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.



Managing Media Companies

Managing Media Companies Author Annet Aris
ISBN-10 0470015632
Release 2005-09-12
Pages 432
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The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .



Managing Electronic Media

Managing Electronic Media Author Joan M. Van Tassel
ISBN-10 9780240810201
Release 2010
Pages 417
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Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content



Media Management in the Age of Giants

Media Management in the Age of Giants Author Dennis F. Herrick
ISBN-10 9780826351647
Release 2012-08-15
Pages 416
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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.



Handbook of Media Management and Economics

Handbook of Media Management and Economics Author Alan B. Albarran
ISBN-10 9781135611682
Release 2006-04-21
Pages 750
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This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.



The Social Media Management Handbook

The Social Media Management Handbook Author Robert Wollan
ISBN-10 1118003527
Release 2010-12-15
Pages 352
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How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.



The Indian Media Business

The Indian Media Business Author Vanita Kohli-Khandekar
ISBN-10 9788132118015
Release 2013-08-30
Pages 484
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The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India—print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media—arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media. This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others.



China Opportunities for International Media Businesses Giving Historical Context Media Import and Export

China   Opportunities for International Media Businesses  Giving Historical Context  Media Import and Export Author Torsten Hoffmann
ISBN-10 9783863416065
Release 2012-03-01
Pages 56
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"The presence of television is influencing the future of China in ways that no other technology or human agency can" (J. Lull). Given its' importance, both culturally and politically, the television industry is one of the most interesting industries in China. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won’t be for a while; therefore the focus of this report is foreign television content entering China - and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players (namely CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, Viacom) are introduced and analyzed. Here, the issue of cultural imperialism, or Western media influence, is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in ten years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills.



Managing Media Services

Managing Media Services Author William D. Schmidt
ISBN-10 1563085305
Release 2000-01
Pages 418
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A textbook for library or information science students originally written by Charles W. Vlcek and Raymond V. Wiman, both now deceased, and updated by Schmidt (instructional media and educational technology, Central Washington U.) and Riech (instructional technology, Iowa State U.-Ames) to incorporat



The Entrepreneurial Journalist s Toolkit

The Entrepreneurial Journalist   s Toolkit Author Sara Kelly
ISBN-10 9781317597216
Release 2015-02-11
Pages 226
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Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.



Implementing Enterprise Risk Management

Implementing Enterprise Risk Management Author John Fraser
ISBN-10 9781118746189
Release 2014-10-09
Pages 688
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Overcome ERM implementation challenges by taking cues from leading global organizations Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of ERM on a macro level, while also addressing how ERM informs the response to specific incidents. Readers will learn how top companies are effectively constructing ERM systems to positively drive financial growth and manage operational and outside risk factors. By addressing the challenges of adopting ERM in large organizations with different functioning silos and well-established processes, this guide provides expert insight into fitting the new framework into cultures resistant to change. Enterprise risk management covers accidental losses as well as financial, strategic, operational, and other risks. Recent economic and financial market volatility has fueled a heightened interest in ERM, and regulators and investors have begun to scrutinize companies' risk-management policies and procedures. Implementing Enterprise Risk Management provides clear, demonstrative instruction on establishing a strong, effective system. Readers will learn to: Put the right people in the right places to build a strong ERM framework Establish an ERM system in the face of cultural, logistical, and historical challenges Create a common language and reporting system for communicating key risk indicators Create a risk-aware culture without discouraging beneficial risk-taking behaviors ERM is a complex endeavor, requiring expert planning, organization, and leadership, with the goal of steering a company's activities in a direction that minimizes the effects of risk on financial value and performance. Corporate boards are increasingly required to review and report on the adequacy of ERM in the organizations they administer, and Implementing Enterprise Risk Management offers operative guidance for creating a program that will pass muster.



Information Technology for Small Business

Information Technology for Small Business Author Katia Passerini
ISBN-10 9781461430407
Release 2012-05-03
Pages 120
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Information Technology for Small Business: Managing the Digital Enterprise provides an overview of how small and medium business enterprises (SMEs) can use flexibility, agility, and anticipation strategies to better utilize information technology and knowledge management. Because small and medium businesses tend to be late technology adopters, they could miss versatile and strategic workforce advantages that enable them to achieve higher efficiency and effectiveness through technology. This book shows these SMEs new technology trends that can transform the nature of their operations both in an evolutionary business path and through revolutionary opportunities. Information Technology for Small Business: Managing the Digital Enterprise applied correctly to small and medium business can be used as a strategic tool to reach growth and profit goals for the SMEs competing in a very dynamic and global marketplace. Examples include: identifying ways that IT can be used to develop strong relationships with customers and suppliers, and how to select the best technologies for business needs. Information Technology for Small Business: Managing the Digital Enterprise targets SME owners, educators, and practitioners working in the related fields of management, IT, IS, and CS-related disciplines. Advanced-level students and policy makers focusing on SMEs will also find this book valuable in terms of main concepts for discussion.



Managing Intellectual Assets in the Digital Age

Managing Intellectual Assets in the Digital Age Author Jeffrey H. Matsuura
ISBN-10 1580536468
Release 2003
Pages 233
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Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.



The Social Media Handbook

The Social Media Handbook Author Nancy Flynn
ISBN-10 9781118206812
Release 2012-01-18
Pages 370
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The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.



Managing Business and Service Networks

Managing Business and Service Networks Author Lundy Lewis
ISBN-10 9780306469800
Release 2006-04-11
Pages 286
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Most everything in our experience requires management in some form or other: our gardens, our automobiles, our minds, our bodies, our love lives, our businesses, our forests, our countries, etc. Sometimes we don’t call it “management” per se. We seldom talk about managing our minds or automobiles. But if we think of management in terms of monitoring, maintaining, and cultivating with respect to some goal, then it makes sense. We certainly monitor an automobile, albeit unconsciously, to make sure that it doesn’t exhibit signs of trouble. And we certainly try to cultivate our minds. This book is about managing networks. That itself is not a new concept. We’ve been managing the networks that support our telephones for about 100 years, and we’ve been managing the networks that support our computers for about 20 years. What is new (and what motivated me to write this book) is the following: (i) the enormous advancements in networking technology as we transition th st from the 20 century to the 21 century, (ii) the increasing dependence of human activities on networking technology, and (iii) the commercialization of services that depend on networking technology (e.g., email and electronic commerce).



Dynamic Modeling for Business Management

Dynamic Modeling for Business Management Author Bernard McGarvey
ISBN-10 9780387215563
Release 2006-05-04
Pages 308
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Modelling is a tool used by savvy business managers to understand the processes of their business and to estimate the impact of changes. Dynamic Modelling for Business Management applies dynamic modelling to business management, using accessible modelling techniques that are demonstrated starting with fundamental processes and advancing to more complex business models. Discussions of modelling emphasize its practical use for decision making and implementing change for measurable results. Readers will learn about both manufacturing and service-oriented business processes using hands-on lessons. Then will then be able to manipulate additional models to try out their knowledge and address issues specific to their own businesses and interests. Some of the topics covered include workflow management, supply-chain-management, and strategy.