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Marketing Communications for Local Nonprofit Organizations

Marketing Communications for Local Nonprofit Organizations Author Teri Kline Henley
ISBN-10 9781136403712
Release 2013-03-07
Pages 280
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Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.



Marketing Strategies for Nonprofit Organizations

Marketing Strategies for Nonprofit Organizations Author Siri N. Espy
ISBN-10 UOM:39015029709964
Release 1993-01-01
Pages 165
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Marketing Strategies for Nonprofit Organizations has been writing in one form or another for most of life. You can find so many inspiration from Marketing Strategies for Nonprofit Organizations also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Marketing Strategies for Nonprofit Organizations book for free.



Leadership in Nonprofit Organizations

Leadership in Nonprofit Organizations Author Kathryn A. Agard
ISBN-10 9781483305455
Release 2010-10-19
Pages 1072
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Leaders of nonprofit organizations deliver programs and services vital to the quality of life in the United States. All the activities of our religious communities; the vast majority of the arts and culture, human services, and community development pursuits; as well as education and environmental advocacies take root and deliver their services within the nonprofit sector. Welcome to the world of leadership in nonprofit organizations. This sector offers an opportunity to serve as well as to lead. Leadership in Nonprofit Organizations: A Reference Handbook engages voices on issues and leadership topics important to those seeking to understand more about this dynamic sector of society. A major focus of this two-volume reference work is on the specific roles and skills required of the nonprofit leader in voluntary organizations. Key Features Presents contributions from a wide range of authors who reflect the variety, vibrancy, and creativity of the sector itself Provides an overview of the history of nonprofit organizations in our country Describes a robust and diverse assortment of organizations and opportunities for leadership Explores the nature of leadership and its complexity as exemplified in the nonprofit sector Includes topics such as personalities of nonprofit leaders; vision and starting a nonprofit organization; nonprofit law, statutes, taxation, and regulations; strategic management; financial management; collaboration; public relations for promoting a nonprofit organization; and human resource policies and procedures Nonprofit organizations are a large, independent, diverse, and dynamic part of our society. This landmark Handbook tackles issues relevant to leadership in the nonprofit realm, making it a welcome addition to any academic or public library.



Nonprofit and Business Sector Collaboration

Nonprofit and Business Sector Collaboration Author Sridhar Samu
ISBN-10 9781136409875
Release 2013-04-03
Pages 210
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Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits—while avoiding the sometimes-hidden pitfalls—of these partnerships! In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships that currently exist between these kinds of organizations and what the future could hold, Nonprofit and Business Sector Collaboration goes on to explore cause-related marketing, philanthropy, social enterprise, sponsorships, alliances, licensing agreements, and more. This informative book illustrates the motives for and expected outcomes of developing these collaborative business relationships, and then gets specific with insightful examinations of: the role that marketing plays in cross-sector collaboration alliances (strategic partnerships, symbiotic marketing, etc.) and the characteristics each partner and the partnership itself must have to succeed how the public's attitude toward a charity can change when the charity accepts corporate donations how existing perceptions of a company's ethics can affect a cause-related marketing campaign Pepsi's cause-related marketing campaigns in Spain—how they were perceived by the Spanish population, and their effect on the company's image there how nonprofits can create successful relationships with corporate sponsors and their customers how businesses and arts organizations can work together for their mutual benefit and more!



Social Entrepreneurship and Social Business

Social Entrepreneurship and Social Business Author Christine K. Volkmann
ISBN-10 9783834970930
Release 2012-04-24
Pages 285
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This compilation offers students a comprehensive overview of the field of social entrepreneurship. Leading European researchers and lecturers such as Ann-Kristin Achleitner, Markus Beckmann, Heather Cameron, Pascal Dey, Andreas Heinecke, Benjamin Huybrechts, Alex Nicholls, Johanna Mair, Susan Müller and Chris Steyaert have contributed to this textbook.



Strategic Communications for Nonprofits

Strategic Communications for Nonprofits Author Kathy Bonk
ISBN-10 0470443286
Release 2008-10-14
Pages 208
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This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.



Bibliographic Index

Bibliographic Index Author
ISBN-10 UOM:39015079882307
Release 2002
Pages 26
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Bibliographic Index has been writing in one form or another for most of life. You can find so many inspiration from Bibliographic Index also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Bibliographic Index book for free.



How to Recruit Great Board Members

How to Recruit Great Board Members Author Dorian Dodson
ISBN-10 0963244515
Release 1993
Pages 130
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There are tens of thousands of nonprofit agencies across the country. All of them need good board members as badly as they need money. But, as anyone who has ever tried to recruit board members knows, finding & keeping great board members is extremely difficult. This guide gives comprehensive information & useful, practical strategies to help nonprofits find, recruit, & keep good board members. With over 16 years experience in working with nonprofits, the author gives basic, sound & easy-to-follow advice & suggestions that will work for any agency. For those who are not ready to join the board, the book has an exhaustive, creative list of ideas & suggestions on other ways they can help. The last section contains sample recruitment letters, brochures & press releases for readers to adapt for use in their own agencies. Personal experiences & hilarious anecdotes make the book fun & interesting to read. A companion guide to SHOULD I BECOME A BOARD MEMBER? Includes a bibliography. For more information or orders, contact Adolfo Street Publications, P.O. Box 490, Santa Fe, NM 87504. (505) 473-4433.



Brandraising

Brandraising Author Sarah Durham
ISBN-10 9780470542217
Release 2009-11-19
Pages 208
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In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.



Subject Guide to Books in Print

Subject Guide to Books in Print Author
ISBN-10 STANFORD:36105025888533
Release 2003
Pages
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Subject Guide to Books in Print has been writing in one form or another for most of life. You can find so many inspiration from Subject Guide to Books in Print also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Subject Guide to Books in Print book for free.



Marketing for nonprofit organizations

Marketing for nonprofit organizations Author Philip Kotler
ISBN-10 UOM:39015009028880
Release 1982
Pages 528
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Marketing for nonprofit organizations has been writing in one form or another for most of life. You can find so many inspiration from Marketing for nonprofit organizations also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Marketing for nonprofit organizations book for free.



American Book Publishing Record

American Book Publishing Record Author
ISBN-10 STANFORD:36105111052903
Release 2002
Pages
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American Book Publishing Record has been writing in one form or another for most of life. You can find so many inspiration from American Book Publishing Record also informative, and entertaining. Click DOWNLOAD or Read Online button to get full American Book Publishing Record book for free.



Contemporary Advertising Loose Leaf

Contemporary Advertising Loose Leaf Author William Arens
ISBN-10 9781259737930
Release 2016-02-26
Pages 768
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Contemporary Advertising Loose Leaf has been writing in one form or another for most of life. You can find so many inspiration from Contemporary Advertising Loose Leaf also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Contemporary Advertising Loose Leaf book for free.



Contemporary Advertising

Contemporary Advertising Author William Arens
ISBN-10 9780077508142
Release 2012-12-28
Pages
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Contemporary Advertising has been writing in one form or another for most of life. You can find so many inspiration from Contemporary Advertising also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Contemporary Advertising book for free.



Strategic Communications for Nonprofit Organization

Strategic Communications for Nonprofit Organization Author Sally J. Patterson
ISBN-10 9780470442715
Release 2009-02-10
Pages 274
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How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.



Cases on Strategic Social Media Utilization in the Nonprofit Sector

Cases on Strategic Social Media Utilization in the Nonprofit Sector Author Asencio, Hugo
ISBN-10 9781466681897
Release 2015-02-28
Pages 370
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Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.



An Investigation Into the Values Dimensions of Branding

An Investigation Into the Values Dimensions of Branding Author Helen Stride
ISBN-10 1861811934
Release 2003
Pages 27
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An Investigation Into the Values Dimensions of Branding has been writing in one form or another for most of life. You can find so many inspiration from An Investigation Into the Values Dimensions of Branding also informative, and entertaining. Click DOWNLOAD or Read Online button to get full An Investigation Into the Values Dimensions of Branding book for free.