Download or read online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get book now. This site is like a library, Use search box in the widget to get ebook that you want.

Marketing in Developing Countries

Marketing in Developing Countries Author Emmanuel C. Alozie
ISBN-10 9781135696931
Release 2009-06-01
Pages 144
Download Link Click Here

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages – that may ultimately support rather than distort Nigeria’s economic development.



Global Advertising Practice in a Borderless World

Global Advertising Practice in a Borderless World Author Robert Crawford
ISBN-10 9781317421696
Release 2017-07-14
Pages 236
Download Link Click Here

Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.



Global Marketing

Global Marketing Author Ilan Alon
ISBN-10 9781317613510
Release 2016-11-10
Pages 726
Download Link Click Here

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.



Global Business Intelligence

Global Business Intelligence Author J Mark Munoz
ISBN-10 9781315471112
Release 2017-11-10
Pages 262
Download Link Click Here

Global Business Intelligence refers to an organization’s ability to gather, process and analyze pertinent international information in order to make optimal business decisions in a timely manner. With a challenging economic and geopolitical environment, companies and executives need to be adept at information gathering in order to manage emerging challenges and gain competitive advantages. This book Global Business Intelligence assembles a cast of international experts and thought leaders and explores the implications of business intelligence on contemporary management. Global Business Intelligence will be a key resource for researchers, academics, students and policy makers alike in the fields of International Business & Management, Business Strategy, and Geopolitics as well as related disciplines like Political Science, Economics, and Geography.



Organizing Global Technology Flows

Organizing Global Technology Flows Author Pierre-Yves Donzé
ISBN-10 9781135013578
Release 2013-11-12
Pages 266
Download Link Click Here

Research on the international transfer of technology in economics and management literature has primarily focused on the role of countries and that of companies, in particular multinational enterprises (MNEs). Similarly, economic and business historians have tended to view international technology transfer as a way for economically ‘backward’ countries to acquire new technologies in order to catch up with more developed economies. This volume provides a more in-depth understanding of how the international transfer of technologies is organized and, in particular, challenges the core-periphery model that is still dominant in the extant literature. By looking beyond national systems of innovation, and statistics on foreign trade, patent registration and foreign direct investment, the book sheds more light on the variety of actors involved in the transfer process (including engineers, entrepreneurs, governments, public bodies, firms, etc.) and on how they make use of a broad set of national and international institutions facilitating technology transfer. Put differently, the volume offers a better understanding of the complexity of global technology flows by examining the role and actions of the different actors involved. By bringing together a number of original case studies covering many different countries over the period from the late 19th to the 21st century, the book demonstrates how technology is being transferred through complex processes, involving a variety of actors from several countries using the national and international institutional frameworks.



Routledge Handbook of International Sport Business

Routledge Handbook of International Sport Business Author Mark Dodds
ISBN-10 9781317486527
Release 2017-09-13
Pages 404
Download Link Click Here

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.



Technology Adaptation and Exports

Technology  Adaptation  and Exports Author Vandana Chandra
ISBN-10 9780821365083
Release 2006-01-01
Pages 381
Download Link Click Here

The literature on technological change and growth has mainly used econometric models to establish that factors such as the degree of openness, skills, research and development expenditures, number of patents etc. are critical determinants of innovation and its effect on growth. However, this approach fails to explain the role of institutions and policies that created the environment for innovation. Using 10 case studies from developing countries, this book examines how governments fostered technological adaptation through public-private partnerships to develop world-class exporters in high-growth, non-traditional industries.



Global Value Chains in a Changing World

Global Value Chains in a Changing World Author Deborah Kay Elms
ISBN-10 9287038821
Release 2013
Pages 409
Download Link Click Here

A collection of papers by some of the world's leading specialists on global value chains (GVCs). It examines how GVCs have evolved and the challenges they face in a rapidly changing world. The approach is multi-disciplinary, with contributions from economists, political scientists, supply chain management specialists, practitioners and policy-makers. Co-published with the Fung Global Institute and the Temasek



International Marketing Strategy

International Marketing Strategy Author Isobel Doole
ISBN-10 1844807630
Release 2008-01
Pages 462
Download Link Click Here

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.



Globalization Growth and Poverty

Globalization  Growth  and Poverty Author Paul Collier
ISBN-10 082135048X
Release 2002
Pages 174
Download Link Click Here

Globalization - the growing integration of economies and societies around the world, is a complex process. The focus of this research is the impact of economic integration on developing countries and especially the poor people living in these countries. Whether economic integration supports poverty reduction and how it can do so more effectively are key questions asked. The research yields 3 main findings with bearings on current policy debates about globalization. Firstly, poor countries with some 3 billion people have broken into the global market for manufactures and services, and this successful integration has generally supported poverty reduction. Secondly, inclusion both across countries and within them is important as a number of countries (pop. 2 billion) are failing as states, trading less and less, and becoming marginal to the world economy. Thirdly, standardization or homogenization is a concern - will economic integration lead to cultural or institutional homogenization?



Building Businesses in Emerging and Developing Countries

Building Businesses in Emerging and Developing Countries Author Elie Virgile Chrysostome
ISBN-10 9781136168857
Release 2014-04-16
Pages 386
Download Link Click Here

This book focuses on the challenges and opportunities facing companies in emerging and developing countries. China and India have become the primary business destination for many global companies that are looking for market opportunities and low costs of production, whilst Morocco, Dubai, Brazil, Malaysia and Russia are also being targeted. This new edited volume helps develop a better understanding of the realities of doing business in emerging and developing countries, in particular exploring the dynamics between corporations – both indigenous and multinational – and local pressures in developing, transitional and emerging economies. The book points out the benefits and pitfalls of doing business in emerging and developing countries, as well as the adjustments that are necessary for success. It also discusses entrepreneurship in emerging and developing countries, exploring its new realities from women’s entrepreneurship in Muslim countries to social entrepreneurship in developing countries. The volume also points out the new challenges for SMEs of emerging and developing countries in a global competitive environment. Finally, it analyses corporate governance from a local partner perspective and an institutional perspective. Building Businesses in Emerging and Developing Countries will be of interest to business managers, students and researchers involved in international entrepreneurship and corporate governance.



Human Development Report 2016

Human Development Report 2016 Author United Nations Development Programme
ISBN-10 9211264138
Release 2017-03-21
Pages 286
Download Link Click Here

This report focuses on how human development can be ensured for everyone, now and in future. It starts with an account of the hopes and challenges of today's world, envisioning where humanity wants to go. This vision draws from and builds on the 2030 Agenda and the Sustainable Development Goals. It explores who has been left behind in human development progress and why. It argues that to ensure that human development reaches everyone, some aspects of the human development framework and assessment perspectives have to be brought to the fore. The Report also identifies the national policies and key strategies to ensure that will enable every human being achieve at least basic human development and to sustain and protect the gains.



Open Development

Open Development Author Matthew L. Smith
ISBN-10 9780262525411
Release 2014-01-10
Pages 384
Download Link Click Here

Experts explore current theory and practice in the application of digitally enabled open networked social models to international development.



English as a Global Language

English as a Global Language Author David Crystal
ISBN-10 9781107611801
Release 2012-03-29
Pages 212
Download Link Click Here

David Crystal's classic English as a Global Language considers the history, present status and future of the English language, focusing on its role as the leading international language. English has been deemed the most 'successful' language ever, with 1500 million speakers internationally, presenting a difficult task to those who wish to investigate it in its entirety. However, Crystal explores the subject in a measured but engaging way, always backing up observations with facts and figures. Written in a detailed and fascinating manner, this is a book written by an expert both for specialists in the subject and for general readers interested in the English language.



International Management

International Management Author Paul D. Sweeney
ISBN-10 9781135955694
Release 2014-09-19
Pages 624
Download Link Click Here

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting international management, the legal and political forces driving international business, and the ethical and cultural dilemmas that can arise Mastering the essential elements of effective interaction in the international arena, from cross-cultural understanding and communication to cross-border negotiation Recognizing and taking advantage of strategic opportunities, such as entering and operating in foreign markets Building and leading effective international teams, including personal and behavioral motivation, as well as taking an international perspective on the hiring, training, and development of employees These principles are emphasized in the text with current examples and practical applications, establishing a foundation for students to apply their understanding in the current global business environment. With a companion website featuring an instructor’s manual, powerpoint slides, and a testbank, International Management, 5e is a superb resource for instructors and students of international management.



International Tourism

International Tourism Author Yvette Reisinger, PhD
ISBN-10 9781136438882
Release 2010-08-27
Pages 416
Download Link Click Here

In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.



Governing Interests

Governing Interests Author Wolfgang Streeck
ISBN-10 9781134218509
Release 2006-06-07
Pages 256
Download Link Click Here

In the current period of globalization, Governing Interests presents new research on the impact of internationalization on the organization and representation of business interests through trade and employer associations. By exploring ongoing, gradual, but nevertheless profound changes in the structures and functions of business interest associations, the book develops a precise understanding of the relationship between the national and the international. Both conceptual and empirical, some papers included in this significant volume adopt a ‘bird's eye view’ of the topic, whilst others concentrate on individual industries or countries, and several, through examination and analysis, consider the effects on interest representation and the repercussions on effective governance. Contributed to and edited by leading academics, the diversity of research questions and methods used in this volume provide the reader with an excellent understanding of the subject and, importantly, caution against rash simplifications. Comprehensive and scholarly, this text will be of particular relevance to political scientists and sociologists.