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Mass Communications Research Resources

Mass Communications Research Resources Author Christopher H. Sterling
ISBN-10 9781136694547
Release 2016-05-06
Pages 224
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This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.



Mass Communication Research Methods

Mass Communication Research Methods Author Anders Hansen
ISBN-10 9780814735725
Release 1998-06-01
Pages 350
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Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues. Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided. Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.



Mass Media Research

Mass Media Research Author Roger D. Wimmer
ISBN-10 9781133307334
Release 2013-06-25
Pages 496
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Social Policy and Sociology

Social Policy and Sociology Author N. J. Demerath
ISBN-10 9781483274065
Release 2013-09-17
Pages 380
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Social Policy and Sociology explores the relationship between social policy and sociology and covers topics such as social inequities and individual stress in the family cycle. America's youth and their problems are also given attention, along with the relationship between graduate training and federal funding. Comprised of 24 chapters, this book begins with an assessment of the proper relationship between sociology and public policy, and whether sociologists should become actively engaged in social engineering. Methods of training graduate students for doing policy research are also discussed. Subsequent chapters explore community planning and poverty; policy implications of race relations; formal models as a guide to social policy; and the interrelationships between governmental policy, social structure, and public values. Social problems such as alcoholism and drug addiction are also considered, together with the changing relationship between government support and graduate training. Finally, the what and why of policy research in sociology are examined, and possible changes in graduate training and professional practice in sociology are evaluated. This monograph will be of interest to sociologists as well as social and public policymakers.



Visual Communication Theory and Research

Visual Communication Theory and Research Author S. Fahmy
ISBN-10 9781137362155
Release 2014-05-01
Pages 190
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In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.



Origins of Mass Communications Research During the American Cold War

Origins of Mass Communications Research During the American Cold War Author Timothy Glander
ISBN-10 9781135683214
Release 1999-12-01
Pages 256
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In this critical examination of the beginnings of mass communications research in the United States, written from the perspective of an educational historian, Timothy Glander uses archival materials that have not been widely studied to document, contextualize, and interpret the dominant expressions of this field during the time in which it became rooted in American academic life, and tries to give articulation to the larger historical forces that gave the field its fundamental purposes. By mid-century, mass communications researchers had become recognized as experts in describing the effects of the mass media on learning and other social behavior. However, the conditions that promoted and sustained their authority as experts have not been adequately explored. This study analyzes the ideological and historical forces giving rise to, and shaping, their research. Until this study, the history of communications research has been written almost entirely from within the field of communications studies and, as a result, has tended to refrain from asking troubling foundational questions about the origins of the field or to entertain how its emergence shaped educational discourse during the post-World War II period. By examining the intersection between the individual biographies of key leaders in the communications field (Wilbur Schramm, Paul Lazarsfeld, Bernard Berelson, Hadley Cantril, Stuart Dodd, and others) and the larger historical context in which they lived and worked, this book aims to tell part of the story of how the field of communications became divorced from the field of education. The book also examines the work of significant voices on the rise of mass communications study (including C. Wright Mills, William W. Biddle, Paul Goodman, and others) who theorized about the emergence of a mass society. It concludes with a discussion of the contemporary relevance of the theory of a mass society to educational thought and practice.



Research methods in mass communication

Research methods in mass communication Author Guido Hermann Stempel
ISBN-10 UOM:39015014432150
Release 1989-02
Pages 418
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Research methods in mass communication has been writing in one form or another for most of life. You can find so many inspiration from Research methods in mass communication also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Research methods in mass communication book for free.



Media Studies

Media Studies Author Sarah Casey Benyahia
ISBN-10 9781134436422
Release 2013-03-07
Pages 304
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A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy. The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction. This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include: further reading suggestions a comprehensive bibliography a list of web resources.



Media Effects Research A Basic Overview

Media Effects Research  A Basic Overview Author Glenn G. Sparks
ISBN-10 9781305686380
Release 2015-01-01
Pages 368
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Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Completely up to date, the Fifth Edition offers new coverage of electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more. In addition, 19 all-new Study Boxes offer an in-depth look at media effects information in real-world practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Applied Mass Communication Theory

Applied Mass Communication Theory Author Jack Rosenberry
ISBN-10 9781134974283
Release 2017-05-18
Pages 296
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Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work of media professionals. The text provides a framework for constructing an undergraduate research project. It also presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It concludes with information on media law, ethics, economics, and mass media careers, establishing a critical framework for students as they leave college and begin their first jobs. This Second Edition discusses mass communication theory and its applications in both traditional print and broadcast applications. By exploring advertising and public relations in this new digital multi-media environment, this text remains relevant, and in fact necessary, for students in the field.



Introducing Communication Research

Introducing Communication Research Author Donald Treadwell
ISBN-10 9781483379425
Release 2015-12-11
Pages 320
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Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that students can relate to, this text guides students through the fundamentals of conducting research and presenting research findings for scholarly, professional, news/media, and web audiences.



Dictionary of Mass Communication and Media Research

Dictionary of Mass Communication and Media Research Author David P. Demers
ISBN-10 0922993254
Release 2005-01-01
Pages 358
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The Dictionary of Mass Communication and Media Research provides comprehensive definitions of major concepts pertaining to the seven major traditional mass media (books, newspapers, magazines, television, radio, motion pictures, recording industry), the Internet, supporting industries (advertising and public relations), media law and ethics, media issues (e.g., global mass media, media concentration), and media research (effects and processes). The definitions are clear, concise and easy to understand. The book is geared to serve the needs of the public, students, scholars and mass media professionals.



International Media Communication in a Global Age

International Media Communication in a Global Age Author Guy Golan
ISBN-10 9781135838829
Release 2009-09-10
Pages 488
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This volume provides a comprehensive examination of key issues regarding global communication, focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events, providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage, presenting research on the cross-national and cross-cultural nature of media coverage of global events, in the interdisciplinary context of research on political communication, war coverage, new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization, global economies and cross-national media ownership, chapters here provide readers with some of the most up-to-date research on international advertising, public relations and other key issues in international communications. With contributions from many of the leading scholars in the field of international media communication research, this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs, and to scholars whose research focuses on global communication research.



Diversity and the Media

Diversity and the Media Author Monika Metykova
ISBN-10 9781137286000
Release 2016-09-02
Pages 192
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Diversity and the Media offers a concise and interdisciplinary overview of the relationship between diversity and media. Focusing on media regulation in democratic societies throughout, individual chapters explore how different conceptions of diversity relate to media audiences, media workforces, media outlets and media content. Drawing on research approaches grounded in the political economy of media, political communication, media economics and critical media industry studies, the book analyses a wide range of current and historical examples from the UK, the US and Europe. This far-reaching and inclusive text is an invaluable resource for students and academics from media, communication studies, journalism, cultural studies and sociology backgrounds.



A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication Author Richard Jackson Harris
ISBN-10 9781135850371
Release 2009-05-19
Pages 480
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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.



A Handbook of Qualitative Methodologies for Mass Communication Research

A Handbook of Qualitative Methodologies for Mass Communication Research Author Nicholas W. Jankowski
ISBN-10 9781134938247
Release 2002-09-11
Pages 288
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First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.



The Law of Journalism and Mass Communication

The Law of Journalism and Mass Communication Author Robert Trager
ISBN-10 9781506363233
Release 2017-11-14
Pages 704
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The Law of Journalism and Mass Communication, Sixth Edition, by Robert Trager, Susan Dente Ross, and Amy Reynolds offers a clear and engaging introduction to media law with comprehensive coverage and analysis of key cases for future journalists and media professionals. You are introduced to key legal issues at the start of each chapter, building your critical thinking skills before progressing to real-world landmark cases that demonstrate how media law is applied today. Contemporary examples, emerging legal topics, international issues, and cutting-edge research all help you to retain and apply principles of media law in practice. The thoroughly revised Sixth Edition has been reorganized and shortened to 12 chapters, streamlining the content and offering instructors more opportunities for classroom activities. This edition also goes beyond the judiciary—including discussions of tweets and public protests, alcohol ads in university newspapers, global data privacy and cybersecurity, libel on the internet, and free speech on college campuses—to show how the law affects the ways mass communication works and how people perceive and receive that work.