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Master Content Marketing

Master Content Marketing Author Pamela Wilson
ISBN-10 0997875402
Release 2016-10-01
Pages
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Discover a simple structure for effective content marketing. Get ideas and encouragement for developing the habits that will make creating content a natural part of your work life.



Managing Content Marketing

Managing Content Marketing Author Robert Rose
ISBN-10 9780983330707
Release 2011-10-03
Pages 180
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Let’s face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing ...from the why to the what to the where...but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories, and explains it in a way that can actually be implemented. You’ll Learn How To: - Build the Business Case for Content Marketing - Develop a Content Marketing Strategy that Works for Your Business - Tell a Consistent Story that Engages Your Customers - Determine the Right Marketing Channels to Implement - Create an Internal and External Workfl ow for Content Marketing - Measure Content Marketing and Communicate Results to Internal Stakeholders



Guerrilla Marketing to Heal the World

Guerrilla Marketing to Heal the World Author Jay Conrad Levinson
ISBN-10 9781630476595
Release 2016-03-15
Pages 386
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Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share



The Content Code

The Content Code Author Mark W. Schaefer
ISBN-10 0692372334
Release 2015-03-05
Pages 258
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"Exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now ... beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build shareability into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world"--Publisher's description.



The Copy Code

The Copy Code Author Tiffany Alford
ISBN-10 1975653807
Release 2017-09-04
Pages 368
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If you're looking at this book, then you're probably looking for a way to take your "cold" traffic and warm them up for the CLOSE. In fact, you're looking for a way to build your subscribers while ensuring, those leads are over-qualified and dying to have whatever you're offering. The best way to do this is with an advertorial. The thing is, if you want to discover the best methods for writing irresistible advertorials that have your audience on the edge of their seats - then you'll want to give this book your full attention. You see, this book is filled with proven methods you can use right away to help generate more leads and pre-qualify them to be identified as future "buyers" in your business.



The Entrepreneur s Guide to Winning

The Entrepreneur s Guide to Winning Author Carlos Redlich-Galindo
ISBN-10 1985377802
Release 2018-02-26
Pages 104
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Discover the 7 arts you need to master, if you want to win in business. 1 - Art Of The Hustle 2 - Art Of Failing Forward 3 - Art Of Strategy 4 - Art Of Bravery 5 - Art Of Respect 6 - Art Of Massive Action 7 - Art Of Calmness Plus, you'll also be exposed to a secret 13-step copywriting formula for writing million-dollar sales copy. It's the same formula that the author, Carlos Redlich-Galindo, continues to use to generate multiple millions of dollars for his clients... like clockwork. The proven and time-tested steps revealed in this formula can be used for sales letters, video sales letters, online funnels, Emails and any advertisement today or in the future. Grab this book right now and apply the strategies, tips and techniques you're shown. It'll fast-track your path to success and help you see MASSIVE gains in your business and life.



Productivity for Creative People

Productivity for Creative People Author Mark McGuinness
ISBN-10 9780957566484
Release 2016-09-15
Pages 113
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Productivity for Creative People has been writing in one form or another for most of life. You can find so many inspiration from Productivity for Creative People also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Productivity for Creative People book for free.



Outlaw Masters of Japanese Film

Outlaw Masters of Japanese Film Author D. Chris
ISBN-10 9780857715470
Release 2005-05-27
Pages 262
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Outlaw Masters of Japanese Film' offers an extraordinary close-up of the hitherto overlooked golden age of Japanese cult, action and exploitation cinema from the early 1950s through to the late 1970s, and up to the present day. Having unique access to the top maverick filmmakers and Japanese genre film icons, Chris D. brings together interviews with, and original writings on, the lives and films of such transgressive directors as Kinji Fukasaku ('Battles Without Honour and Humanity'), Seijun Suzuki ('Branded to Kill') and Koji Wakamatsu ('Ecstasy of the Angels') as well as performers like Shinichi ‘Sonny’ Chiba ('The Streetfighter', 'Kill Bill Vol. 1') and glamorous actress Meiko Kaji ('Lady Snowblood'). Bringing the story up to date with an overview of such Japanese 'enfants terrible' as Takashi Miike ('Audition') and Kiyoshi Kurasawa ('Cure'), the book also provides a compendium of facts and extras including filmographies, related bibliographies on genre fiction including Manga, and a section on female yakuzas. Illustrated with fantastic stills and posters from some of Japan’s finest cult and action films, this is a veritable bible for fans and newcomers alike.



Humanize Your Brand

Humanize Your Brand Author Jessica Ann
ISBN-10 0997263903
Release 2016-02-16
Pages
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Being human is not easy in business. As humanity evolves, so does the need for meaningful media that explores our universal human experiences and emotions. Humanize Your Brand explores the meaning, art, and science behind Human Content to evolve your brand. In this book, Jessica Ann offers insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you.



Telling Your Brand Story

Telling Your Brand Story Author Robert Marsh
ISBN-10 099815010X
Release 2016-12-13
Pages
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Why do some brands resonate with consumers while others are ignored? Why do humans crave stories-even from the products they use? Is there a framework for creating brand stories that captures attention? This book will show you why a good brand story is critical to the long-term success of any product or service. By examining more than 30 brand stories and what makes them work, readers will glean ideas for finding their own brand stories and learn how to communicate them better. Full of interesting and compelling stories, Telling Your Brand Story is a guide for marketers, writers, startup founders and anyone else eager to learn how stories impact the way we feel about and interact with the brands we use. You'll learn: the neurological reasons why humans crave stories 15 different ideas for finding your brand story a framework for thinking through your brand's purpose and position to identify a brand story that will resonate with your customers ideas for sharing your story effectively"



The Wretched of the Earth

The Wretched of the Earth Author Frantz Fanon
ISBN-10 0802198856
Release 2007-12-01
Pages 320
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Frantz Fanon was one of the twentieth century’s most important theorists of revolution, colonialism, and racial difference, and this, his masterwork, is a classic alongside Orientalism and The Autobiography of Malcolm X. The Wretched of the Earth is a brilliant analysis of the psychology of the colonized and their path to liberation. Bearing singular insight into the rage of colonized peoples and the role of violence in historical change, the book also incisively attacks postindependence disenfranchisement of the masses by the elite on one hand, and intertribal and interfaith animosities on the other. A veritable handbook of social reorganization for leaders of emerging nations, The Wretched of the Earth has had a major impact on civil rights, anticolonialism, and black-consciousness movements around the world. This new translation updates its language for a new generation of readers and its lessons are more vital now than ever.



The Blue Book of Grammar and Punctuation

The Blue Book of Grammar and Punctuation Author Jane Straus
ISBN-10 9781118790328
Release 2014-01-22
Pages 224
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A revised and updated new edition of the bestselling workbook and grammar guide The Blue Book of Grammar and Punctuation is a concise, entertaining workbook and guide to English grammar, punctuation, and usage. This user-friendly resource includes simple explanations of grammar, punctuation, and usage; scores of helpful examples; dozens of reproducible worksheets; and pre- and post-tests to help teach grammar to students of all ages. Appropriate for virtually any age range, this authoritative guide makes learning English grammar and usage simple and fun. This updated Eleventh Edition reflects the latest updates to English usage and grammar and features a fully revised two-color design and lay-flat binding for easy photocopying. Clear and concise, easy-to-follow, offering "just the facts" Fully updated to reflect the latest rules in grammar and usage along with new quizzes Ideal for students from seventh grade through adulthood in the US and abroad For anyone who wants to understand the major rules and subtle guidelines of English grammar and usage, The Blue Book of Grammar and Punctuation offers comprehensive, straightforward instruction.



Blink

Blink Author Malcolm Gladwell
ISBN-10 0316005045
Release 2007-04-03
Pages 320
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.



The Interpretation of Cultures

The Interpretation of Cultures Author Clifford Geertz
ISBN-10 9780465093564
Release 2017-08-15
Pages 576
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In The Interpretation of Cultures, the most original anthropologist of his generation moved far beyond the traditional confines of his discipline to develop an important new concept of culture. This groundbreaking book, winner of the 1974 Sorokin Award of the American Sociological Association, helped define for an entire generation of anthropologists what their field is ultimately about.



The Signal and the Noise

The Signal and the Noise Author Nate Silver
ISBN-10 9780143125082
Release 2015
Pages 534
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The founder of FiveThirtyEight.com challenges myths about predictions in subjects ranging from the financial market and weather to sports and politics, profiling the world of prediction to explain how readers can distinguish true signals from hype, in a report that also reveals the sources and societal costs of wrongful predictions.



Unstoppable Confidence

Unstoppable Confidence Author Kent Sayre
ISBN-10 0071588469
Release 2008-06-08
Pages 192
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“If you are serious about gaining more confidence, you must get this book!” --Robert Allen, bestselling author of The One Minute Millionaire Imagine having the confidence and courage to go after your goals: a successful career; a rewarding relationship; a richer, fuller life. If you can dream it, you can do it--using the scientific methods of Neurolinguistic Programming (NLP). Through NLP, author Kent Sayre transformed himself from a painfully shy introvert into one of the nation's most dynamic NLP trainers. He's taught thousands how to break out of their shells and go after their dreams. Now, with his proven system, you too can harness the power of NLP and: Blast out of your comfort zone Shatter your limiting beliefs Boost your confidence--instantly! This isn't a collection of “pie in the sky” theories and “go for it” pep talks. It's a step-by-step program of ready-to-use tools, verbal and nonverbal techniques, and practical thinking exercises that direct your mind toward your goals. You'll be amazed how easy it is to interact with others; embrace opportunities; and enjoy parties, activities, work functions, and more. “This wonderful book will give you the boost toward success that can make all the difference!” --Brian Tracy, author of Maximum Achievement



Principles of Marketing

Principles of Marketing Author Philip Kotler
ISBN-10 0136080758
Release 2009-05
Pages 515
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Principles of Marketing has been writing in one form or another for most of life. You can find so many inspiration from Principles of Marketing also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Principles of Marketing book for free.