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Media Firms

Media Firms Author Robert G. Picard
ISBN-10 9781135636807
Release 2014-04-04
Pages 272
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Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.



Handbook of Media Management and Economics

Handbook of Media Management and Economics Author Alan B. Albarran
ISBN-10 9781135611682
Release 2006-04-21
Pages 750
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This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.



Competitive Strategy for Media Firms

Competitive Strategy for Media Firms Author Sylvia M. Chan-Olmsted
ISBN-10 9781135617141
Release 2006-08-15
Pages 384
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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.



Media Product Portfolios

Media Product Portfolios Author Robert G. Picard
ISBN-10 9781135250348
Release 2014-04-08
Pages 272
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Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.



Arab Television Today

Arab Television Today Author Naomi Sakr
ISBN-10 9780857737489
Release 2007-10-24
Pages 272
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There is a great deal at stake for everyone in the future of Arab television. Political and social upheavals in this central but unsettled region are increasingly played out on television screens and in the tussles over programming that take place behind them. Al-Jazeera is of course only one player among a still-growing throng of satellite channels, which now include private terrestrial stations in some Arab states. It is an industry urgently needing to be made sense of; this book does exactly this in a very readable and authoritative way, through exploring and explaining the evolving structures and content choices in both entertainment and news of contemporary Arab television. It shows how owners, investors, journalists, presenters, production companies, advertisers, regulators and media freedom advocates influence each other in a geolinguistic marketplace that encompasses the Arab region itself and communities abroad. Probing internal and external interventions in the Arab television landscape, the book offers a timely and compelling sequel to Naomi Sakr's 'Satellite Realms: Transnational Television, Globalization and the Middle East', which won the Middle Eastern Studies Book Prize in 2003.



The Oxford Handbook of Public Accountability

The Oxford Handbook of Public Accountability Author Mark Bovens
ISBN-10 9780191002571
Release 2014-05-15
Pages 800
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Over the past two decades public accountability has become not only an icon in political, managerial, and administrative discourse but also the object of much scholarly analysis across a broad range of social and administrative sciences. This handbook provides a state of the art overview of recent scholarship on public accountability. It collects, consolidates, and integrates an upsurge of inquiry currently scattered across many disciplines and subdisciplines. It provides a one-stop-shop on the subject, not only for academics who study accountability, but also for practitioners who are designing, adjusting, or struggling with mechanisms for accountable governance. Drawing on the best scholars in the field from around the world, The Oxford Handbook of Public Accountability showcases conceptual and normative as well as the empirical approaches in public accountability studies. In addition to giving an overview of scholarly research in a variety of disciplines, it takes stock of a wide range of accountability mechanisms and practices across the public, private and non-profit sectors, making this volume a must-have for both practitioners and scholars, both established and new to the field.



21st Century Economics A Reference Handbook

21st Century Economics  A Reference Handbook Author Rhona C. Free
ISBN-10 9781412961424
Release 2010-05-14
Pages 1000
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Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers. Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics. Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format (minimal calculus) and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics. It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.



Twenty first century communication

Twenty first century communication Author William F. Eadie
ISBN-10 1412950309
Release 2009
Pages 942
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Highlights the most important topics, issues, questions, and debates affecting the field of communication in the 21st Century.



Strategic Responses to Media Market Changes

Strategic Responses to Media Market Changes Author Robert G. Picard
ISBN-10 9189164466
Release 2004
Pages 180
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Strategic Responses to Media Market Changes has been writing in one form or another for most of life. You can find so many inspiration from Strategic Responses to Media Market Changes also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Strategic Responses to Media Market Changes book for free.



Ensuring artists fair compensation

Ensuring artists fair compensation Author United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, the Internet, and Intellectual Property
ISBN-10 PSU:000063504880
Release 2007-01
Pages 123
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Ensuring artists fair compensation has been writing in one form or another for most of life. You can find so many inspiration from Ensuring artists fair compensation also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Ensuring artists fair compensation book for free.



Determinants of Cable System Product Diversification

Determinants of Cable System Product Diversification Author Fang Liu
ISBN-10 MSU:31293028453102
Release 2006
Pages 232
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Determinants of Cable System Product Diversification has been writing in one form or another for most of life. You can find so many inspiration from Determinants of Cable System Product Diversification also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Determinants of Cable System Product Diversification book for free.



The Internet and the Mass Media

The Internet and the Mass Media Author Lucy Küng
ISBN-10 9781446245668
Release 2008-05-14
Pages 200
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"This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.



Fit for Growth

Fit for Growth Author Couto
ISBN-10 9781119268536
Release 2017-01-10
Pages 288
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A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States



Time Talent Energy

Time  Talent  Energy Author Michael C. Mankins
ISBN-10 9781633691773
Release 2017-02-14
Pages 240
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Managing Your Scarcest Resources Business leaders know that the key to competitive success is smart management of scarce resources. That’s why companies allocate their financial capital so carefully. But capital today is cheap and abundant, no longer a source of advantage. The truly scarce resources now are the time, the talent, and the energy of the people in your organization—resources that are too often squandered. There’s plenty of advice about how to manage them, but most of it focuses on individual actions. What’s really needed are organizational solutions that can unleash a company’s full productive power and enable it to outpace competitors. Building off of the popular Harvard Business Review article “Your Scarcest Resource,” Michael Mankins and Eric Garton, Bain & Company experts in organizational design and effectiveness, present new research into how you can liberate people’s time, talent, and energy and unleash your organization’s productive power. They identify the specific causes of organizational drag—the collection of institutional factors that slow things down, decrease output, and drain people’s energy—and then offer a pragmatic framework for how managers can overcome it. With practical advice for using the framework and in-depth examples of how the best companies manage their people’s time, talent, and energy with as much discipline as they do their financial capital, this book shows managers how to create a virtuous circle of high performance.



Media Economics

Media Economics Author Robert G. Picard
ISBN-10 0803935021
Release 1989-10-01
Pages 136
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This volume is an introduction and guide to the concepts and major research literature in the field of media economics. It explores how these concepts (role of the market, market responses to consumer and producer choices, competition, labour and economic performance) affect media industries and public policy makers. This volume is suitable not only for graduates, but also for all students and researchers who want a lively synthesis of available work on media economics, richly illustrated with contemporary examples, situations, and cases.



Directory of Published Proceedings

Directory of Published Proceedings Author
ISBN-10 UOM:39015076219529
Release 2003
Pages
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Directory of Published Proceedings has been writing in one form or another for most of life. You can find so many inspiration from Directory of Published Proceedings also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Directory of Published Proceedings book for free.



Understanding Media in the Digital Age

Understanding Media in the Digital Age Author Everette E. Dennis
ISBN-10 NWU:35556041003476
Release 2009
Pages 411
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Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.